Keyhole.co

MARCH 6, 2024

But when was the last time you actually went to see what people have to say about your brand? I guess we can all agree that marketing goes far beyond the numbers. Marketing is about feelings, opinions, and emotions (in the end, 95% of all purchases are emotional; it’s no secret).

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Keyhole.co

MAY 30, 2023

In the simplest term, competitor analysis is researching and analyzing your competitors to gain insights into their strengths and weaknesses. You can also look for gaps in the market that your competitors need to address. Another thing to look at is your competitors’ marketing strategies. What is competitor analysis?

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Keyhole.co

FEBRUARY 3, 2024

It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. If you were to visualize it, it might look something like the market share graphic below: ( Image Source ) Why is measuring share of voice important? And that’s just the tip of the iceberg. It’s simple.

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Keyhole.co

MAY 31, 2023

Research your industry Researching your industry is important to navigate the vast sea of information to find the right competitors to benchmark against. To begin your research, you must gather as much information as possible about your industry. It’s important to be thorough in your research and not just skim the surface.

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Keyhole.co

DECEMBER 13, 2023

Managing your brand’s online presence and reach can be a challenging task. Social media marketing keeps evolving with each new social app. The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps.

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Proactive Report

OCTOBER 14, 2013

According Forbes the top new marketing job recruited and hire in 2014 will be a Director of Content. Know how to research the landscape around the brand. Monitor industry and customer trends and sentiment. Content creation based on insights gleaned from your research. Content is about effective storytelling.

Tips 100

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Keyhole.co

MAY 3, 2023

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. Measure your hashtag performance Luckily, there are several hashtag analytics tools that can take the load off your shoulder. You should always aim to prove the effectiveness of your marketing campaigns.

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Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context.

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Keyhole.co

NOVEMBER 13, 2023

Who could have guessed that a catchy jingle and a fifteen-second skit could revolutionize brand visibility in today’s digital marketing space? With an astounding 2 billion downloads , TikTok has transformed from a fun, spirited app into a substantial player in brand marketing and monetization.

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Hootsuite

FEBRUARY 24, 2023

Salesforce Marketing Cloud Social Studio is a tool for managing, scheduling, and tracking social media posts across multiple social platforms. Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. Free 30-Day Trial What is Salesforce Social Studio?

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Oktopost

NOVEMBER 16, 2023

Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). Their research and engagement can turn into precious data for your business. Marketing operations, sales, and other teams may hold valuable data outside the social media function. The data is out there.

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Keyhole.co

OCTOBER 13, 2023

The modern labor market and recruiting system are changing very fast. Also, this type of recruiting includes employer branding and influencer marketing. Social media is a great resource for promoting an employer brand. To find the right social network, HR managers can use analytics.

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Firebelly

NOVEMBER 13, 2009

Digitalia | Indianapolis Social Media Marketing « Twitterese — The new way to speak online | Main | Too much flash turns google off » November 13, 2009 social media marketings good news Interview with Dave Evan, Digital Voodoo and author of social media marketing, one hour a day Here's a quick recap of the video.

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Webbiquity SMM

OCTOBER 13, 2010

SM2 provides enough social media monitoring power to be relied upon by some fairly large brands, at a price point affordable to midsized and even socially active smaller companies. Nielsen’s monitoring covers more than 100 million blogs, social networking sites, discussion boards and other sites where consumers can post content.

SM2 202

SM2 Vocus Alterian Radian6 202

Hootsuite

JUNE 22, 2020

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring? Brand monitoring vs. social media monitoring.

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Keyhole.co

MAY 16, 2023

Media monitoring is beneficial for individuals and big brands alike because it allows them to track and analyze mentions of their brand, competitors, and industry keywords across various media channels, including social media, news outlets, blogs, and forums. For example, run a small online business selling handmade jewelry.

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Unmetric

SEPTEMBER 9, 2019

If, however, you’re a modern-day marketer, you can put away the fake nose and mustache because all you need is a computer and an internet connection. It’s also not so fun to analyze, but ultimately it is crucial to have competitive intelligence as part of your marketing strategy. Oh, and some tools to do the job.

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Keyhole.co

JANUARY 15, 2024

Imagine you’ve partnered with what appeared to be a solid influencer for your marketing campaign, but soon after you launch, some unsavory tweets from the past emerge that show your values really don’t align. Competitor analysis and strategic learning for future planning Social listening is a vital tool in competitor research.

Sentiment 52

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Firebelly

JANUARY 29, 2010

Digitalia | Indianapolis Social Media Marketing « Dentyne "Friend Request" Commercial: 60 Connections In Every Bottle | Main | Social Media & The Super Bowl » January 29, 2010 5 Social Marketing Stories You Need To Read Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Marketing 100

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Firebelly

FEBRUARY 12, 2010

Social Media Marketing Best Practices By Debra Aho Williamson eMarketer forecasts that social network ad spending will reach $2.5 In Age of Friending, Consumers Trust Their Friends Less By Michael Bush People have caught on to the fact marketers are increasingly behind that influential blog post or tweet. billion in the US.

Feed Reader 100

Feed Reader Marketing Paid Search Startup 100

Firebelly

FEBRUARY 24, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Facebook Stories From This Week You Need To Read | Main | Firebelly Work: J.C. Chad Richards is the Social Program Manager at Firebelly Marketing. This represents a six percent increase over the 2008 study. The insurance industry has the most Twitter accounts (13).

Social Media 165

Social Media Twitter Paid Search Study 165

Keyhole.co

DECEMBER 1, 2020

Top Hashtag Analytics Tools for 2021 – Updated in December 2020. In a world with an overflow of information, setting up a social media marketing can be just the beginning of a complex process. It involves consistently monitoring and evaluating your audience’s needs and preferences. Visit our Hashtag Analytics page.

Hashtag 106

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Firebelly

FEBRUARY 4, 2010

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments. Having trouble reading this image? View an alternate.

Facebook 103

Facebook MySpace Paid Search Survey 103

Keyhole.co

OCTOBER 31, 2022

In a world with an overflow of information, setting up social media marketing can be just the beginning of a complex process. It involves consistently monitoring and evaluating your audience’s needs and preferences. Without the use of hashtags, monitoring and evaluating your efforts is worse than finding a needle in a haystack.

Hashtag 52

Hashtag Analytics Tools Price 52

Keyhole.co

NOVEMBER 4, 2020

You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data, you will miss the key insights necessary to elevate your brand. Helping you put your brand in front of the right audience at a the right time. Monitoring your brand online has never been easier.

Analytics 105

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Keyhole.co

FEBRUARY 13, 2022

You probably have an amazing marketing team but unless you have a team of data scientists tracking and analyzing all your social data, you will miss the key insights necessary to elevate your brand. In addition, tracking the right metrics can improve your brand management, customer service, and experience, and help you grow your brand.

Analytics 52

Analytics Social Media Tools Price 52

Sprout Social

DECEMBER 20, 2023

According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Between new platforms and new innovations, there’s a lot keeping marketers on their toes—and their schedules full. Hootsuite is a major player in the social media marketing platform space. The takeaway?

HootSuite 112

HootSuite Brands Price Collaboration 112

Keyhole.co

DECEMBER 10, 2022

And when it comes to comparing two marketing strategies or campaigns, numbers and data speak volumes, don’t they? It is a no-brainer that any modern marketing agency or a marketer, for that matter, needs an arsenal of tools under their belt to create, publish, monitor, and analyze their content. Who is it for?

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Social Media HootSuite Sentiment Marketing 52

Keyhole.co

OCTOBER 21, 2023

You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field. Social media monitoring: What is it? Customer insights The key to successful marketing is to comprehend your target audience.

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Social Media Sentiment Reputation Analysis 52

The Way of the Web

MARCH 3, 2012

As much as I can have respect for the people who get caught up in debates about what PR, Social Media Marketing, Content Marketing, Transmedia, SEO, etc all should mean exactly, the simple fact is that noone cares. I market my own projects. I market other people’s projects. I provide research for my own projects.

Project 40

Project SEO Reputation Training 40

Webbiquity SMM

AUGUST 29, 2017

Second, it has unique features, such as Twitter lists, which can be very powerful for marketers if used strategically. And third, it has possibly the largest and most diverse range of third-party tools that enhance the platform, from apps for Twitter analytics and follower management to brand monitoring and influencer research.

Twitter 177

Twitter Airlines Hashtag Brand Monitoring 177

Keyhole.co

MAY 24, 2023

At the same time, 56% of executives keep an eye on their potential competitors and make plans to conquer new markets in the following three years. These power stats reveal how crucial competitor analysis is as a part of rudimentary marketing. Identify market gaps Discover gaps in the market that your brand can fill.

Analysis 52

Analysis Types Tools Price 52

Keyhole.co

OCTOBER 7, 2020

Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool. In a marketing context, sentiment analysis tools are used to assess how positively or negatively your audience feels about your brand, products, or services. We hope you feel positively about that!

Sentiment 59

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Hootsuite

JUNE 29, 2023

Approach partnerships with caution Partnering up with other brands, influencers and ambassadors can be an amazing opportunity to get creative and spread the word about your brand. A little research before you partner with another organization or person is always a good idea. Read more about avoiding brand safety risks here.

Reputation 106

Reputation Strategy Brands HootSuite 106

Keyhole.co

OCTOBER 31, 2023

To leverage this appeal, businesses have also flocked to the platform for social media marketing. Let’s find out — Historical analysis By accessing your old tweets, marketers can run historical analyses and identify past trends and patterns that drove engagement. Looking to get started with better brand monitoring and management?

Data 52

Data Twitter How To Reputation 52

Buffer Social

FEBRUARY 9, 2017

Choosing a place to eat, choosing a new computer, or even choosing the best social media marketing tool. The tool you choose is often a key ingredient when it comes to hitting your social media marketing goals, because it can help you drive traffic and engagement, as well as measure how you’re doing. What are your goals?

Social Media 40

Social Media Tools Marketing How To 40

Keyhole.co

MAY 12, 2023

Google brand name We understand it’s not feasible to manage tons of tools just because they have some value. We researched, so you don’t have to. Here’s a list of tools, having both free and paid keyword monitoring tools that can scale your business from multiple marketing channels with thorough monitoring.

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Reputation Tools Sentiment Review 52