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Search marketing services every social media consultant should offer

Sherrilynne Starkie

Search marketing is part of the solution. A good social media consultant understands the basics of search engine marketing. Even better, the consultant will implement meta tags and descriptions, along with title, header and alt tags. Search marketing needs careful planning and smart thinking. Influencer marketing.

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants are not masters of the dark arts. They are highly-qualified professionals with specific digital marketing and communications skills and experience. Companies often call a consultant in because social media is not working. Companies often call a consultant in because social media is not working.

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10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. How are external trends and events going to affect your broader marketing strategy? Here are ten higher education marketers you should start following right now. Figuring that stuff out can be tough.

Marketing 240
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Top 10 AI Marketing Strategies You Need to Know

Pam Moore

Top 10 AI Marketing Strategies You Need to Know In today's digital age, innovation is at the forefront of every successful marketing strategy. Understanding the Power of AI Before diving into specific strategies, it's essential to grasp the transformative power of AI in the marketing realm.

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Using word clouds in communications analysis

Sherrilynne Starkie

Consultants often use word clouds in the analysis of conversations, online and otherwise, to help identify key issues, trends and opinions. In communications, word clouds are best used in conjunction with ‘human’ analysis. For example, it takes a human to make the judgement about the overall sentiment of the data.

Analysis 335
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12 Best Instagram Competitor Analysis Tools

Keyhole.co

Thus, many businesses use this photo and video-sharing site for social media marketing. To stand out in this crowd, you must routinely measure your and your competitor’s performance through Instagram competitor analysis. It will show you the strengths and weaknesses of brands while identifying the issues in your social media marketing.

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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Analysis 106