Pam Moore

AUGUST 7, 2017

It is also not just a matter of using the right tools to make your videos look good or learning how to play the newsfeed algorithms on all of the top social networks. Digital Body Language: 105 Factors Impacting Your Personal Brand (white paper). 15 Tips to Zoom Your Online Brand (white paper).

Brands 162

Brands How To Training Authentication 162

Pam Moore

APRIL 22, 2017

84% of women turn to social networks before making a purchase decision! Influencer marketing enables you to tap into this extended network both men and women are using as they make buying decisions. Supporting Resources: Audience Analysis Worksheet. Social media and Influencer Marketing Launch Strategies (episode 35).

Influencer 166

Influencer Tips Marketing Training 166

Pam Moore

NOVEMBER 23, 2017

Not only do you learn the foundations of online marketing, content marketing and how to build your own audience based marketing plan, you also will learn how to master all of the top social networks including Facebook, LinkedIn, Twitter, Instagram, Pinterest and more! How to Get Your Social Media Budget Approved (white paper).

Social Media 165

Social Media How To Marketing ROI 165

Pam Moore

OCTOBER 9, 2017

Using different communication mediums and social networks to tell brand stories. Audience Analysis Worksheet. Audience Analysis Worksheet. Digital Body Language: 105 Factors Impacting Your Brand (white paper). 5 Ways to Humanize Your Brand with Data and Social Insights. Video + blog post + podcast).

Brands 166

Brands Small Business Communities Authentication 166

Pam Moore

APRIL 24, 2017

The truth is your prospects, customers, online audience and social network communities are bombarded by information, news and media. Supporting Resources: Social Profit Factor Online Training Academy. Audience Analysis Worksheet. The Social Employee: Ignite Your Employee to Brand Advocates.

Influencer 167

Influencer Industry Content How To 167

Pam Moore

JANUARY 4, 2017

It’s no wonder the marketers and business leaders new to the social world have expectations of instant results, it’s what the “gurus” have been promising them across blog posts, podcasts, live videos and the list goes on. You need to dig in and learn the social networks. How will you measure success?

Social Media 167

Social Media Social Networking Training Instagram 167

Proactive Report

NOVEMBER 21, 2022

use that old PR skill called content analysis. Map where conversations about your brand, product, or topics of interest are taking place in social media platforms. There is a ton of information available in the social networks and conversations, but it takes technology, commitment, and work to find all the threads.

Social Media 64

Social Media Analysis Research Conversation 64

Buzz Marketing for Technology

AUGUST 10, 2011

Marketers need to be ware that a lot of these companies say they do monitoring and provide analytics like sentiment but in reality they are really keyword-focused listening platforms with limited analysis capability. If you really want to go beyond sentiment analysis you need to use semantic analysis.

Sentiment 223

Sentiment Analysis Analytics Tools 223

Pam Moore

OCTOBER 1, 2017

The good news is that the social networks and broader social ecosystem provides us with incredible ways to dig deep into not only the demographics, geographics but also the psychographics of their audience and potential audience. Audience Analysis Worksheet. 8 Steps to Develop a Social Business Plan (white paper).

Strategy 166

Strategy Marketing Training Small Business 166

Pam Moore

NOVEMBER 23, 2020

Many businesses have pockets of people within the organization who understand they need to make major shifts in how they are utilizing social media, digital media and modern technology and communication, yet they struggle with making it happen. The first includes 5 things you should NOT do and the second includes 5 things you MUST do.

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

Many businesses have pockets of people within the organization who understand they need to make major shifts in how they are utilizing social media, digital media and modern technology and communication, yet they struggle with making it happen. 5 things you MUST do to get approval for your social media budget and plan. Need more help?

Training 78

Training Marketing Consultant Template 78

Buzz Marketing for Technology

FEBRUARY 15, 2012

Then, as you’re building the business case and developing the product, social analytics can be used to monitor the pulse of consumers, alerting you to changes in their attitudes and interests. During testing and validation, social data could play a crucial role in deciding to stop a project.

Process 205

Process Analysis Compete Data 205

Webbiquity SMM

MAY 23, 2011

How are B2B companies evaluating the results of social media marketing efforts? Based on analysis of a number of published B2B social media case studies (in addition to my own client experience), here are some of the criteria used to judge success. Expanded social media following (e.g., White paper downloads.

B2B 190

B2B Social Media Case Study Study 190

Pam Moore

OCTOBER 3, 2016

Being able to rock your personal brand as a new college graduate doesn’t necessarily translate over to knowing how to use social media for business. Unfortunately many new social media marketers jump into the fields of social networks, tweets, snaps, and Facebook live video to find themselves overwhelmed.

Social Media 167

Social Media Marketing Training Skills 167

Pam Moore

MARCH 29, 2017

This couldn’t be further from the truth as social media utilizes your greatest asset which is time! The reality is achieving success inclusive of measurable business results using social media is not easy. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). Freshbooks.

Social Media 60

Social Media Small Business ROI Analysis 60

Pam Moore

AUGUST 13, 2019

15 Tips to Zoom Your Brand (white paper). Audience Analysis Worksheet. Social Profit Factor Training Academy and Marketing Nutz Digital Marketing Services Can Help! . Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results!

ROI 60

ROI Strategy Twitter How To 60

Pam Moore

SEPTEMBER 23, 2016

The social networks such as Facebook, Twitter, and LinkedIn present a goldmine of data and insights that can help you learn about your audience, understand their behaviors and empower you to connect with your audience in a unique, relevant and human way. Top free tools and social network data sources to leverage to humanize your brand.

Data 60

Data Social Media Brands Authentication 60

Buzz Marketing for Technology

MARCH 9, 2010

One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear answer. The question is – What is the appropriate level of budget to support social media for a B2B company? Take for example your classic white paper.

B2B 198

B2B Social Media Marketing Survey 198

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. Social Media Marketing is A Loss Leader Activity. By Peter Caputa.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Pam Moore

JANUARY 25, 2016

Take a listen to the 200th episode of the Social Zoom Factor Podcast to hear how we launched and 5 solid tips to help you differentiate and diversify your media platforms and social networks to bring the highest ROI not only for your business, but also for your life! Supporting Resources: Audience Analysis Worksheet.

Social Networking 106

Social Networking ROI Analysis Brands 106

Pam Moore

MAY 6, 2019

It's not news that your customers, online audience and social network communities are bombarded by information. Social Profit Factor Strategy Mastery Course Pack (available for a LIMITED time – our top Strategy Courses in ONE Bundle!). Audience Analysis Worksheet (worksheet to help you prioritize your niche).

Influencer 60

Influencer Activities Content How To 60

Buzz Marketing for Technology

MARCH 23, 2009

BLiNQ Media just released an unprecedented white paper that debunks common assumptions about social media behavior indicating branders may be missing the mark on their "sweet spot" of target users. Bottom line is what seems like logical conclusions can sometimes be illogical on social networks like Facebook!

Facebook 146

Facebook Posterous Applications Analysis 146

Oktopost

OCTOBER 10, 2022

Engagement: The amount of people who engage with your brand across social networks. Sentiment Analysis: An analysis of the temperment around posts about your brand. Landing pages, white papers, and other sales assets can help your partners generate more leads.

Brands 75

Brands B2B SEO Influencer 75

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Webbiquity SMM

APRIL 11, 2012

The first step is to take a look at your social media program and determine if you’ve got a results problem that’s really an activity problem. I recently conducted a competitive analysis on behalf of a client looking at 10 companies in the IT management software market. Make the action fit the content. Experiment.

Social Media 176

Social Media B2B Exercises Hubspot 176

Pam Moore

SEPTEMBER 11, 2019

How to set yourself and your company up for success as you plan and implement your new digital marketing, social media or content marketing program. 15 Tips to Zoom Your Brand (white paper). Audience Analysis Worksheet. Social Profit Factor Training Academy and Marketing Nutz Brand Storytelling Services Can Help! .

Social Media 60

Social Media Training Template Templates 60

Pam Moore

SEPTEMBER 18, 2016

If you are a budding social and digital marketer working at a new company in a new position, the first questions you should be asking should be related to understanding business goals and objectives, not asking for the logons to the social networks. In addition, social media and digital marketers must learn business.

Social Media 60

Social Media Marketing Social Networking ROI 60

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Search engines such as Google, use a landing page analysis to determine your pay per click cost.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

Pam Moore

AUGUST 8, 2019

Of course your logo, colors, website, mobile site (or not), mobile applications, videos, tweets, Facebook and other social network pages, packaging, communication is also part of your brand foundation. 15 Tips to Zoom Your Brand (white paper). Audience Analysis Worksheet. Your brand is so much more than your logo.

Brands 60

Brands Strategy Reputation Training 60

Pam Moore

SEPTEMBER 12, 2016

Pinterest is an amazing platform that surpassed more than 10 million users faster than any stand alone social network in history. Pinterest is different than some social networks though in that it requires both art and science even more so. 5 Steps to Prioritize Social Networks for Business. SoundCloud.

ROI 60

ROI Social Networking Template Templates 60

Pam Moore

SEPTEMBER 21, 2016

Supporting Resources: How to Prioritize Your Social Networks for Business. How to Get Your Social Marketing Budget Approved (white paper). 10 Proven Strategies to Get Your Social Media Budget Approved (podcast). 10 Tips to Be a Social Media Rebel with Real Business Results. SoundCloud.

ROI 60

ROI Conversation Training Template 60

Pam Moore

MARCH 8, 2018

Social Profit Factor Training Academy and Marketing Nutz Can Help! . Social Profit Factor can help you ignite your online tribe and grow your business with social networks such as Facebook, LinkedIn, Instagram and Twitter. Digital Body Language: 105 Factors Impacting Your Brand (white paper).

Brands 167

Brands Training Policies Template 167

Pam Moore

OCTOBER 16, 2019

Audience Analysis Worksheet. 15 Tips to Zoom Your Brand (white paper). Social Profit Factor Training Academy and Marketing Nutz Strategic Digital Brand Storytelling Services Can Help! How to Subscribe to Social Zoom Factor Podcast . Supporting Resources: 2019 Content Editorial Calendar Template. Need more help?

Social Media 60

Social Media Consultant How To Training 60

Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. The Social Habit pre-orders now available. download the most recent version of The Social Habit for free here ).

Brands 114

Brands Twitter Facebook Research 114

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Search engines such as Google, use a landing page analysis to determine your pay per click cost.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Search engines such as Google, use a landing page analysis to determine your pay per click cost.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Pam Moore

SEPTEMBER 7, 2016

Too often they are chasing shiny objects, have a deep rooted fear of missing out and end up wasting cycle after cycle on social networks, technology and tactics that simply are not even appropriate for their business. Supporting Resources: How to Prioritize Your Social Networks for Business.

Social Media 60

Social Media Tips Marketing Social Networking 60