Convince & Convert

MARCH 28, 2012

Lisa Loeffler ( @LisaMLoeffler ) is Research & Analysis Lead at Convince & Convert. She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. gamers ages 10 to 65, play games on social networks or casual game websites.

CSR 128

CSR Airlines Loyalty Hashtag 128

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Post to Twitter. ® Ability to network ï?® ® Technology skills such as typing, IM language, and social networking ï?® One of the biggest gaps that workers have is how to reach into their network and into other groups to find expertise, answers, find collaborators, etc.â?? My Slidespace. Most Viewed. |. Featured. |.

Viddler 100

Viddler Automotive Skills Real Estate 100

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. If someone signs up to follow your company on Twitter, when you tweet will that person see it? That depends upon how many other people/brands they are following, and how often they check Twitter. Social media connectivity is digital bumper stickering. Very, very few.

Social Media 137

Social Media Strategy Social CRM Consultant 137

Convince & Convert

APRIL 1, 2010

But, facebook.com/mntimberwolves appears to be available, and their Twitter handle is @mntimberwolves. The Twitter background includes zero evidence of any other outpost. Linked from Twitter. link] Opinion@Large Great topic/analysis. link] Opinion@Large Great topic/analysis. Your Web site. At a minimum.

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Social Media Content Analysis Sports 121

Convince & Convert

JULY 20, 2010

Package for Consumption Observe what types of content social media users are interacting with and where. prepare TV review content about HDTVs for twitter and blog comment distribution). Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 142

Social Media Strategy Consultant Blogger 142

Convince & Convert

AUGUST 2, 2010

Convince and Convert Recommends Facebook Vs. Twitter (The Arkayne Blog) 7 Ways to Market Your Business on Facebook – Free Ebook (Danny Brown) Facebook Pisses Off Users. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Facebook 122

Facebook Social CRM Consultant MySpace 122

Hootsuite

SEPTEMBER 16, 2022

How to create a social media calendar. The best time to post on Facebook, Instagram, Twitter, and LinkedIn. Social media analytics tools. Social media analytics tools are solutions that give marketers the ability to track, analyze, and understand the performance of social posts and campaigns.

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Social Media Tools Marketing Analytics 134

Convince & Convert

SEPTEMBER 14, 2010

With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. Adding a Twitter field to your contact records is only a start. link] Ian Greenleigh Great post, Kevin.

Social Media 124

Social Media Social CRM Strategy Consultant 124

Convince & Convert

FEBRUARY 10, 2010

Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Here’s the results for my friend and client Indra Gardiner from Bailey Gardiner in San Diego: Amazing, no?

Social Media 129

Social Media Marketing Social CRM Consultant 129

Hootsuite

JULY 13, 2023

Some cons of the Meltwater platform include its lack of advanced theme and topic analysis, as well as weak dashboarding capabilities and widgets that are difficult to set up. This powerful platform scours social media data to deliver actionable insights in minutes. Or, integrate Hootsuite and Canva through the Hootsuite Apps database.

Comparison 76

Comparison HootSuite Hubspot Price 76

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?

Social Media 158

Social Media Radian6 Strategy SM2 158

Sprout Social

FEBRUARY 21, 2017

You can only see a limited amount of data for free, but it should be plenty for social media teams. How social media marketers can use it: One of the best uses of OSE for social media marketers is for some competitive analysis. How social media marketers can use it : Social and SEO don’t have to work in isolation.

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SEO Social Media Tools FAQ 105

Convince & Convert

MAY 25, 2010

They feel, understandably, that it's a shorter leap than figuring out something like “search taxonomy analysis.&# [link] Nate Riggs ALL marketing agencies. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Marketing 124

Marketing Social CRM Conference Social Media 124

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Linkedin Groups vs. Twitter. This chart shows usage of five major social outposts by organization type. Podcasts vs. YouTube.

Social Media 150

Social Media B2B Strategy Consultant 150

Convince & Convert

APRIL 20, 2010

I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage. More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? I have stumbled and twittered this for my friends.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Need to see the increase in Twitter followers over time? Presto, a pretty graph in about 3 seconds flat. How can I help you?

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

APRIL 28, 2010

million followers on Twitter? But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%.

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Social Media Strategy Influencer Social CRM 150

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Hootsuite

DECEMBER 8, 2022

You can set up custom timeframes, switch between networks — Instagram, Facebook, Twitter, LinkedIn, and TikTok — and look up benchmarks for the following metrics: Profile impressions. Or maybe your engagement rate feels good enough, but a competitive analysis would show you could be aiming much higher. Profile reach.

Social Media 120

Social Media HootSuite Real Estate How To 120

Rebekah Radice

SEPTEMBER 4, 2016

You’re posting content to Twitter. You’ve wondered, what should I post on Twitter to increase engagement? But today: You know increased Twitter engagement leads to contacts, traffic, and sales. 47 Things to Tweet That Will Electrify Twitter Engagement. Your Twitter followers will want to offer their opinion.

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Engagement Twitter Hashtag Travel 97

Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. If they are social media savvy, you can follow up via Twitter direct message. It’s in our DNA. Customer service?

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Social CRM Influencer Klout Social Media 135

Convince & Convert

MARCH 3, 2010

Codify Listening & Engagement I still maintain that when the dust settles, we’ll all realize that social media is much better for customer retention than for customer acquisition. Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level.

Social Media 120

Social Media Strategy Analysis Reputation 120

Rebekah Radice

SEPTEMBER 4, 2016

You’re posting content to Twitter. You’ve wondered, what should I post on Twitter to increase engagement? But today: You know increased Twitter engagement leads to contacts, traffic, and sales. 47 Things to Tweet That Will Electrify Twitter Engagement. Your Twitter followers will want to offer their opinion.

Engagement 60

Engagement Twitter Hashtag Travel 60

Convince & Convert

JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants.

Social Media 130

Social Media Strategy Influencer Case Study 130

Convince & Convert

SEPTEMBER 21, 2010

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? Build Your Brand a Social Content Ladder in 5 Steps Is Starbucks the Most Dangerous Competitor to Facebook? (co-authored

Social Media 143

Social Media Strategy Social CRM Consultant 143

Adam Sherk

MAY 17, 2010

Additional Notes I also wanted to point out a few things that I noticed while doing the analysis. Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? www.facebook.com/nytimes): That is a missed opportunity. What Horrible Things Did Time Magazine Do in 1964?

Sites 167

Sites News CPM Facebook 167

Kikolani

MAY 14, 2010

10 social media FAQs for business. Creating Twitter status designs for your inspiration. Why Google’s redesign is good news for social marketers. Social Media. Social networking for law students – 50 tips and tools. Snapshot of your social media presence – your network.

Resources 146

Resources Mashup Directory WordPress 146

Convince & Convert

APRIL 7, 2010

The last time I heard that line of reasoning en mass was when legions were objecting to a new thing called Twitter. Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. I chose geo-location apps as the topic for my session. Go for it in the comments.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

MAY 31, 2012

If you’re a B2B company and you believe that LinkedIn is the best possible way for you to deploy your social media self, I think maybe you need to look around a little more broadly. LinkedIn certainly has its place, but for us, the activity on Twitter dwarfs that that we see on LinkedIn. As a B2B company, Eric, what do you think?

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B2B LinkedIn Posterous Social Media 113

Techipedia: Tamar Weinberg

JANUARY 5, 2012

How User Generated Content is Changing SEO : This is an analysis of how search results changed in the last year alone and how it impacts your business. How Social Media Affects Content Relevance in Search : Why is social media so important? Here’s an analysis of the impacts of doing so. Get more reviews, people!

Marketing 264

Marketing SEO Case Study Small Business 264

Convince & Convert

APRIL 8, 2010

link] Zack Nice analysis! link] Zack Nice analysis! I totally get the point of the iPad as a way to make casually web browsing, social networking, and ebook-reading simpler and trendier, but in no way are these things “computers&#. I've been thinking about making it my conference travel/presentation device.

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iPad Content iPhone Wireless 138

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. Excellent for down-and-dirty competitive analysis.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

MAY 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Suffering From Premature Calculation?

Metrics 117

Metrics Social Media eBook Social CRM 117

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. That got me thinking that perhaps social media types aren’t fully recognizing Twitter’s limitations? teens using Twitter, compared to 66% engaged in texting.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. And in most cases, we’re willing converts, with Facebook’s ease-of-use and Twitter’s immediacy replacing letter writing and meeting up for lunch.

Social Media 119

Social Media Strategy Survey Social CRM 119