Applied Analytics with Andy Crestodina
OCTOBER 22, 2015
This month, we asked Andy Crestodina to join us again because he has a new presentation on Applied Analytics …and every communicator must understand this. It’s learning how to read the reports Google Analytics gives you. It’s applied analytics to make decisions, not to report metrics. What You’ll Learn About Your Analytics. By Gini Dietrich.
Don’t Ignore SEO Strategy in Favor of Content
MARCH 2, 2015
Content marketing has taken the business world by storm. From the mom-and-pop coffee shop to the global pharmaceutical giant, everyone’s using content and social media to reach and convert their core audiences. mean, it’s time consuming to pump out all of that content on a regular basis, right? It’s not difficult to implement a basic SEO strategy.
How Google+ Could Affect SEO
NOVEMBER 30, 2011
There are several issues with ranking user-generated content through social media because it depends who is the original author, to what communities the author belongs to, and whether the author is an authority on the subject of the content. The introduction of Google+ is an interesting attempt in bringing user-generated content through social media closer to the Google search engine.
35 SEO Copywriting Tips for Rocking Content
APRIL 23, 2014
. SEO copywriting refers to the art of writing copy that ranks well in search. Writing search engine optimized content is also about engaging readers, building authority, and selling products. To help you please both your readers and the search engines, we’ve compiled a list of 35 of the best SEO copywriting tips for rocking content, all of which are based on actual experience.
20 Top Twitter Monitoring and Analytics Tools
APRIL 26, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 20 Top Twitter Monitoring and Analytics Tools by Pam Dyer on April 26, 2010 Share Image via Wikipedia Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business, and your products and services. All content on pamorama is licensed under Creative Commons
This One Thing Has Become The New SEO Reputation Management Secret This Year
AUGUST 4, 2015
But it doesn’t stop there – you have to continually expand content and build incoming links for these properties too. For example, you could reference content pieces from your LinkedIn articles to your Twitter profile, and boost its “trust”, resulting in higher rankings for that web property. 2) Social Proof. Guest post by Jon Rognerud. Free tools to get you started.
How to Name an Image for SEO Purposes
JUNE 18, 2012
When optimizing your site for SEO purposes there are several considerations to take into account. If your site relies heavily on images for content, it is a great idea to prep your site with a rich folder structure. good practice is to relate the content of those fields to that of the article in which they are contained within. Here is a guide how to achieve this. red roses).
7 Steps for Performing Your Next SEO Audit
Convince & Convert
MARCH 6, 2015
Search engine optimization (SEO) audits have the unfortunate reputation of being time-consuming and tedious. Even if you have consultants take care of your SEO, it’s still a good idea to understand these seven steps. SEO is a constantly changing landscape. The search engines keep forcing companies to reevaluate their SEO strategies. Select the Content Audit tab.
Understanding the Nature of an Event Using Social Analytics
Techipedia: Tamar Weinberg
AUGUST 17, 2011
This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. Recently, I was asked if Social Analytics sheds light on the nature of online events like the Netflix Outrage , which happened a few weeks ago as customers voiced extreme disappointment at Netflix for imposing a $6 a month increase for customers who still wanted DVD delivery.
How to Hire Your SEO Partner
Techipedia: Tamar Weinberg
NOVEMBER 29, 2011
Hiring an SEO specialist is one of the most important decisions you will make in your pursuit of online marketing success. Lawyers pass the bar, doctors have diplomas, but SEOs have nothing of the sort to give you confidence in their level of training and talent. With this in mind, the first two things you want to evaluate in a potential SEO partner are: Methodology. Results.
Social Media Monitoring vs. Customer Intelligence Analytics
OCTOBER 14, 2012
Let's try to define the differences between Social Media Monitoring and Customer Intelligence analysis based on content available on Social Media platforms. Customer Intelligence Analytics. SMM captures and measures WoM communications generated by anybody or anything: consumers, bloggers, marketers, pundits, industry analysts, customers, automated repeating and SEO software. The content originates from Social Media networks and other public (Internet) sources. Blog Guest post Social Media Analytics marketing strategies social media platforms
Simple SEO Tips
JUNE 21, 2013
That’s where SEO comes in. The idea is that you want to use specific words and content that is related to your site in order to get Google (and other search engines) to “crawl” your site. You can also find out what keywords generate the most hits for your site by utilizing a service such as Google Analytics to see where people are coming to your site from.
How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better
MAY 5, 2016
We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too. When it comes to Twitter analytics and Twitter metrics in general, I’ve done a bit of research into what exactly we can learn—as straightforward as possible—from all the awesome numbers Twitter displays. See below for details.)
Content Marketing: How to Measure Its Effectiveness [Infographic]
AUGUST 24, 2013
Content marketing metrics can be confusing and preoccupy your time, so start by selecting a just a few fundamentals to measure. Content marketing is key in today’s marketplace — it is the intersection of awareness and lead generation. Figure out which content marketing metrics you want to measure and why. Common content marketing measurements include: Subscribers.
Editorial SEO Tactics for the Newsroom
JANUARY 12, 2011
By now most editorial sites are employing basic SEO best practices in the newsroom but how many are taking full advantage of every opportunity? To be successful an editorial staff needs to do more do more than just optimize headlines and title tags; there are a wide range of editorial SEO tactics that need to be employed. What other SEO tactics should newsrooms employ?
Google Search Console Search Analytics: Last Updated May 3, 2016
MAY 8, 2016
Google Search Console’s Search Analytics feature, the feature that allows you to see the keywords, impressions, clicks, and average position of your website’s pages, has not been updated since May 3, 2016. However, this week, the Google Search Console Search Analytics data has not been updated since May 3, 2016. But look at the #5 keyword listed in Google Search Analytics.
7 Steps to Successful Content Marketing [Infographic]
NOVEMBER 30, 2013
Content marketing is a way of communicating with your customers and prospects without pitching your products or services. . Also known as inbound marketing , content marketing is non-interruptive. The more your content is shared and recommended, the more you build trust and thought leadership. Marketers use content marketing for: Brand awareness (79%). The result?
A Guide to Multilingual SEO Strategy
NOVEMBER 26, 2012
With foreign languages experiencing exponential online growth, it’s important to consider whether or not multilingual SEO might be of benefit to your company. There are still many opportunities to carve out niche footholds in foreign language sectors by utilizing top performing keywords to attract international attention, in domain names, URLs and within the content of your website itself.
SEO Metrics for Publishers: How are You Tracking and Measuring Success?
MAY 1, 2012
The technical, editorial and marketing teams are trained in SEO best practices and are integrating them into the daily workflow. When it comes to SEO publishers need to understand and effectively communicate progress and success. SEO is a never-ending process and without good benchmarks, clear and realistic goals and solid reporting it is easy to lose momentum within the organization.
SEO PowerSuite – Everything You Need for Your Website’s SEO
DECEMBER 3, 2014
One thing that generally drives me nuts about SEO tools is the waiting game. A lot of tools that I have tried in the past would have you enter your domain and it would take time to compile the data about your website. For this review, I set up the Mac-version of SEO PowerSuite in ten minutes. The SEO PowerSuite Toolset. SEO Spyglass. Four tools, ten minutes. Pricing.
Top Tips on Writing Great Content
JULY 30, 2012
Long gone is the time when online content meant a piece of writing crammed full of keywords that didn’t make a lot of sense and generally lacked substance and meaning. So here are some tips to help you create great content. This is why top tips and how to guides are great not just for us to write, but a great way of boosting SEO and keywords. Magnetic Headlines. Humour.
SEO in 2013: What to Expect
JANUARY 14, 2013
SEO analysts around the world are constantly searching for the best ways to stay ahead of the optimization game. Here are a few SEO trends you can expect to see in 2013. Expect to hear the term SEO less often. SEO also is gaining a reputation for manufactured search engine status. To learn more about SEO projections and online marketing strategies, visit SEOM Company.
25 Excellent Content Marketing Tools for Your Brand
MARCH 23, 2014
Successful content marketing initiatives have many moving parts. Creating powerful content that grows your business can be a discouraging process. The good news is that there are many content marketing tools available to help you streamline the process. You’re sure to find something that will help you jumpstart your content marketing programs. Contently (paid).
How to Create Winning Content & Measure Results
FEBRUARY 20, 2015
When it comes to online marketing, many of us continue to hear that content is still King and with over 60 trillion web pages on the internet, it appears as though the deck is stacked against us. But there are many ways to help increase the odds in our favor and get more out of our online content. Crafting the Best Content. Tools for Analyzing Results Using Metrics. Piwik.
How to Do an SEO-Friendly Blogging
FEBRUARY 9, 2016
In the present era of content marketing peak, it is not enough to be simply an excellent writer and an expert in the field. Sufficient SEO knowledge will sky rocket your performance you aim at. Below, I’ll share many actionable tips to facilitate your becoming an SEO-savvy blogger. Is Your Website SEO-friendly? Is there duplicate content? Evergreen content.
Blog Topics: How to optimize content for topics versus keywords
JUNE 6, 2016
Did you know that the average length of content in the top 10 search results is over 2,000 words? Longer content is typically more valuable content. If you were creating content about tickets prices in sports stadiums you wouldn’t create an article for ticket prices in the upper stands, tickets prices in the seated areas, corporate tickets etc. Blogging and SEO
Maximize Blog Traffic with Top 27 SEO Plugins
JUNE 20, 2014
In my last post, I touched on how using these 27 must use SEO tools can deliver incredible content marketing results, and they really can – I hope you found the post useful. Yoast WordPress SEO. All in One SEO Pack. As the name suggests, All in One SEO Pack gives you everything you’ll need to maximize blog traffic. SEO Ultimate. SEO Smart Links.
Why LinkedIn Is Now Such a Powerful Content Marketing Tool
OCTOBER 26, 2015
In September, Andreessen Horowitz partner Benedict Evans published a Google Analytics chart of his blog traffic spanning back to 2010 when he launched it. Virtually overnight, everyday LinkedIn users found their content reaching tens of thousands of readers when before they would have struggled to reach a few hundred. LinkedIn members are primed for reading business-related content.
SEO Mega-Checklist: 75 steps to increased visibility for your site (infographic)
JUNE 20, 2016
Almost nobody knows everything about how SEO (search engine optimization) really works. And, honestly, shouldn’t your business be focusing on things like increasing growth and revenue instead of dwelling on the right mix of SEO tactics that will benefit your company? Those who do this for a living have identified more than 200 SEO ranking factors that Google takes into account.
Alan K’necht: Über Thinker & SEO Brainiac: An Interview
DECEMBER 4, 2011
Social analytics, the role of social in the future of SEO, and his favorite city – Auckland. His handle on SEO and analytics – and online marketing in general make him a hot commodity at conferences all over the world. Social has always been a critical part of SEO but up until recently it didn’t form part of the various search engine algorithms.
A Simple Workflow for Keyword Research for Content Planning
JULY 9, 2013
Mining keyword research, analytics and competitive data to identify new evergreen content opportunities does not always get the attention it deserves from busy editorial teams, despite this being an area with considerable upside for publishers. To help with that I’ve outlined a basic workflow for using keyword research for editorial content planning. Step 1: Pick a topic.
SEO in 2014: Where It’s All Headed
JANUARY 2, 2014
It’s that magical time of the year again when everyone tries to guess what’s next for SEO. 2013 was a downright bizarre year for SEO, which is why you’re bound to see all sorts of wacky predictions for 2014. What Happened to SEO in 2013? 2013 was the most turbulent year for SEO since they invented the internet. But What Really Happened to SEO in 2013?
How to Choose the Right Content Marketing Software
Convince & Convert
NOVEMBER 11, 2015
It’s not easy choosing the right software for your content marketing efforts. The reason it’s so hard is that there are so many requirements for an effective content marketing strategy. These diagrams only tell you that there are many, many… many software solutions out there, all vying for their place in this incredibly fast-growing movement called “content marketing.”.
Four Tips to Help You Create Content in a tl;dr World
MARCH 5, 2015
By Kevin Dugan Four tips to help you create content in a tl;dr world. After serving up hundreds of thousands of stories, the content discovery platform knows we’re more likely to click through headlines with 12 to 18 words in them. Consider these four tips to help you create content in a world of brevity. This is especially true if you’re using data to optimize your content.
The Four Skills Digital Marketers Need Today
MAY 13, 2015
These skills run the gamut from one year of SEO experience to 10 years of social media experience (which of course digital marketers don’t yet have). Digital Marketers Need SEO Skills Ranked number five on the LinkedIn 25 Hottest Skills that Got People Hired in 2014 list , search engine optimization (SEO) was also cited as a required skill for 14 percent of the companies I looked at.
5 Simple SEO Tips To Optimize B2B Video
PWB Marketing Blog
SEPTEMBER 21, 2011
Powerpoint presentations, Adobe pdf’s, photographs, news stories, blogs, videos, and other online content are now shown in search results – making it Universal. Putting your videos on YouTube is the first step for SEO. Identify your top keywords driving traffic to your website using Google Analytics. Have you heard about Universal Search? Create a Company YouTube Page.
How to Repurpose Your Content Again and Again
Convince & Convert
AUGUST 7, 2015
At this point, you’ve probably spent a lot of time creating content. There’s just one problem: some of that content hasn’t aged well. So, that amazing post you published that broke down basic SEO? Forget about the timeless content you’ve published—that’s easy to repurpose. What If your content has performed well, build on that success!