Waxing UnLyrical

NOVEMBER 17, 2014

How to Set Up Google Analytics Goals and Score More Conversions! Why: Goals in Google Analytics transform tons of data into easy to focus on metrics. 10 Must Read Content Marketing Posts for 2015. Why: Content marketing has remained a hot topic during 2014. In this guest post for Harvard Business Review , Anthony K.

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Syndication Price Consultant Flickr 202

Waxing UnLyrical

JUNE 24, 2019

Think about what inspires them to share content. Their audience is more likely to be engaged around the content they share. The stories of the micro influencer sharing content more often and with better skill than the “big names” for the same campaign are many. Think beyond just a few tweets and create “hero” content.

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Influencer Authentication Survey ROI 237

Waxing UnLyrical

APRIL 9, 2020

But if your competitor is delivering essentially the same quality of content, but is doing so in a much more entertaining way, where do you think they’ll be during Round 3? Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life.

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Eventful How To Energy Training 334

Waxing UnLyrical

JUNE 5, 2018

– Measurement & analytics. Here’s some of what was talked about: On whether creatives should become involved with analytical data: A2 from @mikefalkow I believe analytics can inform and help improve a lot of our creative choices. Think Google Analytics. . – Digital and visual storytelling.

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Hosting Creative Commons Analytics Case Study 140

Waxing UnLyrical

OCTOBER 21, 2015

I witness the power of data every day as the Director of PR Engineering at AirPR , a PRTech company focused on cultivating the PR leaders of tomorrow through analytics, insights, and measurement. Not just a killer blog post, but also a fundamental shift in the way we think about and develop content at AirPR. The result?

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Data Delicious Startup Analytics 100

Waxing UnLyrical

AUGUST 17, 2015

See, Think, Do, Care Winning Combo: Content +Marketing +Measurement! Digital Marketing & Analytics: Five Deadly Myths De-mythified! Digital Analytics Edition.]. But reading just one post from Avinash is never enough. So this week, it’s all Avinash, all the time! ” 4. I Wish I’d Known That. ” 7.

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Consultant Analytics Flickr Metrics 100

Waxing UnLyrical

JULY 27, 2016

Trust me, I’m someone who is willing to design visual content all day long, but my efforts are nothing without research. Google Analytics is still an ugly monster to me, but I will not let that destroy my passion for public relations. So if I could improve on that, I can learn metrics as well.

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Metrics Analytics Campaign Journal 100

Waxing UnLyrical

JUNE 21, 2017

Social media analytics can change! But we’re back in July with a really cool duo of high profile editors from major media outlets, who’ll be “talking” about how they measure the success of their content initiatives. They include: Jon Gelberg , Executive Editor, Content Strategies at Inc. Magazine, and.

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Research Sentiment Banking Upcoming 183

Waxing UnLyrical

MARCH 23, 2016

From design tools to understanding analytics, measurement and the changing face of PR in the digital era, the Twitterati have definitely been my guiding light. . How did these chats help me? Regularly interacting with these communities helped me gain immense knowledge.

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Meeting Marketing Startup Communities 100

Waxing UnLyrical

NOVEMBER 14, 2014

There are several platforms that want you to produce long-form content on their sites. Blogging – the physical activity of creating content – takes time. But if part of your “must” and marketing strategy is long-form content and thought leadership, then blogging is most likely going to fit in there somehow.

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Hosting Consultant LinkedIn Energy 248

Waxing UnLyrical

SEPTEMBER 2, 2020

I’ve grounded it in a really good place – the Centre, and what Adrian and his team (now including me 😊) are producing is world-class training content. And I’m owning my new reality, (re)discovering who I am, and what I’m meant to do next, with gratitude and joy, even though it feels (very) scary at times.

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Course Training Consultant Class 130

Waxing UnLyrical

DECEMBER 21, 2015

The Changing Face of Authoritative Content. And as it’s morphed into heaven-knows-what, so has what we consider authoritative content, who creates it, and how it gets disseminated. Content Marketing: Without Community, It’s Only Half the Equation. Analytics: the Sideways Approach to Measuring PR. Hence this post.

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Consultant Analytics Communities Skills 100

Waxing UnLyrical

JANUARY 20, 2015

Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance. Why: Content marketing touches all aspects of business communications, which is why Lee Odden provides an easy to understand model for keeping content marketing accountable and measurable. 5 Measurements for PR ROI.

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Metrics ROI Consultant Flickr 100

Waxing UnLyrical

JULY 26, 2011

Megan: &# We look at how you are using networks as well as your audience’s reactions to your content. If [two] people have the same score, do they get the same perk? – will be joining the chat to talk about social media analytics. For instance, if [you] have lots of one on one interactions, you might be a socializer.&#.

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Klout Social Media Foursquare Metrics 194

Waxing UnLyrical

MAY 24, 2018

Solis says that while 95 percent of content fails to reach its audience, there IS a way to shout loudly enough above the noise to be heard. While I don’t have access to its analytics, it would be a safe bet to say that Häagen-Dazs profited from its publicity stunt. Are you one of them? Do the Right Thing.

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Creative Commons Conference Sports LinkedIn 242

Waxing UnLyrical

JULY 11, 2016

Why Content Strategy Needs Digital PR. Why: “The tricky part is figuring out what content to create and how to measure its effectiveness,” writes Sally Falkow as she looks at ways to improve your content strategy. ” asks Heather Whaling in this post. Suck Less | A Plea For User-Centric Design: Powered By You!

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Report Banking Metrics Loyalty 100

Waxing UnLyrical

AUGUST 31, 2016

For example, as I pursue my graduate studies at Purdue University, I have seen that the best way to learn how to use IBM SPSS , an analytical software program, is to watch the instructional videos on my iPad while working in SPSS. Plus, an iPad is more portable compared to a monitor, which cannot be stuffed into a backpack or brief case.

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iPad Price Journal iPhone 162

Waxing UnLyrical

AUGUST 3, 2016

When asked about tools to use for measurement, Google Analytics is an oft-mentioned favorite, along with Hootsuite—both are free and easy to use. Also, Simply Measured, Hootsuite, Google Analytics, Omniture (for bigger brands) #measurePR. Answers varied from clip books with a “thud” factor to that all-time bad guy, AVEs.

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Report HootSuite Metrics Hosting 100

Waxing UnLyrical

APRIL 5, 2011

Instead of always talking about what PR can learn from marketing analytics, what if we asked what marketing can learn from PR measurement? The campaign content and its distribution tends to be different, but the media-related research questions are similar.&#. Pretty radical, eh? Tools like Radian6, Netbase, etc.,

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Radian6 Marketing Sentiment Sample 177

Waxing UnLyrical

FEBRUARY 7, 2014

Media + Google Analytics + behavior metric on one dashboard #measurepr. AVES is quantitative based and does not measure the quality of content. Here’s some of what we talked about: On changes in the measurement industry: @shonali #measurepr Q1: Biggest change is arrival of truly integrated metrics. PRwriting #measurepr. —

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Metrics ROI Consultant Eventful 223

Waxing UnLyrical

OCTOBER 2, 2018

I’d suggest as a first step to conduct an audit of all reporting/analytics, and to have one-on-ones with comms staff and key stakeholders on how they think things are going in #measurePR. #measurePR @CCPRSA @USFPRSSA @utprssa. Kirk Hazlett, APR (@KirkHazlett) September 13, 2018. And from Sultana Ali: Q7. Great question!

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Committee Reputation Consultant Guidelines 119

Waxing UnLyrical

NOVEMBER 20, 2015

As did James Breen : A2: I also see a trend of including internal (owned) metrics like google analytics, social media follower growth, share price #measurepr. Always think about your audience first and what they like/need when creating multimedia-or any-content #measurepr. Alexander Wilson also added: A4. Create, measure, evaluate etc.

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CPA Consultant Metrics Groups 100

Waxing UnLyrical

MAY 29, 2015

shonali you can find lurkers through web analytics and community platform metrics, but also simply by asking once in a while! and Fay Shapiro ( @fayscommpro ) of commPRO.biz , are all descending on #measurePR, and will discuss the ins and outs of content with us. We collect stories of delight from people who use our work.

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Lurker Consultant Metrics Journal 100

Waxing UnLyrical

JUNE 21, 2012

When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content. Analytics, which can help you figure out not just which type of post performs the best, but when. HootSuite.

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HootSuite Social Media Curation iPad 269

Waxing UnLyrical

JULY 26, 2018

90% of content campaigns fail to meet business objectives. What’s more, only 5% of content produces 90% of audience engagement. So when you’re launching your content campaign, the odds are already stacked against you. Here are 8 reasons why many content campaigns fail, and what you can do to avoid them.

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Campaign Content How To SEO 165

Waxing UnLyrical

DECEMBER 16, 2013

She was kind enough to post this recap of the chat which covered creating an effective measurement plan, linking content, Google Analytics (and its PR dashboard), and much, much more. Seriously, this is such a great post, it’s basically a book! Tweets from #measurepr with @shonali and @sallyfalkow.

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Storify Press Release Case Study Hashtag 216

Waxing UnLyrical

FEBRUARY 24, 2016

They are most likely using this already with their friends and consuming content from brands, so they can get some experience using this platform professionally. This gives audiences who consume and engage with this type of content a different perspective; it appears more transparent and relatable. Gary Vaynerchuk: The Snap Generation.

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Collaboration Platform Class Proposal 100

Waxing UnLyrical

AUGUST 5, 2015

” These are the main features, but for brands the content goal for Snapchat is perfectly summed up by marketer Andrew Cunningham : “Ultimately, the goal for any brand on Snapchat should be giving a new perspective not typically seen elsewhere.” ” Of course, a lot of this can be measured. Views on Snaps ( V ).

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Metrics Marketing How To Engineering 100

Waxing UnLyrical

APRIL 22, 2015

When you look around at your blog and analytics, what do you see? You follow all the best practices to perfection, churn out content with SEO keywords, share on social media, rinse and repeat. But, that’s only true if you write boring content that sounds just like everyone else’s. With content length, he tested his own homepage.

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How To Hubspot Flickr Engagement 100

Waxing UnLyrical

MARCH 11, 2015

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Digital content allows for unique measurement from basic segmentation options, to cookies , to supercookies , to canvas fingerprinting , and device identifiers.

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Metrics How To Discount Analytics 100

Waxing UnLyrical

AUGUST 3, 2015

Why: “You can count to your heart’s content, but unless you examine what made your fan count go up and what happened to your sales funnel as a result, you’re only adding to the confusion,” wrote Katie Paine in this 2011 post for PRSA where she demystifies social media measurement. Analytics: the Sideways Approach to Measuring PR.

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Strategy Metrics Consultant Education 100

Waxing UnLyrical

JULY 13, 2016

Even more fantastic would be revenue rates by campaign captured in Google Analytics. Blogging and content creation through social media are excellent avenues for content marketers to create and measure.

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Metrics Advertising Campaign Education 100

Waxing UnLyrical

FEBRUARY 25, 2015

Shonali feels that the most important skill is “getting to grips with analytics.” Congratulations to Shonali, and the whole #MeasurePR community, for five years of smart content! Q5: As pros our roles changed over last 5 yrs. What is most important skill for msmt job? Kristie Aylett says “patience,” (always a virtue, in my book!);

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Metrics Skills Hosting Consultant 100

Waxing UnLyrical

MAY 23, 2016

I feel like I am the worst person at analytics and I need to play around with some metrics and software programs, but the main point is finding why I love to do something. Emma Hawes is currently working as a freelance social media content creator, while attending graduate school online at Purdue University. Will I see you in there?

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Journal Statistics iPhone Conference 123

Waxing UnLyrical

AUGUST 8, 2016

Aim for the best content, not only the right content. Great Social PR isn’t possible without getting down and dirty with your analytics. Social PR grade: A, for A-mazing. What tip(s) would you give those starting on the road to Superhero-level Social PR? They say good things come in 3s, so: 1. Don’t be afraid of numbers.

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Module Consultant Course Campaign 100

Waxing UnLyrical

AUGUST 10, 2011

The fact remains, whether new media or old, you must learn and know how to write content that connects with your communities. For more on content rules, check out this great book.). More than ever you have the ability to develop communities and speak directly with influencers through content and conversation.

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Skills Communities Issues Education 188

Waxing UnLyrical

MARCH 27, 2015

Nothing is integrated, and even if you have a content calendar, it’s not really doing anything for you. You are being diligent about educating yourself about metrics and analytics, and starting to use those insights to improve your programs. Your social PR program is a lean, mean, dancing machine. This is intentional.

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Diagrams Consultant Social Media Strategy 100