Remove Analytics Remove B2B Remove Loyalty Remove Survey
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How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What is the difference between AI analytics and traditional analytics?

Analytics 110
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Unlock the Secrets of Successful Content Marketing Strategies of Top Performers

Koka Sexton

A recent survey by CMI and MarketingProfs revealed that 63% of B2B content marketers ranked “establishing a documented content strategy” as their most important content marketing activity. The same survey also found that budget is the leading obstacle to effective content marketing.

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Referral marketing: What it is and how to use it successfully

Sprout Social

This makes referral programs an excellent way to build loyalty, as well as increase your customer base. B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. B2B referral marketing programs B2B businesses are no strangers to a long sales process.

Discount 123
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How to Use Social Media to Generate More Leads for Your Business

Oktopost

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

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Brand awareness: What it is and strategies to improve it

Sprout Social

Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction. Website traffic.

Strategy 127
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What is a customer journey map and how to make your own [examples included]

Sprout Social

Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Don’t forget to integrate feedback mechanisms, such as customer surveys or user testing. Emotions heavily influence purchase decisions and brand loyalty which is exactly why it’s so important to include them.

Examples 100
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The benefits of influencer marketing (+ what the C-Suite cares about)

Sprout Social

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns.