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Get Your Social Media Budget Approved with These 22 Tips, White Paper and Podcast

Pam Moore

Download this free white paper and then take a listen to this episode of the Social Zoom Factor podcast and learn how you can setup a 6 month plan for budget approval. In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution.

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Study shows social media drives sales

Sherrilynne Starkie

Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. The Air Miles program logo in Canada since 2009. Photo credit: Wikipedia). Social media in call centres.

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5 Reasons Your Social Media Marketing Program is Failing

Pam Moore

The truth is that the ability to achieve real business results using social media requires proper research, education, planning, an understanding of your audience and much more. The importance of a solid brand architecture and messaging platform to inspire and connect with audience and community. SoundCloud.

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Why You Need an Integrated Digital Marketing and Social Media Plan

Pam Moore

In addition they must continue to keep communities engaged and ensure they are servicing their customers when, where and how they want to communicate. Building a human brand requires proper planning, research of your audience and how you can connect with them. How to Get Your Social Media Budget Approved (white paper).

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Social Media Intelligence Can Boost the Bottom Line

Proactive Report

use that old PR skill called content analysis. Content Analysis. Even with all the tools available now, and the vast amount of data you can gather, the analysis cannot be done automatically. You start by listening and gathering information about your brand/s, your company, and your competitors. Once you have the data.

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Influencer Marketing: How to Co-Create Content with Top Industry Influencers

Pam Moore

Not only does influencer content and co-created content increase efficiencies in regard to cost and time savings, but it can also be more impactful and could possibly better inspire your customers, prospective customers and broader audience and community if implemented properly. Audience Analysis Worksheet.

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Influencer Marketing: 10 Mistakes Brands Make and How to Fix Them

Pam Moore

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. Many brands trick themselves into believing that they can skip valuing the influencers time investment in community as they lump it into “earned media.”