Keyhole.co

JANUARY 16, 2024

This doesn’t just refer to sales and revenue; businesses also compete within the social space, whether they are small or big brands. It can help answer questions such as: Who is making waves in my industry? With the aid of social media analytics tools , collecting this data is now a breeze. Or L’Oréal and Garnier?

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 109

Brands Sentiment How To Analysis 109

Keyhole.co

DECEMBER 15, 2023

They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening. However, Mentionlytics also comes with a fair share of cons: The Basic, Essential, and Advanced packages may only be a little higher in price than other competing tools.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Convince & Convert

AUGUST 29, 2017

Your direct competitors: These are the brands competing with you for dollars in the bank. The overlap is in target audience, as an increasingly large number of brands compete for similar demographics. from Simply Measured Social Analytics. Know Who Is Receiving More Positive (and Negative) Sentiment. Then, set a goal.

Compete 162

Compete Analytics Analysis Sentiment 162

Sprout Social

AUGUST 17, 2022

Likewise, native social analytics primarily focuses on direct @mentions and @tags. And with Sprout’s social analytics, you can report on all of the above to track the progress of your social presence. The platform also uses hashtag analytics to highlight influential accounts, posts and conversations around any given topic.

Campaign 121

Campaign Social Media Tools Hubspot 121

Sprout Social

AUGUST 10, 2022

Use AI search, filters and engagement analytics to find the best influencers for your brand. Leverage in-depth analytics to track progress, analyze influencer success and improve future campaigns. Does it offer analytics and reporting? Analyze consumer sentiment and brand health. Access real-time analytics and reporting.

Influencer 110

Influencer Tools Marketing Software 110

Oktopost

JULY 22, 2021

Then you can manage all of your interactions and analytics from within the familiar environment of your CRM. With Social CRM, businesses get more detailed insights into customer sentiments and behavior. There, they can find a lead’s contact information, along with a history of their interactions and sentiments.

Social CRM 96

Social CRM B2B How To Patterns 96

Sprout Social

JANUARY 24, 2024

To make this process faster and easier, use social media analytics platforms like Sprout Social to automatically track engagement rates for you. Social media share of voice Share of voice (SOV) measures your brand’s presence compared to competitors so you can judge where you stand in the industry.

Metrics 96

Metrics Influencer Marketing Survey 96

Sprout Social

JUNE 27, 2023

Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. Price may be an important factor but product quality, after-sales service and how competing brands compare, are important too. Review volume by action: The total volume of actions taken in Sprout based on the review’s date.

Review 125

Review Brands How To Analysis 125

Convince & Convert

AUGUST 29, 2017

Your direct competitors: These are the brands competing with you for dollars in the bank. The overlap is in target audience, as an increasingly large number of brands compete for similar demographics. from Simply Measured Social Analytics. Know Who Is Receiving More Positive (and Negative) Sentiment. Then, set a goal.

Compete 111

Compete Analytics Consultant Analysis 111

Laurel Papworth

JULY 17, 2023

It can assess what customers are saying including with the sentiment AI, and I guess training the model on your standard operating procedures for newbies, for onboarding of new staff. Future Directions, case studies, analytics and return on investment (RoI) vs cost of inaction (CoI) will also be covered. So has Bard, Adobe and others.

API 52

API Case Study Training Conference 52

Keyhole.co

MARCH 2, 2023

Fortunately, in the same way that developments in technology gave us this complex slate of opportunities, advancements in software and analytics have made it simpler for interested parties to turn it to their advantage. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52

Keyhole.co

MAY 16, 2023

Media monitoring is beneficial for individuals and big brands alike because it allows them to track and analyze mentions of their brand, competitors, and industry keywords across various media channels, including social media, news outlets, blogs, and forums. Knowing what and how to monitor can make you the pioneer of your industry.

Tools 52

Tools Sentiment Analysis Metrics 52

Sprout Social

FEBRUARY 6, 2023

With so many competing social media ecosystems, it can be overwhelming to keep track of all the features. Top features social media apps have in common Analytics and reporting All the major apps offer analytics that inform how well your content performed as well as demographic information about your audience. And we agree!

Features 98

Features Social Media Curation Geotagging 98

Convince & Convert

OCTOBER 30, 2017

Industry terms and trends: 61%. Industry/brand influencers: 60%. Beyond just your brand, you’d also want to listen to what people say about basketball shoes, and then zoom in to analyze what they say about your basketball shoes versus competing products in the same category from Nike, Adidas, etc. Industry Terms and Trends.

Brands 194

Brands Sentiment Influencer Survey 194

Sprout Social

MARCH 13, 2019

Meanwhile, there’s arguably no better place to conduct competitive analysis and track industry trends. Behind every @mention notification is some sort of sentiment or feedback your business can learn from and act on. Heck, sometimes competing brands might even swoop in to sound off, too. The takeaway?

B2B 102

B2B How To Sentiment Reddit 102

Keyhole.co

NOVEMBER 10, 2023

It evaluates their product positioning, marketing and sales strategies, and USPs, sees where you stand in your industry, and examines whether you are ahead or behind them. But competitor benchmarking compares your processes, products, and ROI against competing brands. It falls under the competitor benchmarking process.

Metrics 59

Metrics Analysis Comparison Price 59

Unmetric

SEPTEMBER 9, 2019

Your content quality and campaign performance shouldn’t just be measured with engagement rates but also compared on how they stack up against your peers and your industry. Industry benchmarks give you a comprehensive look at the position of your brand in your industry and how you stack up against them.

Tools 85

Tools Hitwise Analysis Price 85

Keyhole.co

DECEMBER 30, 2022

It can show you your top posts in terms of engagement and recency, user demographics, percent of positive vs negative sentiments, and location. Understanding your consumers, your brand perception, competitors, and industry trends are elemental to gain a competitive advantage. Start your free trial now. TweetBinder.

Hashtag 52

Hashtag Metrics Analysis Apple 52

agora pulse

MAY 4, 2016

The ability to identify influencers, monitor competing brands, gain a deep understanding of target markets, as well as track hashtags and keywords, allows us to easily gain insights that come in handy for future campaigns. In fact, their Instagram Analytics covers the full spectrum with a patent-pending ColorTracking analysis.

Hashtag 156

Hashtag Tools Tourism Hotels 156

Webbiquity SMM

OCTOBER 13, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. An easy-to-use, graphically rich tool that provides monitoring (who’s talking about you, your competitors, key industry terms and trends, etc., Budget: Under $500 per month. Tweet This!

SM2 202

SM2 Vocus Alterian Radian6 202

Keyhole.co

MAY 2, 2024

However, social listening is not all about mentioning your brand; it takes tracking of competing brands and trending content in your industry. Social listening offers insights into what your audience is talking about, their needs, and the trends within your industry. Why is social listening important?

LinkedIn 52

LinkedIn Tools Sentiment Analysis 52

Sprout Social

FEBRUARY 7, 2024

Marketers use CI tools to learn from their competitors, anticipate their moves, identify gaps and opportunities in the market, stay on top of industry trends and develop competitive strategies that help their business stay ahead of the game. Keep track of industry trends Using a CI tool isn’t just about spying on the competition.

Tools 91

Tools Sentiment Marketing Reputation 91

Keyhole.co

OCTOBER 26, 2022

Volume and Sentiment 5. Google Analytics. Most social media profiles will show you your follower count in their analytics section. If you’re interested in increasing brand awareness and perception, then reach and impressions should be in your social media analytics report. Volume and Sentiment. Engagement 4.

Metrics 98

Metrics Social Media Tools Sentiment 98

Sprout Social

APRIL 23, 2024

This means understanding what industry you operate in, and which other companies are specifically working in your area locally, nationally and/or globally. Sprout also enables you to benchmark your growth against the average social performance of your competition and offers detailed analytics that can inform your future social strategies.

Analysis 88

Analysis Sentiment Marketing Reputation 88

Keyhole.co

APRIL 26, 2023

Most social media profiles will show you your follower count in their analytics section. Impressions and Reach If you’re interested in increasing brand awareness and perception, then reach and impressions should be in your social media analytics report. Sentiment shows you how people feel about your brand. It counts mentions.

Metrics 52

Metrics Social Media Tools Sentiment 52

Sprout Social

JUNE 20, 2019

It doesn’t matter what industry you’re in–marketing is a game of competing for the attention of your audience. Competitor analysis tools for email, ads and industries. From figuring out a competing brand’s messaging to how often they’re pushing content, a brand’s social presence can be a goldmine of data. Competition.

Analysis 101

Analysis Tools Compete Aggregator 101

Sprout Social

JANUARY 5, 2023

These include conversations relevant to your company, competitors and industry at large. The food industry is a prime example of how both concepts work and why they matter. Industry insights: analyzing discussions or hashtags within an industry. Competitive analysis: analyzing a competing brand or product.

Social Media 83

Social Media Sentiment Hashtag Analysis 83

Sprout Social

MARCH 15, 2022

With social listening , marketers can tap into the social conversations that surround their brands, industries and audience. Use it to track dips and spikes in brand sentiment to better understand what’s happening and why. To keep up with consumer sentiment, you need to routinely monitor the conversations happening around your brand.

Reputation 119

Reputation Brands How To Review 119

Unmetric

DECEMBER 10, 2019

Take a look at the list of tools we’ve put together that come with great analytical insights to improve your social media efforts. Using Critical Mention, you can track and analyze your brand on social channels, stay on top of what’s trending in your industry, and gain insights on sentiment and trends. Pricing: N/A. Trendspottr.

Social Media 126

Social Media Tools Price Analytics 126

Oktopost

APRIL 24, 2023

In many ways, and for many industries, it sits at the tip of the market research pyramid, offering honest and balanced insight into your customers, and the wider market. Comparative Sentiment Have you ever received a text or email where the sender’s mood and feelings are left totally ambiguous? Plenty of things impact sentiment.

Analysis 62

Analysis Sentiment Statistics B2B 62

Hootsuite

AUGUST 14, 2023

If you have a channel based on Dungeons & Dragons, but one of your closest competitors discusses all tabletop role-playing games, don’t change your strategy to compete with them. Pay attention to trends happening within your industry and your audience’s interests. As Paige Cooper loves to say, “Use your analytics.”

YouTube 88

YouTube HootSuite Analytics Video 88

Sprout Social

JANUARY 5, 2022

Sure, Instagram has rolled out a ton of business-friendly features recently (think: IG shopping updates, Reels analytics and fresh video editing options). Instagram tools for insights and analytics. In-depth analytics. Uncover trends and conversations related to your brand, industry and top competitors.

Instagram 131

Instagram Tools Price Hashtag 131

Hootsuite

JUNE 13, 2022

Looking to establish yourself as a leader in your industry? Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. It’s usually measured as a percentage of total mentions within an industry or among a defined group of competitors. What is share of voice?

Social Media 144

Social Media How To HootSuite Metrics 144

Sprout Social

MARCH 21, 2019

Most B2C industries are crowded with competition. Figure out where you stand in your industry. Rather than stare at a laundry list of metrics wondering what they mean, listening can provide some much-needed context including: The positive and negative sentiment surrounding your brand mentions online. How’s that for listening?

Brands 105

Brands How To Sentiment Analysis 105

Keyhole.co

DECEMBER 13, 2022

As a result, the competition in the News Feed is increasing and you’re competing against 1,500 other posts for a place in the News Feed.”. The best part, you can track the hashtags and keywords to understand what users and businesses are saying about your brand as well as any topic using Facebook analytics tools.

Engagement 59

Engagement Strategy Facebook UGC 59

Sprout Social

APRIL 10, 2023

” The Ordinary’s identity is in stark contrast to competing skincare brands. Totally different brand identities can resonate with customers in the same industry. That’s where data and analytics come into play. Drunk Elephant’s approach to boldness isn’t the same as The Orindary’s.

Brands 123

Brands Handbook Company Examples 123