Sprout Social

NOVEMBER 30, 2023

There are probably other companies that do the same thing. Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one.

Analysis 105

Analysis Sentiment Marketing How To 105

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

Strategy 104

Strategy Sentiment Patterns Marketing 104

Sprout Social

FEBRUARY 29, 2024

According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Market research AI tools dissect large datasets, revealing market trends, customer preferences and competitive landscapes , enabling businesses to make data-driven decisions.

Patterns 120

Patterns Sentiment Analysis Proposal 120

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. Competitor mapping is the cornerstone of competitive analysis. To help visualize your competitive analysis, competitor maps contextualize your research and competitive data, enabling you to make informed business decisions.

Comparison 109

Comparison Analysis How To Sentiment 109

Sprout Social

APRIL 29, 2024

They also help businesses curb potential PR risks with timely alerts for spikes in message volume or negative sentiment that could spiral into a bigger issue if not handled promptly. 9 best reputation management services for your brand You might have different reputation management needs, depending on your industry and company size.

Reputation 62

Reputation Brands Sentiment Survey 62

Keyhole.co

MAY 30, 2023

With competitor analysis, you can fuel your customer acquisition speed by delivering them more than you promised with newer updates and strategies. Let’s see how exactly competitor analysis can give you that unfair advantage. What is competitor analysis? Here’s a secret that will keep your acquisition wheel moving too.

Analysis 52

Analysis How To Marketing Price 52

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. You’ll also see eight practical applications of AI for creating a memorable, personalized customer experience.

Sentiment 104

Sentiment Analysis Patterns Price 104

Sprout Social

OCTOBER 18, 2023

This was particularly helpful for software company Goally. This is especially important when your company makes big moves. One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. And this trend is likely to continue. Then, dig in further.

Examples 122

Examples Social Media Sentiment Influencer 122

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. Once you’ve got that down, it’s time to do your research.

Sentiment 96

Sentiment Metrics Analysis Trends 96

Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next. This kind of regular listening allows you to spot trends, understand shifts in customer sentiment and also predict future needs.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Oktopost

MARCH 20, 2022

With a Query set up around your brand name, Oktopost will grasp the number and sentiment of social mentions as well as the media coverage across news and blogs, while also giving you a location breakdown and the most used words mentioned in connection with your brand. Benchmarking and competitor analysis.

Conversation 118

Conversation Sentiment B2B Module 118

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. This is where something like social media sentiment analysis can really save the day. Gain a competitive advantage by tracking trends Reputation monitoring is invaluable for the sake of competitive analysis.

Reputation 96

Reputation Sentiment Analysis Notification 96

Keyhole.co

APRIL 2, 2024

With this in mind, do you need to measure brand sentiment, track industry trends, or keep up with competitors? For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials. In this case, you might consider tracking engagement metrics, brand sentiment, and conversions.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

JANUARY 9, 2024

According to Salesforce’s State of the Connected Consumer report , 73% of consumers expect companies to understand their unique needs and expectations. Carve out time for audience research and build the resources and the right infrastructure into your budget. Audience research Every audience is different.

Social Media 124

Social Media Sentiment Data Team 124

Net-Savvy Executive

MARCH 12, 2012

Sentiment is the stoplight chart of social media analysis. Still, sentiment analysis is the surest source of disagreement in social media analysis. As long as text analytics remains an active area of research, today's products won't be as good as next year's, either. Does the system go beyond sentiment?

Sentiment 73

Sentiment Analysis Crowdsourcing System 73

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Polls are about declared, conscious statements: Big Data is about undeclared analysis. Does Facebook do Sentiment Analysis? Well actually, we can.

Research 107

Research Nielsen Sentiment Facebook 107

Hootsuite

SEPTEMBER 21, 2023

For example, the social media manager at the Acme Alarm Clock Company might be able to show the CEO that there are 200,000 followers on the brand’s Instagram account. But the goal of the company is actually to sell alarm clocks. And any metric can be meaningful when presented in context with the proper analysis.

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

SEPTEMBER 9, 2020

It’s about casting a wider net to find and analyze conversations for powerful, qualitative insights like competitive analysis , sentiment analysis and brand health. Market research, especially at scale, can be costly and time-consuming. Data gleaned from listening, can even be used to help make larger business decisions.

Organization 125

Organization Sentiment Social Media Management Analysis 125

Keyhole.co

FEBRUARY 3, 2024

Through this monitoring and research, health brands can better understand effectiveness and potential risks. Competitor analysis Before we even get to measure our own metrics, we need to analyze what market metrics are, and for that, we need to do a competitive analysis. And that’s just the tip of the iceberg. It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

Webbiquity SMM

JANUARY 31, 2019

The alignment between your social media campaign and your brand / company goals and stated values. Your expenditures and an analysis of whether the current outreach used is the most cost-effective option. Without such a strategy, your company could very well be reaching the wrong people or posting about the wrong topics.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Sprout Social

MARCH 12, 2024

When doing research for this article, no brands were willing to speak about their approach to this year’s election—suggesting brands are tired of being burnt by the harsh political limelight. With social listening tools , they can dive into the sentiment and scope of political topics on social, and monitor for impending crises.

Social Media 114

Social Media Marketing Sentiment Influencer 114

Keyhole.co

JANUARY 15, 2024

It’s easier than ever to call out individuals and companies for shady behaviors. Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand.

Sentiment 52

Sentiment How To Reputation Analysis 52

Sprout Social

MARCH 5, 2024

Nelnet is a student loan servicing company—but they’re so much more than that. The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications.

Resources 102

Resources Telecommunications Collaboration Project 102

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. Thus, enabling your teams to concentrate on strategy and business impact rather than manual data analysis.

Analytics 84

Analytics Conversation Brands Sentiment 84

BeingOptimist

MAY 17, 2023

Through advanced techniques like natural language processing (NLP) and sentiment analysis, AI-powered dialers can understand customer sentiments during calls, adapt their approach accordingly, and provide a more engaging and personalized experience. FAQs Q1: How does AI improve call quality in auto-dialing campaigns?

Campaign 75

Campaign Sentiment Privacy Analysis 75

Pam Moore

MAY 19, 2023

Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies. ” “Our company is too small to invest in AI.” Improved data analysis and decision making. Marketing teams that don't embrace AI and other technologies will be left behind.

Team 148

Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies. ” “Our company is too small to invest in AI.” Improved data analysis and decision making. Marketing teams that don't embrace AI and other technologies will be left behind.

Team 147

Team Marketing ROI Training 147

Sprout Social

JANUARY 10, 2024

Mishandling complaints could harm your company even more than the complaint itself. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints.

Reputation 105

Reputation System Brands Knowledge Base 105

Keyhole.co

DECEMBER 13, 2023

Quicktrends: This feature helps you monitor the latest trends and conduct market research. Their website lists tools and services categorized by department, industry, and company type. Larger companies can choose a custom Enterprise plan. It also offers market research tools and helps with customer engagement.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

MARCH 26, 2019

In it, we’ll review how you can use social media listening for your company or organization, as well as proving its value to the C-suite. These advantages span the entire company, from product development to customer service. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey.

Social Media 103

Social Media Sentiment Marketing Analysis 103

Bill Hartzer

NOVEMBER 17, 2023

In a groundbreaking collaboration, Mindshare, the media services company under the WPP umbrella, and technology giant Snapchat have delved into the intricate world of social media behavior, revealing the subconscious associations that users have with different platforms.

Social Media 95

Social Media Survey Study Collaboration 95

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Sherrilynne Starkie

FEBRUARY 13, 2018

Companies often call a consultant in because social media is not working. Research is a key part of developing a strategy and keeping a program on track. Research is a key part of developing a strategy and keeping a program on track. A competitor analysis is often done too. They are strategic advisors.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Janet Fouts

SEPTEMBER 16, 2019

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. Then we complain that consumers appear to say one thing in that research and do another. We did the research, so why aren’t they buying?

Strategy 111

Strategy Focus Group Sentiment Survey 111

Sprout Social

AUGUST 28, 2023

Companies are investing in these tools to get more out of their efforts. According to our 2023 State of Social Media Report , 97% of business leaders agree that AI and machine learning (ML) will enable companies to analyze social media data and insights more effectively and use it to improve their overall marketing efforts.

Team 87

Team Tools Marketing Hubspot 87