Convince & Convert

DECEMBER 1, 2014

If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy (I created a free framework about that right here ). We’re believers in predictive content analytics. We Experimented With Predictive Content Analytics. That was a real eye-opener for me.

Analytics 164

Analytics Content How To Software 164

Sprout Social

SEPTEMBER 30, 2020

Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Building a strong organic LinkedIn strategy is still an essential foundation for success on the platform. However, the key to getting the most from LinkedIn is marrying your organic and paid strategies.

Organization 100

Organization LinkedIn Strategy Social Media 100

Later

JULY 1, 2020

Understanding your Pinterest analytics is the best place to start! Pinterest Analytics can help you target the right audience, skyrocket your Pin performance, sales, conversions, campaign targets, and more. Why Pinterest Analytics Matter. Pinterest Analytics: Overview. Pinterest Analytics: Key Metrics.

Analytics 67

Analytics Metrics Overview Trends 67

Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social sources often can’t be measured because they’re private, like an email, or because analytics software can’t accurately categorize them — either because the source is hidden, or the link doesn’t have UTM parameters. What about in 2023?

HootSuite 120

HootSuite URL Analytics FAQ 120

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

Analytics 89

Analytics Social Media How To Analysis 89

Sprout Social

JANUARY 10, 2019

From social listening to engagement metrics, businesses on Instagram are spoiled for choice when it comes to Instagram analytics. Zeroing in on the right Instagram analytics tools can be tricky, though. Use these Instagram analytics tools to transform into a power user. Fast forward to 2019 and times have changed. Sprout Social.

Analytics 110

Analytics Instagram Tools Hashtag 110

Hootsuite

MAY 3, 2021

And they work with Google Analytics. Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post. UTM parameters work with analytics programs to give you a detailed picture of your social media results. They’re required by Google Analytics.).

Sample Code 145

Sample Code Social Media HootSuite URL 145

Keyhole.co

MAY 25, 2022

For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. Hence, understanding what social media analytics are, how to interpret them, and how to use them to increase traffic and sales is just as important as implementing any social media strategy.

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

JANUARY 24, 2024

It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Home Depot, for example, partnered with the fashion blogger, The Mother Chick, to promote its products via tracked URLs.

Metrics 97

Metrics Influencer Marketing Survey 97

Social Media Strategies Summit

FEBRUARY 4, 2021

However, you also need to have the right marketing strategy. Your business can benefit from a Linkedin marketing strategy. Here are the steps for creating your Linkedin strategy. Adding a CTA is one of the best ways of making your LinkedIn marketing strategy take off. The LinkedIn strategies for B2B brands.

B2B 130

B2B LinkedIn Strategy Brands 130

BeingOptimist

FEBRUARY 9, 2021

Not only for large enterprises, but small business owners can also have tremendous benefits from Instagram with proper plans and strategies. Here are the top 10 Instagram marketing strategies that every small business entrepreneur should follow in 2021. Best Instagram Marketing Strategies For Small Businesses In 2021.

Small Business 92

Small Business Instagram Strategy Embedding 92

Kikolani

SEPTEMBER 12, 2011

How have your strategies actually helped your website? Naturally, being the statistics geek that I am, I wondered if I could match up the stats that Triberr gives you for visits from everyone’s unique Triberr URL of your post to the number of visits you see in Google Analytics. The Problem with Google Analytics.

Case Study 163

Case Study Analytics Google Study 163

Saying It Social

JUNE 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Custom URL for Your Facebook Business/Fan Page I often get the question, “AK, I thought I created a username/custom URL for my business page but when I type in the address it takes me to my personal profile… what happened?&#

URL 182

URL Facebook How To StumbleUpon 182

Sprout Social

MAY 17, 2016

Everything from your headline and keywords to featured image and URL should be optimized. An easy way to spruce up your links and get the most out of your status updates is by using a URL shortener. What Are URL Shorteners? URL shorteners convert regular URLs into more condensed formats. Click Shorten URL.

URL 62

URL Social Media Campaign Analytics 62

The Realtime Report

FEBRUARY 4, 2017

8 Google Analytics Tricks For Marketers. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). Almost every other website uses it, making the Google software the most popular and trusted analytic solution on the globe today. By Varun Sharma. Tag Manager.

Analytics 70

Analytics Adwords Google Marketing 70

Sprout Social

JUNE 29, 2020

With a robust social strategy , universities can strengthen their international profile, influence prospective students’ decisions and turn graduates, employees and industry partners into staunch advocates. In order for your full-funnel marketing strategy to be successful, every social team needs to lean on their data.

Strategy 130

Strategy Marketing Metrics Education 130

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. Update: I’ve put together a list of 6 tools and strategies for managing multiple social media accounts (some free, some paid). Chapter 1: 19 Free Social Media Analytics Tools. Chapters in This Article.

Analytics 111

Analytics Social Media Tools Klout 111

Jon Loomer

FEBRUARY 1, 2022

I use a couple of strategies for uncovering conversions that Ads Manager is no longer reporting, for one reason or another. One is using URL parameters and Google Analytics. I’ve never been a big user of URL parameters in the past, but Ads Manager reporting had always been more complete in the past.

Facebook 204

Facebook Aggregator Eventful URL 204

Sprout Social

FEBRUARY 1, 2024

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Streamline your reporting Most Facebook publishing tools give you access to your posts’ analytics, which provides you with key data for metrics like reach, engagement rate, and more. Sign up for a free 30-day trial today!

Publishing 95

Publishing Tools Brands Facebook 95

Jon Loomer

MAY 24, 2023

If you like customizing your objective, optimization, bid strategy, placements, and age group, you’re going to be disappointed. What’s really interesting about this is that you can create different URL parameters for current customers and new customers. There are several settings that you will not be able to change.

Campaign 174

Campaign URL Advertising Analytics 174

Hootsuite

JULY 6, 2022

How to build an effective eCommerce strategy on Instagram. So, if you’re looking to develop a robust Instagram eCommerce strategy, you may want to switch to a business account. You’ll get more analytics and the option to create a shop and a product catalog. make long, spammy-looking URLs short and sweet.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

SEPTEMBER 6, 2023

LinkedIn public URL :As you fill in your company’s name, LinkedIn will suggest a custom URL based on the inputted name for your company page. For instance, the URL for our Sprout Social Page is [link]. As with any social platform, it takes time to build an audience and a presence with the right strategy.

LinkedIn 111

LinkedIn How To Collaboration URL 111

Sprout Social

APRIL 26, 2023

But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. Keep reading to see what we did, our results and learnings to bolster your strategy. As marketers rethink their LinkedIn content strategy, these questions are surfacing more and more.

LinkedIn 104

LinkedIn Comments URL Engagement 104

Pam Moore

AUGUST 13, 2019

You can't just hop on Twitter and start spamming urls to your website, blog or sales page. If your blog, website, content and engagement strategies suck, your conversions on Twitter will be the same. 14 strategies and tactics to generate leads, increase sales and conversions using Twitter. Give us a shout and let's get to work!

ROI 60

ROI Strategy Twitter How To 60

Buffer Social

JUNE 5, 2017

The key is social media analytics and reporting ! . You can also get most of the data and graphs for free directly from Twitter Analytics and Facebook Insights. You can get an export of your data from any screen in the analytics section of your Buffer dashboard. Google Analytics to crunch the revenue numbers.

Analytics 110

Analytics Data Report Social Media 110

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts.

Forums 62

Forums Reddit Analytics Sentiment 62

Sprout Social

MARCH 16, 2022

If you haven’t brought video into your social media strategy, consider this your “twist my arm” moment. Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. Fast reporting helps you understand what content impacts your business and strategy, and how.

Engagement 122

Engagement Report Video Metrics 122

Saying It Social

JULY 13, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How To Promote You Facebook Page URL on Your Personal Profile Facebook doesn’t make this easy. Option 2: Add the URL to your Facebook Page in your “Write something about yourself&# box. Now you are set. if yes, please explain.

URL 120

URL Badge Facebook How To 120

Hootsuite

FEBRUARY 16, 2021

Polish your posts with vanity URLs. Hootsuite’s free link shortener, Owly , makes any URL you post look sweet, short, and a lot more trustworthy. Ok, I’ll bite: what are URL shorteners? ). That said, if you want to put in the elbow grease and level up your branding, Hootsuite also supports vanity URLs.

HootSuite 140

HootSuite Features URL Template 140

Josh S Peters

FEBRUARY 5, 2013

When it comes to setting up a search and social strategy there is no end to the ways you can put the pieces together and it can be as simple or as complex to piece together as you want / need it to be. Simple Search And Social Strategy Framework. Knowing this will inform your marketing, social media, SEO, and content strategies.

Strategy 186

Strategy Wiki Sysomos Widget 186

Proactive Report

MAY 20, 2013

Some teach a statistics course, but not many teach online analytics. Google Analytics is a great tool for PR practitioners. Start by reading SAMS Teach Yourself Google Analytics in 10 Minutes. The Top Digital PR Google Analytics Reports. Google Analytics now has a Social Media Dashboard. Social Traffic.

Skills 89

Skills Analytics Press Release Metrics 89

Later

MARCH 13, 2019

That’s why it’s so crucial to monitor the clicks and visits that URL generates over time! That’s why if you’re looking to track traffic on Instagram and understand how your followers are clicking through to your website, you’ll want to look outside of Instagram’s in-app analytics. Setting Up UTM Tracking in Google Analytics.

Instagram 68

Instagram How To URL Analytics 68

Idaconcpts

NOVEMBER 26, 2012

There are still many opportunities to carve out niche footholds in foreign language sectors by utilizing top performing keywords to attract international attention, in domain names, URLs and within the content of your website itself. The following three principles outline core strategies for implementing multilingual SEO within a website.

SEO 137

SEO Strategy Domain Name URL 137

Ignite Social Media

AUGUST 12, 2021

Quality content creation is key in any business’s social presence and strategy. Instead, stagger posts to different days and using analytics, post at an optimal time of day. Do use custom URLs or UTM codes for tracking especially if you’re driving to a website. Let’s start with the “Don’ts”: . Don’t use hashtags on Facebook.

Instagram 161

Instagram Curation URL Platform 161

agora pulse

SEPTEMBER 23, 2020

A total of 47% of social media marketers say developing social strategies to support overall business goals remains their number one challenge. Though social media has become more data-driven, only 32% of marketers have a documented strategy. Depending on your sector; their budget, actions, and strategy may impact your own goals.

Social Media 144

Social Media ROI Social Media Management URL 144

Hootsuite

NOVEMBER 10, 2021

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Step 2: Create a winning TikTok strategy. Before you build a TikTok strategy, you need to get to know the platform inside and out. Pick your URL wisely. Step 6: Dig into analytics.

How To 143

How To Hashtag Trends Analytics 143

Later

FEBRUARY 18, 2020

So to help you streamline your workflow and get your social strategy in order, Later can plan, schedule and post your content across all your social media platforms. . Plus, Later’s inbuilt analytics tools help you track all your posts and ensure your content is doing what you want it to do. . #5 And it’s all for free!

Social Media Management 104

Social Media Management Tools Social Media URL 104