Pam Moore

OCTOBER 1, 2017

An audience first marketing strategy you invest in researching, understanding, segmenting, and targeting your audience before you do anything else. Audience Analysis Worksheet. 8 Steps to Develop a Social Business Plan (white paper). Supporting Resources: Know Your Audience! 10 Tips to Focus on Needs of Your Customer.

Strategy 166

Strategy Marketing Training Small Business 166

Pam Moore

APRIL 24, 2017

Audience Analysis Worksheet. 8 Steps to Develop a Social Business Plan (white paper). How to Build a Social Business Strategy & Plan (white paper). Our agency, Marketing Nutz can help you build, launch and optimize an influencer marketing program that will help you achieve your goals.

Influencer 167

Influencer Industry Content How To 167

Pam Moore

JANUARY 4, 2017

In a nutshell here is what you must do… Do your research. Do your own research and make decisions based on what social networks, strategies and tactics will help you achieve your goals and enable you to best serve your audience. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper).

Social Media 167

Social Media Social Networking Training Instagram 167

Pam Moore

APRIL 28, 2017

They often skip researching influencers and send a generic blanket email or contact form desperately begging for free amplification. Importance of doing your research on influencers before reaching out to them. Supporting Resources: Audience Analysis Worksheet. How to Build a Social Business Strategy & Plan (white paper).

Influencer 167

Influencer Brands How To Marketing 167

Pam Moore

SEPTEMBER 2, 2016

How to prioritize and select tools for analysis, measurement and audience research. Suggested tools for audience research. How to Get Your Social Marketing Budget Approved (white paper). Audience Analysis Worksheet (worksheet to help you prioritize your niche).

Social Networking 113

Social Networking Strategy Analysis ROI 113

Pam Moore

NOVEMBER 23, 2020

In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution. Be sure to download the full white paper which includes even more tactics and strategies to get your Social Media Budget Approved !

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution. Be sure to download the full white paper which includes even more tactics and strategies to get your Social Media Budget Approved ! Audience Analysis Worksheet.

Training 78

Training Marketing Consultant Template 78

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. I recently conducted a competitive analysis on behalf of a client looking at 10 companies in the IT management software market. Make the action fit the content. Experiment.

Social Media 176

Social Media B2B Exercises Hubspot 176

Sprout Social

JULY 1, 2021

B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. A successful strategy means that someone actively researching the product or service that you’re offering reaches your company’s website. Conduct keyword research. What is B2B SEO?

B2B 123

B2B SEO Travel Hubspot 123

The Realtime Report

DECEMBER 27, 2012

This is just one example out of 15 that are described in a white paper we’ve created based on my research. You can explore other step-by-step workflows for boosting event registrations, building owned media programs and conducting competitive analysis in this Guide to Influencer Marketing (registration required).

Influencer 195

Influencer Products Marketing How To 195

Buzz Marketing for Technology

MARCH 23, 2009

BLiNQ Media just released an unprecedented white paper that debunks common assumptions about social media behavior indicating branders may be missing the mark on their "sweet spot" of target users. The research is based on the analysis of Facebook application usage data comprising more than 9 million users and 117 million records.

Facebook 146

Facebook Posterous Applications Analysis 146

Buzz Marketing for Technology

MARCH 9, 2010

One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear answer. Take for example your classic white paper. The question is – What is the appropriate level of budget to support social media for a B2B company?

B2B 198

B2B Social Media Marketing Survey 198

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. Keyword Research/SEO. By Peter Caputa. This is a very successful company. They’re a leader in their field and they have a good number of recruiters working for them. ” Leave a comment (or subscribe) to a blog about IT recruiting.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. Winners of our Social Media Research Contest. The Social Habit pre-orders now available.

Brands 114

Brands Twitter Facebook Research 114

Pam Moore

JANUARY 25, 2016

We dug in deep and did the research. Supporting Resources: Audience Analysis Worksheet. Steps to Develop a Social Business Plan (white paper). We entered the podcast world pretty clueless as to what it would take to not only lunch but run a successful podcast that could be an amazing part of our business.

Social Networking 106

Social Networking ROI Analysis Brands 106

Mindjumpers

MAY 15, 2012

Being exceeding interested in the talk of Big Data, I’ve recently been inspired by the research and development of Big Data related software and applications. To put it into perspective, we have produced more than 90% of all online data that exists in the world today within these past two years. Combined, this online data equals Big Data.

Data 262

Data Software Applications Compete 262

Pam Moore

MARCH 8, 2018

Yes, you can use data, analytics, research and more as inputs to develop your brand, your brand promise, core messages, vision and mission. Digital Body Language: 105 Factors Impacting Your Brand (white paper). Social Media Audience Analysis Worksheet. You can’t create a brand with a robot or algorithm.

Brands 167

Brands Training Policies Template 167

Pam Moore

SEPTEMBER 11, 2019

15 Tips to Zoom Your Brand (white paper). Audience Analysis Worksheet. How to set yourself and your company up for success as you plan and implement your new digital marketing, social media or content marketing program. Supporting Resources: 2019 Content Editorial Calendar Template. Need more help?

Social Media 60

Social Media Training Template Templates 60

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Research & Analysis. src = [link]. }. ); WHITE PAPERS. Get instant email notifications by topic when white papers, webcasts, and case studies are added to our library. WHITE PAPERS. A white paper for Software Decision Makers. src = [link]. }.

Company 122

Company How To Case Study Applications 122

Pam Moore

SEPTEMBER 23, 2016

Supporting Resources: Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper). How to Get Your Social Marketing Budget Approved (white paper). Audience Analysis Worksheet (worksheet to help you prioritize your niche). Brand Humanization in a Nutshell.

Data 60

Data Social Media Brands Authentication 60

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. According to Nature in ‘ Six degrees of messaging ,’ computer scientists at Microsoft Research Redmond lab have logged a full month of instant messengers using — logically — Microsoft Messenger. “Horvitz says he was surprised that their analysis so closely matched the 1967 result.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Webbiquity SMM

FEBRUARY 16, 2016

Here are five key takeaways from this research: Image credit: e_Strategy Trends. However, B2B marketers expect that two years from now the top three will be understanding buyers, marketing technology tools, and market / competitor analysis (lead gen drops to #5 on the list). B2B marketing budgets are shifting to digital and social.

B2B 110

B2B Social Media Marketing Survey 110

Buzz Marketing for Technology

JUNE 27, 2008

Related Research. The 7 Pillars of IT-Enabled Team Productivity: The Microsoft SharePoint 2007 Analysis. A 31-page White Paper that runs the capabilities of Microsoft Windows SharePoint Services v3 and Microsoft Office SharePoint Server 2007 through the 7 Pillars framework. This is a free download.

Sharepoint 100

Sharepoint Team Company Products 100

Mindjumpers

JANUARY 23, 2012

Technographic segmentation is a market research analysis tool used to identify and profile the characteristics and behaviors of consumers through the process of market segmentation. 2012 Social Marketing & New Media Predictions [White Paper]. The State of Social Media In The UK.

Social Media 234

Social Media Patterns Statistics Report 234

Pam Moore

SEPTEMBER 12, 2016

How to leverage Pinterest for customer and audience research. How to Get Your Social Marketing Budget Approved (white paper). Audience Analysis Worksheet (worksheet to help you prioritize your niche). In this 30 minute podcast you will learn: . 7 Steps to Create Your Pinterest for Business Plan.

ROI 60

ROI Social Networking Template Templates 60

Pam Moore

SEPTEMBER 18, 2016

How to Get Your Social Marketing Budget Approved (white paper). Audience Analysis Worksheet (worksheet to help you prioritize your niche). How to Prioritize Your Social Networks for Business. 10 Proven Strategies to Get Your Social Media Budget Approved (podcast). 10 Habits Highly Effective Social Media Marketing Leaders.

Social Media 60

Social Media Marketing Social Networking ROI 60

Proactive Report

DECEMBER 30, 2010

Back in the summer a bunch of very smart PR and research folk met in Barcelona to discuss PR measurement at the International Association for Measurement and Evaluation of Communication (AMEC) summit. PR folk should be writing Twitter and Facebook content, white papers, case studies and journalistic-quality articles.

Data 75

Data Social Media Case Study Skills 75

Pam Moore

SEPTEMBER 7, 2016

How to Get Your Social Marketing Budget Approved (white paper). Audience Analysis Worksheet (worksheet to help you prioritize your niche). Supporting Resources: How to Prioritize Your Social Networks for Business. 10 Proven Strategies to Get Your Social Media Budget Approved (podcast).

Social Media 60

Social Media Tips Marketing Social Networking 60

Buzz Marketing for Technology

JUNE 27, 2008

At the conference EduMedia 2008, TENCompetence Special Technology Track "Technology Support for Self-Organized Learners" I presented my ideas and gained experience with Start pages and their possibilities for building the learning and research environments for Self-organized learners. White Papers. June 5, 2008 9:57 PM.

Netvibes 100

Netvibes Organization Web 2.0 Widget 100

ProBlogger

OCTOBER 11, 2012

Just when you think you’ve got it all figured out, things change in the blink of an eye, so keeping tabs on the latest SEO witchcraft inevitably demands a lot of research off the clock. Since 2004, SEOmoz has been one of the most highly respected sites online when it comes to providing top-notch SEO analysis, advice and knowledge.

SEO 45

SEO Resources Blogger Journal 45

Bare Feet Studios

JANUARY 25, 2011

It’s one more line item of market research that will inform the cost-benefit analysis of developing your own app. Local firm Simplicity HR prepared a free white paper on Social Media and the Workplace which references a post I wrote last year sharing one framework you can use as a basis for HR policy development.

Social Media 52

Social Media Smart Phone Trends Policies 52

Sprout Social

APRIL 10, 2019

Reality check: conducting industry analysis doesn’t have to be complicated or time-consuming. Whether it’s competitor activity or trends dominating your space, industry analysis through social media provides real-time insights for businesses. The takeaway here is that social media is a prime place to conduct industry analysis.

Analysis 100

Analysis Industry Social Media How To 100

ProBlogger

NOVEMBER 11, 2014

Research shows that images increase click-through rates, shares and links. Research your target demographic and be active on the social mediums they utilize. Headlines still need to be catchy in B2B writing, but business people are more likely to want data-driven analysis and results. Break up your content with subheadings.

Content 55

Content B2B How To Reputation 55

Buzz Marketing for Technology

JUNE 27, 2008

and the various methods from Cognitive Edge / Dave Snowdens work for narrative elicitation, capture and analysis to uncover the real impact of KM work. College , where he also leads the Process Management and Working Knowledge Research Centers.) Bookstore Check out our Reports, White Papers and Case Studies at the APQC Bookstore.

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Pam Moore

JUNE 14, 2017

Digital marketers want us to watch their Facebook Live and YouTube videos, listen to their podcast, read their blog, follow them on Instagram, connect with them on LinkedIn, download their white papers and the list goes on. Why you must do your research on how to best leverage the social networks to provide the most value.

Training 166

Training Authentication Social Networking Resources 166

Pam Moore

NOVEMBER 3, 2019

Digital marketers want us to watch their Facebook Live and YouTube videos, listen to their podcast, read their blog, follow them on Instagram, connect with them on LinkedIn, download their white papers and the list goes on. Why you must do your research on how to best leverage the social networks to provide the most value.

Social Media 60

Social Media Template Templates Training 60