Oktopost

NOVEMBER 22, 2023

And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. From paid advertising to social selling and analytics, the value you can extract from social platforms is endless.

B2B 117

B2B Trends Social Media UGC 117

Buffer Social

JANUARY 22, 2024

Instead, I can provide certain themes and insights based on research, expert opinions, and raw instinct for what we might see. First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. What else is corroborating this prediction?

Social Media 101

Social Media Authentication LinkedIn B2B 101

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Furthermore, market research helps identify untapped opportunities, understand consumer needs, and tailor marketing campaigns for maximum impact.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

FEBRUARY 15, 2022

If this sounds like something you’re interested in, follow these seven tips to help you become a successful social media consultant. Do your research. Just like starting any new business, researching your industry, pricing and potential client base is key. Networking in local freelancer groups. Facebook Groups.

Consultant 104

Consultant Social Media How To Insurance 104

agora pulse

DECEMBER 9, 2020

Although the absolute perfect time to share content doesn’t exist, with some research and testing, you can find the best times for your brand to post on social media. For social media managers, publishing content that fails to generate likes, shares, or clicks is a worst-case scenario.

Social Media 176

Social Media Social Media Management Instagram Patterns 176

Sprout Social

SEPTEMBER 2, 2022

Brushing up on ways to prove the impact of your work across the entire organization benefits every marketer—from directors to social media managers. Here are a few social media marketing training resources that will improve your skills and show your impact. Free social media marketing training and resources.

Training 111

Training Course Resources Social Media 111

agora pulse

DECEMBER 22, 2020

My advice is to test out each platform and make it your goal to find a select group of social media channels that will really make an impact for your brand and drive ROI. Here’s a graph of our Facebook Group engagement based on Posts, Comments, and Reactions from Jan. Know Your Audience and Conduct Research.

Social Media 126

Social Media Strategy Content How To 126

Hootsuite

AUGUST 22, 2022

That’s exactly the kind of nerdy content that goes over well on LinkedIn, the world’s largest social media platform for professionals. Over 830 million users search and apply for jobs, join groups, and share business news on LinkedIn. Create winning content right now and know where social media is going over the next few years.

Hashtag 94

Hashtag LinkedIn HootSuite Social Media Management 94

Webbiquity SMM

FEBRUARY 13, 2018

The questions today are more around how to evolve practices (in both content amplification and follower-building) for the maturing social media landscape, and how to best monitor results to support continuous improvement. Buyers appreciate business social media use. across all major social networks. MediaPost ).

Social Media 178

Social Media Marketing Hubspot Trends 178

Buffer Social

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? What is a social media manager? Own community management.

Social Media 86

Social Media Social Media Management Skills Survey 86

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen.

Brand Monitoring 101

Brand Monitoring Tools HootSuite Brands 101

Sprout Social

FEBRUARY 29, 2024

According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. Why this surge?

Patterns 113

Patterns Sentiment Analysis Proposal 113

Buffer Social

MAY 5, 2016

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.

Analytics 93

Analytics Twitter How To Embedding 93

Hootsuite

JANUARY 6, 2022

Before we go all-in on the “ did I get shadowbanned ” conspiracy theories, it’s important to note that there are a lot of different reasons that social media managers might be experiencing a bit of a drop. As COVID restrictions loosened in fall 2021, people started using social media in different ways.

Engagement 133

Engagement Instagram HootSuite Meme 133

Visually SM

JULY 27, 2020

In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The good news is that as social media has grown up, so have the tools available to help you master it.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Sprout Social

JANUARY 29, 2020

The new year is synonymous with new resolutions, with research showing three in 10 Americans have plans to make a resolution for 2020. 8 career paths for social media managers. 9 skills every social media manager must have. SproutChat Recap: Launching & Advancing Your Career in Social Media.

Crowdsourcing 72

Crowdsourcing Marketing Social Media Management Knowledge Base 72

Keyhole.co

FEBRUARY 3, 2024

Through this monitoring and research, health brands can better understand effectiveness and potential risks. In the case of measuring the share of voice on social media, you can leverage social signals, social listening tools, and brand visibility analytics. also indicate your share of voice on social media.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

MAY 25, 2022

Social media marketers report finding qualified talent as their biggest concern, according to our latest research. Social media teams aren’t the only ones feeling the crunch. Even though leaders generally know this, only 17% of candidates say their manager facilitates the process of applying for internal jobs.

Skills 90

Skills Team Social Media Management Startup 90

Hootsuite

JANUARY 4, 2023

Social marketers do a lot more than scroll through TikTok all day. Shout out to all the social media managers juggling so many hats while keeping their social channels afloat. Social media analytics. Social listening. This is also a powerful tool for competitor research.

Social Media 79

Social Media HootSuite Marketing Social Networking 79

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? What is the best aspect of being a social media manager?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Sprout Social

APRIL 28, 2020

For some social media managers, reporting comes with the job. For others, leadership may have a more hands-off approach, expecting the social team to “just put this on social.” ” But making social media work is work, and measuring whether it’s happening requires at least a little analysis.

Report 116

Report Social Media Social Media Management Project 116

Keyhole.co

AUGUST 2, 2023

In this blog, we look at ideas to group your YouTube channel and the social media marketing software to supercharge that growth. Regularly research the most current and relevant keywords to ensure that your videos are discovered by the right audience.

YouTube 52

YouTube Tips Collaboration Training 52

Buffer Social

APRIL 26, 2017

Social media management – $10. Our top time-saving tip for social media managers is to manage your social media with a tool like Buffer. You can manage one social account per platform — Twitter, Facebook, Instagram, LinkedIn, and Google+ — for free forever.

Social Media 111

Social Media Class Marketing Social Media Management 111

Hootsuite

DECEMBER 20, 2019

Meanwhile, Facebook Groups are surging in popularity. According to Pew Research Center, 71% of U.S. adults use the social network. Tik Tok has been hailed as the latest teen craze, but Facebook still corners the social market when it comes to reaching teens around the world. In some places, Facebook’s audience has shrunk.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Hootsuite

JANUARY 13, 2022

Marketers need to start with social media optimization (SMO) to get the most out of their social media campaigns. Understanding how to optimize your social media profiles and posts for maximum returns isn’t scary—there’s no keyword research or technical know-how involved.

Social Media 145

Social Media HootSuite Hashtag UGC 145

Oktopost

JUNE 26, 2023

Through posts that feel organic, enthusiastic, and of genuine import to your target audience, you can diversify your reach and make a much bigger impact on social media. The biggest mistake you could make is not communicating those analytics to your employees. What is social advocacy? What can you repurpose?

Social Media 62

Social Media How To Reputation Analytics 62

Hootsuite

NOVEMBER 30, 2020

In research published last month , we revealed the extent of global social media use. billion engaged users who spend an average of 2h 29m online per day—with more than 14 people starting to use social media every second. Our ability to connect authentically online has become more important than ever.

HootSuite 121

HootSuite Instagram Metrics Template 121

Ignite Social Media

NOVEMBER 5, 2020

Meghan, Director, Community Management. I follow @SippinSocialTea on Instagram, which is where Social Media Managers share anonymous rants about their job. Kathleen, Manager, Content Production. That and a group of other social media professionals on Twitter help me feel sane. Purge often.

Social Media 173

Social Media Tips Curation Feed 173

Hootsuite

JUNE 24, 2020

The work that these employees do comes first in a social media approval process. . Social media content creator. These are the employees researching ideas for new content, writing content, filling the content calendar and identifying gaps. Social media designers. Social media manager manager .

Social Media 145

Social Media HootSuite How To Template 145

Oktopost

MARCH 4, 2024

Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. Define your Ideal Customer Profile (ICP) Conduct thorough market research to define your Ideal Customer Profile (ICP). Explore more here.

B2B 62

B2B Strategy Marketing Case Study 62

Sprout Social

MARCH 19, 2020

Take advantage of your social platforms to show off some of your best work, attract new audiences and set yourself apart from your competitors. . Maybe yours is design, maybe it’s content creation, digital advertising or social media management. Share your case studies in industry LinkedIn and Facebook Groups.

Social Media 105

Social Media Strategy Case Study RFP 105

agora pulse

NOVEMBER 21, 2019

As the world’s largest social media platform, Facebook is an essential channel for businesses, organizations, and public figures to market themselves online. For social media managers specifically, Facebook is a critical component in a well-rounded marketing toolbox. Facebook Page Management. Facebook Live.

Social Media Management 141

Social Media Management Social Media Facebook Groups 141

Hootsuite

MAY 5, 2021

And nearly three quarters of those users (73.5%) either follow brands’ social channels or research brands and products on social media. Social media has become a critical marketing and communication tool for companies of all sizes. In enterprise social media, the stakes can be high. (As

Social Media Management 145

Social Media Management Social Media HootSuite Tools 145

Socialmedia.biz

JUNE 8, 2018

With the aid of the available social media monitoring tools, business people in the world can now track business trends, communicate with their customers and prospects, analyze the performance of their services or products, manage reputation, perform market research and perform other essential promotional activities.

Crimson Hexagon 76

Crimson Hexagon Social Media Sysomos Price 76

Hootsuite

JULY 4, 2022

Do your research by signing up for a personal TikTok account and lurking around to see who’s using the platform and how. Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform. Connect it to your favorite social media management platform (Hootsuite, of course!).

Questions 106

Questions Banking Insurance HootSuite 106

Keyhole.co

MARCH 7, 2023

However, even with the best intentions, many companies make mistakes that can undermine the effectiveness of their social media monitoring efforts. Here are eight mistakes that are ruining your social media monitoring efforts: 1. This is where analytics come into play. As of today, Netflix has over 32.4

Social Media 59

Social Media Apple Trends Reputation 59

Hootsuite

MAY 20, 2020

But hackers may still be able to gain access to secure social media through vulnerabilities in connected third-party apps. They got in through a third-party analytics app. Cyberspies posed as University of Cambridge researchers on LinkedIn. Once they had established trust, the spy group sent a link to an Excel file.

Social Media 144

Social Media Tools Tips Policies 144