Sprout Social

JANUARY 11, 2024

Hairbrush brand, Tangle Teezer, collaborated with pet influencer @Noodle and Tilde to show how well their Pet Teezer brush works on dog fur. Looking at data from popular posts provides insight into the most effective social media platforms, post types and influencers that best promote your brand to a wider audience. tangleteezer ?

Brands 110

Brands How To Sentiment Metrics 110

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. It also reduces the risk of miscalculations common when analyzing complex data manually for patterns and trends.

Strategy 105

Strategy Sentiment Patterns Marketing 105

Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. Influencers can help marketers reach their goals and earn more buy-in for future collaborations.

ROI 107

ROI Influencer Marketing Survey 107

Sprout Social

MAY 5, 2021

In the context of marketing and sales enablement, this support comes in the form of marketing content, data and insights from customer interactions. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want. The problem is that it’s easy for that ever-so-valuable data to get siloed.

Data 117

Data Marketing How To Collaboration 117

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy.

Marketing 132

Marketing How To Sample Samples 132

Oktopost

DECEMBER 21, 2023

To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

FEBRUARY 12, 2024

But you don’t realize the benefits of influencer marketing by simply collaborating with someone with a high follower count. They collaborate with Productivity Consultant Paul Minors, whose expertise mirrors the needs and interests of Pipedrive’s core audience. It has to be strategic. Take Pipedrive, for example.

Influencer 107

Influencer Marketing Collaboration ROI 107

Convince & Convert

DECEMBER 15, 2023

Get creative with data-driven collaborations that resonate with your audience When most people think of Zillow, it’s typically thoughts of browsing for their dream home, or researching their next real estate move. In 2024, it’s time to truly know your audience by tapping into data. What else is important to them?

Brands 148

Brands Marketing Real Estate Collaboration 148

Koka Sexton

AUGUST 10, 2023

To remain a high performer and exceed sales targets in 2023, sales teams must leverage advanced metrics and data to guide their strategies and prioritize their goals. By leveraging data and insights, sales teams can quickly focus on the strategies that are proven to work and drive meaningful results.

Metrics 52

Metrics Collaboration Sentiment Loyalty 52

Sprout Social

OCTOBER 25, 2022

Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction.

Strategy 131

Strategy Brands Hubspot Survey 131

Hootsuite

JUNE 28, 2023

May the Force first-party data be with you. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. Dark social impacts your analytics Past studies estimated dark social was responsible for as much as 84% of all referral traffic. Your direct traffic in Google Analytics is a good estimate.

HootSuite 120

HootSuite URL Analytics Forums 120

Pixlee

SEPTEMBER 22, 2021

Social media data, if used the right way, can help your business succeed. In this article, you’ll learn the importance of social media data and how to use it to your advantage. Why Should You Care About Social Media Analytics? Ways Social Media Data Can Help. Why did it happen? What are the chances of it happening again?

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

Social media data, if used the right way, can help your business succeed. In this article, you’ll learn the importance of social media data and how to use it to your advantage. Why Should You Care About Social Media Analytics? Ways Social Media Data Can Help. Why did it happen? What are the chances of it happening again?

Data 52

Data Social Media UGC Sentiment 52

Sprout Social

APRIL 12, 2022

Web analytics tools like Google Analytics and Twitter Analytics are common PR aids, along with SEO platforms like Moz and Ahrefs. Quickly collect and analyze audience data to inform communication strategyPR will continue to evolve over the next few years. How data and analytics impact public relations.

Statistics 108

Statistics Skills Analytics Press Release 108

Sprout Social

MAY 20, 2021

Engagement can be measured through quantitative data (think: productivity) and/or quantitative factors such as emotions, loyalty and satisfaction. Employee feedback surveys. That’s why employee feedback surveys matter. That’s why employee feedback surveys matter. Why employee engagement matters so much.

Engagement 131

Engagement Survey How To Collaboration 131

Sprout Social

NOVEMBER 2, 2023

Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Facebook Shops, Instagram Shopping and TikTok Shop data also provide valuable insights into how customers find products and engage with content via social commerce. These offer qualitative insights into the buying process.

Examples 104

Examples Template Templates How To 104

Buffer Social

OCTOBER 23, 2023

Use it to tease upcoming content or collaborations. Interviews : Host industry experts or collaborate with other creators to bring fresh perspectives to your channel. Explore collaborations with brands for sponsored content or product placements. Set aside time to routinely check your YouTube Shorts analytics.

YouTube 113

YouTube Tips Collaboration Trends 113

Oktopost

JANUARY 11, 2024

Demand generation tools leverage automation technologies to help you understand your customers better and make data-driven decisions. There are many types of demand generation tools, including: Content marketing tools optimize SEO , analytics, and competitor analysis. What is a Demand Generation Tool?

Tools 62

Tools B2B Hubspot Analytics 62

Keyhole.co

FEBRUARY 8, 2024

This data will enable you to optimize your marketing budget and invest in partnerships with a strong return on investment. A consistent increase in followers suggests that your brand message aligns with the influencer’s audience’s interests, leading to sustained engagement and potentially fruitful future collaborations.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools.

Social Media 103

Social Media Team Social Media Management Report 103

Convince & Convert

NOVEMBER 16, 2023

A recent Pew Research Center survey shows a split in opinion – 42% in favor, 38% against, and 20% undecided – making ‘X’s journey an interesting topic for analysis. Execution is Key In marketing, we often face sudden shifts like those with Threads, ChatGPT, and Google Analytics 4. We did too.

Twitter 78

Twitter Social Media Sentiment Reddit 78

Keyhole.co

MARCH 9, 2023

Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard. Pro: Keyhole has an attractive, real-time analytics and mentions dashboard that can easily be exported to client-ready PDFs. You can view all Keyhole pricing plans here.

Tools 84

Tools Sentiment Hubspot Price 84

Hootsuite

JULY 6, 2022

In a 2021 survey, 44% of people reported using Instagram to shop weekly. 77% of active Instagram users surveyed in a recent study noted that the app lets them interact with brands. You’ll get more analytics and the option to create a shop and a product catalog. Use analytics to your advantage.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

FEBRUARY 6, 2023

Top features social media apps have in common Analytics and reporting All the major apps offer analytics that inform how well your content performed as well as demographic information about your audience. Use the analytics feature to tailor your social media marketing strategy and prove ROI.

Features 101

Features Social Media Curation Geotagging 101

Sprout Social

JUNE 7, 2023

Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. That is a lot of information to keep track of and social listening data is often a crucial partner in this endeavour. Semantic classification further ensures there are no duplicates.

Brands 114

Brands Sentiment How To Analysis 114

Hootsuite

MAY 15, 2023

Getting effective performance data is important for all businesses, but especially for franchisors managing teams of franchisees. Customer service satisfaction survey scores above 90%. Supporting franchisee success through sharing analytics results and coaching them on social media marketing best practices.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Buffer Social

NOVEMBER 17, 2021

Learn From Your Customers (and the Data) A good starting point is paying attention to what your potential customers are talking about. Send out a more formal survey via your newsletter, I recommend making it a short one so folks answer. Note: Using an analytics tool can help surface popular posts more easily.) Source: [link] 3.

Small Business 91

Small Business Social Media Tips Content 91

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. This helps promote collaboration while reducing redundancy and duplication of effort. Analytics and optimization: Monitoring analytics from each piece of content and optimizing future content.

Template 134

Template Templates Social Media Tips 134

Webbiquity SMM

JUNE 7, 2018

In survey after survey, year after year, lead generation is a top priority for B2B brands. Use Google Analytics to track the number of visitors to your website. Consolidate all of your data and filter it to contact those leads who look promising. Guest post by Brandon Brown. Measure Your Efforts.

B2B 217

B2B Brands LinkedIn Influencer 217

Keyhole.co

NOVEMBER 29, 2023

YouTube Studio A tool from YouTube itself, YouTube Analytics , should be your first to-go choice. ” Here, you will find valuable data about your viewers’ activity, including the days and times they are most active, the location they watch you from, and more. After surveying 1200+ marketers, Hubspot says this: 6-9 p.m.

YouTube 59

YouTube Analytics Analysis Engagement 59

Buffer Social

JANUARY 22, 2024

So, I can’t really speak to what might be, based on data, the new reality of this year. First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. What else is corroborating this prediction? This strategy builds stronger connections with their audience.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Keyhole.co

SEPTEMBER 20, 2023

It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking. Keyhole will automatically backfill the data and generate the report in seconds. That way, you can take data-driven actions and improve your products and services according to customer needs.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

NOVEMBER 23, 2022

Collaboration is the best ticket to success. Even when it’s collaborative, an advocacy program will need someone to oversee it. Then, identify go-to advocates on each team to send you data, help curate or to simply encourage their team to post ready-made content you provide. 3: Sort your stakeholders. Identify a project owner.

LinkedIn 115

LinkedIn Tips Curation Training 115

Hootsuite

SEPTEMBER 28, 2020

In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. Integrate cross-channel data. We got to the heart of three critical areas, which we’ll share in this post.

Marketing 144

Marketing Committee Health Care Organization 144

Buffer Social

APRIL 13, 2023

Experiment and use data to inform strategy. Soft skills include communication, creativity, collaboration, and adaptability. Social media managers also need a deep understanding of analytics and how they connect to broader marketing strategy. Own community management. Hard skills also come into play for social media managers.

Social Media 86

Social Media Social Media Management Skills Survey 86

Sprout Social

MAY 24, 2022

Plus, in-network brand survey tools provide timely insights on how people are responding to your awareness efforts. Collaborating with someone who shares your brand values can get your business in front of new eyes through a friendly face. Sentiment data. Metrics for tracking earned media performance. Hashtag growth.

Sentiment 98

Sentiment Metrics Hashtag Review 98

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. So how can we get to know our audience without bothering them with surveys, phone calls, or emails? But having analytics that dive deeper into conversions will show you which content really hits home.

Social Media 62

Social Media B2B Sentiment How To 62