Waxing UnLyrical

APRIL 9, 2020

I manage a few different Facebook groups, one of which is a completely free + no catch Social PR community: The Social PR Posse. And, oh: if you’re a PR/MarComm pro looking for an exceptional value-add community, I would love for you to check out my Social PR Posse on Facebook. I hope to see you there!

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Eventful How To Energy Training 334

Waxing UnLyrical

JANUARY 24, 2013

Waze is the community-driven app that learns from users’ driving mannerisms to provide routing and real-time traffic updates. Stunts are a standard tool in the public relations arsenal, but with the help of social media analytics, we’re starting to see brands take them a step further. Leveraging real-time data during a crisis.

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Data Sysomos Sentiment Analytics 230

Waxing UnLyrical

JANUARY 11, 2012

There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written. Get your community on board before the tweetathon. The Champions.

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Organization Tips Hashtag URL 267

Waxing UnLyrical

NOVEMBER 17, 2014

Tjan offers some tips for effective communication. How to Set Up Google Analytics Goals and Score More Conversions! Why: Goals in Google Analytics transform tons of data into easy to focus on metrics. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

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Syndication Price Consultant Flickr 202

Waxing UnLyrical

JUNE 5, 2018

– Measurement & analytics. In May, Sally Falkow joined as the guest host with answers regarding creativity in communications from her son, Mike Falkow of Rogue Magazine. Think Google Analytics. . – Digital and visual storytelling. Basic graphic design skills using tools like @canva @AdobeSpark @Adobe.

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Hosting Creative Commons Analytics Case Study 140

Waxing UnLyrical

DECEMBER 21, 2015

Content Marketing: Without Community, It’s Only Half the Equation. And I think people, I mean marketers, sometimes forget how important people, I mean the community, are (is). Analytics: the Sideways Approach to Measuring PR. And analytics are at the heart of this approach.” That’s how I get my jollies.

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Consultant Analytics Communities Skills 100

Waxing UnLyrical

MARCH 31, 2020

If you’re already a part of my community and belong to the group, you can click here to join if you’d like to/can? << Heather and I will go live (Alex will moderate again) on Wednesday, April 1 (no April Fools here!) at 4 pm ET in the Social PR Posse Facebook group. << direct link to event.

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Consultant Training Eventful Groups 174

Waxing UnLyrical

DECEMBER 11, 2015

On tools they would recommend for PR Measurement: A3: If you feel a little wary of Google Analytics start with our simple PR Dashboard. Google Analytics. Platform analytics (e.g. Also, don’t forget my classic combo: A3: My 3 fave #measurepr tools: Google Analytics, Excel & YOUR BRAIN #measurepr. Simply Measured.

Analytics 100

Analytics Sentiment Consultant Metrics 100

Waxing UnLyrical

MARCH 26, 2013

SimplyMeasured - This tool allows users to download analytics on different profiles for free as long as you agree to share a tweet to promote the company. The free analytics report is definitely worth sharing a tweet! Regardless of which tool you choose, I think it’s important to measure and track your brand’s Instagram success.

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Instagram Tools Statistics Small Business 279

Waxing UnLyrical

AUGUST 14, 2015

measurePR community member Shannon Mouton Gray also offered up some solid advice: A2: Best practice – your data/analytics need context, nothing happens in a vacuum…especially w/ communications. Since we can all stand to save a few bucks when measuring, I’ve included a list below: Google Analytics.

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Analytics Consultant Survey Reputation 100

Waxing UnLyrical

AUGUST 17, 2015

Digital Marketing & Analytics: Five Deadly Myths De-mythified! Digital Analytics Edition.]. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. ” 4. I Wish I’d Known That. Four years later, that still rings true. ” 7.

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Consultant Analytics Flickr Metrics 100

Waxing UnLyrical

JUNE 24, 2019

The micro influencer is often more motivated to share knowledge and relevant information with their community. Then utilize Google Analytics to understand the effectiveness of your campaign. “We You need to do the same with an influencer. Think about what inspires them to share content.

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Influencer Authentication Survey ROI 237

Waxing UnLyrical

JANUARY 20, 2012

So the chat was a community chat or, as I like to call them, a fireside chat. And as for me, while I’ve learned a lot about Google Analytics I didn’t know before, I really want to complete the Google Analytics Individual Qualification (IQ) this year. We talked about: 1. That’s pretty cool, isn’t it?!

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Analytics Flickr Conference Google 140

Waxing UnLyrical

JUNE 21, 2017

Social media analytics can change! Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. A5: Outcomes, Action–Did they take what they learned from us & use it??, Clicks, shares, etc.

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Research Sentiment Banking Upcoming 183

Waxing UnLyrical

MAY 24, 2018

“The goal is to talk to and through people and to build a community where the value of belonging is measured in how people feel and what they can do differently as a result of your engagement.” While I don’t have access to its analytics, it would be a safe bet to say that Häagen-Dazs profited from its publicity stunt.

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Creative Commons Conference Sports LinkedIn 242

Waxing UnLyrical

JULY 18, 2016

Analytics: the Sideways Approach to Measuring PR. And analytics are at the heart of this approach,” I wrote in this goodie from the WUL vault. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

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ROI Mobile Banking Analytics 0

Waxing UnLyrical

OCTOBER 21, 2015

I witness the power of data every day as the Director of PR Engineering at AirPR , a PRTech company focused on cultivating the PR leaders of tomorrow through analytics, insights, and measurement. Sure, data is orderly and objective, but what really fascinates me are the compelling stories that are revealed when you spend enough time with it.

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Data Delicious Startup Analytics 100

Waxing UnLyrical

MAY 29, 2015

Maddie is a culture change consultant and digital strategist who is recognized for her authority on productive workplaces and communities, and co-author of the new book, When Millennials Take Over. shonali you can find lurkers through web analytics and community platform metrics, but also simply by asking once in a while!

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Lurker Consultant Metrics Journal 100

Waxing UnLyrical

DECEMBER 16, 2013

Why: On July 2nd, #measurePR did not have a featured guest, but instead held a community chat where everyone talked about how they got interested in measurement. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. measurePR transcript for July 2.

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Storify Press Release Case Study Hashtag 216

Waxing UnLyrical

MARCH 11, 2016

Community member Amanda Roe also had this to say: @shonali A3:always include competitive comparison; align w/co’s goals & how relationships positively impact sales. and Amir Zonozi , Chief Strategy Officer of Zoomph, a real-time streaming analytics platform. A3: The C-suite cares about the bottom line, so should you.

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Meeting Comparison Banking Retail 100

Waxing UnLyrical

FEBRUARY 7, 2014

Media + Google Analytics + behavior metric on one dashboard #measurepr. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Of course, the issue of AVE (ad value equivalency) came up. Based in the Washington, D.C., Wouldn''t you like to be in her kitchen?

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Metrics ROI Consultant Eventful 223

Waxing UnLyrical

OCTOBER 26, 2016

LinkedIn posts go beyond job openings, to highlighting employees on the job and in the community. Through Instagram, they’re sharing community service and event photos and videos, post scenic shots of their service territory , and highlight environmental efforts. Guest Post by Kristie Aylett. Dashboards. Online surveys.

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Conversation Project Metrics Survey 100

Waxing UnLyrical

SEPTEMBER 25, 2012

A1: Recently we released @ kred story a very rich view of your influence with analytics behind every panel #measurePR. On how/why Kred is different from other social scoring tools: A3: In a tweet @ kred is different as it is real-time/has a dual-score/ is community focused/with complete transparency #measurePR.

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Klout Overview Influencer Hosting 204

Waxing UnLyrical

NOVEMBER 14, 2014

Several years ago, when I was editor of the Women Grow Business blog community, Robin Ferrier wrote a piece I still remember to this day, about how smart blogging doesn’t always mean starting a blog. In retrospect, I would have done this much earlier; it’s been a PITA trying to set, or re-set, stuff like Google Analytics.

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Hosting Consultant LinkedIn Energy 248

Waxing UnLyrical

JUNE 26, 2015

As publisher@commPRO the mission=empower our community thru content. Content and communications has always been a part of the equation. Analytics, Power Search, AdWords, whole 9 yards. measurePR community member James Breen also chimmed in: A3: I always find humour or levity a great tool for impactful video #measurepr.

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Content Journal Adwords Consultant 100

Waxing UnLyrical

JANUARY 5, 2015

How to Set Up Google Analytics Goals and Score More Conversions! Why: The data Google Analytics provides can be daunting! area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. 5 Book Recommendations for Nonprofit Networking and Data Nerds.

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Metrics Consultant Flickr Analytics 100

Waxing UnLyrical

NOVEMBER 20, 2015

Community member Bill Smith chimed in: A2) I wouldn’t say exciting but very crucial, tie your measurement to a specific business objective, people have to be reminded. As did James Breen : A2: I also see a trend of including internal (owned) metrics like google analytics, social media follower growth, share price #measurepr.

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CPA Consultant Metrics Groups 100

Waxing UnLyrical

JANUARY 20, 2015

Why: Content marketing touches all aspects of business communications, which is why Lee Odden provides an easy to understand model for keeping content marketing accountable and measurable. What Social Media Analytics Can’t Tell You About Your Customers. Valeria Maltoni reviews Vision Critical’s 2014 report.

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Metrics ROI Consultant Flickr 100

Waxing UnLyrical

AUGUST 10, 2011

The fact remains, whether new media or old, you must learn and know how to write content that connects with your communities. Community management: Community management has come to the fore as a unique role and discipline in itself. For more on content rules, check out this great book.).

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Skills Communities Issues Education 188

Waxing UnLyrical

APRIL 22, 2016

They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!); Amir Zonozi , Chief Strategy Officer of Zoomph, a real time streaming analytics platform.

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Influencer Marketing Banking Communities 100

Waxing UnLyrical

DECEMBER 28, 2019

In fact, the very idea of “Social PR” would not be possible without the social technologies that allow us to build and maintain communities of influence. It’s been fascinating to watch the industry change thanks to the explosion of technology.

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Exercises Consultant Journal Energy 155

Waxing UnLyrical

JULY 30, 2015

measurePR community member, Sarah Parker chimed in: Q2: Have a benchmark. To engage/motivate your internal community, you need to understand the ‘state of the union.’ area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Not always a good thing.

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Yammer Consultant Proposal Journal 100

Waxing UnLyrical

JULY 25, 2016

Why: “A communication program characterized by strong and consistent risk-communication messages, culturally representative illustrations, and evidence-based action steps supported these actions from the onset,” writes Jana L. Autism Awareness: Benchmarking Media Analytics to Prove Success. Telfer for PRNews.

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Case Study Study Banking Metrics 100

Waxing UnLyrical

JANUARY 8, 2016

Go through (at least some of) your analytics, and see which efforts really worked well last year. Since I know this is a bugbear for many, many Social PR pros, I’ll throw this out: get more familiar, and comfortable with, analytics. Who wouldn’t want to start the year aiming to be lighter and freer? Fall in love.

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Statistics Organization Consultant Groups 100

Waxing UnLyrical

AUGUST 24, 2011

“It’s the data we could catch, but aren’t, or we’re tracking it, but the data isn’t in a useable for the analytics and the operations we’d like to perform on the data.&#. “The best results will come from putting the analyst, creative and community manager in same team & room – brainstorming.

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Metrics Flickr Campaign Analytics 163

Waxing UnLyrical

JULY 22, 2016

Create tracking links generated via Google Analytics’ URL builder (free, and I’ve been talking about the need for PR to do this for a looong time ) for each category of “media” you’re going to be working with. Part 2 to this setting up of links is actually setting up goals and campaigns in Google Analytics.

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Metrics URL Campaign Influencer 100

Waxing UnLyrical

OCTOBER 2, 2018

After kicking off the discussion with introductions and a reminder of the #MeasurePR chat guidelines, here’s what they and the #MeasurePR community discussed. As September is Ethics Month at PRSA, the discussion revolved around the topic of ethics in PR Measurement. Understanding what ethics in measurement means can be varied.

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Committee Reputation Consultant Guidelines 119