Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. You can’t do it all alone. Read on for all the key takeaways: Overcoming Common Higher Ed Collaboration Challenges.

Collaboration 224

Collaboration How To Education Team 224

Sherrilynne Starkie

JANUARY 3, 2019

The first Top Five must-know social media news of 2019 for communicators and marketers! We also feature stories about Cookie Monster on Twitter, Facebook Messenger’s dark mode tests and news about possible IPOs. 10+ Marketing Predictions for 2019 From Top Marketers. New Year…new you for content marketers.

Social Media 150

Social Media B2B Analytics Newsletter 150

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. Why Should You Use Twitter for B2B Marketing? Quick Links. Quick Links.

B2B 152

B2B Tips Twitter Marketing 152

Waxing UnLyrical

JANUARY 29, 2019

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. Feature #1: Analytics. Analytics is a prime example of how marketers and businesses can benefit from automation.

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Features Marketing Statistics Template 169

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. Networking.

Strategy 109

Strategy Tips Twitter Marketing 109

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement.

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Examples Campaign Tips UGC 142

Pam Moore

OCTOBER 3, 2016

It is clear social media marketing is delivering real and measurable business value for companies large and small today. With this incredible opportunity created for businesses using social media there is obviously solid opportunity for smart and savvy marketers to specialize and build a career in social media marketing.

Social Media 167

Social Media Marketing Training Skills 167

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. This blog post aims to help you understand how to measure social media success in 2024. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares.

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Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. This blog post aims to help you understand how to measure social media success in 2024. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Direct Marketing Observations

JANUARY 12, 2018

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!

B2B 276

B2B Influencer Conversation Social Media 276

Pam Moore

MARCH 9, 2020

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They forget their core business and marketing goals. Many don't know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement.

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ROI Strategy How To Marketing 78

Sprout Social

MARCH 16, 2022

Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. Dig into how sound on vs. sound off video plays compare using Sprout Social’s Premium Analytics tools.

Engagement 125

Engagement Report Video Metrics 125

Keyhole.co

MAY 31, 2023

Are your results in social media the bare minimum, or should you be reaping enough? Well, it doesn’t help to be delusional. If you aspire for Kylie Jenner-like follower growth for your brand, you are probably still hurting your expectations. It’s like a friendly competition to see who’s doing better on social media!

Social Media 52

Social Media Strategy How To Analysis 52

agora pulse

SEPTEMBER 23, 2020

A total of 47% of social media marketers say developing social strategies to support overall business goals remains their number one challenge. Though social media has become more data-driven, only 32% of marketers have a documented strategy. Tip: This is the data your bosses want to see when they ask for a social media report.

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Social Media ROI Social Media Management URL 144

Akamai Marketing

FEBRUARY 8, 2011

Most obvious of these is Google Analytics. Another is the popular “Add This&# which also offers analytic information. It isn’t that we need a tool that does everything. As a blogger, there are numerous tools at your disposal to track how your content is doing.

Postrank 134

Postrank Analytics Tools Klout 134

Hootsuite

JANUARY 31, 2024

Among the many recent changes to X, formerly Twitter, one of the biggest is the ability to share long-form posts. Long-form posts are one of the features you get when subscribing to X Premium (formerly Twitter Blue ). Methodology I ran this experiment on my personal Twitter account.

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HootSuite Metrics Engagement Feed 78

Keyhole.co

AUGUST 22, 2023

In this guide, we’ll walk you through 10 steps you need to take to get started with YouTube Creator Studio, helping you leverage its full potential and elevate your YouTube channel to new heights. Key metrics include your total subscribers and channel analytics showing watch time, views, and subscribers over the last 28 days.

YouTube 52

YouTube Overview Metrics Analytics 52

Sprout Social

JULY 6, 2022

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. Now, with new features like Twitter Spaces and Twitter Communities , businesses and brands alike can further build relationships with followers.

Twitter 106

Twitter Tourism Travel Education 106

Sprout Social

MAY 18, 2023

In this article, we offer 10 actionable tips for copywriting on social media with advice from our social team peppered in to help you level-up your skills and engage your audience in meaningful ways. And you’ll be able to apply these tips for social media copywriting more successfully.

Social Media 127

Social Media Template Templates Skills 127

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Video Marketing Influencer 78

Buffer Social

OCTOBER 23, 2023

Engage with your audience for community building We all know that engaging with your community on social media is one of the many keys to success. With a phone and the Internet, you can start growing a platform for yourself.   This is as true for YouTube Shorts as for any other platform. Let’s get into it. 

YouTube 113

YouTube Tips Collaboration Trends 113

Pixlee

FEBRUARY 14, 2022

TikTok’s meteoric rise has left marketers scrambling to figure out how to harness the platform’s power to their advantage. If your content performs well, it will be sent to more and more users until it finally runs out of steam – whether that’s at 10 thousand views or 10 million. Tuesday: 2:00 AM, 4:00 AM, 9:00 AM.

Analytics 85

Analytics Statistics Activities Data 85

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Brands Marketing Influencer 78

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert.

Tips 133

Tips Authentication LinkedIn Groups 133

Pam Moore

MARCH 8, 2018

A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. Yes, you can use data, analytics, research and more as inputs to develop your brand, your brand promise, core messages, vision and mission. It’s humans who post the status updates.

Brands 167

Brands Training Policies Template 167

Hootsuite

FEBRUARY 16, 2021

For this article we quizzed the Hootsuite customer success team—people who spend their days deep in the gears of everyone’s favourite dashboard—about what little-known, under-appreciated features they pass on to social media managers day in and day out. Hootsuite hacks for scheduling and publishing . Duplicate posts in Planner.

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HootSuite Features URL Template 140

Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. Another contributing factor in its resurgence is the wide range of marketing activities that LinkedIn facilitates to B2B marketers. Specifically, marketers can improve their lead gen, content marketing, and paid advertising on the platform.

Hashtag 118

Hashtag LinkedIn How To B2B 118

Buffer Social

MAY 5, 2016

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.

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Analytics Twitter How To Embedding 93

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C. B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses.

Influencer 88

Influencer LinkedIn B2B Industry 88

Sprout Social

MAY 5, 2019

A decade ago, the influencer marketing arena was limited only to celebrities and a few dedicated bloggers. Now, it seems like we’ve seen influencers rise, saturate the market and even get caught up in fraud. Read on for our tips to determine if influencer marketing is for you. The value of influencer marketing.

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Influencer Marketing Survey Campaign 112

Keyhole.co

JUNE 13, 2023

No wonder why more than 90% of marketers are active on LinkedIn to boost brand awareness and win leads. Marketing on such a promising platform requires some serious planning and strategy in place. Finding the best time to post on LinkedIn can make a huge difference in your campaigns’ success and your business’s growth.

LinkedIn 52

LinkedIn Analytics Metrics Guidelines 52

Keyhole.co

MARCH 8, 2022

Businesses everywhere and in all domains are looking to get engagement through TikTok marketing. What is TikTok marketing? In simple words, TikTok marketing is the practice of using TikTok to promote your brand, product, or service. Here’s why this marketing channel is becoming a powerful option for marketers.

Engagement 119

Engagement Hashtag Influencer Trends 119

Hootsuite

JULY 2, 2019

Social media training courses are a great way for digital marketers to level up their skillset. That’s why we’ve rounded up the best social media marketing training courses available for free online. Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. Cost: Free.

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Training Course Resources Social Media 111

Hootsuite

SEPTEMBER 16, 2021

Having lots of followers can mean a direct line to your business’s target audience –a connection that most marketing strategists only dream of—so making sure your audience can find you is key. The following tips will show you how to get more followers on TikTok the honest way. We don’t blame you! Define your target audience.

Tips 138

Tips Hashtag How To Instagram 138

agora pulse

DECEMBER 22, 2020

I’m Bronte Mojdehi, marketing manager at AppSumo , the go-to digital marketplace for entrepreneurs, small-business owners, and freelancers. Here’s the stuff that actually matters when building a successful social media content strategy. Define Success (Goals/Metrics). Struggling to put together a social media content strategy?

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Social Media Strategy Content How To 126

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. Twitter 30-second videos and Promoted Video ads. Why the explosion of video content? Why the explosion of video content?

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Video Marketing Vimeo YouTube 133

Sprout Social

JULY 11, 2022

Yet while 51% of consumers expect YouTube to be one of the platforms they use the most in the next year, only 35% of marketers say the same. You have a profile picture on Twitter, TikTok and Instagram—YouTube is no different. Part search engine, part streaming service and part social network, YouTube has a little bit of everything.

YouTube 95

YouTube How To Analytics Metrics 95