Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

SEPTEMBER 30, 2020

Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Building a strong organic LinkedIn strategy is still an essential foundation for success on the platform. However, the key to getting the most from LinkedIn is marrying your organic and paid strategies.

Organization 103

Organization LinkedIn Strategy Social Media 103

Later

JULY 1, 2020

Understanding your Pinterest analytics is the best place to start! Pinterest Analytics can help you target the right audience, skyrocket your Pin performance, sales, conversions, campaign targets, and more. Why Pinterest Analytics Matter. Pinterest Analytics: Overview. Pinterest Analytics: Key Metrics.

Analytics 67

Analytics Metrics Overview Trends 67

Sprout Social

JANUARY 10, 2019

From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. Use these Instagram analytics tools to transform into a power user. Fast forward to 2019 and times have changed. Sprout Social.

Analytics 110

Analytics Instagram Tools Hashtag 110

Kikolani

SEPTEMBER 12, 2011

How have your strategies actually helped your website? While businesses focus on the ROI in dollars, bloggers focus on the ROI in traffic. The Problem with Google Analytics. Before I get into actual stats, I have to preface this with the fact that there are a lot of numbers that Google Analytics misses.

Case Study 163

Case Study Analytics Google Study 163

BeingOptimist

FEBRUARY 9, 2021

Not only for large enterprises, but small business owners can also have tremendous benefits from Instagram with proper plans and strategies. Without much investment, small businesses can reveal higher benefits from Instagram with maximum ROI. Best Instagram Marketing Strategies For Small Businesses In 2021.

Small Business 92

Small Business Instagram Strategy Marketing 92

agora pulse

SEPTEMBER 23, 2020

A total of 47% of social media marketers say developing social strategies to support overall business goals remains their number one challenge. Though social media has become more data-driven, only 32% of marketers have a documented strategy. Depending on your sector; their budget, actions, and strategy may impact your own goals.

Social Media 144

Social Media ROI Social Media Management URL 144

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts.

Forums 62

Forums Reddit Analytics Sentiment 62

Sprout Social

APRIL 26, 2023

But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. Keep reading to see what we did, our results and learnings to bolster your strategy. As marketers rethink their LinkedIn content strategy, these questions are surfacing more and more.

LinkedIn 107

LinkedIn Comments URL Engagement 107

Hootsuite

JULY 6, 2022

How to build an effective eCommerce strategy on Instagram. So, if you’re looking to develop a robust Instagram eCommerce strategy, you may want to switch to a business account. You’ll get more analytics and the option to create a shop and a product catalog. make long, spammy-looking URLs short and sweet.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool? Another essential: enhanced link tracking.

ROI 105

ROI Analytics Influencer Campaign 105

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Update: I’ve put together a list of 6 tools and strategies for managing multiple social media accounts (some free, some paid). Chapter 1: 19 Free Social Media Analytics Tools. Chapters in This Article.

Analytics 111

Analytics Social Media Tools Klout 111

Hootsuite

FEBRUARY 16, 2021

Hootsuite has all sorts of hidden gems and neat ways to save you time and increase your brand’s social ROI. Polish your posts with vanity URLs. Hootsuite’s free link shortener, Owly , makes any URL you post look sweet, short, and a lot more trustworthy. Ok, I’ll bite: what are URL shorteners? ).

HootSuite 140

HootSuite Features URL Template 140

Sprout Social

JANUARY 18, 2017

Sprinkle in an unknown acronym and mix it with the terms “code” or “strings” and those of us who aren’t crazy for analytics immediately tune out. Using UTM tracking is a cornerstone of content analysis and it’s one of the few ways to legitimately prove the ever elusive ROI of social media. We understand why. What are UTMS?

ROI 40

ROI URL Analysis Campaign 40

Convince & Convert

AUGUST 8, 2019

If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. analytics Click To Tweet. Five percent were attributed to direct by Google Analytics, even though the sign-up page was not accessible anywhere on the website.

Brands 152

Brands Analytics Consultant Data 152

Pam Moore

JANUARY 28, 2016

You can’t just hop on Twitter and start spamming urls to your website, blog or sales page. If your blog, website, content and engagement strategies suck, your conversions on Twitter will be the same. Included are 14 ideas you can implement TODAY to help you increase the ROI of the time and resource you invest in Twitter.

Conversation 113

Conversation Tips Twitter ROI 113

Sprout Social

JANUARY 13, 2021

Closely tied to ROI, marketing attribution helps you understand if your social strategy is working, what stages in the journey are most or least important and where you should be focusing your marketing efforts. ROI measures revenue while attribution measures impact. URL tracking in Sprout also allows for automation in rules.

Social Media 97

Social Media Marketing Newsletter URL 97

Sprout Social

JUNE 22, 2016

Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. A common misconception is that you need a data scientist, analyst or analytics professional. URL clicks. Twitter Analytics.

Data 101

Data Social Media How To ROI 101

agora pulse

JUNE 11, 2019

When you dig deeper, you’ll see that they’re empty analytics that don’t reveal real results and can’t inform your marketing strategy. Then you’ll know whether your social media strategy is helping you or holding you back from reaching your marketing goals. Link clicks. Pin This Post!

Metrics 106

Metrics Social Media Content Analytics 106

Buffer Social

JULY 23, 2019

They say bigger is better … but in the case of influencer strategy , we think the opposite could be true. More engagement, more clicks, and lower ROI. If you’re keen to dip your toe into influencer marketing or if you’re just interested in a strategy shakeup, then we think you’ll find a lot to love in this post!

Influencer 75

Influencer Strategy Marketing Survey 75

Buffer Social

SEPTEMBER 11, 2023

What’s the true ROI? The ROI is insane. Customize your LinkedIn URL A small yet essential aspect of profile optimization is customizing your LinkedIn URL. A customized URL is not only more professional and easier to share, but it also enhances your personal brand. Literally millions of dollars.

LinkedIn 113

LinkedIn Tips Skills URL 113

Sprout Social

APRIL 12, 2022

An audit will also surface branding issues and will give you a good idea of what areas you’ll need to work on when it comes to your Facebook marketing strategy. This is where you set up things like a greeting and your Messenger URL. These metrics provide information for calculating your Facebook advertising cost and ROI.

Facebook 123

Facebook How To Metrics Hashtag 123

Convince & Convert

JULY 20, 2017

As Snapchat was without any mass traffic-driving capabilities, we were left promoting a vanity URL as text over our videos and images. The truth is that Snapchat has terrible reporting—the stuff that’ll drive you to tears if all social media efforts in your company must be reported and only supported if ROI calculations are possible.

ROI 107

ROI How To YouTube Report 107

Webbiquity SMM

JUNE 7, 2018

It’s the preferred direct marketing tactic for low cost and high ROI. Content is a vital component of every digital marketing strategy. Developing and documenting an effective content marketing strategy improves your chances of getting quality leads and potential sales. Apply a Diverse Content Marketing Strategy.

B2B 217

B2B Brands LinkedIn Influencer 217

Sprout Social

MARCH 11, 2020

Whether you’re totally new to analytics or just need a quick refresher, here are some key metrics to help you determine your most successful social media posts. Sure, “Likes” are often considered a vanity metric that doesn’t mean much in terms of your overall social media ROI.

Social Media 124

Social Media How To Metrics Analytics 124

Convince & Convert

MAY 2, 2016

The right social media strategies do add value to the bottom line, and as social media marketers, it’s our job to quantify this where we can. Shouldn’t the measurement of your social media strategies map back to this objective? Best practice is to create goals in Google Analytics for each of your macro and micro conversion points.

Metrics 60

Metrics Social Media Marketing URL 60

Convince & Convert

MAY 23, 2017

If you go to The New York Times right now, pick any article, and send the URL via Facebook Messenger to one of your friends, you’ve shared it via dark social. If we look at our direct traffic in Google Analytics and exclude traffic to the homepage, landing page, and app, we see that 21 percent of our traffic comes from dark social sources.

Brands 129

Brands Analytics Data Metrics 129

Waxing UnLyrical

JULY 22, 2016

But always – always – because their boss, or boss’s boss, or whoever it is reporting to the CMO and/or CEO wants to know the “ROI” of their efforts, and AVE/EMV/whatevershityouwanttocallit at least slap a dollar number on at least part of those efforts.

Metrics 100

Metrics URL Campaign Influencer 100

Sprout Social

JANUARY 26, 2023

Table of contents: What is referral marketing Why referral marketing is important How does referral marketing work Referral marketing strategies Types of referral marketing What is referral marketing? Little to no cost There are very few upfront costs to this strategy. Here’s a quick breakdown of both strategies.

Discount 126

Discount Marketing How To B2B 126

Kikolani

JANUARY 26, 2010

The most popular topic at #SMAZ was the measurement of social media influence and the elusive ROI – Return on Investment. Social Media Strategy. Probably the best thing I heard about social media strategy is that social media can be more valuable as a listening tool than a speaking platform. Social Media ROI.

ROI 114

ROI SEO Social Media Tips 114

Ignite Social Media

SEPTEMBER 21, 2017

Across the industry, ROI and tying social to business objectives are consistently reported as top challenges in understanding the marketing effectiveness of social media. Conversion ads across social platforms allow you to track conversions of a pixel on your website from social customers, and provide a more definitive ROI.

ROI 101

ROI Apple Metrics Loyalty 101

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform. Then Keyhole might be exactly what you need. Best of all?

Tools 52

Tools Social Media Sentiment Price 52

Akamai Marketing

JULY 28, 2011

Again, I’ll say that what you should measure depends on your strategy, what are you trying to accomplish with social media? According to Twitalyzer ) You can also use a tool like TweetReach to monitor a particular #hashtag, URL, phrase or user name. You need to find them and inspire them to act. Increased brand value?

Metrics 229

Metrics Twitter Postrank Analytics 229

Sprout Social

APRIL 26, 2023

According to the latest Sprout Social Index™ , proving social media ROI was the second biggest challenge for social media teams. So if you’re struggling with measuring social media ROI yourself, we get it. That’s why we put together this guide so you can assess social media ROI based on your unique online presence once and for all.

ROI 98

ROI Social Media How To Metrics 98

Keyhole.co

JULY 5, 2023

This strategy makes it easier to tailor your content in such a way that it resonates and connects with your target audience. The potential of Instagram marketing strategy is limitless, but attempting to achieve that initial traction with your branded Instagram account can be a tall order. Create original memes Everyone loves memes.

Instagram 52

Instagram Meme Tips Marketing 52

Sprout Social

MAY 28, 2020

Once you’ve got your strategy squared away, goals set and creative assets prepped, build your publishing blueprint with Sprout. Sprout’s intuitive publishing tools help you map out your long-term campaign strategy and schedule content across different profiles and platforms simultaneously. Remember those tags we talked about?

Campaign 87

Campaign Report Social Media How To 87

Hootsuite

MARCH 8, 2022

Rich Product Pins are created from URLs and display all the same information as the website’s product page, as long as the site has the Rich Pin code installed. Access advanced conversion tracking analytics. If not, install it anyway to get the most useful analytics data. From Rich Pins. These cannot be turned into ads.

Features 114

Features Price Buy Campaign 114