agora pulse

SEPTEMBER 24, 2020

Are you getting the most out of your Facebook Ads? Looking for effective ways to optimize your Facebook ads and generate more leads and conversions? Setting up a Facebook ad is super-easy in theory. Test and track Facebook Ads data. Facebook Retargeting is an extremely powerful tool for businesses and marketers.

Conversation 127

Conversation Tips Facebook Advertising 127

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Here are the five things you need to know about streamlining your social media strategy. The solution? Streamline that workflow.

Publishing 87

Publishing Social Media Film B2B 87

agora pulse

DECEMBER 9, 2020

Although the absolute perfect time to share content doesn’t exist, with some research and testing, you can find the best times for your brand to post on social media. For social media managers, publishing content that fails to generate likes, shares, or clicks is a worst-case scenario. Use a social media tool.

Social Media 176

Social Media Social Media Management Instagram Patterns 176

Sprout Social

MARCH 16, 2022

Dive deeper into video engagement performance with Sprout Social. Sprout’s Premium Analytics give you a full, 360-degree view of how your videos—paid and organic—perform on social. Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. Facebook video metrics to watch.

Engagement 121

Engagement Report Video Metrics 121

agora pulse

SEPTEMBER 23, 2020

Have you taken a good hard look at your social media goals? One of the biggest challenges that social media managers face is bridging the disconnect between social media goals and the business goals of the company. Tip: This is the data your bosses want to see when they ask for a social media report.

Social Media 144

Social Media ROI Social Media Management URL 144

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 124

Strategy Sentiment Marketing Analysis 124

agora pulse

DECEMBER 23, 2020

To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. But what about when you need to master a new-to-you social platform or develop your skills? 500 Social Media Marketing Tips: Essential Advice, Hints, and Strategy for Business | Andrew Macarthy.

Skills 195

Skills Social Media Marketing Influencer 195

Buffer Social

JANUARY 22, 2024

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. What else is corroborating this prediction?

Social Media 101

Social Media Authentication LinkedIn B2B 101

Hootsuite

NOVEMBER 10, 2021

Follow the lead of the big brands who are already optimizing the potential of TikTok, and tap into trending topics and hashtag challenges, experiment with TikTok live streams , or play around with editing tools and trending sounds to create high-energy short-form videos that represent your business. Step 6: Dig into analytics.

How To 143

How To Hashtag Trends Analytics 143

Keyhole.co

MARCH 2, 2023

Love it or hate it, social media is here to stay. Platforms like Facebook, Instagram, and Twitter have become so integral part to our daily lives, that they’ve changed the way we meet, communicate, and network. Social media has also changed the way products and services are marketed.

Social Media 52

Social Media Tools HootSuite Marketing 52

agora pulse

OCTOBER 1, 2020

Need to get the full picture for a social campaign or strategy? As a social media manager, every post you publish contributes to a larger goal and fits into an overall strategy. But how do you identify the right goals and shape a strong social media strategy? How to Do a Social Media SWOT Analysis.

Analysis 114

Analysis UGC How To Social Media 114

SocMed Sean

MAY 1, 2012

Laura currently works on behalf of Sentiment Metrics, a leading provider of social media management software. I appreciate Laura sharing her thoughts/experiences with customer engagement via social media channels! Never has social media been such a brilliant marketing and customer relation tool.

Engagement 279

Engagement Social Media Tweetdeck Reputation 279

agora pulse

DECEMBER 22, 2020

Because our audience demographic didn’t align as well on TikTok as it does on other channels like our Facebook Group, we decided our time was better spent focusing our efforts elsewhere. Here’s a graph of our Facebook Group engagement based on Posts, Comments, and Reactions from Jan. YouTube Analytics: Your Step-by-Step Guide.

Social Media 126

Social Media Strategy Content How To 126

Sprout Social

JANUARY 10, 2024

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. In short, it’s a way to simplify your complaint management efforts to boost efficiency, provide clarity and reduce errors.

Reputation 101

Reputation System Brands Knowledge Base 101

Hootsuite

FEBRUARY 16, 2021

For this article we quizzed the Hootsuite customer success team—people who spend their days deep in the gears of everyone’s favourite dashboard—about what little-known, under-appreciated features they pass on to social media managers day in and day out. Automatically tag your (outbound) posts for better analytics.

HootSuite 140

HootSuite Features URL Template 140

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? What is the best aspect of being a social media manager?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

agora pulse

NOVEMBER 12, 2019

Analyze user journey using Google Analytics and insert pop-ups. You may have a considerable amount of traffic coming from your Facebook page yet conversions seem to be extremely low. The most accurate way to access this information is through Google Analytics’ Users Flow report.

Organization 89

Organization Social Media Discount Survey 89

agora pulse

NOVEMBER 21, 2019

Want to stay on top of algorithm changes and Facebook features for your clients? This Facebook 101 guide can help you. As the world’s largest social media platform, Facebook is an essential channel for businesses, organizations, and public figures to market themselves online. Facebook Page Management.

Social Media Management 141

Social Media Management Social Media Facebook Groups 141

agora pulse

NOVEMBER 27, 2019

And if you have your Facebook Page or profile synced, you can use this technique to schedule and automatically publish updates to your Facebook Story as well. There’s hope for direct story publishing as well as story analytics eventually. Get started on saving time and energy on your own social media management!

Publishing 105

Publishing Instagram Notification API 105

Sprout Social

MARCH 20, 2023

Thanks to social platforms like Instagram and YouTube offering their own short-form video feeds, this content has become easier to repurpose across platforms—which saves you time and energy. For example, Sprout’s Analytics and Reporting suite compiles high-impact video stats for all of your channels. Build your case.

Buy 114

Buy Video How To Template 114

Buzzlogix

JULY 26, 2017

Creating Social Media Posting Queues. The Buzzlogix social media tool was built to save social media specialists and managers time and energy. If you’ve already generated followers on social media, reference your Buzzlogix dashboard to search for peak activity in mentions of your brand.

Features 40

Features Social Media Management Analytics Energy 40

agora pulse

OCTOBER 26, 2020

Shopping for social media management tools? Or need to upgrade to a new social media scheduling app? Finding the right social media management tool is essential for everything from building your brand and driving sales to optimizing your digital strategy and maximizing your budget. Social CRM.

Social Media Management 138

Social Media Management Social Media Tools Social CRM 138

agora pulse

DECEMBER 15, 2020

Are you paid enough as a social media manager? Here’s a look at the numbers for a social media manager’s salary. As a social media manager, you may have a few questions about salaries, such as: What is the average social media manager salary? in the US).

Social Media Management 151

Social Media Management Social Media Skills ROI 151

Hootsuite

AUGUST 11, 2020

How to create a winning social media proposal. Step 1: Determine your prospect’s business and social media goals. Before you can write a winning social media management proposal, you need to invest time in research and discovery. Step 4: Conduct a social media audit.

Proposal 143

Proposal Template Templates RFP 143

Waxing UnLyrical

AUGUST 8, 2016

… but he’s just one of those indefatigable spirits that makes you marvel at how much energy they have. Great Social PR isn’t possible without getting down and dirty with your analytics. Twitter Facebook Google+ LinkedIn #SocialPR Spotlight: Greg Rokisky. So of course he’s our next #SocialPR Spotlight.

Module 100

Module Consultant Course Campaign 100

Sprout Social

DECEMBER 27, 2023

Juggling multiple social platforms is now a staple for brands. Facebook, TikTok, Instagram—the list never ends. Managing different networks is demanding and it’s no surprise putting your social media channels on autopilot seems like a tempting offer. What is Facebook automation & how does it work?

Brands 120

Brands Facebook Analytics Authentication 120

Social Media Strategies Summit

FEBRUARY 9, 2023

As with anything in the world of social media for government, it’s essential to have a clear plan. Mike explains how this looked for the Office of Nuclear Energy: Goal-setting: “It was really raising awareness about the benefits of nuclear energy. Your analytics platform will be your best friend at this stage.

Social Media 200

Social Media Energy How To Tweetdeck 200

Buffer Social

MAY 28, 2019

A few weeks back at Facebook’s F8 conference , there were multiple announcements about changes coming to Instagram and Facebook. We learned that Instagram might be getting rid of likes and that Facebook might be rethinking the News Feed. And this could have big effects on the role of a social media manager.

Social Media 75

Social Media Instagram Feed Feedly 75

agora pulse

NOVEMBER 24, 2020

BONUS Material: Social Media Agency Life Ebook. The always-on hectic life of a social media manager means that sometimes mistakes get made. Let’s take a look at the most common mistakes social media managers make. Not Scheduling Social Media Updates. Can you avoid them all?

Social Media Management 183

Social Media Management Social Media eBook Instagram 183

Razor Social

SEPTEMBER 11, 2019

Use a Social Management Tool to Improve your Marketing Productivity. I am certain that most marketers would agree on this one – social media marketing drains so much time and energy if not properly managed. There’s scheduling, monitoring, engagement, analytics…. Agorapulse queue.

Products 77

Products Marketing How To Project 77

agora pulse

DECEMBER 23, 2019

I also think YouTube and Facebook are definitely going to get live captioning going soon (though I’m expecting some amusing mistakes, as I’d imagine the feature to be released before the AI is truly ‘there’ yet).” There is A LOT of noise on social, and I know I am a culprit as an avid ‘poster.’

Social Media 92

Social Media LinkedIn YouTube Platform 92

Oktopost

JUNE 21, 2022

LinkedIn is the optimal social media platform for lead generation, with its users converting to B2B leads three times more than Facebook or Twitter. LinkedInFluencers are a unique subset of social media influencers.

Influencer 90

Influencer LinkedIn B2B Industry 90

Hootsuite

JUNE 26, 2019

Social media tools let you engage with your audience in creative ways that boost attendance and make for a better experience. Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next. Create an event page on Facebook. Post teasers with necessary details.

Eventful 111

Eventful Social Media Hashtag HootSuite 111

agora pulse

OCTOBER 28, 2020

Using native tools well enough but intrigued by a social media management solution? Read on for solid reasons why it might be time to ditch the native tools and go with a social media scheduling tool. So, you can do basic social media management using native apps. Facebook Marketing.

Social Media Management 105

Social Media Management Tools Social Media Aggregator 105

agora pulse

JUNE 3, 2020

Also, Pinterest content has an average lifespan of several months—which is much longer than the very brief lifespan of Twitter and Facebook content. Find out how to create a content strategy, learn from analytics, and develop an advertising plan in this Pinterest guide. Pinterest Management. Pinterest Analytics.

Social Media Management 121

Social Media Management Social Media Analytics Hashtag 121

agora pulse

JUNE 3, 2020

Also, Pinterest content has an average lifespan of several months—which is much longer than the very brief lifespan of Twitter and Facebook content. Find out how to create a content strategy, learn from analytics, and develop an advertising plan in this Pinterest guide. Pinterest Management. Pinterest Analytics.

Social Media Management 116

Social Media Management Social Media Analytics Hashtag 116

The Way of the Web

SEPTEMBER 1, 2011

Pick one or two social media platforms to start with and grow from there. Facebook and Twitter are user-friendly for newbies and give exposure to larger audiences. So now that you’ve decided which platforms to use, who is going to manage them? Start with two or three posts or tweets a day and work your way up from there.

Social Media 77

Social Media Energy Organization Campaign 77