American Apparel: “We’ve made as much as $50K in one flash sale on Twitter”
The Realtime Report
JANUARY 22, 2014
Twitter has proven itself to be a valuable marketing tool for edgy clothing brand American Apparel. In an interview recently posted on the Twitter blog , American Apparel’s Director of Marketing Ryan Holiday discusses a single flash sale on Twitter that earned $50,000 for the clothing brand. Why does Twitter work so well for American Apparel? Email Vs. Twitter. https://t.co/er9DLmnZoR.
Influencer Relations and the Target Plus-Sized Win
FEBRUARY 2, 2015
But Target did have another story in the news lately, and this one’s looking like a hit for the mega-retailer: Target scored by using influencer relations to help launch a plus-sized clothing line. Except, if you’re plus-sized, Target has not traditionally been your retail BFF. Miss: Canada. As in, missed the entire country. And it’s not like it’s small! Sorry, Canadians. Whoops.
A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call
NOVEMBER 3, 2016
For example, SA, an outdoor gear and apparel business started by a young man out of his parents’ home, used international lookalike targeting to reach customers in 32 countries and increase sales by 37 percent. We also expanded dynamic ads , a proven way to drive online sales for in-store retail objectives. billion monthly active users as of Sept. billion. Ad revenue of $6.82
Under Armour #WhatsBeautiful Campaign Targets Women Via Social Media
The Realtime Report
SEPTEMBER 5, 2012
Women now account for 30% of sales for athletic apparel brand Under Armour, and women’s apparel is the fastest growing segment of their business. Social Media Campaigns #IWill #WhatsBeautiful athletic wear contest mobile app retail Under ArmourNew marketing efforts reflect this shift, and are aimed directly at the female demographic — with social media as the primary tool for reaching out. Hoping for a high level of feedback, Under Armour is engaging heavily with the @UAWomen Twitter account, as well as #IWill and #WhatsBeautiful. Sweat. Every. Sweat. Every.
How Marketers Can Get Back to Modern Marketing
Convince & Convert
SEPTEMBER 29, 2014
His post looked at the whole “back to school” process and mindset from a retail perspective. He took us along as he, like so many of us, made the trek to their favorite retailers to load up their children with all the necessary and obligatory supplies and apparel. Not long ago, Eric Swayne wrote a piece entitled Back to School 2014: A Social AND Shopping Occasion.
Beware Social Media Faux Pas During The Holidays
DECEMBER 22, 2014
But the mega-retailer was caught flat-footed by indignant tweets concerning the burden these extra hours placed on Kmart employees, taken away from their families on this family-focused holiday. By Peter LaMotte No business sets out to commit a social media faux pas—especially during the holiday season. Hallmark and Holiday Cheer Hallmark also ran into social media trouble in 2013.
Social Media Sites Rank Lowest For Customer Satisfaction
The Realtime Report
MARCH 25, 2014
Apparel, Athletic Shoes (combined) 81. Specialty Retail Stores 79. Internet Retail 78. Out of websites in 33 industries, social media sites provide the least satisfying experience, according to the American Customer Satisfaction Index’s (ACSI) first-ever website benchmark. Released today, the study found that average website satisfaction is 78.2 Consumer Shipping 85. Banks 85.
4 Lessons from Responsive Design for CMOs
Buzz Marketing for Technology
FEBRUARY 12, 2014
For a big-box apparel retailer, for example, free shipping can prove effective in rewarding high-value customers and cultivating loyalty among a brand’s average customers. Posted in Advertising Content Marketing Conversion Optimization Customer Experience Design Innovation Interactive Marketing Internet Optimization Web Design. Rule #1: Don’t Become Complacent. touch, swipe).
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
Not a shock: retailers and restaurants are the most engaging industries on Twtitter. Surprising: apparel brands are the least engaging. Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. What do buyers say is the most important signal of vendor credibility? Really.
SortPrice Store Facebook Application Tops 1000 Retailers
MARCH 25, 2010
Proving yet again a real commitment to opening new avenues of success for online merchants everywhere, comparison shopping engine SortPrice.com has now built virtual stores for more than 1,000 retailers through its Merchant Store application on Facebook. To learn more about the Facebook Merchant Store application click here: [link]. Subscribe to the comments for this post? Digg this!
10 Creative Brands Making Instagram Stories Now
AUGUST 8, 2016
Yoga apparel brand Beyond Yoga, widely renowned for their supple and durable yoga pants, posted an entire Instagram story following a woman getting through her workout in their gear. What Your Brand Can Try: This is one of the most effective techniques a brand can try on Instagram Stories, especially retail brands. Metrics to Measure Brand on Social Download. Beyond Yoga. Aritzia.
How to Partner With Social Media Influencers for the Holidays
Convince & Convert
DECEMBER 14, 2015
When it comes to UGC on Instagram, apparel has the most impact on purchases at 6.4x, followed by jewelry at 2.4x, footwear at 1.7x, beauty at 1.6x, and consumer electronics at 1.6x. This isn’t so surprising when you consider that 80% of shoppers engage with a retailer or brand through digital channels before actually walking into a store and making a purchase. Instagram Influencers.
Some Perspectives on Pinterest
Social Media Marketing
FEBRUARY 25, 2012
With Pinterest, because the mobile versions are just as simple as the web version - and because they're based on image sharing (again, see above), it's more likely that we'll see more retail driven activity. You've probably heard that Pinterest is here and in a big way. If you're not already familiar with it, take a look and see if you can understand what the fuss is all about. Shame on you.
6 Content Marketing Takeaways from 30 Days of LinkedIn Publishing
Convince & Convert
JULY 29, 2014
Assuming that writing is “leadership at scale,” a writer’s greatest ally is re-publishing — previously written words can often find a whole new audience. With that in mind, from June 2nd – July 2nd I started a little experiment. I put LinkedIn’s new publishing platform to the test. The results have been excellent: I amassed over 255,262 total views in a month. 255,262 total article views From 0
Does Social Media Impact Sales at Tobacco and Adult Themed Stores?
Techipedia: Tamar Weinberg
FEBRUARY 11, 2015
What is the value of social media as it relates to retail ROI? AddShoppers ** is one of the coolest technologies I have ever seen for the e-commerce space and is the only offering I have encountered that has such a breadth of data on social ROI in online retail environments. followed by Apparel & Clothing. Can I even truly attribute social data to return on investment?
2010 Charts a Promising Future for E-Commerce on Facebook
MARCH 3, 2011
SortPrice.com was involved well before last year – we launched our Facebook Store Application for retailers, a customized tool that lets them list and promote products right on their Facebook fan pages, back in the Fall of 2008. And since then, we’ve built Facebook stores for nearly 1,500 retailers total, more than anyone else in the industry. by Dave Felipe, SortPrice.com. The 7.6
Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)
AUGUST 29, 2016
This is great if you are a tourist attraction or school or even a retail store with a great physical space and environment! Black Sheep Cycling is a cycling brand that provides innovative and unique cycling apparel. A few days ago, they launched their ambassador kit for their community. 10 billion. That’s the number of videos people watch on Snapchat every day. We believe so! GoPro.
How This Fashion Brand Found the Sweet Spot in Blogger Relations
Convince & Convert
DECEMBER 16, 2014
Each time Lorna Jane opens a new retail store, Sam identifies and reaches out to bloggers in each city. He invites them to come to the store, try on apparel, and take home something for free for authentic word of mouth buzz about the stores. Image via BigStockPhoto.com. Usually, I see brands sit on one of two sides of the fence. Bold claim, huh?). Meet Sam. Weigh In.
5 Ways to Develop a Unique Selling Proposition
Convince & Convert
DECEMBER 3, 2013
One famous retail chain has adopted this practice in an extreme fashion. Everlane Apparel. Everlane apparel stands out from the crowd in this respect. A unique selling proposition, which defines your company’s unique position in the marketplace, is an often overlooked but very important element of creating a business that customers love. Is this crazy or tactical? Absolutely!
Top 10 Public Relations Blunders for 2012
DECEMBER 17, 2012
Social media sites erupted in outrage when both American Apparel and Gap urged consumers in states affected by Superstorm Sandy to shop online during the disaster, and Adweek blasted the companies for “forgetting that death and loss make a poor springboard for promotional messaging.” million in retail sales due to the storm.” I always look forward to the end of the year. When Susan G.
Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
JUNE 2, 2010
Apparel company Diesel – who’s aggressive marketing is consistently noteworthy – has rolled out perhaps the first-ever integration of Facebook “likes in a dressing room … Diesel boutiques in Spain now come equipped with the Diesel Cam, where shoppers can try on garments and then instantly take and upload photos to Facebook, where friends can presumably lie about whether a halter top is a good idea. June 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Is the interconnected Web bringing us together, or making us all distracted voyeurs? Presto! Better?
3 Tips for Maximizing Engagement With Facebook Likes and Shares
NOVEMBER 8, 2010
Example of an Effective Application of Both “Like and “Share: Specialty outdoor retailer Giantnerd recently published data showing how social sharing has doubled traffic from Facebook. For example, a children’s apparel retailer could promote an end-of-season sale to “Likers of its winter coats. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! November 8, 2010 David A. David A. He can be found on Twitter at @daveyovanno or e-mail dave(at)gigya(dot)com.
What Can We Learn from 7 Awesome Corporate Blogs?
JANUARY 4, 2011
Zappos.com CEO and COO Blog Zappos.com, the giant online shoe and apparel retailer, has a number of blogs. KISSmetrics Home About KISSmetrics What Can You Learn from 7 Awesome Corporate Blogs? By Cameron Chapman on Oct 8, 2010 11 Comments Share Tweet Share A winning corporate blog can bring new traffic to your website and added attention to your company. It’s that simple.
Why You Should Not Give Up On E-mail Marketing
Small Business Mavericks
SEPTEMBER 25, 2015
General retail follows with 41.4% Retail Apparel is second in the click-rate category (5.3%). In August, Smart Insights published some statistics on e-mail marketing for various sectors within the UK and U.S. markets. You’ll find these insights useful, but more importantly, they say something about how important e-mail marketing really is. Let’s take a look at some of the stats: Of 46 business sectors, e-mail open rates range from 13.9% to 29.4%. The top three sectors for open rates include Hobbies, Arts & Artists, and Photo and Video. unique open rate.
Women Dominate Social Networks | pamorama
AUGUST 3, 2010
Globally, women spend 20% more time on retail sites overall than men. Among the various retail sub-categories, Comparison Shopping and Apparel sites reached the highest percentage of women at 24.8% and 18.7%, respectively, in May 2010. Women on the Web: How Women Are Shaping the Internet ”, found that 76% of women visit a social networking site compared to 70% of men.
Barcamp Delhi 5: Spreading the Word out !
The Marketing Blog
OCTOBER 10, 2008
So, to untangle one from the clutches of recession, a new service is launched, moneysaver, brainchild of 2 young entrepreneurs, Kunal Bahl & Rohit Bansal, who aspired to make every brand affordable for everyone by offering hundreds of discount coupons & buy one get one free coupons on branded apparels, fine dining, casual dining, movies, entertainment etc. Home About In the Media SMTP Settings in MediaWiki After Hiatus, Social Media Predictions & 2009 October 10, 2008.7:08 am Barcamp Delhi 5: Spreading the Word out ! Yeah we are talking about BarCamp !