Rebekah Radice

JANUARY 9, 2017

It’s the age-old battle between marketers. clickToTweet tweet=”‘56% of marketers believe that personalized content promotes higher engagement rates.’ ’ via @IBM” quote=”56% of marketers believe that personalized content promotes higher engagement rates.”]. Attraction Marketing.

Template 131

Template Templates Social Media Strategy 131

Rebekah Radice

OCTOBER 31, 2018

Content marketing is a complex undertaking. It was filled with content: Look at Twitter, read an article. See, content marketing has become way too complicated. So let’s get you focused with a simple content marketing roadmap. It will guide you through 8 elements in a successful content marketing plan.

Content 103

Content Marketing Analysis Case Study 103

Webbiquity SMM

NOVEMBER 17, 2015

” the delightful Shelly Kramer asked me when I met her recently face-to-face for the first time, at a Minneapolis internet marketing event. I guess that’s because I’ve always wanted this blog to be about you, the reader, and your need for digital marketing information and guidance. Not a place for me to “sell.”

SEO 100

SEO B2B Consultant News 100

Convince & Convert

AUGUST 18, 2011

Smart companies are using social media optimization and social media marketing software to add some clarity to the value of their behavior on the social Web. Getting smarter at social analytics requires three things: 1. Killer social media marketing software. A commitment to actually doing something with social analytics data.

Social Media 129

Social Media Bookmarklet Analytics Software 129

Pam Moore

MARCH 8, 2018

A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. Yes, you can use data, analytics, research and more as inputs to develop your brand, your brand promise, core messages, vision and mission. It’s humans who post the status updates.

Brands 167

Brands Training Policies Template 167

Mindjumpers

AUGUST 6, 2012

Today is the launch of a new interesting product ‘Social Marketing Automation Suite’ from Awareness Inc., focused on helping marketers transform social data into a measurable ROI. Phil Szomszor brings a valid point by stating: “The Twitter account for Big Ben in London tweets a ‘bong’ every day on the hour. In the 20.05

ROI 199

ROI Klout Data Influencer 199

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 249

Social Media B2B Marketing SEO 249

Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. Facebook, Twitter (or other similar properties), blogs, user forums, reviews, [and/or] company websites? When/where is that?

Brands 114

Brands Twitter Facebook Research 114

Rebekah Radice

SEPTEMBER 5, 2017

Go to Facebook, Twitter, Instagram and more to see what type of content your target market is most interested in. White papers. Use analytics to determine when your followers are most active online. The marketing world is constantly evolving. Create a Content Strategy. Case studies. Special Reports.

Social Media 111

Social Media Strategy Brands How To 111

Pam Moore

SEPTEMBER 7, 2016

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They forget their core business and marketing goals. Many don’t know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement.

Social Media 60

Social Media Tips Marketing Social Networking 60

Rebekah Radice

JANUARY 9, 2017

It’s the age-old battle between marketers. clickToTweet tweet=”‘56% of marketers believe that personalized content promotes higher engagement rates.’ ’ via @IBM” quote=”56% of marketers believe that personalized content promotes higher engagement rates.”]. Attraction Marketing.

Template 60

Template Templates Social Media Strategy 60

Rebekah Radice

MAY 24, 2017

White papers. Then there’s Twitter. Did you know: 82% of Twitter users watch video content and a whopping 90% of those people are viewing from mobile. Native video has always performed well on Twitter. In Q4 of 2016, the Twitter audience watched 6.6 Blog content. Vlogs (video blogs). Video tutorials.

Social Media 148

Social Media How To Analytics Types 148

Buzz Marketing for Technology

JUNE 15, 2009

In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites. Late last year, there were some headlines about Dell crossing the $1 million mark via Twitter and it’s only gotten bigger since then. How did they do it? With a coupon code!

ROI 109

ROI Social Media Syndication Embedding 109

Janet Fouts

FEBRUARY 11, 2013

I was part of a discussion on Twitter this morning around this post of George Snell’s.” Some CEO’s can’t create content either, and they let their marketing person do it for them. Some are analytical thinkers and know how to extract ROI from a stone. go read it now and come back). Not always.

Communities 141

Communities Content Jive Meme 141

Socialmedia.biz

JULY 23, 2017

Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers. One of Smarp’s best features is its advanced analytics.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Rebekah Radice

MAY 4, 2017

It’s no secret that content marketing is key to building trust with your customers. White papers. Look to your most popular content in Google Analytics and determine how you can update or create a follow up. That’s where visual marketing comes in. It needs to be the type of content that converts.

Social Media 154

Social Media Engagement Meme Buy 154

Rebekah Radice

SEPTEMBER 5, 2017

Go to Facebook, Twitter, Instagram and more to see what type of content your target market is most interested in. White papers. Use analytics to determine when your followers are most active online. The marketing world is constantly evolving. Create a Content Strategy. Case studies. Special Reports.

Social Media 60

Social Media Strategy Brands How To 60

Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 167

Social Media Nielsen Press Release News 167

Socialmedia.biz

JULY 23, 2017

Employees can sort through these posts and share the content they like most on LinkedIn, Facebook and Twitter. Data from Smarp , another advocacy solution, indicates that employee advocates have an average of 420 Facebook friends, 400 LinkedIn contacts and 360 Twitter followers. One of Smarp’s best features is its advanced analytics.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Keyhole.co

FEBRUARY 17, 2023

“A brand is a name a company uses to represent a specific product or business for marketing purposes.” It uses motivational taglines in its marketing strategy , such as “Just Do It,” “Ready For Anything,” “Find Your Greatness,” “Equality Has No Boundaries,” and “Greatness Goes The Extra Mile,” among others.

Strategy 52

Strategy Brands Discount Hashtag 52

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Most CMOs don’t even measure ROI for their marketing budgets , and marketers have a lot more resources compared to PR practitioners. ” ~ Sandra Fathi, Past President, PRSA NY.

Metrics 100

Metrics How To Discount Analytics 100

Rebekah Radice

MAY 24, 2017

White papers. Then there’s Twitter. Did you know: 82% of Twitter users watch video content and a whopping 90% of those people are viewing from mobile. Native video has always performed well on Twitter. In Q4 of 2016, the Twitter audience watched 6.6 Blog content. Vlogs (video blogs). Video tutorials.

Social Media 60

Social Media How To Analytics Types 60

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. I read hundreds of articles and enrolled in as many marketing courses that I could possibly get my hands on. Digital marketing classes (9-17). Diploma in Social Media Marketing.

Class 40

Class Skills Social Media Marketing 40

Proactive Report

DECEMBER 30, 2010

One of the positive aspects of doing PR and marketing online is that there is a wealth of information available. One of the important ways analytics affects our profession is in the development of content. PR folk should be writing Twitter and Facebook content, white papers, case studies and journalistic-quality articles.

Data 75

Data Social Media Case Study Skills 75

Kikolani

FEBRUARY 3, 2012

Develop Irresistible Content with this 4-Point Formula – If you want to create blog posts, white papers, and even ebooks that clearly communicate your idea and compel your readers to do whatever you ask, you need to use this little formula. Business / Career. Yet we know it’s good for business. Social Media / Social Networking.

Mashup 113

Mashup Resources RSS SEO 113

Convince & Convert

JULY 29, 2012

” white paper. Drive Social Media ROI with Content Marketing. Social media’s impact on this lead generation is relatively easy to ascertain, especially using social CRM software that ties to web analytics, such as Argyle Social (a Convince & Convert sponsor and what we use), Awareness , or Expion.

ROI 140

ROI Social Media Social CRM Survey 140

Rebekah Radice

MAY 4, 2017

It’s no secret that content marketing is key to building trust with your customers. White papers. Look to your most popular content in Google Analytics and determine how you can update or create a follow up. That’s where visual marketing comes in. It needs to be the type of content that converts.

Social Media 60

Social Media Engagement Meme Buy 60

Buzz Marketing for Technology

JUNE 27, 2008

FAST White Paper. FAST recently released a white paper on the business and technology of recommendations. Entitled "Enhancing Content Discovery Through Recommendations Solutions", the white paper is free for those who register. Find out more and download the paper today. Tom Mandel. James Robertson.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Josh S Peters

NOVEMBER 18, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Social Media for Lead Generation and Acquisition Social Media for Lead Generation and Acquisition Written on November 19, 2009 by Josh Peters in Social Media 5 Comments - Leave a comment!

Social Media 113

Social Media ROI Newsletter Campaign 113

Hootsuite

MAY 9, 2023

In this example, your marketing content is the high-end cuisine. It also includes any blogs and articles, white papers, or case studies you publish. Email marketing. Email marketing is both a channel and a type of content. dollar invested in email marketing, brands earned $36 back. Influencer marketing.

Tips 101

Tips Content HootSuite UGC 101

Convince & Convert

APRIL 28, 2010

million followers on Twitter? But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. The reality is, there’s never been a level playing field.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Oktopost

OCTOBER 26, 2020

But who likes a challenge more than a B2B marketer? To execute an effective B2B social media marketing strategy , you need the right set of tools to organize it all. It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels.

Social Media Management 160

Social Media Management Social Media Tools Hubspot 160

Webbiquity SMM

JUNE 10, 2014

Last month’s Zenith Social Media Marketing Conference opened with a blast of presentational energy from Neal Rodriguez. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.” Only 22% of businesses track their social results well.

Conference 198

Conference Social Media SEO Marketing 198

Convince & Convert

MARCH 18, 2016

This is episode two of my new show: Marketing Marvels. There is A LOT of marketing technology out there, and it’s difficult to know what all the platforms and packages do, whether it makes sense for your business, how it stacks up to competitors, and a bunch of other key questions. Marketing Marvels viewers get a two week free trial.

Marketing 60

Marketing Content eBook Joomla 60

ProBlogger

APRIL 6, 2011

guest posting is the new content marketing. affiliate marketing: how do you pick a product and make it worthwhile? What a marketer wants from you is to look better and more relevant to the people they’d like to sell to—as many as possible, too. To be honest, this is where a lot of agency and marketing types finish.

Blogger 41

Blogger Brands Survey Cost 41

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. State Indicator – Turns orange when you’re in that section 2. Show your first-time visitors who you are (literally and figuratively).

Social Media 120

Social Media Strategy Consultant RSS 120

Convince & Convert

FEBRUARY 15, 2012

He also runs a digital agency called Teach to Fish Digital where he provides insights on search, social media, email marketing, and analytics. Bricks are larger content productions such as research reports, events, white papers, video series, mobile apps, etc. Opportunity Cost.

Content 153

Content Marketing Insurance Metrics 153