Remove Analysis Remove Research Remove Social Networking Remove White Paper
article thumbnail

Get Your Social Media Budget Approved with These 22 Tips, White Paper and Podcast

Pam Moore

Many businesses have pockets of people within the organization who understand they need to make major shifts in how they are utilizing social media, digital media and modern technology and communication, yet they struggle with making it happen. You get out of social media what you put into it, and that includes budget. SoundCloud.

article thumbnail

Study shows social media drives sales

Sherrilynne Starkie

Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. Social media in call centres. The Air Miles program logo in Canada since 2009.

Study 377
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Step Success Strategy to Prioritize Social Networks for Your Business

Pam Moore

” Unfortunately, there are far too many “experts” online touting that you must be on every new shiny object and social network. You do not need to treat every social network equal nor spend the same amount of time and investment on every social network.

article thumbnail

Why You Need an Integrated Digital Marketing and Social Media Plan

Pam Moore

Plus, trying to keep up with the rate of innovation happening on the top social networks is a job in itself. The only guarantee we have on the social web today is change. Social networks such as Facebook, Instagram, LinkedIn, Twitter, Snapchat and more are innovating faster than most businesses can even keep up.

article thumbnail

Social Media Intelligence Can Boost the Bottom Line

Proactive Report

use that old PR skill called content analysis. Map where conversations about your brand, product, or topics of interest are taking place in social media platforms. There is a ton of information available in the social networks and conversations, but it takes technology, commitment, and work to find all the threads.

article thumbnail

Social Media Success Requires a Marriage, Not a One Night Stand

Pam Moore

It’s no wonder the marketers and business leaders new to the social world have expectations of instant results, it’s what the “gurus” have been promising them across blog posts, podcasts, live videos and the list goes on. In a nutshell here is what you must do… Do your research. Know your audience.

article thumbnail

Why, What and How of an Audience First Marketing Strategy and Segmentation

Pam Moore

The truth is that an audience first marketing strategy will help align every aspect of your social, digital, content and media spend to the needs of your audience and the goals of your business. An audience first marketing strategy you invest in researching, understanding, segmenting, and targeting your audience before you do anything else.

Strategy 166