Sprout Social

MARCH 7, 2024

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. In this guide, we’ll explore how competitive analysis reports benefit your business, how you can build effective reports, the areas to focus on and competitive reporting tools.

Analysis 92

Analysis Report Examples Tools 92

Hootsuite

AUGUST 16, 2023

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. Without the right tools, you’re bound to get lost at sea. Seafaring metaphors aside, get ready for the top ten hands down best social media planning tools in 2023! What is a social media planning tool? Hashtag research?

Social Media 88

Social Media Tools HootSuite Tweetdeck 88

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. What is conversational analytics? What are the benefits of conversational analytics?

Analytics 84

Analytics Conversation Brands Sentiment 84

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. Pricing: Starts at $30 USD per month after a free trial.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

JANUARY 11, 2024

Demand generation tools leverage automation technologies to help you understand your customers better and make data-driven decisions. But there isn’t a one-tool-fits-all-your-needs available in the market: you still have to pick your demand gen battles. What is a Demand Generation Tool?

Tools 62

Tools B2B Hubspot Analytics 62

Keyhole.co

JANUARY 28, 2023

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. And any strong video marketing strategy is backed by powerful YouTube analytics tools. So why is YouTube such a big deal?

Metrics 98

Metrics Analytics YouTube Price 98

Sprout Social

AUGUST 8, 2022

Looking for YouTube tools? We break down a variety of YouTube tools that can help you do exactly that. YouTube editing tools. Below are some YouTube editing tools that make it easier to put together content that sticks to the various social media video specs out there. YouTube thumbnail and graphics tools.

YouTube 105

YouTube Tools Analytics SEO 105

Sprout Social

APRIL 29, 2024

Conduct competitor research Competitor research uncovers the influencers driving engagement for your rivals. Use an influencer marketing tool Influencer marketing tools streamline the process of finding the perfect Instagram influencers for your UK campaigns with features like analytics and influencer discovery.

Influencer 100

Influencer Instagram Brands Fashion 100

Sprout Social

AUGUST 17, 2022

Below we’ve broken down some of the best social media monitoring tools and how to pick one that makes sense. That’s why brands use social media monitoring tools to supplement their native data. Based on Sprout’s own research, supporting sales strategy (65%) is the number one use of social data by brands.

Campaign 124

Campaign Social Media Tools Hubspot 124

Hootsuite

MARCH 23, 2023

It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. But like most tools, AI copywriters are only as powerful as the person using them. Try these 8 AI copywriting tools to save time and supercharge your marketing efforts (without making you redundant). AI is a tool.

Tools 135

Tools HootSuite Price Template 135

Sprout Social

JANUARY 24, 2024

Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. They also enable you to effectively showcase the impact of influencer collaborations on the bottom line and secure buy-in for future campaigns. Generate 500 leads within the next month through influencer marketing campaigns.

Metrics 99

Metrics Influencer Marketing Survey 99

Pixlee

JUNE 24, 2020

Researching influencers before choosing one to work with can save brands a lot of time. One of the most successful techniques brands can utilize when collaborating with an influencer is scarcity marketing. Use an Influencer Management Tool. One thing that is very important for influencer collaborations is staying organized.

Collaboration 98

Collaboration Influencer Campaign UGC 98

Sprout Social

AUGUST 10, 2022

Today, there are now several influencer marketing tools out there to help speed up every step of the process. In this article, we’ve compiled a list of the best influencer marketing tools to get you started. Influencer marketing tools for social listening. Influencer marketing tools for identification.

Influencer 112

Influencer Tools Marketing Software 112

Waxing UnLyrical

FEBRUARY 24, 2016

While Snapchat has been used for brands and other public relations campaigns, it can be used for collaborative and teamwork efforts as well. Here are some ideas to consider for how to use Snapchat for collaboration and teamwork feedback: 1. Delmondo: Primer for Snapchat Analytics. Customer Service. Team Story.

Collaboration 100

Collaboration Platform Class Proposal 100

Sprout Social

SEPTEMBER 18, 2023

In this blog, we’ll cover: How to budget for your marketing needs Optimizing your marketing budget: Best practices Marketing budget breakdown Sample marketing budget How to budget for your marketing needs To set a marketing budget, you will need to look at past records, do thorough market research and analyze your team’s needs.

Marketing 130

Marketing How To Sample Samples 130

Oktopost

DECEMBER 22, 2019

Ten Great Brand Monitoring Tools. The technological tools you employ can make a big difference in your ability to filter the signal from the noise and focus your analytics on the messages that really matter. The difference between social media monitoring and listening isn’t just in the mindset you approach it with, however.

Tools 116

Tools B2B Sentiment Notification 116

Later

JUNE 19, 2020

Brand collaborations on Instagram are quickly becoming one of the most popular ways to grow your following and promote your brand online. Not to be confused with influencer partnerships, brand collaborations see two (or more!) But the new way to promote your brand online is with brand x brand collaborations. The result?

Collaboration 63

Collaboration Brands Instagram How To 63

Unmetric

AUGUST 19, 2019

This is why you need a dedicated social media monitoring tool to help you manage and keep an eye out for conversations that are relevant to your business. What can a social media monitoring tool do? A social media monitoring tool helps you collect key data that will help your brand go a long way in achieving your social media goals.

Social Media 91

Social Media Tools Price Hashtag 91

Buffer Social

OCTOBER 23, 2023

I did the research, so you don’t have to find the top recommendations with varying levels of ease to apply to growing on YouTube Shorts. Here are some tactics to adopt to help optimize your YouTube Shorts for SEO: Conduct keyword research to identify relevant and frequently searched terms for your video or niche.

YouTube 113

YouTube Tips Collaboration Trends 113

Keyhole.co

JANUARY 28, 2023

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. And any strong video marketing strategy is backed by powerful YouTube analytics tools. So why is YouTube such a big deal?

YouTube 52

YouTube Analytics Metrics Price 52

Convince & Convert

DECEMBER 15, 2023

Convince & Convert founder Jay Baer found in his most recent research, Time to Win , that 2/3 of customers say organizational speed is just as important as price. Related episode: Why Collaboration Is Key to Zillow’s Social Success , Sam Gonzales, Zillow 3. Relat ed episode: Why Now is the Time to Win : Jay Baer 2.

Brands 148

Brands Marketing Real Estate Collaboration 148

Unmetric

AUGUST 28, 2019

To avoid such mishaps what you need is a social media listening tool. As humans, it’s impossible to have an ear to the ground at all times for mentions of your brand, but with a dedicated social media listening tool that just might be doable. How important is a social media listening tool for brands?

Social Media 101

Social Media Tools Sysomos Sentiment 101

Adam Sherk

APRIL 30, 2013

Social monitoring tools like Radian6 and PR suites like Vocus and Cision offer the greatest range of functionality for research and contact management. However utilizing enterprise-level tools is not always an option for smaller organizations, or even large ones with budget constraints. Each tool is free unless otherwise noted.

Blogger 196

Blogger BuzzStream Influencer Tools 196

Adam Cohen

JULY 12, 2010

People are the fuel behind social media, which is really just tools and tactics. Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. Do your customers have a need for community, convenience, or collaboration?

Research 265

Research Social Media Marketing Retail 265

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Furthermore, market research helps identify untapped opportunities, understand consumer needs, and tailor marketing campaigns for maximum impact.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Strategy 104

Strategy Sentiment Patterns Marketing 104

SocMed Sean

FEBRUARY 10, 2022

On its own merit, these statistics may at first make some marketers hesitate to choose Instagram as a primary tool. As a marketing tool, Instagram is highly effective for advertisers seeking user engagement. And 81% state they use the platform to research products and services. Can Instagram be effective for marketers?

Instagram 162

Instagram Strategy Marketing Metrics 162

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. But you don’t realize the benefits of influencer marketing by simply collaborating with someone with a high follower count. This is not surprising, given the amount of effort that goes into influencer collaborations.

Influencer 105

Influencer Marketing Collaboration ROI 105

Sprout Social

APRIL 25, 2024

These can range from everyday content creation, to long-term strategic planning and reporting, to frameworks for collaborating with other teams and partners. If you’re also looking for that level of collaboration this year, you need to clearly define roles and responsibilities for the channel. Download the template 11.

Template 94

Template Templates Social Media RFP 94

Audiense

JULY 5, 2016

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. As the demands of this role grows, so does the social media data and analytics understanding required by social media teams.

Microsoft 112

Microsoft Analytics Metrics Data 112

Social Media Strategies Summit

JANUARY 5, 2022

Doing so will give you access to your analytics and the ability to add a contact button, among other perks. Similarly, topics such as keyword research, internal linking, and copywriting could be supporting content pillars. Competitor research helps you identify strategies that will probably work with your target audience.

Small Business 202

Small Business Instagram Platform How To 202

Sprout Social

JULY 14, 2023

Sales and marketing alignment, also called smarketing, refers sales and marketing team collaboration within a business to achieve common goals. Research by Freshworks showed 72% of leaders believe that by aligning their sales and marketing functions, they can boost brand performance. Objectives goals and KPIs are aligned.

Collaboration 76

Collaboration Marketing Team Hubspot 76

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. 1 Social Media Tool Create. What about in 2023?

HootSuite 120

HootSuite URL Analytics Forums 120

Keyhole.co

NOVEMBER 6, 2022

And this is where social media monitoring tools come into place. Social media monitoring tools allow marketers to do the following: Get quality audience data Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI Save time, as all your social media analytics are available to you in one platform.

Tools 52

Tools Social Media Sentiment Price 52

Keyhole.co

AUGUST 2, 2023

Maybe you’re trying to unlock the power of YouTube, but you’re struggling to find tactics that work and tools to help you streamline and optimize your growth. For example, Keyhole is a tool that offers a social media listening feature to get to know your audience better. Monitor brand and campaign-related hashtags on Keyhole 5.

YouTube 52

YouTube Tips Collaboration Training 52

Webbiquity SMM

OCTOBER 13, 2010

A simple tool like Google Alerts would pick up most stray citations. The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Budget: $0 (I have no budget, I need something free!).

SM2 202

SM2 Vocus Alterian Radian6 202

Keyhole.co

DECEMBER 13, 2023

The tool helps you manage your social media accounts with the help of market insights. According to a review , the tool confuses information about the brand and draws on data from other similar-sounding names. Overall, Mention can be a useful tool.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52