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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

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Report: TikTok Not Among Top 3 Preferred Video Distribution Platforms for Businesses in 2024

Bill Hartzer

The report, fueled by the analysis of millions of video hours and insights from over 500K content professionals globally, serves up a buffet of revelations for marketers and businesses hungry for a winning social media strategy. The report forecasts a prosperous future for businesses tapping into this lucrative market.

Report 95
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What Is an NFT? 2023 Cheat Sheet for Marketers

Hootsuite

In 2021, NFT users doubled to about 550,000 , and the market value of NFTs grew by 37,000%. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. An original film or documentary. NFTs are now an $11 billion USD industry and growing everyday.

Marketing 118
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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. Analysis of LEGO’s social media accounts LEGO has its roots in 1932 when founder Ole Kirk Kristiansen made the first set of wooden toys. Read on to learn how LEGO’s marketing strategy works like clockwork. DC movies and LEGO?

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How to Spot Business Failure & 3 Recovery Tips

BeingOptimist

It was established in 1937 and is famous for its instant films and cameras. The brand and all the assets were passed over to the Impossible Project, which began in 2008 by introducing new instant films for Polaroid cameras. Tip 1: Ratio analysis Test . First of all, we have the Polaroid Company. How to Fix the Situation?

Tips 52
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10 Graphic Design Trends That Will Be Huge on Instagram in 2020

Later

Based on months of pop-culture analysis and trend forecasting, Over’s 2020 Trends Kit is a definitive source of inspiration for all design professionals. For example, you can edit an image layer in blend mode to introduce film grain, negative frames, and light leaks — creating that perfect 35mm photo look. On Trend with Over.

Trends 81
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AI Marketing Tools To Help You Win in 2024

Hootsuite

And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.

Tools 99