Not so much for the device, actually, as it really is the culmination of 10 years of exceptional innovation from Apple that has created the right ecosystem to deliver the iPad. This shows the power of the ecosystem that Apple have created – something that I would argue is actually Apple’s Real Asset that they’ve built over the last 10 years. Mike Elgan wrote a peice a while ago on how Apple is training us for the future. The great thing for them, of course, is that they can book free lessons at the Apple store. It’s does 80%, not 150%. MORE >>

Sitting where I do in Sunnyvale , driving ten minutes South can have me on the Apple campus, and driving ten minutes North lands me at Google in Mountain View. With both companies hiring like mad and buying up the surrounding real estate in their respective communities, it's likely that I'll be surrounded by Goople in just a few years. As he told the council tonight, Apple has been buying or renting all the surrounding office space they can in the city, and some of it just isn't good. Steve Jobs Silicon Valley AppleAs far as I'm concerned, that's great. MORE >>

Thirteen years ago, Apple did away with floppy drives on the iMac, ushering in a world where people did well enough to email items via attachment, or in later years, burn copies to compact discs. For software installations, one installs once and the DVD is subsequently irrelevant. The books I've been sent to review are piled in a corner on my desk - some probably good, but I might even buy the digital version rather than lug around a heavier three-dimensional copy. My movies have a short shelf life, typically the 24 hours allotted by Apple TV before they disappear. MORE >>

As a colleague said to me: how about we ask them to buy the whole set? Finally, IDC told BusinessWeek that Apple has gained share in mobile ad network revenue primarily because of the $1 million or more needed to be ponied up by brands or agencies. According to IDC, Apple will end the year with 21 percent of the market. Apple has been getting pushback for offering a closed network via iAd – ads available only on Apple devices. HOW I SEE IT: Marketers will be further interested in Apple when they count new iPads sold for the holidays. billion in 2015. MORE >>

Traditionally, premium software vendors have asked customers to pay on a per-install basis. But on the mobile side, thanks in large part to Apple's leadership on the iTunes store, and other app stores, including the Android Market (tied to one's Google account), premium and free applications are synched on a per-user basis. It'd make more sense for me that we can do so without fear of losing our progress and our premium buys. mobile app Cloud iTunes iPhone Finance Software androidWant to run Adobe Photoshop on multiple computers? You have to pay a multi-user license. MORE >>