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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

SocMedSean - Social.Media.Sean [DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy The world of online marketing is a dynamic and ever-changing one. Understanding the value of SEO and PPC The best place to start is with the long-term goal in mind. This is referred to as your organic content strategy, or SEO.

SEO 239
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The Essential Guide to Successful Intent-Based Marketing

Oktopost

Companies are pumping up to 20% of their overall budget into analytics, and third-party data has been shown to increase sales productivity by over 25%. If you can use intent-based analytics to identify buying signals from your customers, your sales team can approach them with relevant information or book a demo. What is Intent Data?

B2B 88
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How To Conduct An In-Depth YouTube Audit

Keyhole.co

In an audit, you examine your videos in depth and analyze critical areas of your content, including watch time, click-through rates, and so on. This will help you identify the direction that you need to head to and will also help you understand how your YouTube channel and content are performing.

YouTube 52
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The Importance of Search Engine Optimization

Jason Yormark

The following is a guest post from Matt Davidson, an extremely talented search marketer. In an effort to bring more content and digital marketing expertise to my blog, I’ve brought Matt on to periodically contribute here. I’m a very analytical person. More information about Matt can be found below.

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2 Social SEO Stories You Need To Read This Week

Firebelly

10 Steps for Optimizing the Brand for Social Search By Brian Solis Facebook recently overtook Yahoo as the second most visited site in the United States. 11 Free Tools for Social Media Optimization By Lee Odden Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization.

SEO 100
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Content Update: Stories connect Us

Firebelly

» October 09, 2009 Content Update: Stories connect Us David Hoppe on the value of content My friend David is a great human being. David and I hung out this week to talk content. Social media is here to stay. He's a writer, he's an advocate for change, he's an intellectual, he's a playwright, I could go on.

Content 100
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The 7 Deadly Sins Of Digital Marketing In 2014

Twist Image

Not being powerful in SEO and SEM. Think about it this way: in one hour, how many people go to Google (or any other search engine) to look for you, your competitor or they''re searching for a brand to help them, and it''s your business that does provide this solution? Not truly using and understanding analytics.

Marketing 105