Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? The Social Media Analytics Compass. Content Analysis.

Analytics 89

Analytics Social Media How To Analysis 89

Sprout Social

JANUARY 31, 2024

YouTube’s native analytics provide metrics to help channels understand how engaged your audience is. For example, increasing YouTube engagement starts by identifying trends such as the following: Which videos are retaining the most viewers? ” You can find impressions in the “Reach” tab in YouTube analytics.

YouTube 99

YouTube Engagement Metrics Analytics 99

Buzzlogix

JUNE 19, 2017

Social media management and monitoring aren’t just about posting and replying. Social media is a growing, deeper science. If you’re a social media specialist or marketing manager, your job description is much more robust than simply posting and replying on Facebook, Twitter and Instagram.

Social Media Management 40

Social Media Management Social Media Tools How To 40

Oktopost

MARCH 26, 2024

By offering a detailed analysis of the contributions of social media activities to sales, these reports provide teams with the ability to track the origin of opportunities within the sales pipeline back to specific social networks, and even posts. But what if you see that 25% of your influenced opportunities come from X?

Influencer 62

Influencer Report B2B ROI 62

Oktopost

MARCH 10, 2022

A social media manager is often confronted with the problem of “how do we know we’re reaching the right people?” ” This is where social media ROI metrics come into play. ? How to Measure ROI in Social Media Marketing. Determine your total social media spend.

ROI 174

ROI B2B Social Media Brands 174

Webbiquity SMM

MARCH 15, 2018

Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives. What is the right social media scheduling tool for your business? What are your goals from social media marketing?

Social Media 234

Social Media Tools Software Curation 234

Sprout Social

AUGUST 7, 2023

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm.

API 92

API Social Media Management Platform Instagram 92

Oktopost

NOVEMBER 16, 2023

You can collect data manually and use tools such as Microsoft Excel or Google Sheets to track metrics from the social networks you will analyze. Alternatively, you can use a social media management tool that automates data collection and creates dedicated reports with critical social platforms and data points.

Analysis 69

Analysis Data Sentiment Metrics 69

Oktopost

NOVEMBER 30, 2023

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources.

Forums 62

Forums Reddit Analytics Sentiment 62

Buffer Social

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. What else is corroborating this prediction?

Social Media 101

Social Media Authentication LinkedIn B2B 101

Janet Fouts

JANUARY 28, 2018

Social media analytics. Agorapulse is an all-one social media management tool that’s recently introduced some new and improved scheduling features; one of them is the introduction of content categories to the queue and the other, bulk uploading for scheduling updates or adding them to a queue. Agorapulse.

Social Media 217

Social Media Tools Marketing Collaboration 217

Keyhole.co

DECEMBER 13, 2023

Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

JANUARY 10, 2024

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. Here are the key steps to set up a standard complaint management process. Here is a report from Sprout’s Listening capability.

Reputation 105

Reputation System Brands Knowledge Base 105

Webbiquity SMM

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Facebook is the largest social network with more than 2.5

Instagram 159

Instagram Tools Hashtag Authentication 159

Sprout Social

MAY 11, 2023

But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats. Keep reading for actionable ways you can use brand safety tools and examples of effective tools that will help you minimize risk on social.

Reputation 130

Reputation Tools Brands How To 130

Sprout Social

OCTOBER 4, 2021

For example, you might notice that video content performs significantly higher than other formats, which could help justify a larger production budget for your content team. For example, you could use tags for specific product lines, sentiment scores or customer care, and use the Tag Performance Report to track the results.

Data 124

Data Metrics Sentiment Analytics 124

Hootsuite

MARCH 15, 2021

For example, actor Daniel Dae Kim uses a Twitter mention to bring Nike directly into his conversation: Thank you, @nike. For example, if the user has protected their Tweets , the reply will only be visible to their immediate followers. Here’s a great example from Wendy’s. How to monitor Twitter mentions using Twitter Analytics.

Twitter 145

Twitter HootSuite Notification Analytics 145

Buffer Social

SEPTEMBER 20, 2023

This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. A Daily, Weekly, Monthly Social Media Management Checklist We’ve found before that social media managers have a full-time schedule getting all their many tasks accomplished.

Social Media 93

Social Media Notification Social Media Management Metrics 93

Visually SM

JULY 27, 2020

In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The good news is that as social media has grown up, so have the tools available to help you master it.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

agora pulse

AUGUST 30, 2018

See, there’s a problem with Google Analytics. In the social tab, you can see which networks drove traffic to your site, how long users who came from those networks spent on the site, and how many pages they looked at. If you have set up goals, you can even see which networks resulted in goal completion.

Social Media 138

Social Media URL Analytics How To 138

Buffer Social

MAY 5, 2016

We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too.

Analytics 93

Analytics Twitter How To Embedding 93

Sprout Social

MAY 9, 2023

They help you cut through the noise and gain a deep understanding of the customer’s mind through social media sentiment analysis. Content generation Intelligent social media management tools, like Sprout, analyze voice of customer (VoC) data in social posts and reviews to inform what content your target audience is most interested in.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Hootsuite

MAY 5, 2020

For example, if you have more than 1,000 subscribers and more than 4,000 public watch hours in the last year to be eligible for the YouTube Partner Program. Using a social media management tool like Hootsuite to schedule YouTube videos can save you time if you’re publishing content to multiple social networks.

YouTube 140

YouTube Video HootSuite How To 140

Hootsuite

JANUARY 24, 2022

What is social media data? Social media data is any type of data that can be gathered through social media. In general, the term refers to social media metrics and demographics collected through analytics tools on social platforms. Most social platforms have built-in analytics.

Data 94

Data Social Media HootSuite Template 94

agora pulse

APRIL 24, 2020

Social media managers and marketers need social media stats. Without them, we don’t know whether our time on social networks is well spent, if our strategies are working, and if we are reaching the right people. Ok Twitter folks… am curious… go into your analytics. Google Analytics.

Twitter 138

Twitter How To Analytics Statistics 138

Hootsuite

APRIL 29, 2020

You’ll also track key information like: the social handle for each account. key demographics for the account, derived from analytics. To keep things simple, you can use our free social media audit template to help you create an up-to-date inventory of all your social accounts. Free social media scheduler.

Template 145

Template Templates Social Media Tools 145

Sprout Social

SEPTEMBER 13, 2022

But the platform may not have all the tools you need to manage a scalable video campaign or strategy. Luckily, Sprout can help you manage your posts, analytics and more, all in one place. Sprout Social. Templates for every social network. TikTok analytics tools. TikTok’s native analytics tool.

Tools 123

Tools Strategy Video Library 123

agora pulse

SEPTEMBER 24, 2020

Facebook continues to be the biggest social network in the world, reaching people worldwide and from all walks of life–which makes it a very attractive advertising platform for businesses of all sizes, especially those who target a global audience. Get started on saving time and energy on your own social media management!

Conversation 127

Conversation Tips Facebook Advertising 127

Hootsuite

MAY 21, 2020

What is social media monitoring? Social media monitoring is the act of monitoring social media for information relevant to your business. For example, you might want to know about: Brand mentions (with or without direct tagging, aka @mention). 15 social media monitoring tools.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Hootsuite

AUGUST 22, 2022

Bonus: Download a free guide that shows the 11 tactics Hootsuite’s social media team used to grow their LinkedIn audience from 0 to 278,000 followers. For example, #thisisahashtag and #ThisIsAHashtag. I cover how to do this later on, but also check out our LinkedIn analytics guide for more audience research tips.

Hashtag 92

Hashtag LinkedIn HootSuite Social Media Management 92

Hootsuite

JANUARY 4, 2023

Social marketers do a lot more than scroll through TikTok all day. Shout out to all the social media managers juggling so many hats while keeping their social channels afloat. Social media analytics. Social listening. Social media advertising. All in a day's work.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Hootsuite

JANUARY 13, 2022

and take advantage of posting your social media content when your audience is most likely to be online and engage with what you’re serving up. Hootsuite’s Best Time to Publish feature recommends optimal times to post on each of your social networks. For example, images, videos, text-only, or a mixture of all three?

Social Media 145

Social Media HootSuite Hashtag UGC 145

Hootsuite

MAY 20, 2020

But hackers may still be able to gain access to secure social media through vulnerabilities in connected third-party apps. They got in through a third-party analytics app. It’s relatively easy for an imposter to create a social media account that looks like it belongs to your company. Permissions management.

Social Media 144

Social Media Tools Tips Policies 144

Hootsuite

JUNE 24, 2020

With a social media content approval process in place, all content is vetted, edited and approved by select team members ahead of publication. . This article outlines: The benefits of creating a social media approval workflow. . Some examples of social media approval tools and social media approval apps.

Social Media 145

Social Media HootSuite How To Template 145

Sprout Social

JUNE 15, 2023

By choosing the right social media management tools for nonprofits, you can proactively engage donors, volunteers and staff members, while saving your team valuable time and resources. But not all social media management platforms are created equal.

Social Media Management 115

Social Media Management Social Media Tools How To 115

Buffer Social

OCTOBER 18, 2023

Instagram is one social media platform that is evolving at a rate of knots. Now the social network lets you do everything from broadcasting to your followers to creating your own stickers with AI , with a host of new features only hitting the Meta-owned app in the last few months. Love you, Lo-Fi filter.)

Features 113

Features Instagram How To Template 113

Sprout Social

JULY 11, 2022

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. Under the Content tab in YouTube Analytics, “impressions and how they led to watch time” will show you how often your thumbnails were shown to viewers, how often that led to a view and how long a viewer kept watching.

YouTube 94

YouTube How To Analytics Metrics 94