Google+ for Your Business
JANUARY 27, 2014
As promised in my blog post, Which Social Media Channels Should I Use For My Business? , I am following up with an in-depth look at Google+. Google+ has an estimated 300 million active users - far from the ghost town people believe it to be. Statistics also show that Google+ is the second most actively used social platform boasting users in over 31 markets. Use it. Resources.
SEO Strategies: Optimisation Ideas for Your Google+ Page
MARCH 23, 2012
And, right now, Google+ is one of the dominating social networking sites. With that said, take the following aspects into mind while creating your Google+ page. When it comes to the “About” section, make sure that it includes relevant details about you or your company since Google search results use a line or two as a snippet or meta description.
Four Content Distribution Strategies
MARCH 12, 2015
Now you must put your content distribution strategy into action. Add it to the “contributor to” section of your company Google+ profile and to your social media and speaking opportunity bios. . The post Four Content Distribution Strategies appeared first on Spin Sucks. By Kelsey Meyer. You spend hours writing, rewriting, editing, and perfecting your content brainchild.
Where does Google+ fit into your B2B Marketing plans? [infographic]
Buzz Marketing for Technology
JULY 9, 2014
Have you made Google Plus a part of your marketing strategy yet? After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. By giving every plus profile a page rank, Google makes it easier for everyone to show up online in the search engine.
Beware the Google+ Experts
JULY 18, 2011
The “experts are taking advantage of people who feel like they’re going to be left behind if they don’t figure out Google+. As of this writing, it has been 24 days since Google+ launched. If that’s the case, I want their jobs because that means they’ve spent 11 hours, every day, for the past three weeks using Google+. Pay attention to Google+.
Monday Roundup: Classic Measurement Strategy
AUGUST 3, 2015
some things do get better with time. A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Here’s What are some of your tried and true classic measurement strategies? Monday Roundup: Classic Measurement Strategy is a post from: Shonali Burke Consulting, Inc.
Don’t Ignore SEO Strategy in Favor of Content
MARCH 2, 2015
If your SEO strategy is stale, it’s going to limit your visibility in the search engines. It’s not difficult to implement a basic SEO strategy. SEO Strategy: Identify Your Most Important Keywords. The Google algorithms are driven primarily by keywords. The Keyword Planner at Google is one of the best tools for doing basis research. By Tara Geissinger.
Seven Frequently Asked Questions on Social PR Strategy
FEBRUARY 6, 2015
When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. Here are the seven most frequently asked questions in my social PR strategy workshops, and how I typically answer them. 1. That’s where you have to really blueprint your social PR strategy. Too much to do, not enough time. Now you’re asking me to add social?!”.
18 of the Best Content Marketing Strategy Guides of 2013
DECEMBER 11, 2013
The number of Google searches for the phrase have increased 400% since January 2011. The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy. What are the best practices and frameworks for creating such a strategy? Content Marketing Strategy Guides. But where does one begin? by GO Marketing.
Google Plus SEO: The Business Benefits
SEPTEMBER 7, 2013
Google Plus offers business opportunities available nowhere else. The social network run by Google — the gateway to your business — is a game-changer. It ties together several Google products and delivers many rewards for brands. Vic Gundotra, the head of Google+, has said , “It’s really the unification of all of Google’s services, with a common social layer.”
The Ultimate Guide to Social PR Strategy: A Blueprint for Success
APRIL 2, 2016
Getting Your Social PR Strategy Off the Ground. But if they’re not mapped out as part of an overall strategy – one that makes perfect sense based on, and follows logically from, your business objectives – then pretty soon your program is going to start crumbling worse than a House of Cards. Smart Social PR strategy always always ALWAYS maps to business objectives.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
But it may also be a problem with basic B2B social media marketing strategy. If you’re not sure your strategy is on track—or not sure what your company’s social media marketing strategy is —hopefully this post can help. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy. Social Presence Promotion Strategy.
The Five Elements to Include in a Content Marketing Strategy
JANUARY 7, 2016
content marketing strategy, when executed correctly, is a cost-effective and efficient way of developing and maintaining important relationships with your customers. However, in order to be effective, you need a strong content marketing strategy that contains each of the following five essential elements. Fully-formed Strategy . By Rick Riddle. Instead, it should complement it.
12 Most Creative Strategies to Craft an Effective Blog Post
JUNE 21, 2016
In these 12 most creative strategies to craft an effective blog post, we’ll look at ideas how you can accomplish more on your blog. Here are some tools that can help you: Google Keyword Tool / Google’s related search terms. Share on Facebook, Twitter, LinkedIn, Google+ and Pinterest to promote your post. These are the ones we couldn’t help but click. K.I.S.S.
The Dos and Don’ts of a Social Media Automation Strategy
DECEMBER 9, 2015
In fact, it’s much recommended because it helps you save a ton of time you’d otherwise spend on Google. The Dos and Don’ts of a Social Media Automation Strategy. Social Media Social Networks Strategy social media automationGuest Post by Vasudha Veeranna. staggering 74 percent of Internet-using adults are active on at least one social networking website. Happy Friday!
20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]
NOVEMBER 23, 2013
No longer a luxury, it will become a must-have in 2014 marketing strategies. Content: Nearly 50% of companies now have content marketing strategies. Events: 67% of B2B content marketers consider event marketing the most effective strategy. SEO: SEO (search engine optimization) is vital — 33% of traffic from Google organic search results go the first item listed.
5 Smart Marketing Strategies for Niche Businesses
Convince & Convert
JANUARY 6, 2016
When it comes to niche products and services, you will need customized marketing strategies. 1. With help from retargeting techniques and Google Display Network , they were able to increase their number of qualified leads and CTR. 3. Partnerships. Sierra Nevada Brewery takes on another strategy by opening their doors to curious customers for brewery tours and craft beer tasting.
Comic: Social Media Strategy From A Book
JUNE 26, 2012
Developing a social media strategy isn’t easy, especially with so many channels out there…it sometimes feels like social media overload ! But ignoring social media outright definitely isn’t a good strategy. Resist the temptation to create a strategy as quickly as possible, just so you are doing something. Cutting corners isn’t a good approach, either.
Which Channels To Focus On In Your Internet Marketing Strategy
JANUARY 6, 2016
The first step is to develop a strategy: what is it you want your Internet marketing campaigns to accomplish? SEO is widely used, because Google organic search represents the single biggest pool of prospects on the virtual planet. Pay-per-click advertising (PPC) also takes advantage of the Google user base. Which Channels To Focus On In Your Internet Marketing Strategy.
7 Strategies for Monitoring Your Competitors
Convince & Convert
DECEMBER 10, 2015
Google Alerts are an easy—and free—way to monitor the competition. Digital Marketing competition competitor analysis competitor monitoring keyword analysis marketing strategy social listening social media monitoringWant to be recognized for your outstanding content? Then it’s crucial you continually monitor the competition. Uncover the Keywords They’re Targeting.
24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
DECEMBER 12, 2012
Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. Many of this year’s best posts about Google’s newest social platform were written early in the year. You can!
Google + and PR Strategy
JULY 10, 2011
It is catching on fast – Google has not yet released any official user numbers yet, but Paul Allen did an estimate using family surnames and his number was 1.7 Since jumping on Google+ however, I’ve found that so many more people respond, and that there’s a great range of potential answers given to questions. Google Plus tips and shortcuts. Oh No! million on July 4th.
Three Keys to Blueprinting Your Social PR Strategy
NOVEMBER 7, 2014
Last week, we spent two days on-site with a new client for a series of discovery meetings. (I love how the PR industry has co-opted the word “discovery” from the legal profession, by the way.) It was an intense couple of days, but absolutely essential to mapping out and implementing their social PR strategy, which is what we’ve been retained to do. So here we go. ” 2. What
Tools for Mobile Marketing Strategy Success
MARCH 24, 2015
By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. and nearly $220B worldwide.
PLEASE Don’t Visit My Google+ Page! Here’s Why.
JUNE 9, 2013
No, this isn’t another one of those anti-Google+ posts and no…it isn’t one of those reverse psychology attempts to actually trick you into visiting my Google+ page. In fact, I really don’t want you to visit my Google+ page and I have a good reason for it. We can all lie with charts and graphs and corporations like Google excel at it. Cheers!
Five Steps for a B2B Social Media Marketing Strategy
AUGUST 13, 2014
An effective B2B social media marketing strategy is very different than the ones employed by business-to-consumer companies. Here are five steps that every B2B company trying to implement a social media marketing strategy should take. 1. Easy B2B Tips for Google+ Users Content Strategy for Associations Using YouTube for B2B Association Social Media: ASCD [Please Share!]
18 Expert Guides to Using Google+ for Business
FEBRUARY 25, 2014
Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. making it a critical component in an overall web visibility strategy. So what are the best practices for posting and sharing content on Google+? ” Google+ and SEO.
Google+ for Nonprofits
JULY 23, 2012
If there’s one thing the whole world has learned since 1998: ignore Google at your own peril. Google+ may not have the user base or popularity of other social networks, but it does have the search giant’s backing and a whole lot of potential. Hear how nonprofits and associations are approaching Google+ from Debra Askanase of Community 2.0 and Miss the first one on Pinterest ?
How to Create a Google Reviews Landing Page for Your Business
Convince & Convert
JANUARY 8, 2016
You may have noticed there have been some changes to the Google ecosystem lately, especially in relation to Google+. What What you may not have come to grips with yet is how a new Google+ is going to affect your Google Local Page, the page where you used to accumulate all of those outstanding reviews from happy customers. Get Started With Google My Business.
How to Create Your Social Media Strategy
DECEMBER 28, 2015
When it comes to building a solid social media strategy , there are many things to consider. Designing a winning strategy doesn’t have to be hard. In fact, I’ve seen businesses succeed with as little as a 3-part strategy written in 300 words or less. How to Create Your Social Media Strategy. 1. Learn how Google sets goals with OKR’s. 2.
3 Persuasion Strategies for Your Content
Convince & Convert
JANUARY 7, 2015
Okay, go pick your pen back up. I’m going to show you five persuasion strategies that can help your content as quickly as you can write your next post. Some great ways to help you stay focused are: Keep reading and learning new strategies in your niche. Let me explain: There are lots of people that understand Semantic Search and the way Google uses this particular algorithm.
4 Social Media Management Strategies for Mobile Consumers
JUNE 22, 2016
How many social media management strategies REALLY incorporate mobile users? It’s important for your team to develop a strategy to grab their attention immediately. Check out these four social media management strategies to interact with mobile consumers. 1. According to Google , 94% of American people with smartphones search for local information on their phones.
Google Analytics for Beginners
JULY 25, 2011
Closely monitoring the progress of your business would help you plug the loopholes in your marketing strategy and significantly enhance your sales figures and ROI. Google has made all this possible with its quintessential service called Google Analytics that specifically caters to online marketers. So what exactly is Google Analytics? Google Analytics is a free service.
The Importance of Healthy Internet Marketing Strategies
JULY 8, 2013
We rank well in our desired keywords on Google. ” However, these are two perfect examples of what healthy Internet marketing strategies are NOT. In this article let’s discuss about how to develop healthier Internet marketing strategies for each one. This is the healthy marketing strategy to address the needs of your mobile visitors. Takeaways.
Will Social Media Initiatives Change Your Google Ranking? [Infographic]
MAY 7, 2012
Tweet SEO has been an essential part of brands’ online marketing strategies in the race towards top rankings on Google search. However, a new research reveals that social media engagement connected to a website can leverage a sizable rise (or even fall) in Google rankings independently from any SEO initiatives. Social media channels tested: Google+. Facebook.
5 Top Social Media Professionals on Google+
MAY 30, 2012
There’s been a lot of noise about Google+. Personally I’ve got a love/hate relationship with Google+. Unfortunately the platform has quite a lot of downside too. I’ve noted before that the Google+ Business pages may not be for all brands, some have built their Google+ pages and done quite well, but maybe not well enough to ax that Facebook page just yet.
Is Social Media Strategy Required or Redundant?
Convince & Convert
MARCH 25, 2012
But on the subject of social media strategy, we disagree in every possible way. Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. reject everything about this sentiment, but perhaps most vehemently the notion that you should have a strategy for Google + or Facebook or Twitter per se. No replies.
What Brands Get Wrong About Local Marketing Strategy
Convince & Convert
MARCH 11, 2016
Since December of 2015 , we have seen Google become more deeply involved in helping brands manage their location data in a seamless way. The Google My Business API rollout has been a welcome development to more quickly and efficiently keep Google listings updated. Currently, neither of these challenges can be handled programmatically through the Google API. Verification.
Put Content Marketing at the Heart of Your Brand Strategy
NOVEMBER 15, 2012
In fact, 90% of marketers think content marketing will become more important over the next year, according to a report from Econsultancy & Outbrain, yet only 38 % have a content marketing strategy in place. One of the most important things to draw from the report, in my opinion, is that a good content marketing strategy takes into account both low and high-investment content.
A Mobile Marketing Strategy That Helps First, Sells Second
Techipedia: Tamar Weinberg
JULY 11, 2013
Many of our most used applications— like Google Maps—rely on it. Each time Google Maps prompts you to get driving directions from “your current location,” Google is polling your mobile device and using geolocation to create usefulness. Mobile Marketing Strategy That Helps First, Sells Second is a post from: Techipedia | Tamar Weinberg. This is a guest post by Jay Baer.
How to get your content shared on Google+
NOVEMBER 17, 2011
Sure Google+ can be a powerful tool to share your message with, but this network is in it’s infancy, and with millions of users your message can be left largely unheard unless you have created circles who care about what you have to say and will share it with their own circles and help you get the word out. So how can you measure how effective your Google+ engagement is?
How To Monitor Your Three Essential Internet Marketing Strategies
Techipedia: Tamar Weinberg
NOVEMBER 22, 2011
Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. You can add custom reports for a whole host of your social media profiles and even incorporate essential pieces of Google Analytics data. This is a guest post by Andy Havard. Utilizing Internet video.
Monday Roundup: Building Blocks for Strategy Development
JANUARY 25, 2016
Whether you’re starting from scratch or refining a plan you’ve spent oodles of time on, this week’s roundup gives you some key components of strategy development. 1. Questions to Ask When Developing Your Brand Strategy. Three Keys to Blueprinting Your Social PR Strategy. How do you approach your business’ strategy development?