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Apple’s 30-Percent Charge on Boosts

Jon Loomer

If you boost posts through the Facebook or Instagram iPhone apps, listen up… Later this month, Apple will implement a 30-percent charge on all boosts from the Facebook and Instagram iPhone apps. This fee won’t apply if you boost from the web or a non-Apple mobile device. A 30-percent surcharge on boosts? This is crazy.

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A Mobile Marketing Strategy That Helps First, Sells Second

Techipedia: Tamar Weinberg

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. Today’s younger consumers aren’t just researching and buying via mobile either.

Mobile 191
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Where Psychology Fits into an Employee Advocacy Launch

Oktopost

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. How do you mobilize an entire organization to market for your brand? There are of course dozens of ways to encourage, incentivize, and gamify your colleagues to share the right content, at the right time. Catch all episodes here. Episode Summary.

B2B 117
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iOS 14 and Facebook Ads: What We Know

Jon Loomer

You’ve undoubtedly heard that Apple is making big changes to data tracking permissions in iOS 14 that could significantly impact Facebook advertisers, publishers, and app developers. Privacy and data usage take center stage in the latest updates to Apple operating systems (iOS 14, iPadOS 14, and tvOS 14). What’s true?

Facebook 217
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Facebook Ads and the Impact of iOS 14

Jon Loomer

Mobile Web and app Tracking. In order to receive any app conversion data, Facebook is adopting Apple’s SKAdnetwork API. The good news is that if users opt to send their data when using Facebook apps, nothing changes related to data sent for mobile web — their data is sent as normal using mobile web tracking.

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Meta Shuts Down Facebook Podcasts

Jon Loomer

When a new episode was detected in my show’s RSS feed, it would be published to my page (of course, only those in the US on mobile devices might see it). When a new episode went live, it would go to Apple Podcasts, Spotify, Facebook, and a whole bunch of other places. It was only available in the US and on mobile devices.

Facebook 202
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Apple Pay And The Future Of How We Spend Money

Twist Image

Of course, it''s invite-only right now, but people are already excited and talking about it. Of course, they''re still making tons of money. Apple Pay was launched last week when the new iOS for iPhone ''s was launched. What will the future of mobile payment look like? Can Apple Play be the big player ? jeff bezos.

Apple 92