Sprout Social

FEBRUARY 19, 2024

How AI automation benefits businesses AI automation enables companies to automate workflows and get actionable insights through AI tasks like sentiment analysis so they can make tangible changes to drive growth. It also reduces cumbersome, time-consuming tasks such as feedback data analysis by automating them using machine learning.

Strategy 105

Strategy Sentiment Patterns Marketing 105

The Realtime Report

NOVEMBER 29, 2012

“Influence without context is irrelevant,” says the new TweetLevel how to page , and anyone who has followed my rants and reports on influence measurement knows that is music to my ears. The topic search tool allows marketers to identify influencers that are relevant to the conversations they care about.

Influencer 194

Influencer Tools Curation Analysis 194

Audiense

FEBRUARY 21, 2018

Hi influencer , today we’re dedicating this post to you. Not everything is brands and agencies in influencer marketing. We never tire of repeating that the size of an influencer’s community is no indication of the true influence over an audience. Do you know what kind of people follow you?

Influencer 79

Influencer Brands Proposal Analysis 79

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. Their Facebook group has 3.2

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

MARCH 19, 2024

Easier decision-making AI insights arm decision-makers with comprehensive, real-time data analysis, reducing reliance on guesswork and intuition. A study by Boston Consulting Group found that companies using AI insights for personalization saw sales gains of 6-10%, which is two to three times greater than those not using AI.

Sentiment 112

Sentiment Banking Patterns Hotels 112

Audiense

APRIL 6, 2018

On Wednesday, alongside Pulsar , we hosted our webinar “Reinventing the concept of Influencers to your marketing strategy” and we had a fantastic time. Some of our highlights: What makes an influencer an influencer. What would you say an influencer is if you were asked? Who are the influencers to these people?

Influencer 90

Influencer Strategy Marketing Overview 90

agora pulse

SEPTEMBER 21, 2019

Are you seeing these red flags in your relationship with a social media influencer? Among them, influencer marketing continues to grow and has had some massive successes. As the director of Contentworks Agency , I’m often being asked to facilitate influencer relationships. Influencer tweets increase purchase intent 5.2X

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Among them, influencer marketing continues to grow and has had some massive successes. As the director of Contentworks Agency , I’m often being asked to facilitate influencer relationships. Benefits of Great Social Media Influencer Relationships. Influencer tweets increase purchase intent 5.2X The result is over 3.5

Influencer 116

Influencer Social Media ROI Social Media Management 116

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling. It incorporates Blue Silk GPT for AI analysis.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Audiense

MARCH 6, 2018

We’re happy to announce that we’ve taken another step along this path, and again it’s thanks to the feedback we received from our users: today we launch Influencers Report. This means limited effectiveness to find the right influencer and a time-consuming process. What does the Influencers Report offer?

Influencer 58

Influencer Report Features Data 58

Waxing UnLyrical

DECEMBER 21, 2018

Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis. This is a group exercise for an internal team working for a client. Another handy tool to help define goals and get the information you need to start formulating a strategy is a SLOT analysis. Aren’t word clouds great? What stands out here?

Strategy 220

Strategy Analysis Collaboration Small Business 220

Keyhole.co

FEBRUARY 3, 2024

people from different states/countries, age groups, genders, ethnicities, etc). Competitor analysis Before we even get to measure our own metrics, we need to analyze what market metrics are, and for that, we need to do a competitive analysis. For example, here’s what a social media mention looks like on X: 2. It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. Social listening can help you unearth relevant influencers to partner with. And this trend is likely to continue.

Examples 123

Examples Social Media Sentiment Influencer 123

Koka Sexton

DECEMBER 26, 2022

Consumer Behavior Analysis: Understanding customer behavior is essential to successful marketing. To that end, marketers use consumer behavior analysis to identify social, psychological, and economic factors that influence customer decisions. Understanding customer behavior is essential for successful marketing.

Loyalty 81

Loyalty Marketing Focus Group Analysis 81

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Text classification powers various capabilities such as sentiment analysis and spam filtering.

Process 111

Process Sentiment Analysis Applications 111

Sprout Social

FEBRUARY 15, 2024

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. Use attention-grabbing content tailored for specific groups of your audience.

Engagement 106

Engagement Tips Loyalty Metrics 106

Keyhole.co

DECEMBER 15, 2023

Mentionlytics: A Bird’s-Eye View Mentionlytics is a social media monitoring and analysis tool that lets brands track mentions and watch for competitor performance. Leverage influencers for leads: The service helps brands connect with relevant influencers who can then help boost sales leads.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Net-Savvy Executive

JULY 30, 2012

Content and activity analysis are built on the lessons from established schools of measurement, and while we argue about the specifics, the objectives aren't so alien. Analyzing data about individuals When using the data to consider an individual, you have several basic options on how to approach the analysis. What are people data?

Groups 89

Groups Groups Data Social Media 89

Sprout Social

JULY 31, 2018

Instagram influencers are flooding the feed, but which trendsetters are the best advocates for your brand? Here are eight ways to measure and benchmark your performance when using Instagram influencers. You can also use analysis tools to measure the website performance of your competitors and compare metrics domain vs. domain.

Influencer 77

Influencer Instagram Hashtag How To 77

Sherrilynne Starkie

FEBRUARY 13, 2018

A competitor analysis is often done too. The ultimate goal is to create and strengthen relationships with the key stakeholder groups an organization depends upon for success. Other influencer relationships are important too. It means looking at outputs, examining the data, doing the analysis and explaining insights clearly.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Buzz Marketing for Technology

JUNE 27, 2008

Social Network Analysis. 1 Social Network Analysis. 1 Social Network Analysis. Social Network Analysis. Social network analysis is the mapping and measuring of relationships and flows between people, groups, organisations, computers or other information/knowledge processing entities." From KM4DevWiki.

Analysis 100

Analysis Social Networking FAQ Wiki 100

Sprout Social

APRIL 28, 2020

” But making social media work is work, and measuring whether it’s happening requires at least a little analysis. Performing this analysis, and sharing it with managers, colleagues and leadership via a social media reporting system helps gauge the success of social marketing efforts and demonstrate that success to stakeholders.

Report 119

Report Social Media Social Media Management Project 119

Keyhole.co

JANUARY 28, 2023

You can break down viewers by these categories and compare view/reach/interaction metrics per group. This is a great way to identify potential influencers or traffic-driving websites. Your video viewers can be broken down into age groups and gender. Traffic Source What is a traffic source? Why do age and gender metrics matter?

Metrics 98

Metrics Analytics YouTube Price 98

Oktopost

AUGUST 10, 2023

Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies. Sentiment Analysis At the end of the day, your company’s mission is to provide something valuable to your audience. As we’ve said before, people like to buy from people and influencers are no exception.

Social Media 62

Social Media B2B Sentiment How To 62

Unmetric

JUNE 18, 2019

The color and object analysis will help you discover content ideas by searching for branded social content based on dominant colors and/or objects used within images and analyze their performance. To top it off, the app comes with a feature to track your Influencer marketing efforts using their Influencer Analysis product.

Analytics 119

Analytics Tools Facebook Overview 119

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? Report on UGC and influencer content with Tags—River Island There’s no denying the importance of creator and influencer partnerships. Healthcare non-profit CareSource has fine-tuned its content analysis to be more agile and to get more granular with content reporting.

Strategy 123

Strategy Brands UGC Marketing 123

Hootsuite

MARCH 16, 2020

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. Custom Influencer Package: Ad appears as part of sponsored content created by a TikTok user with influence in your market. . Under a campaign, you will find one or more ad groups.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Keyhole.co

JANUARY 15, 2024

Imagine you’ve partnered with what appeared to be a solid influencer for your marketing campaign, but soon after you launch, some unsavory tweets from the past emerge that show your values really don’t align. Competitor analysis and strategic learning for future planning Social listening is a vital tool in competitor research.

Sentiment 52

Sentiment How To Reputation Analysis 52

Webbiquity SMM

MARCH 30, 2012

If you’re developing a new social media program, revamping one that’s failed to achieve hoped-for results, or just trying to make an existing strategy more successful, one key component to start with is an analysis of your social media or digital landscape. Identify the key influencers in your market.

Vocus 184

Vocus Alltop Message Boards Klout 184

Waxing UnLyrical

JUNE 26, 2013

However, before you print out a bunch of coupons and drop them off, you want to make sure that each coupon has an individual number or grouping, so that you can track exactly where each redeemed coupon has come from. The coffee shop may be group A, the record store group B, and so on. Once your promotion is over, you need to: 1.

Metrics 243

Metrics Analysis Compete Groups 243

Audiense

JUNE 27, 2017

The problem is that consumer and market research , and insights analysis , have historically been very expensive and time consuming projects. We all know that making strategic decisions and defining tactical plans without a deep understanding of our target market and audiences is recipe for failure.

Platform 120

Platform Analysis Influencer Activities 120

Hootsuite

FEBRUARY 7, 2024

Hootsuite Analytics Start free 30-day trial The competitive analysis features within Hootsuite Analytics include trending hashtag breakdowns so you can see which hashtags are performing best within your specific niche. This can help you identify potential influencers and thought leaders in your industry.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

agora pulse

AUGUST 31, 2020

If not, you are missing a great opportunity to connect with your ideal audience, build relationships with influencers, curate content, establish you as an authority, and more. For example, I created a list, so members of a Facebook group I am a part of could also follow each other on Twitter easily. Competitive analysis.

List 173

List Twitter How To Hashtag 173

Ignite Social Media

AUGUST 30, 2022

And that leads us next to… Conduct competitor analysis. Social groups today have increasingly grown in popularity. Joining social media groups and forums can also help to build relationships with other social media users, which can eventually lead to social media influencers promoting your content. Final Thoughts.

Class 148

Class Social Media Strategy Marketing 148

Proactive Report

NOVEMBER 21, 2022

You also need to know who the influencers are in each conversation or topic. use that old PR skill called content analysis. Identify the influencers in each node. Discover what different groups within one node are talking about and what’s important to them. Content Analysis. Once you have the data.

Social Media 64

Social Media Analysis Research Conversation 64

Audiense

MAY 10, 2018

You need to understand the different segments that make up the target audience, what their favourite brands are, who influences them and what the distinctive characteristics of each of these clusters are. By identifying and analyzing the most relevant and unique influencers for each segment , you can understand how to reach them.

Activities 90

Activities Examples Campaign Data 90

Later

AUGUST 19, 2021

Based on our analysis, the more you post on Instagram per week, the greater your overall reach will be. Instead, they rely on their existing community to engage with their content and drive virality — and for this group, posting more per week results in a major drop in engagement rate per post. Excludes Reels and IGTV posts.

Instagram 132

Instagram Analysis Hashtag Engagement 132