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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis. What types of media do they post?

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. What Are The Key Components of Social Data Analysis?

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5 Ways to Use Social Listening for Competitive Analysis

Oktopost

Monitoring and analyzing the strategies of other companies in your niche will help you identify room for improvement and optimize your own strategies. In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. Quick links: What is competitive analysis?

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Content Gap Analysis: Is Google Search Console Sending Messages With Errors?

MegaBytee

Today we are going to start this article by asking you a question related to your SEO strategy– Is Google Search Console Sending Messages With Errors? – Simply by using Content Gap Analysis. What do you mean by Content Gap Analysis for SEO? How does Content Gap Analysis help? If so, do you know why?

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How to use Google Analytics for stronger social media reporting

Sprout Social

And 56% claimed they soon planned to invest more resources in social media data analysis. So, how do you bridge this gap between strategy and execution? Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Why use Google Analytics for social media measurement?

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How To Do YouTube Competitor Analysis

Keyhole.co

billion monthly active users , YouTube generates the second-highest traffic of any website worldwide, second only to Google. While YouTube offers its dashboard for analytics, it does not have competitor analysis features. What is YouTube competitor analysis? Now imagine if your brand didn’t leverage such a powerful platform.

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How to Find Your Audience on Social Media

Social Media Strategies Summit

Google Analytics can be an unlikely ally here. For instance, this brand’s Google Analytics shows that a decent chunk of its audience works in or is interested in technology. Again, Google Analytics (or whatever web analytics tool you use) can help you here, showing you which social networks are bringing visitors to your site.