Applied Analytics with Andy Crestodina
OCTOBER 22, 2015
This month, we asked Andy Crestodina to join us again because he has a new presentation on Applied Analytics …and every communicator must understand this. It’s learning how to read the reports Google Analytics gives you. It’s applied analytics to make decisions, not to report metrics. What You’ll Learn About Your Analytics. Webinar Details.
4 Steps to Segment Social Media Traffic in Google Analytics
JANUARY 13, 2011
The Google Analytics Traffic Overview is a report that provides an overview of the different kinds of sources that send traffic to your site. Given the rise of social media, a common question by newbies to Google Analytics is how to track their social media referrals. Subscribe to the comments for this post? Post on Google Buzz. Click on Advanced Segments.
How to Set Up Blog Comments as Goals in Google Analytics Using WordPress Hacks
JANUARY 24, 2012
As many of you know, I love writing about Google Analytics. I’m a data junkie, and there’s nothing I enjoy more than learning more about the visitors coming to my blog. One of the best ways to get actionable data out of your Google Analytics is to set up goals. Absolutely – you can start with your comments! good reason to encourage comments!
Where does Google+ fit into your B2B Marketing plans? [infographic]
Buzz Marketing for Technology
JULY 9, 2014
Have you made Google Plus a part of your marketing strategy yet? After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. By giving every plus profile a page rank, Google makes it easier for everyone to show up online in the search engine.
How Google+ Could Affect SEO
NOVEMBER 30, 2011
Google HQ is constantly looking for ways to improve the quality of searches. The introduction of Google+ is an interesting attempt in bringing user-generated content through social media closer to the Google search engine. Here is a discussion of how Google+ could affect SEO. Through circles, Google+ could measure the reputation of users. Comments within Google+.
How to Use Analytics to Increase Instagram Engagement
FEBRUARY 8, 2016
Do you use analytics to increase Instagram engagement ? How How do you grow your Instagram account? I’m going to share some solid tips to increase Instagram engagement account using analytics. Have a clear, fantastic avatar that you use on Instagram as well as Twitter, Google+, Facebook. They can follow your geo-tag via Google maps right to your location. Comments.
5 Free Social Media Analytics Tools – With Recommendations from Experts
FEBRUARY 4, 2016
Social media analytics tools come in many shapes and sizes – from free and niche to enterprise level and comprehensive. Below, we’ve compiled a list of five free social media analytics tool s that can help you find new insights for your brand. ” Pinterest Analytics – Know Your Audience. Let us know in the comments below. ” . now use Pinterest.
PostRank Connect and Analytics for Bloggers
APRIL 9, 2011
But, even if your goal isn’t to get into the top 10 (like it is ours – I’m not competitive), the information it gives you, layered on top of your Google analytics , helps you make extremely informed decisions about your writing, your community, your social shares, your geographic reach, and more. And Matt’s guest post had 19 comments, 42 likes, and 269 tweets.
Measuring Social Media ROI & Goal Conversions with Google Analytics 5
AUGUST 4, 2011
When you complete these, you will be able to: Track goal conversions for your website in Google Analytics , a plus regardless of whether you care about social media conversions or not. Tracking Social Media Conversions in Google Analytics 5 The Google Analytics you have grown to love is changing with the new version , currently in beta mode. Step 1. Step 2.
A Gigantic List of Tools for Communicators
JULY 7, 2016
Comments I need an Excel support group. Communication Tools asana Basecamp convertkit dropbox excel facebook live Google alerts Google analytics google cardboard Google Drive Hootsuite HubSpot infusionsoft insightly leadpages Mailchimp medium optin monster PESO model postmatic pulse samcart sanebox slack talkwalker alerts webinarninja WordPress zapier zoom
4 Tools to Help Build a Social Media Analytics Report
Convince & Convert
MARCH 13, 2013
” If this sounds like your place of business or if you are just looking for a better way to demonstrate value from your social media channels, take a look at the four analytics tools to follow. Actionable Analytics. Google Analytics Advanced Segments. Zuum primarily provides competitive analytics for Facebook pages. Cost: Free. Zuum Social. Total fan count.
Post Case Study: Triberr Visits vs. Google Analytics
SEPTEMBER 12, 2011
Naturally, being the statistics geek that I am, I wondered if I could match up the stats that Triberr gives you for visits from everyone’s unique Triberr URL of your post to the number of visits you see in Google Analytics. The Problem with Google Analytics. These usually get lumped into the Direct Traffic section of your Google Analytics traffic sources.
How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better
MAY 5, 2016
We social media marketers are a lucky bunch; not only are there a gigantic number of free social media tools at our disposal (everything from timing tools to social media management tools like Buffer ), there are free tools from the social networks themselves: Facebook insights, Pinterest analytics, and now Twitter analytics, too. When it comes to Twitter analytics and Twitter metrics in general, I’ve done a bit of research into what exactly we can learn—as straightforward as possible—from all the awesome numbers Twitter displays. See below for details.)
Six Tips for Using Google+ Now
AUGUST 1, 2011
Well, much to my chagrin, I just saw that PRNews is offering Google+ training for $329. The first thing you want to do is create a Google profile, if you don’t already have one. Go to Google Profiles , sign into your Gmail account, and click on the edit profile button. Google+ is set up with what they call Circles. This is so disappointing to me. So I give in.
Using Google Analytics to Unlock the Secrets of your Blog’s Audience
NOVEMBER 17, 2015
Do you ever think Google Analytics is a bit overwhelming? If you’ve already logged into Google Analytics then you’ll know it provides an incredible amount of information which you can use to gain powerful insights into your blog’s audience. For example if someone found your blog on Google, one session will be reported. People commenting. Keep It Simple.
What's The Point In Commenting On Blogs?
JULY 9, 2013
What is the true value of a comment on a blog? Eventually, additional features like the ability for a reader to comment on a post and the introduction of RSS (a syndication feature that would notify readers by email or web-based readers when the blogger updated or published to the blog) helped to propel the platform to the mainstream. To this date, there is a constant slew of criticism and discourse on the importance of comments. Schaefer ) who spend a lot of time playing in the comments. personal story: often when people leave a comment on my blog, I do not respond.
Google: The search party is not over
AUGUST 20, 2010
[This is a guest post by Zachary Zawarski, a Google Apps Consultant , in response to Fortune Magazine's article Google: The search party is over.]. The author, Michael Copeland, makes several valid points in his article, which was primarily written to explain why Google's stock has significantly trailed the Nasdaq and Apple. What are Google's problems you ask? Digg this!
How To Create a Presence on Google+
NOVEMBER 9, 2011
Tweet On November 7 2011, Google+ launched their highly anticipated pages. For long, Google’s message to business has been to “hold your horses”, while they were creating a proper solution for businesses and brands. Of course the reasons for having a Page on Google+ are those that we already know from Facebook: To build relations and to connect with your network. Angry Birds.
5 Essential Spreadsheets for Social Media Analytics
FEBRUARY 15, 2012
Top Stories Photo & Video Galleries Top Lists Trending Topics Twitter YouTube Facebook iPhone Google Video More Topics. Jobs Join Mashable on Google+ Welcome to Mashable! World Featured in US & World Videos Featured: Grammys YouTube Google+. The Future of Sharing on Facebook, Twitter and Google+ [INFOGRAPHIC]. 6. Essential Spreadsheets for Social Media Analytics. Social media analytics and tracking can be very time-consuming and expensive. Facebook comment count. Like the previous spreadsheet, FacebookFans is a Google macro based on Facebook API.
Which Instagram Analytics Tool Will Work Best for Your Business?
JUNE 29, 2016
Historically, Instagram hasn’t offered a central place for businesses to view their analytics. Instagram business pages are slowly being rolled out and will include analytics, but they might not be enough for most marketers. When you do an analytical deep-dive, you need a dashboard. Crowdfire is an Instagram analytics tool that offers basic metrics. Crowdfire. Planoly.
10 Great Alternatives to the Google Keyword Research Tool
JANUARY 4, 2014
The demise of Google’s Keyword Tool, the most popular of its kind, has left marketers scrambling for alternatives. It has been rebranded as Google AdWords Planner , which offers much less functionality and requires users to have an AdWords account in order to use it. . 10 best alternatives to the Google Keyword Tool. Comments Thanks, Michael! What to do?
What's the R.O.I.? A Framework for Social Analytics
SEPTEMBER 3, 2011
Framework for Social Analytics Tweet September 1, 2011 View Comments “Not everything that can be counted counts, and not everything that counts can be counted. - Albert Einstein Say hello to my little friends, R.O. What’s the ROI? A Framework for Social Analytics [.] Framework of Social Analytics [.] Framework for Social Analytics Brian Solis.
Tool Tuesday: PostRank Analytics
FEBRUARY 8, 2011
Most obvious of these is Google Analytics. Another is the popular “Add This which also offers analytic information. deceptively simple yet dynamic tool for bloggers which measures what it calls “Engagement Events such as a comment, a bookmarked link, or a tweet about a particular post. It isn’t that we need a tool that does everything.
How to Measure PR: A Case Study and Examples
FEBRUARY 17, 2016
Comments Excellent post. Communication Measurement client case study Google analytics infusionsoft PR metricsWhile it's easy to talk about why AVEs should die, it's harder to show how to measure PR. Here is one case study and some real examples. The post How to Measure PR: A Case Study and Examples appeared first on Spin Sucks. So well explained. You know we need the.
Writing Around the Web – Social Media SEO, Google Analytics, and Social Proof
OCTOBER 10, 2011
This post will guide you to the right fields to optimize for the best possible search optimization of your social media profiles on Google+, Facebook, Twitter, LinkedIn, and more! Leave me a comment with any questions or thoughts – I’ll be happy to help! These are my favorite WordPress comment plugins. What’s at stake in this blogging contest? Tweet. Blogging.
How to Use Google Analytics to Measure the ROI of Your Social Media Activity
APRIL 6, 2012
Now, I’m getting curious about Google+ and Pinterest. Sure, you could follow general observations like creatives are on Pinterest and techies are on Google+ but what about your specific audience? Google Analytics. Don’t have Google Analytics setup yet? Check out my Google Analytics tutorial for a simple 3-step walkthrough). Why do this?
Social Media News Ticker: Facebook Tests Mobile-Ad Network, Twitter Launches Card Analytics
The Realtime Report
JANUARY 27, 2014
Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google, Pinterest and Snapchat: Pinterest now supports GIFs. Facebook, Twitter, Google. Let us know in the comments below. Social Media News Ticker Facebook GIFs marijuana ads mobile ad network Pinterest Snapchat Twitter Twitter card analytics
Everything You Need to Know About Google+
Social Media Marketing
SEPTEMBER 20, 2011
In case you're coming out from the rock you've been living under for the summer, Google+ arrived on our digital doorsteps in early July - but only for limited field testing. Yesterday, it was announced that Google+ had finally been released as a public beta, meaning that you no longer require an invitation to join the network. The analytics alone would be enough to catch my attention.
How I use Google Analytics ‘Compare’ Feature to Motivate Me to Grow My Blog
NOVEMBER 20, 2013
” We’ve covered a whole heap of techniques for growing the amount of traffic you attract to your blog in our Blog Promotion category (also check out this ‘ how to find readers page ‘ and listen to my recent finding reader webinar ) but one thing that has helped me on the ‘motivation’ front lately is the report below in Google Analytics (click to enlarge).
Media Relations: Increase Your Search Engine Optimization
APRIL 16, 2015
When you do this, you are going to create the very valuable link back to your website or blog that Google places priority on…and you’re going to do it using sites that have more authority and credibility than your own. Use the Google keyword planner. Take your words or phrases and input them in the Google keyword planner. Do a Google search. Anchor text.
What Could Kill Google and Facebook
JULY 18, 2012
potential Google killer , Facebook killer or even Twitter killer may not do it with superior technology, but simply with a better user experience. Let us know in the comments below how long it took. Google. Google not only accounts for 85% of all web searches but controls an astounding 44% of the global online advertising market. Last year it stopped sharing tweet data with Google (bad for the SEO results of Twitter users) and more recently the company eliminated the ability to automatically share tweets on LinkedIn. Twice. Facebook. Twitter. And listens.
Online Tools that Help with PR
JANUARY 8, 2015
always recommend people take the time to comment on articles, where they have expertise. Google Analytics. I’m always shocked when I ask someone if he or she reviews their analytics, and I get a blank stare. Analytics is the tool a business owner needs to make important decisions about their website, even if it’s not used for sales. Feedly. Hootsuite.
The Five Communications Trends for 2015
DECEMBER 9, 2014
We’ve stopped doing things such as deskside briefings, large events, direct mail, commenting on blogs, engaging on the social networks, and surprise packages via overnight delivery. Companies such as PRTech and Google will help you get there, but you have to take the bull by the horns now. Comments #3 reminded me of a conversation I had with a college student.
Eight Social Media Tactics Designed for Big Return
OCTOBER 20, 2015
His title is “ More Blog Subscribers and Comments? ” I recommend Talkwalker Alerts (though Google has them, too) because they return more timely information, more quickly. Like and Comment On Updates. Heck, my last name is the same as the company name and I try to comment on nearly everything. For you, go into Google Analytics and do two things.
All of the Social Media Metrics That Matter
OCTOBER 24, 2016
Engagement : People Engaged is the number of unique people who have clicked, Liked, commented on or shared your posts during the last seven days. Engagement : People engaged is the number of unique people who’ve clicked, Liked, commented on or shared a post on your Page. Twitter Analytics. Instagram Analytics. LinkedIn Analytics. Pinterest Analytics.
How 16 Companies are Dominating the World’s Google Search Results
JUNE 6, 2016
Today I’m going to reveal how the huge diversity we perceive in Google search results is once again a few large corporations controlling what we assume to be choice. The Reddit outing, which was shared on a new account, claimed that Hearst were using their powerful brands to “game Google” and rank a new website of theirs very quickly, using slightly shady practices.
Eight Tools for Social Media Listening
OCTOBER 4, 2011
If you don’t have Google alerts set up, do that now. Now let’s discuss eight free tools to enhance what Google is sending you. Learn which bloggers care about you, your products or services, and your customers.Use tools such as Technorati or Google Blog Search to determine which bloggers already are aware of you and develop a plan to target them. Web Analytics.
Four Free Tools Every Content Strategist Should Be Using
SEPTEMBER 15, 2015
Google Analytics. We all know Google Analytics data is available to us, but it can be difficult to parse out what’s relevant to a content strategist. Enabling demographic reports within analytics will give you access to important information about your visitors. Demographics Share your favorites in the comment section. By Lisa Fowler. Gender. Other.
Finding Keywords: The First Step to Blogging Success
MAY 2, 2013
Google’s Keyword Tool. Google Trends. Then take those new ideas back to the Google Keyword Tool and gather more info. Google Analytics. Once your site has been around for a while, it pays to check your analytics package (whether Google or other). Google search. Please let me know your thoughts in the comments. Let’s dig right in.
Understanding the Mechanics of Measurement
JANUARY 14, 2015
In fact, according to The CMO Survey , in 2013 companies were spending five and a half percent of their marketing budgets on marketing analytics. View comments in your forums or blog (Hint: this is a great place to find future content). Facebook, Pinterest, LinkedIn, and Twitter all have free analytics tools to help measure reach. You need both to be successful and grow.