Hootsuite

SEPTEMBER 14, 2020

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. But now that the dust has settled, which analytics tools are the most useful for Instagram marketers? Instagram analytics tools.

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Metrics Analytics Instagram Tools 145

Sprout Social

MARCH 20, 2023

But first, let’s get into a few highlights about short-form video, and ways you can get buy-in. How to prove ROI of short-form video Proving the ROI of short-form video will help you get buy-in from your leadership team and gain their trust. But your video metrics will depend on your overarching social goals and platforms you use.

Buy 117

Buy Video How To Template 117

agora pulse

JUNE 11, 2019

As a social media manager, you monitor key metrics on each platform. Or are you measuring empty metrics that don’t really matter? Stop worrying about these four vanity metrics, and start finding out what to monitor instead. What Are Vanity Metrics? Followers and fans.

Metrics 106

Metrics Social Media Content Analytics 106

Oktopost

JULY 4, 2022

Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates. For those of you working in Social Studio and enjoying the native integration with your Salesforce platform, this is likely a difficult time.

B2B 131

B2B Social Media Management Metrics Social Media 131

Sprout Social

MARCH 21, 2019

A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. Analyzing all these aspects of your Twitter performance is essential to measure your social ROI , so you know you’re not just wasting your time on tweets that don’t deliver. Union Metrics. Are your Twitter posts generating any clicks?

Analytics 104

Analytics Twitter Tools Strategy 104

Oktopost

MARCH 10, 2022

How to Measure ROI in Social Media. How to Calculate Social Media (Formula). Why Measure Social ROI. I believe in the power of brand, I know that familiarity and consistency breeds trust, and I don’t buy into the notion of awareness being of lower strategic importance than demand as an objective.

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ROI B2B Social Media Brands 174

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? The Social Media Analytics Compass. Platform analytics.

Analytics 89

Analytics Social Media How To Analysis 89

Sprout Social

SEPTEMBER 13, 2022

But that also means you have to step up your social video strategy. After all, half of TikTok users buy from brands they see on the platform. But the platform may not have all the tools you need to manage a scalable video campaign or strategy. Luckily, Sprout can help you manage your posts, analytics and more, all in one place.

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Tools Strategy Video Library 123

Oktopost

NOVEMBER 16, 2023

But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions. Deciding which key metrics to analyze can be challenging with endless social data available. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. Customers will lose access on Nov.

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HootSuite Social Media Management Tumblr Hashtag 83

agora pulse

AUGUST 17, 2020

A social media strategy refers to a brand’s overall game plan for reaching prospective customers on social media. In other words, a social media strategy is the outline of what (and why) social media managers and digital marketing agencies are planning to do on social media.

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Social Media Strategy Marketing How To 171

Keyhole.co

MARCH 20, 2024

They can track your own performance on LinkedIn through detailed analytics, helping you measure the success of your social media marketing strategy. However, LinkedIn monitoring tools also employ social listening, which listens for the conversation around your brand and other keywords you’re tracking.

LinkedIn 52

LinkedIn Tools B2B Price 52

Oktopost

NOVEMBER 22, 2023

And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. From paid advertising to social selling and analytics, the value you can extract from social platforms is endless.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

AUGUST 10, 2022

Use AI search, filters and engagement analytics to find the best influencers for your brand. Leverage in-depth analytics to track progress, analyze influencer success and improve future campaigns. Does it offer analytics and reporting? Influencer marketing tools for social listening. Sprout Social. Key features.

Influencer 113

Influencer Tools Marketing Software 113

agora pulse

AUGUST 12, 2020

Compared to video views on other social media sites, Pinners are over 50% more likely to buy a brand after watching a video on Pinterest. When creating Pinterest campaigns , social media managers to keep this timeline in mind. Pinterest Analytics Keep Brands on Track. Engagements. Video views.

Report 105

Report How To Analytics Social Media Management 105

Sprout Social

JULY 14, 2023

Missed opportunities Dubious prospects buy nothing. You are less likely to be aware of the points on the buying journey where your leads drop off. Little wonder why 40-70%+ of qualified leads are still not ready to buy. Instead of different measurement approaches, work together to develop shared metrics.

Collaboration 77

Collaboration Marketing Team Hubspot 77

Hootsuite

JANUARY 18, 2024

View this post on Instagram A post shared by supercrush® | claw clips, scrunchies, natural dry shampoo (@supercrush) Dig into the analytics Just as businesses analyze their performance metrics, social media marketers should be reviewing their data regularly , too. Hot tip: do not buy TikTok followers.)

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Social Media Tips HootSuite Marketing 121

agora pulse

APRIL 24, 2020

Social media managers and marketers need social media stats. Without them, we don’t know whether our time on social networks is well spent, if our strategies are working, and if we are reaching the right people. Ok Twitter folks… am curious… go into your analytics. Google Analytics.

Twitter 138

Twitter How To Analytics Statistics 138

agora pulse

OCTOBER 19, 2017

The cost of a social media team, advertising spend, artwork, video and promotions can easily exceed $10,000 per month and that cost needs to be accounted for. Which Social Media KPIs Should I Measure? Reach is a bit like the CPI (cost per impression) metric. Engagement. Conversions.

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Social Media CPI URL Social Media Management 133

Hootsuite

NOVEMBER 10, 2021

There’s certainly something special about a spur-of-the-moment, when inspiration strikes post, but plotting out content in advance is typically a good idea for a busy social media manager. A social media content calendar ensures you don’t miss important dates and allows you enough time for creative production.

How To 143

How To Hashtag Trends Analytics 143

Sprout Social

OCTOBER 5, 2023

Select each page to manage and monitor its content and analytics. Deep-dive into metrics like reach, impressions and follower demographics. Click on each post to view individually and see metrics like interactions and reach. Your audience can buy Stars and send them to you on your posts with Stars enabled.

Instagram 106

Instagram Facebook Marketing Features 106

Sprout Social

MARCH 12, 2020

By now you know that social media is a marketing powerhouse. However, its value is still downplayed because of the historical disconnect between social and bottom-line business metrics. Social ROI often comes down to the data you collect and how you use it. Level up as a social media manager .

Data 101

Data Skills Meme Social Media Management 101

Sprout Social

FEBRUARY 29, 2024

Social listening AI-powered social media management tools like Sprout Social integrate AI into social listening to help you analyze social media conversations , translating vast amounts of data into actionable insights.

Patterns 120

Patterns Sentiment Analysis Proposal 120

Sprout Social

MAY 9, 2023

They help you cut through the noise and gain a deep understanding of the customer’s mind through social media sentiment analysis. Content generation Intelligent social media management tools, like Sprout, analyze voice of customer (VoC) data in social posts and reviews to inform what content your target audience is most interested in.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Unmetric

NOVEMBER 12, 2019

Audience sizes and fan growth have been derided by many social media managers as being worthless vanity metrics. Sure, in the early days of social media, brands were obsessed with growing their audience size to be bigger than their competition. So they go and buy followers to inflate their numbers.

Social Media 84

Social Media Analysis How To Analytics 84

Sprout Social

JANUARY 4, 2021

This Tweet from the Gap wasn't just a spur of the moment post from a social media manager who couldn't read the room. Using Sprout’s Premium Analytics , you can identify themes among your strongest performing content to inspire the direction of your next social campaign. Think beyond financial return.

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Campaign Social Media Marketing Metrics 125

Sprout Social

APRIL 28, 2020

For some social media managers, reporting comes with the job. For others, leadership may have a more hands-off approach, expecting the social team to “just put this on social.” ” But making social media work is work, and measuring whether it’s happening requires at least a little analysis.

Report 118

Report Social Media Social Media Management Project 118

Webbiquity SMM

APRIL 30, 2020

Due to the importance of social media in digital marketing, most brands now maintain accounts on all the top social media platforms. Managing your Instagram account along with other platforms is not an easy task. Scheduling posts across these social networks is one of the most useful features of Crowdfire.

Instagram 159

Instagram Tools Hashtag Authentication 159

Oktopost

MARCH 4, 2024

But you can’t measure the success of your B2B SaaS marketing purely on revenue- other key metrics lead and impact your bottom line. Consider your target demographic, organization, industry vertical, goals, challenges, and buying criteria. You can go even deeper and establish buyer personas. Explore more here.

B2B 62

B2B Strategy Marketing Case Study 62

agora pulse

JULY 31, 2020

Know What You Want in a Social Media Agency. You know when you’re hungry and you go into a supermarket without a shopping list, you end up buying loads of junk that you don’t really want and regretting it later. It’s the same principle when you shop for a social media agency. Reviews of Social Media Agencies.

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Social Media Marketing How To Social Media Management 190

Oktopost

FEBRUARY 23, 2021

More than 50% of them use social media to research products they’re thinking of buying. That’s not just for B2C purchases — social media is just as important for B2B marketers, with nearly 90% of them using LinkedIn to generate leads. Most companies also grow their social presence in fits and starts.

Social Media 62

Social Media Metrics CPA ROI 62

Hootsuite

APRIL 11, 2022

We’ve got you covered, from scheduling to analytics, engagement, editing, and ads. If you’re a social media manager with multiple clients, you’ll have support for as many TikTok accounts as you add. TikTok analytics tools. TikTok Analytics. Brand Maxima Analytics. Take a look below.

Tools 110

Tools HootSuite Marketing Analytics 110

agora pulse

OCTOBER 10, 2017

On a social media analytics report somewhere, you see a negative number, in red, in the section on “follower growth.” Solution: Only use social media management software that abides by Instagram’s policies. Buying followers. Sure, buying followers can increase your follower count in the short term.

Instagram 139

Instagram Policies Buy Software 139

Hootsuite

MARCH 15, 2021

A chance to buy a bigger following. Don’t spend money to cut corners — don’t buy Twitter mentions! Tracking Twitter analytics will give your brand insight into how you’re performing on the platform. And now that you know you should be monitoring metrics like Twitter mentions, here’s how to go about it.

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Twitter HootSuite Notification Analytics 145

Sprout Social

JUNE 7, 2016

While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. We’ll dive into your metrics shortly, but let’s take care of a couple housekeeping items first. Top media Tweet. You Can’t Measure What You Don’t Understand. This includes your: Top Tweet.

Metrics 40

Metrics Twitter Comparison Report 40

Hootsuite

JANUARY 24, 2022

What is social media data? Social media data is any type of data that can be gathered through social media. In general, the term refers to social media metrics and demographics collected through analytics tools on social platforms. Get the free template now!

Data 94

Data Social Media HootSuite Template 94

Sprout Social

JANUARY 19, 2021

Our Competitive Analysis Topic Template , released for Sprout Listening earlier this year, enables you to compare share-of-voice data, which is one of the most powerful social metrics to gauge your brand’s competitive position and industry relevance. Gain cultural context for your brand performance. .

Data 96

Data Sentiment API Analysis 96