Hootsuite

SEPTEMBER 14, 2020

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences.

Metrics 145

Metrics Analytics Instagram Tools 145

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. Maximize marketing ROI. 3 reasons to include social teams in multichannel campaign planning.

Campaign 141

Campaign Social Media Social Media Management Team 141

Hootsuite

MAY 15, 2023

Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees. Measure ROI and grow faster — locally and globally. Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

OnlineRockersHub Marketing Blog

MARCH 20, 2020

With the growing popularity of Facebook marketing’s effective results, today, every brand needs to get more from their Facebook marketing campaign. Facebook Analytics. Socialoomph is a social media post scheduler for your Facebook campaign that boosts your outcome from Facebook with its advanced post scheduling tools since 2008.

Campaign 88

Campaign Tools Social Media Facebook 88

Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions. What is an influencer analytics tool?

ROI 105

ROI Analytics Influencer Campaign 105

Hootsuite

SEPTEMBER 21, 2023

1 Analytics Tool for Growth Beautiful reports. In the words of the all-mighty Hootsuite glossary : A vanity metric is an analytics item that can be measured but is not a signifier of real return on investment. Clear data. Actionable insights to help you grow faster. Start free 30-day trial What are vanity metrics?

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. A great marketing pitch idea could be as big as an original campaign or as minor as adjusting your tone of voice on social.

Campaign 125

Campaign Social Media Marketing Metrics 125

Oktopost

JANUARY 11, 2024

Generating demand for your product takes more than a one-off campaign. These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns.

Tools 62

Tools B2B Hubspot Analytics 62

Hootsuite

MARCH 26, 2024

Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. Analytics and reporting When everyone on your team has insights into your brand’s social performance, collaboration becomes a lot easier. 1 Analytics Tool for Growth Beautiful reports.

Collaboration 86

Collaboration Tools Social Media HootSuite 86

Sprout Social

AUGUST 10, 2022

If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. This data can be helpful when making important decisions for future campaigns.

Influencer 113

Influencer Tools Marketing Software 113

Sprout Social

SEPTEMBER 2, 2022

Type: Deck template. Whether you’re a seasoned social listener who needs to streamline your findings or you’re new to it, this template will give you a leg up. Sprout Learning Portal (accessible to Sprout customers): Sprout Social Master Class: Listening and Analytics. Google Analytics Academy. Type: Template.

Training 117

Training Course Resources Social Media 117

Oktopost

APRIL 14, 2021

Given the ROI of 4400% , using a paid tool is totally worth it. Today I am going to explain the reasons for avoiding Gmail and Outlook to run your marketing campaigns. Here are some of the basic limitations that come with sending messages Gmail/Outlook: They don’t support automation or analytics. Image Credits ).

Marketing 105

Marketing Template Templates Reputation 105

agora pulse

SEPTEMBER 23, 2020

Whether you’re working freelance or in-house, there’s a growing expectation to understand and adhere to social media ROI. More web traffic = CTR (click-through rate) from your social media posts or campaigns. Google Analytics shows businesses where their leads are coming from and how this translates into sales made.

Social Media 144

Social Media ROI Social Media Management URL 144

Pixlee

MARCH 15, 2021

It refers to a full assessment of previous (and ongoing) email marketing efforts using various KPIs and determines what’s being done, what isn’t, and how to execute campaigns better. It is an extensive process that helps understand email effectiveness, ROI, engagement, deliverability, and brand association. Image Credits ). Email Body.

Template 83

Template Templates Embedding Metrics 83

Sprout Social

JUNE 28, 2023

As our Senior Manager of Marketing Operations Cam Conrad puts it, “Marketing automation allows you to execute your marketing campaigns at scale. It gives you the ability to build repeatable processes and templates for things like emails, landing pages and webforms.” Email marketing falls under the umbrella of marketing automation.

Team 109

Team Hubspot Marketing SMS 109

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. Utilize Facebook Ads Instead of wondering what type of domain you need to host your marketing campaign, Facebook ads can be a cost-effective marketing strategy for your small business. The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

MARCH 20, 2023

How to prove ROI of short-form video Proving the ROI of short-form video will help you get buy-in from your leadership team and gain their trust. According to Wyzowl, 63% of video marketers use video views as one of their metrics to measure ROI. And pro tip: pre-made video templates are a handy way to streamline your process.

Buy 117

Buy Video How To Template 117

Sprout Social

FEBRUARY 2, 2023

The consistency allowed Cheyanne Rains, Figo’s Social Media Coordinator, to develop her own social media video template to make video creation more efficient. You’ll save your company time and money, and increase your ROI (more on that soon). Use data to enhance your strategy and craft effective paid and organic campaigns.

Social Media 110

Social Media Insurance ROI Meme 110

Sprout Social

NOVEMBER 2, 2023

This helps determine the ROI of customer-centric engagement and service. Generate marketing campaign ideas. A clear understanding of customer motivations and journey stages creates targeted campaigns. Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data.

Examples 103

Examples Template Templates How To 103

agora pulse

FEBRUARY 4, 2020

When you monitor the right metrics, you can keep your ad performance on track and optimize campaigns to achieve even better outcomes—both of which are bound to make your boss happy. Before you can start analyzing the results from your Facebook Ads campaigns, you’ll want to understand some of the most common metrics.

Report 152

Report CPM CPC Facebook 152

Hootsuite

FEBRUARY 16, 2021

Hootsuite has all sorts of hidden gems and neat ways to save you time and increase your brand’s social ROI. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Or, if you’re running a big campaign. Here’s more on viewing paid and organic ROI.

HootSuite 140

HootSuite Features URL Template 140

Oktopost

APRIL 2, 2020

In the digital marketing world, making decisions based on data and analytics is crucial to growing your business. Social media marketing analytics is big business. Second problem solved is clearing away the noise of data and providing a clear view of the ROI from social media marketing. Analytics is about processing data.

Report 126

Report Social Media Tools ROI 126

Sprout Social

OCTOBER 4, 2021

And with more dollars going towards these efforts, it’s important to measure your ROI both at a high-level and for each social network. Premium Analytics customers can customize the data to compare your organic and paid performance in one integrated report. If one player’s post is surging, we’ll dig deeper to understand why.

Data 124

Data Metrics Sentiment Analytics 124

Sprout Social

MAY 11, 2021

Assess the overall ROI and outcomes of your social marketing (think: sales, brand awareness). Based on your analytics, you might find that you need to ramp things up or scale back. For example, posts that are part of an influencer campaign are going to require more refining than a meme or a morning greeting to your followers.

Social Media 132

Social Media Strategy Engagement Hashtag 132

Hootsuite

JULY 6, 2022

Bonus: Download a free pack of 8 eye-catching Instagram ad templates created by Hootsuite’s professional graphic designers. Let them know about any promotional campaigns you’re running. You can also tease future campaigns with ‘coming soon’ posts. Paid advertising, on the other hand, works to create campaign conversions.

Instagram 117

Instagram HootSuite UGC Influencer 117

Hootsuite

JANUARY 24, 2022

Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Get the free template now! Most social platforms have built-in analytics.

Data 94

Data Social Media HootSuite Template 94

Hootsuite

OCTOBER 25, 2021

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Social media delivers a big ROI, and I cannot lie, friends. Likely, only 1 or 2 key platforms that will drive 90%+ of your social media ROI. By analyzing your analytics and results, you find out what your audience responds to best.

Social Media 142

Social Media Meme HootSuite Influencer 142

Oktopost

AUGUST 3, 2021

Key metrics such as gross revenue, customer lifetime value, and market share help B2B marketers make the right data-driven decisions at every stage of their campaigns. . Accessing data is the easy part; applying it to your campaigns is the challenge. Web analytics dashboards. Google Adwords campaign dashboards.

B2B 62

B2B Marketing Metrics Adwords 62

The Realtime Report

APRIL 15, 2019

As your video strategy becomes more integrated with social campaigns, you can incorporate daily and weekly calendars with content themes to support future goals. One of the most important things to ask yourself before you start is ‘How am I going to keep track of analytic data?’ What are templates? ABT: Always. Final Thoughts.

Video 134

Video How To Template Templates 134

Hootsuite

JULY 7, 2022

Looking for some help on how to incorporate nanoinfluencers into your marketing campaigns? It’s a relatively new strategy that lets brands work on campaigns with online personalities. Unfortunately, not every brand has the budget to hire Huda Kattan or Alexa Chung to help run influencer marketing campaigns. view analytics.

HootSuite 103

HootSuite How To Influencer Price 103

Hootsuite

APRIL 12, 2021

Clear ROI: We’re committed to helping all of our customers measure the success of their social media initiatives. Integrated paid and organic: We continue to work on ways to create a seamless experience for managing paid campaigns and organic content together from within Hootsuite. The future of customer care.

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Sprout Social

APRIL 6, 2023

A content calendar establishes a reliable system to bring your marketing strategy to life, ensure consistency and guide the way to positive content return on investment (ROI). What KPIs will you track and how will you determine ROI? Spreadsheet-based content calendar templates, both free and paid, are available online.

Content 81

Content Collaboration Project Template 81

Social Media Strategies Summit

OCTOBER 24, 2018

However, as brands begin to see greater results and budgets increase, more pressure is put on marketers to prove ROI, stay ahead of the competition, and strategically align their efforts with business goals. Coschedule template. They should guide all of your campaigns, content creation, and community management activities.

Social Media 113

Social Media Strategy Guidelines Template 113

Sprout Social

MARCH 24, 2020

Second-guessing whether or not a campaign is actually going to pay off? The idea behind SWOT is simple: for every campaign or project, marketers analyze their strategies based on four specific quadrants (strengths , weaknesses , opportunities and threats ). Opportunities: What’s the incentive of your campaign or marketing push?

Analysis 87

Analysis Social Media ROI How To 87

Sprout Social

NOVEMBER 11, 2021

You can add product links to outgoing posts and message replies in the Smart Inbox in addition to product templates. Having relied on less visual social networks in the past, the social media manager is using Canva’s prebuilt, aesthetically pleasing templates for story and feed posts. Sprout integrations: Google Analytics, Bitly.

Social Media Management 120

Social Media Management Social Media Platform Review 120

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. To get the most from paid social campaigns, try incorporating these five proven strategies. Another tactic you can use is to repurpose your best-performing content as a template for creating native ads.

B2B 136

B2B Social Media Strategy LinkedIn 136

Sprout Social

MARCH 11, 2020

Whether you’re totally new to analytics or just need a quick refresher, here are some key metrics to help you determine your most successful social media posts. Sure, “Likes” are often considered a vanity metric that doesn’t mean much in terms of your overall social media ROI.

Social Media 124

Social Media How To Metrics Analytics 124