Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. Generate marketing campaign ideas.

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Examples Template Templates How To 104

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook. Then, dig in further.

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Examples Social Media Sentiment Influencer 123

Keyhole.co

MARCH 28, 2024

And when it comes to this, consider leveraging LinkedIn hashtag analytics. Don’t worry—This page covers everything you should know about LinkedIn hashtag analytics. Read on to learn the following: What LinkedIn SEO entails; What LinkedIn hashtag analytics is and how it works; and, How to leverage hashtag analytics for LinkedIn SEO.

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Hashtag LinkedIn Analytics SEO 52

Keyhole.co

MARCH 4, 2024

Plus, we include a handful of examples if you need inspiration. These targets allow every organization member to understand exactly what its marketing tactics aim to accomplish. For example, increasing brand awareness is among the top priorities for social media marketers. Let’s use an example to explain.

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Examples Social Media How To GPS 52

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

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Metrics Influencer Marketing Survey 100

Oktopost

SEPTEMBER 21, 2023

With sales reps only having 5% of a customer’s time during their B2B buying journey, they have no choice but to pull out all the stops to get customers’ attention. Top Social Selling Examples: and Mistakes to Steer Clear of Here are the top social selling mistakes you need to avoid to maximize the impact of your social selling strategy: 1.

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Examples B2B ROI Analytics 62

Keyhole.co

JANUARY 23, 2024

Do you want​ to learn how​ to create and use monthly Facebook analytics reports?​ Regularly tracking and reviewing your Facebook analytic data​ is​ an excellent way​ to understand how your marketing strategies are performing and what you need​ to do to optimize them for even better results. Why track your Facebook analytics?

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Template Templates Analytics Report 59

Hootsuite

FEBRUARY 24, 2022

By creating original content aligned with the spirit of each platform, your marketing becomes a seamless omnichannel experience instead of “that ad feeling” people are eager to escape from. For examples, you might be building awareness on Instagram and Twitter, but converting from Facebook ads. Facebook: …Letting your grandma know.

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Examples Campaign Platform Tips 145

The Realtime Report

JUNE 4, 2020

8 Ways to Turn Data into Actionable Analytics. For some of us, this is undoubtedly a good thing, but it also brings about a lot of challenges for digital marketers to deal with. So, how exactly can you use data and analytics most effectively in order to benefit your business? Image by janjf93 from Pixabay. Pie charts.

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Analytics Data Analysis Patterns 160

Ignite Social Media

MARCH 18, 2024

However, while Duke certainly has some inherent advantages being one of the premier brands in college basketball, I believe their approach contains numerous takeaways that any social media marketer can apply, no matter what industry you’re in.

Social Media 96

Social Media Marketing Nielsen Resources 96

Jon Loomer

APRIL 18, 2018

And one of the best tools that helps all of us understand data at a deeper level is Facebook Analytics. Jon and I taught a Facebook Analytics course last December and we received this question, which helped prompt our thinking for a future Analytics course: . Questions Related to Funnels. Potential Solutions: 1. Lifetime Value.

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Analytics CPA Facebook Advertising 167

Hootsuite

APRIL 4, 2022

Are you curious to find out how bad it would really be to buy TikTok comments? Why do people want to buy TikTok comments? Google “buy TikTok comments” and you’ll find a whole cottage industry dedicated to providing faux validation at the click of the button. Are there any benefits to buying TikTok comments? It cuts deep.

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Buy Comments Authentication HootSuite 102

Hootsuite

DECEMBER 7, 2020

Knowing how to set up Google Analytics is the first step to understanding: Who your website’s visitors are. Google Analytics is absolutely free. And once you have it implemented, Google Analytics allows you to track and measure your business’ traffic goals and prove the ROI of your web and social media presence. The best part?

Analytics 145

Analytics Google How To Overview 145

Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

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Analytics YouTube Video Embedding 142

Sprout Social

MARCH 20, 2023

According to the Sprout Social Content Benchmarks report , 52% of marketers cite changing content formats as a challenge when planning and scheduling posts. But first, let’s get into a few highlights about short-form video, and ways you can get buy-in. And it’s well within your reach to start using it in your video marketing strategy.

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Buy Video How To Template 118

Sprout Social

AUGUST 19, 2021

Social commerce is the buying and selling of goods or services directly within a social media platform. Executives overwhelmingly agree that social commerce is driving an increasing portion of their company’s marketing-driven revenue, according to The State of Social Media Investment Report. What is social commerce?

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Examples Tips Patterns Instagram 133

Keyhole.co

NOVEMBER 19, 2023

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Target audiences Determining target audiences is an essential part of any social media strategy, as they may differ from your brand’s normal key markets. Plus, Pinterest has buy buttons.

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Template Templates Examples Social Media 52

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

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Social Media HootSuite Guidelines Marketing 92

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

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Team Hubspot Marketing SMS 110

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

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Small Business Engagement Strategy Facebook 100

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

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ROI Influencer Marketing Survey 107

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

Analytics 89

Analytics Social Media How To Analysis 89

Koka Sexton

JANUARY 9, 2023

Identifying and targeting your ideal customer is one of the most important steps you can take in developing an effective marketing plan. This will allow you to reach the right people with the right message and make sure your marketing efforts are as effective as possible. Identify the goals and objectives of the target market.

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Patterns Marketing Focus Group Survey 98

Hootsuite

DECEMBER 1, 2022

A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. What is a LinkedIn marketing strategy? A LinkedIn marketing strategy is a plan for using LinkedIn to reach specific marketing goals. LinkedIn is well known as the social network of choice for B2B marketers.

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LinkedIn Strategy Tips HootSuite 139

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media 121

Social Media Tips HootSuite Marketing 121

Jon Loomer

DECEMBER 13, 2017

Did you know that you can use Facebook Analytics Funnels to help uncover the value of an action on Facebook? You probably noticed that I’m on a big Facebook Analytics kick lately. Andrew wrote about 3 Benefits of Facebook Analytics a couple of weeks ago, and I wrote about Facebook Analytics, the Pixel, and Events.

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Analytics Facebook Sample Samples 161

Keyhole.co

JANUARY 18, 2024

And behind this apparent miracle is a stroke of online marketing genius. This shows how successfully the Quenchers have been marketed as a desirable symbol of prestige. With the help of some market research and influencer tracking , Stanley gained significant online traction despite operating in a relatively niche market.

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Influencer Social Media Strategy Marketing 59

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? The answer is when they want to buy, of course. You can target prospects right at the start of their buying journey – after all, 83% of B2B buyers search online before purchasing, so why not reach out to them at the most valuable time?

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B2B Marketing Paid Search Buy 88

Convince & Convert

APRIL 12, 2024

So if we know how important social media is to connect with consumers and bring them along the social media marketing funnel, why do we find it difficult to prove ROI to leadership within an organization? Utilize social analytics reporting tools to gather data. Measure social data among other marketing metrics to show impact.

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ROI Team Social Media Metrics 135

Keyhole.co

APRIL 26, 2023

You still haven’t started using Facebook Analytics, have you? Maybe you don’t see why you should be using another Facebook analytics tool. The truth is, Facebook Analytics will completely change the way you do business. No more need for a handful of different analytics tools to monitor your Facebook Page, websites, and apps.

Analytics 52

Analytics Data Facebook How To 52

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

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Sentiment Marketing Analysis Loyalty 132

Keyhole.co

JANUARY 25, 2023

You still haven’t started using Facebook Analytics, have you? Maybe you don’t see why you should be using another Facebook analytics tool. The truth is, Facebook Analytics will completely change the way you do business. No more need for a handful of different analytics tools to monitor your Facebook Page, websites and apps.

Analytics 52

Analytics Facebook Hashtag Report 52

Hootsuite

APRIL 25, 2023

What are the best social media platforms for real estate marketing? Only a handful have the user base and capabilities to be effective real estate marketing channels. But it’s the number of ways Facebook marketing helps you find potential clients that make it a top real estate social media platform.

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Real Estate Platform Social Media HootSuite 98

Razor Social

MAY 18, 2017

Google Analytics is without a doubt one of the most useful tools available to help you gain insight into your online marketing performance. So go ahead, log into your Google Analytics account and click the Admin tab at the bottom of the menu on the left. Account Level Settings. Here you can set up filters on the account level.

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Analytics Google URL Adwords 110

Hootsuite

JANUARY 23, 2024

LinkedIn marketing tools make it easier to build an effective brand presence on the platform. Let’s take a look at how to incorporate LinkedIn marketing tools into your social strategy. #1 Free 30-Day Trial What’s the purpose of LinkedIn marketing tools? And LinkedIn is the top platform for B2B marketers worldwide.

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LinkedIn Tools HootSuite Marketing 84

Social Media Strategies Summit

NOVEMBER 18, 2022

Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels.

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Social Media Strategy Influencer LinkedIn 240

Oktopost

NOVEMBER 3, 2020

But that doesn’t mean you should ignore the B2B email marketing opportunity and (properly) engage your clients and prospects with holiday greetings. . Nearly two-thirds of all buyers are more likely to open and read marketing emails during the holidays. Why use B2B email marketing this holiday season? Plan ahead.

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B2B Examples Discount Campaign 125