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Google+ for Your Business

yMarketingMatters

As promised in my blog post, Which Social Media Channels Should I Use For My Business? , I am following up with an in-depth look at Google+. Google+ has an estimated 300 million active users  - far from the ghost town people believe it to be.  Statistics also show that Google+ is the second most actively used social platform boasting users in over 31 markets. Use it. Resources.

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SEO Strategies: Optimisation Ideas for Your Google+ Page

Mindjumpers

And, right now, Google+ is one of the dominating social networking sites. With that said, take the following aspects into mind while creating your Google+ page. When it comes to the “About” section, make sure that it includes relevant details about you or your company since Google search results use a line or two as a snippet or meta description.

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Four Content Distribution Strategies

Spin Sucks

Now you must put your content distribution strategy into action. Add it to the “contributor to” section of your company Google+ profile and to your social media and speaking opportunity bios.  . The post Four Content Distribution Strategies appeared first on Spin Sucks. By Kelsey Meyer. You spend hours writing, rewriting, editing, and perfecting your content brainchild.

Where does Google+ fit into your B2B Marketing plans? [infographic]

Buzz Marketing for Technology

Have you made Google Plus a part of your marketing strategy yet? After all, it’s not every day that a social media website goes to great lengths to make your business more visible, but that’s exactly what you’ll get from Google’s services. By giving every plus profile a page rank, Google makes it easier for everyone to show up online in the search engine.

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Beware the Google+ Experts

Spin Sucks

The “experts&# are taking advantage of people who feel like they’re going to be left behind if they don’t figure out Google+. As of this writing, it has been 24 days since Google+ launched. If that’s the case, I want their jobs because that means they’ve spent 11 hours, every day, for the past three weeks using Google+. Pay attention to Google+.

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The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

But it may also be a problem with basic B2B social media marketing strategy. If you’re not sure your strategy is on track—or not sure what your company’s social media marketing strategy is —hopefully this post can help. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy. Social Presence Promotion Strategy.

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20 Statistics That Will Drive 2014 Marketing Strategies [Infographic]

Pamorama

No longer a luxury, it will become a must-have in 2014 marketing strategies. Content: Nearly 50% of companies now have content marketing strategies. Events: 67% of B2B content marketers consider event marketing the most effective strategy. SEO: SEO (search engine optimization) is vital — 33% of traffic from Google organic search results go the first item listed.

The Five Elements to Include in a Content Marketing Strategy

Spin Sucks

content marketing strategy, when executed correctly, is a cost-effective and efficient way of developing and maintaining important relationships with your customers. However, in order to be effective, you need a strong content marketing strategy that contains each of the following five essential elements. Fully-formed Strategy . By Rick Riddle. Instead, it should complement it.

Comic: Social Media Strategy From A Book

SocMed Sean

Developing a social media strategy isn’t easy, especially with so many channels out there…it sometimes feels like social media overload ! But ignoring social media outright definitely isn’t a good strategy. Resist the temptation to create a strategy as quickly as possible, just so you are doing something. Cutting corners isn’t a good approach, either.

Monday Roundup: Classic Measurement Strategy

Waxing UnLyrical

some things do get better with time. A lot has been (and continues to be) said about measurement, but when you’re in the market for measurement strategy, it’s always smart to revisit some classics. Here’s What are some of your tried and true classic measurement strategies? Monday Roundup: Classic Measurement Strategy is a post from: Shonali Burke Consulting, Inc.

Tools for Mobile Marketing Strategy Success

Spin Sucks

By James Prideaux We all know any successful marketing campaign starts with a sound strategy, and a mobile marketing strategy is no exception. Unfortunately, while mobile continues to grow in its importance as a marketing tactic, many marketers still lack the tools and knowledge to develop a sound and integrated mobile marketing strategy. and nearly $220B worldwide.

5 Smart Marketing Strategies for Niche Businesses

Convince & Convert

When it comes to niche products and services, you will need customized marketing strategies. 1. With help from retargeting techniques and Google Display Network , they were able to increase their number of qualified leads and CTR. 3. Partnerships. Sierra Nevada Brewery takes on another strategy by opening their doors to curious customers for brewery tours and craft beer tasting.

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. Many of this year’s best posts about Google’s newest social platform were written early in the year. You can!

18 Expert Guides to Using Google+ for Business

Webbiquity SMM

Despite the reputation Google+ has in some circles for being the social network that everyone has joined but no one uses , marketers are increasing viewing it as a vital platform for branding and engagement. making it a critical component in an overall web visibility strategy. So what are the best practices for posting and sharing content on Google+? ” Google+ and SEO.

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PLEASE Don’t Visit My Google+ Page! Here’s Why.

SocMed Sean

No, this isn’t another one of those anti-Google+ posts and no…it isn’t one of those reverse psychology attempts to actually trick you into visiting my Google+ page. In fact, I really don’t want you to visit my Google+ page and I have a good reason for it. We can all lie with charts and graphs and corporations like Google excel at it. Cheers!

Google 101

7 Strategies for Monitoring Your Competitors

Convince & Convert

Google Alerts are an easy—and free—way to monitor the competition. Digital Marketing competition competitor analysis competitor monitoring keyword analysis marketing strategy social listening social media monitoringWant to be recognized for your outstanding content? Then it’s crucial you continually monitor the competition. Uncover  the Keywords They’re Targeting.

5 Top Social Media Professionals on Google+

Janet Fouts

There’s been a lot of noise about Google+. Personally I’ve got a love/hate relationship with Google+. Unfortunately the platform has quite a lot of downside too. I’ve noted before that the Google+ Business pages may not be for all brands, some have built their Google+ pages and done quite well, but maybe not well enough to ax that Facebook page just yet.

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Seven Frequently Asked Questions on Social PR Strategy

Waxing UnLyrical

When I teach workshops, there are certain stumbling blocks to smart social PR strategy that come up frequently. Here are the seven most frequently asked questions in my social PR strategy workshops, and how I typically answer them. 1. That’s where you have to really blueprint your social PR strategy. Too much to do, not enough time. Now you’re asking me to add social?!”.

The Importance of Healthy Internet Marketing Strategies

Idaconcpts

We rank well in our desired keywords on Google. ” However, these are two perfect examples of what healthy Internet marketing strategies are NOT. In this article let’s discuss about how to develop healthier Internet marketing strategies for each one. This is the healthy marketing strategy to address the needs of your mobile visitors. Takeaways.

The Ultimate Guide to Social PR Strategy: A Blueprint for Success

Waxing UnLyrical

Getting Your Social PR Strategy Off the Ground. But if they’re not mapped out as part of an overall strategy – one that makes perfect sense based on, and follows logically from, your business objectives – then pretty soon your program is going to start crumbling worse than a House of Cards. Smart Social PR strategy always always ALWAYS maps to business objectives.

Google + and PR Strategy

Proactive Report

It is catching on fast – Google has not yet released any official user numbers yet,  but Paul Allen did an estimate using family surnames and his number was 1.7 Since jumping on Google+ however, I’ve found that so many more people respond, and that there’s a great range of potential answers given to questions. Google Plus tips and shortcuts. Oh No!  million on July 4th.

Five Steps for a B2B Social Media Marketing Strategy

SocialFish

An effective B2B social media marketing strategy is very different than the ones employed by business-to-consumer companies. Here are five steps that every B2B company trying to implement a social media marketing strategy should take. 1. Easy B2B Tips for Google+ Users Content Strategy for Associations Using YouTube for B2B Association Social Media: ASCD [Please Share!]

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Google Analytics for Beginners

Idaconcpts

Closely monitoring the progress of your business would help you plug the loopholes in your marketing strategy and significantly enhance your sales figures and ROI. Google has made all this possible with its quintessential service called Google Analytics that specifically caters to online marketers. So what exactly is Google Analytics? Google Analytics is a free service.

How to Create a Google Reviews Landing Page for Your Business

Convince & Convert

You may have noticed there have been some changes to the Google ecosystem lately, especially in relation to Google+. What What you may not have come to grips with yet is how a new Google+ is going to affect your Google Local Page, the page where you used to accumulate all of those outstanding reviews from happy customers. Get Started With Google My Business.

Put Content Marketing at the Heart of Your Brand Strategy

Mindjumpers

In fact, 90% of marketers think content marketing will become more important over the next year, according to a report from Econsultancy & Outbrain, yet only 38 % have a content marketing strategy in place. One of the most important things to draw from the report, in my opinion, is that a good content marketing strategy takes into account both low and high-investment content.

How to Create the Ultimate Social Media Content Strategy

Sprout Social

What you need is a strategy to increase the effectiveness and engagement of your content. The purpose of a social media content strategy, aside from maintaining your sanity, is results. Without strategy, content is just stuff, and the world has enough stuff. So how do you create a winning strategy that will keep you organized and purposeful with your business? Metrics.

Google+ for Nonprofits

SocialFish

If there’s one thing the whole world has learned since 1998: ignore Google at your own peril. Google+ may not have the user base or popularity of other social networks, but it does have the search giant’s backing and a whole lot of potential. Hear how nonprofits and associations are approaching Google+ from Debra Askanase  of Community 2.0 and Miss the first one on Pinterest ?

Which Channels To Focus On In Your Internet Marketing Strategy

Waxing UnLyrical

The first step is to develop a strategy: what is it you want your Internet marketing campaigns to accomplish? SEO is widely used, because Google organic search represents the single biggest pool of prospects on the virtual planet. Pay-per-click advertising (PPC) also takes advantage of the Google user base. Which Channels To Focus On In Your Internet Marketing Strategy.

4 Social Media Management Strategies for Mobile Consumers

agora pulse

How many social media management strategies REALLY incorporate mobile users? It’s important for your team to develop a strategy to grab their attention immediately. Check out these four social media management strategies to interact with mobile consumers. 1. According to Google , 94% of American people with smartphones search for local information on their phones.

A Mobile Marketing Strategy That Helps First, Sells Second

Techipedia: Tamar Weinberg

Many of our most used applications— like Google Maps—rely on it. Each time Google Maps prompts you to get driving directions from “your current location,” Google is polling your mobile device and using geolocation to create usefulness. Mobile Marketing Strategy That Helps First, Sells Second is a post from: Techipedia | Tamar Weinberg. This is a guest post by Jay Baer.

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3 Persuasion Strategies for Your Content

Convince & Convert

Okay, go pick your pen back up. I’m going to show you five persuasion strategies that can help your content as quickly as you can write your next post. Some great ways to help you stay focused are: Keep reading and learning new strategies in your niche. Let me explain: There are lots of people that understand Semantic Search and the way Google uses this particular algorithm.

Will Social Media Initiatives Change Your Google Ranking? [Infographic]

Mindjumpers

Tweet SEO has been an essential part of brands’ online marketing strategies in the race towards top rankings on Google search. However, a new research reveals that social media engagement connected to a website can leverage a sizable rise (or even fall) in Google rankings independently from any SEO initiatives. Social media channels tested: Google+. Facebook.

How to get your content shared on Google+

Janet Fouts

Sure Google+ can be a powerful tool to share your message with, but this network is in it’s infancy, and  with millions of users your message can be left largely unheard unless you have created circles who care about what you have to say and will share it with their own circles and help you get the word out. So how can you measure how effective your Google+ engagement is?

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The Dos and Don’ts of a Social Media Automation Strategy

Waxing UnLyrical

In fact, it’s much recommended because it helps you save a ton of time you’d otherwise spend on Google. The Dos and Don’ts of a Social Media Automation Strategy. Social Media Social Networks Strategy social media automationGuest Post by Vasudha Veeranna. staggering 74 percent of Internet-using adults are active on at least one social networking website. Happy Friday!

Is Social Media Strategy Required or Redundant?

Convince & Convert

But on the subject of social media strategy, we disagree in every possible way. Magazine about social media, as was asked whether entrepreneurs should hire a consultant and develop a social media strategy. reject everything about this sentiment, but perhaps most vehemently the notion that you should have a strategy for Google + or Facebook or Twitter per se. No replies.

3-Part Social Media Strategy That Actually Works

Rebekah Radice

Let’s take a look at how easy it can be to put a social media strategy that actually works in place. 3-Part Social Media Strategy That Actually Works. Part 1: Align Daily/Weekly Content Strategy With Goals. Your daily content strategy: Once you’ve defined your mission, goals and objectives, now it’s time to get into daily tactics. Strategy ideas.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity SMM

Google+ (or Google Plus) is many different things, depending on who you ask. It’s the tool Google will use to beat Facebook. It’s Google’s latest attempt at social media, and they finally got it right. It’s “the linchpin of Google’s plan to own the entire internet” (see below for the source of that quote). ”).

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How To Monitor Your Three Essential Internet Marketing Strategies

Techipedia: Tamar Weinberg

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. You can add custom reports for a whole host of your social media profiles and even incorporate essential pieces of Google Analytics data. This is a guest post by Andy Havard. Utilizing Internet video.

How To Develop And Execute A Social Media Strategy For Free

SocMed Sean

The same concept can certainly be applied to other things that you want or value in life and it certainly applies to the development and execution a social media strategy. With respect to social media, I’d adjust the statement to say: “If you want a social media strategy that performs, dedicate resources that will perform.” In this case…an intact brain. Cheers!

10 Great Alternatives to the Google Keyword Research Tool

Pamorama

It is an indispensable tool for developing a potent inbound marketing strategy and improving SEO. The demise of Google’s Keyword Tool, the most popular of its kind, has left marketers scrambling for alternatives. It has been rebranded as Google AdWords Planner , which offers much less functionality and requires users to have an AdWords account in order to use it. .