Oktopost

JANUARY 23, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary We all know B2B doesn’t need to be boring, but most organizations still aren’t getting it right. Cat unpacks tactical ways to make your content less boring and more authentic, even in highly regulated industries. Love going Behind the Post?

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B2B Apple How To Authentication 136

Oktopost

MARCH 10, 2021

Solving complex marketing and marketing ops challenges is hard. One of the biggest issues is aligning marketing and sales processes. We’re tackling this and more with one of B2B marketing’s rising stars. Keep your eyes peeled for our latest episodes, and look back on previous seasons here.

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B2B Marketing Committee Class 118

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. That audience could lead to a breakthrough in your marketing if they engage with you. The B2B Marketing Podcast. Image Source.

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B2B Marketing Apple Hosting 62

Oktopost

MARCH 16, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Episode Summary B2B video marketing has evolved significantly over the last few years, driven by changes in technology, consumer behavior, and industry trends. Catch all episodes here.

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B2B Video Strategy Film 125

The Realtime Report

OCTOBER 26, 2023

Appleton, Armistice Capital, Red Spruce, Park National, Others Due to Release Q3 13(f) Filings With the fiscal third quarter of 2023 over, financial services operations are filing their Securities and Exchange Commission 13(f) forms in what’s been a surprisingly resilient market over the course of the year, given the external conditions.

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Microsoft Pharmaceuticals Apple Banking 91

Oktopost

DECEMBER 1, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? While all marketers strive to do social media differently, is this really the direction brands should be heading? How to effectively use troll marketing to improve your brand. Meet Nish Veer.

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Social Media B2B Apple YouTube 114

Oktopost

APRIL 6, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Social listening can help businesses to improve their marketing and sales strategies by identifying customer needs, preferences, and pain points. Catch all episodes here.

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Atlassian Strategy B2B Apple 118

Oktopost

APRIL 13, 2023

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Episode Summary Managing priorities, projects, and tactics with limited resources has become a common challenge faced by many modern-day marketing leaders. Catch all episodes here.

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Project Resources Apple Collaboration 118

Pam Moore

JULY 11, 2018

How do you build a brand that is a sweet orange in an online social world of bitter apples? Good marketers know how to do these things with their eyes closed. 23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples. What markets do you serve? Align your social media and marketing efforts to your goals.

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Apple Brands Tips Consultant 139

Oktopost

NOVEMBER 18, 2021

Shawn Herring, VP Marketing at PandaDoc takes the hot seat. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders? Shawn is also an active Forbes Councils Member contributing much insight to the B2B marketing community.

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B2B Apple Marketing Startup 62

Oktopost

MAY 11, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Christopher P Willis is Acrolinx ’s Chief Marketing Officer, responsible for all aspects of the company’s Marketing strategy. Catch all episodes here.

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Brands Content B2B Apple 144

Buffer Social

DECEMBER 9, 2021

Corporations like Apple, Nike, and Starbucks are known for their solid, instantly recognizable brands that are woven through everything they do. While a brand isn’t necessarily a tangible thing, it’s important for connecting with customers, shaping their perception of your company, and building trust among them.

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Company Brands Apple Small Business 84

Oktopost

AUGUST 26, 2021

Auseh Britt, VP Growth Marketing of Terminus takes the hot seat today. Listen to the podcast: For more thought leadership on growth marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders?

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Eventful B2B Apple Hotels 118

Ignite Social Media

MARCH 23, 2020

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. We did a sample of activity across brand pages and, unsurprisingly, saw big spikes in key industries such as grocery stores and utilities. Having said that, it does seem to be a buyer’s market right now.

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CPM Social Media CPC Sample 175

Oktopost

JULY 6, 2022

Adam Clarke, Head of Marketing at Zest, on the Radically Transparent podcast. Listen to the podcast: Or catch us on Apple Podcasts , Spotify, or YouTube. Want to hear more from renowned B2B marketing leaders? Meet Adam Clarke, a seasoned marketing leader currently serving as the Head of Marketing at Zest.

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Organization B2B Apple Meeting 125

Keyhole.co

NOVEMBER 21, 2023

In fact, from the foundational years itself, Apple drew a large number of unwavering loyalists. The company had already enjoyed success with its 1977 Apple II computer, and in 1980, it went public successfully. They are one of the biggest and best-known companies today and have a captivating presence worldwide.

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Social Media Strategy Apple iPhone 59

Idaconcpts

JULY 11, 2011

Unlike IBM and other industrial PC makers, Jobs and Wizniak wanted to focus on the consumer PC segment. The Apple I was released on April First and sold for $666.00 Within a few short years, Apple would revolutionize the computing world. Fast forward to the 1984 Super bowl and a Ridley Scott directed commercial for the company.

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Apple iPad iPhone Microsoft 98

Oktopost

DECEMBER 16, 2020

Colin Day, Global B2B marketing powerhouse, joins me on this episode to get radically transparent about effective leadership, the importance of mentorship, social media, building buyer personas using social data and so much more! Listen in and learn from one of the B2B marketing industry’s greatest game changers of all-time.

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Team B2B Apple Banking 125

Twist Image

AUGUST 30, 2011

Are you paying attention to Apple 's next move? Beyond personal computers, mobile devices, the music and film industry, it seems clear that television could well be the next entertainment industry that Apple looks to re-invent (and own). Prime time. it's an impressive and beautiful sight to behold. I won't be the first.

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Apple iPad iPhone Film 97

Webbiquity SMM

JULY 15, 2014

and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and shows are now being developed in the real world, and may be used for marketing. But what do these purchases tell us about the direction digital marketing is going?

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Yahoo Marketing Apple Analytics 195

Oktopost

DECEMBER 9, 2020

Social media is at the forefront of marketing and has changed the way we do business as a result. Her experience with Oktopost started off as an intern for a SaaS startup company in Atlanta. She shares tips and tricks from her own experience at Burwood Group to keep colleagues engaged and grow reach. Like What You Heard?

Social Media 147

Social Media B2B Startup Apple 147

Buffer Social

MAY 8, 2019

Apple made CD’s redundant, and gave us 1,000 songs in our pocket. And now, Ugly Drinks is creating a new, healthier future for the $392 billion soft drinks industry, challenging giants like The Coca-Cola Company, PepsiCo and Red Bull head on. Market where your customers are. Great businesses see the future differently.

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Industry Meme Survey Authentication 74

Oktopost

AUGUST 3, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Whether you are a small business or a large multi-national company operating globally, risk management and compliance need a rethink when it comes to social media. Catch all episodes here.

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Social Media B2B Apple Policies 84

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

First, I’m going to say kudos to Apple for trying involve themselves in the world of social media. Let’s envision this scenario: a user has a support issue about an Apple product. If it was a Comcast product, you’d get a near immediate response from Frank Eliason , the company’s Director of Digital Care.

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Apple Twitter Forums Policies 154

Buffer Social

DECEMBER 20, 2023

This year Forekast , in partnership with Something Great Marketing , explored the events that shook social media to its core, captivated our feeds, and reminded us that you never know what trend is just around the corner. From groundbreaking technological advancements to glitzy entertainment releases, this year had it all.

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Social Media Film Meme Apple 93

Twist Image

JUNE 21, 2011

Many think RIM is faltering because they aren't innovating like Apple or Google ( Android is a Google initiative). RIM is not a company of innovation. RIM is a technology company that has evolved (quickly) from an entrepreneurial startup into a global business, and those two entities are diametrically opposed.

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Apple iPad Startup Compete 102

The Realtime Report

JANUARY 23, 2023

Tech Predictions for 2023 by Matt Senter , CTO & Co-founder of Lolli 2022 in tech has been a year defined by key economic and industry shifts, namely hot inflation, tech layoffs, and the arrival of crypto winter. High-yield savings accounts, shopping rewards programs, and rebates will be major beneficiaries of the market downturn.

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Authentication Startup Avatar Applications 91

Oktopost

DECEMBER 1, 2021

Jason Miller, Marketing Director at CreativeX takes the hot seat on slaying mediocrity. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Jason Miller. His time at LinkedIn was epic.

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Microsoft B2B Apple Conference 109

Oktopost

MAY 4, 2022

Andrew Wood tackles the shift taking place in recruitment marketing. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Radically Transparent is a podcast geared towards the modern-day B2B marketer. Episode Summary.

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Social Media B2B Apple Authentication 69

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

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Brands ROI UGC Authentication 129

Social Media Strategies Summit

DECEMBER 7, 2023

As a higher education marketer, you’ve probably heard about the so-called “enrollment cliff” and its potential impact on the higher ed landscape. One of the best people to answer this is Dr. Carrie Phillips , the Chief Communications and Marketing Officer of the University of Arkansas at Little Rock. What Is the Enrollment Cliff?

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Social Media Management Social Media Education Collaboration 147

Oktopost

NOVEMBER 29, 2020

Whether you’re new to the podcast world or looking for your next podcast obsession when it comes to B2B marketing, we’re sure you’ll find it here. Our podcast channel, B2B Marketing Now , is geared toward marketing leaders who want to see their organization grow. B2B marketing is always evolving. Radically Transparent.

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B2B Apple Hosting YouTube 71

Oktopost

OCTOBER 7, 2021

Listen to the podcast: For more thought leadership on measuring buyer intent check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders? Julie has nearly a decade of cybersecurity marketing expertise. Meet Julie Preiss.

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B2B Apple Journal Startup 62

Keyhole.co

MARCH 7, 2023

Social media has become a vital aspect of marketing and communication strategies for almost all organizations. Social media monitoring has become essential to any company’s digital marketing strategy. Let’s use Apple Inc. To get search results that are only related to Apple Inc., as an example.

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Social Media Apple Trends Reputation 59

Waxing UnLyrical

MARCH 4, 2015

Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Content marketing and becoming human. Sure we go to lots of big box stores, and buy from faceless companies every day. It’s not just marketing.

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Content Marketing Cost Buy 100

Twist Image

NOVEMBER 22, 2017

This line of thinking was to my professional advantage and opportunity, as I was bringing to market (along with my fellow business partners) a new way to think about a modern marketing agency in an digital world. With that many other businesses began offering these digital marketing services to better grow their own businesses.

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Marketing Apple Advertising Analytics 58

Tweaklibrary

AUGUST 12, 2021

As spotted by Xcode 13 beta by Brendan Shanks , ahead of the major iOS 15 expected to release this fall, Apple is working on iOS 14.8 Is the company trying to patch most known vulnerabilities before releasing iOS 15? Or the company is silently trying to push Child Safety tools. What makes Apple quintessential? on the way?

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Apple Privacy iPhone Issues 22