Pam Moore

JANUARY 28, 2016

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Yes, smart and social savvy marketers know how to generate sales using Twitter. However, to do this you must understand that Twitter is not designed as a spamming platform.

Conversation 113

Conversation Tips Twitter ROI 113

Convince & Convert

NOVEMBER 16, 2023

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. Were you in favor of X's rebrand of Twitter?

Twitter 78

Twitter Social Media Sentiment Reddit 78

The Realtime Report

MAY 1, 2020

U-M Researchers Train Tech Tool to Find Relationship Clues from Written Conversations. In particular, the researchers wanted to find out if conversations could provide insight into knowledge, wealth, education and mental illness, including suicide. Image by Gerd Altmann from Pixabay. wealthy or deprived).

Training 91

Training Research Conversation Crowdsourcing 91

Waxing UnLyrical

MARCH 19, 2013

Criticisms against the dizzying array of marketing tools vying for communicators’ attention and loyalty reminds me of journalists’ gripes about “what not to do in PR.”. Their new face now portrays a friendly, vibrant, community-focused advocate for the common good. How do you qualify your audience for each campaign?

Communities 239

Communities Case Study Patterns Study 239

Sprout Social

MARCH 21, 2019

Twitter is an excellent platform to engage with friends and follow your favorite industry experts. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. But there’s a good reason for it.

Analytics 105

Analytics Twitter Tools Strategy 105

Sprout Social

MARCH 24, 2020

A SWOT analysis can point you toward the answers ASAP. In this guide, we’ll break down the principles of social media SWOT analysis and how performing one can result in a more actionable social strategy. What advantages or strengths does your brand boast? (“We have a definitive brand voice and active community”).

Analysis 88

Analysis Social Media ROI How To 88

Webbiquity SMM

JANUARY 23, 2024

Some key conversations may even slip through the cracks. Understanding your customer’s feelings requires a deep dive into the intent behind their social media conversations. That’s where sentiment analysis can help you. This requires accurate benchmarking through competitor analysis.

Sentiment 142

Sentiment How To Analysis Trends 142

Sprout Social

SEPTEMBER 23, 2021

From initial alerts and warnings to disaster assistance and community responses, Twitter played an invaluable role in keeping the public connected during this time of uncertainty. People from Texas and beyond turned to the platform to share resources, raise funds and rally around the community as they endured the worst of the storm.

Project 112

Project Analysis Hashtag Sentiment 112

Social Media Strategies Summit

AUGUST 15, 2023

Josie has a website , a YouTube channel, and Instagram , Facebook , and Twitter accounts. The scuttlebutt in the economics community this week about identifying toxic professionals stems from an online forum. And she’s the author of the book Organic Social Media: How to Build Flourishing Online Communities. Everywhere!

Marketing 240

Marketing Education Forums LinkedIn 240

Sprout Social

MARCH 20, 2020

We know that social listening is an incredibly powerful tool for understanding broader conversations around major events and crisis situations. During times of crisis, it’s important for brands to keep a finger on the pulse of the conversation. Assess your brand health. Analyze sentiment.

Conversation 96

Conversation Features Sentiment Tumblr 96

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Hootsuite

NOVEMBER 7, 2023

You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand. Social listening tools are tech products — apps and software — designed to seek out the entire social conversation about any topic you choose. What are social listening tools?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

JUNE 7, 2023

Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions.

Brands 114

Brands Sentiment How To Analysis 114

Sprout Social

JULY 6, 2022

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. And as a platform for conversations and customer care, it’s important to understand how to use Twitter for business in a meaningful way.

Twitter 106

Twitter Tourism Travel Education 106

Pam Moore

APRIL 1, 2019

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together.

Activities 60

Activities Communities Social Media How To 60

Waxing UnLyrical

OCTOBER 26, 2016

It’s simple – call a few people and have some in-depth, one-on-one conversations. Now, we couldn’t really label it a “competitive analysis” since most utilities don’t compete for customers. Utilities can easily reach the media through Twitter, but tend to see minimal customer engagement there. and dig deeper.

Conversation 100

Conversation Project Metrics Survey 100

Sprout Social

FEBRUARY 15, 2024

It shows that your audience is actively engaging in a conversation about your brand. Comments and replies Similar to reviews and mentions, comments and replies show that your target audience wants to engage in a conversation about you. They are passionate about what you do and want to tell people about it.

Engagement 106

Engagement Tips Loyalty Metrics 106

Unmetric

JULY 9, 2019

Brands use Twitter for a whole bunch of reasons. Be it product updates or engaging in industry-related conversations, it is the go-to network to increase brand visibility. Twitter analytics tools give you key data points that are helpful in calculating your social ROI. Now, how cool is that? Pricing: $9.95 – $49.95 per month.

Analytics 72

Analytics Tools Twitter Hashtag 72

SocMed Sean

DECEMBER 1, 2018

Regardless of whether you have a team of 25 or are a team of one, these resources might include: 1) Time allocated to social media listening, community engagement, content creation, and customer service. 5) Organic Content Analysis Tools like SEMRush, Moz, Ahrefs, or Screaming Frog.

Blogger 266

Blogger Company Social Media Curata 266

Pam Moore

AUGUST 13, 2019

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Yes, smart and social savvy marketers know how to generate sales using Twitter. However, to do this you must understand that Twitter is not designed as a spamming platform.

ROI 60

ROI Strategy Twitter How To 60

Sprout Social

OCTOBER 18, 2023

With Listening, they uncover keywords people use about their current brand, and the social conversation after the brand shift. By doing so, they recognize when a dip or a spike in sentiment occurs, and they can dig into specific conversations to help them unpack the change. Doing so can build community and brand awareness.

Examples 123

Examples Social Media Sentiment Influencer 123

Pam Moore

APRIL 30, 2019

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. It’s about conversation. It’s about having a conversation to connect with real people.

Hashtag 108

Hashtag Social Media Training Template 108

Dave Fleet

NOVEMBER 9, 2016

Richard Edelman, in a thoughtful town hall meeting with our global team today – and now captured on his blog – laid out a communications-focused lens on what happened, as well as some well-reasoned ideas on what businesses should look to do in the wake of the results. Twitter Triumphs over The New York Times”. Echo Chambers Prevail.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. For example, a customer who participated in the Dutch Bros’ conversation complained about the brand not being present in Michigan.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Pam Moore

APRIL 1, 2019

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together.

Activities 97

Activities Brands Analysis Template 97

Razor Social

NOVEMBER 29, 0002

In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. On Twitter you can run a report to see what categories of people are part of your profile. With a bit of smart thinking you can do this analysis across other platforms. Content Analysis.

Analytics 89

Analytics Social Media How To Analysis 89

Pam Moore

MARCH 7, 2017

The first task they are assigned is helping to complete this social media audience analysis and strategy worksheet which today I am also sharing with you! Community does not happen overnight. Loyal brand evangelists and engaged community members are earned over time, not purchased over night. Social media is about conversations.

Social Media 167

Social Media Analysis Communities Strategy 167

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. Social media moderation is the process of controlling the wanted (positive interactions or information) versus unwanted (offensive or discriminatory content) on platforms like Facebook, Twitter or LinkedIn. Enter social media moderation.

Eventful 115

Eventful Social Media How To Sports 115

Pam Moore

JUNE 16, 2017

You invest time and money each week creating content, posting social network updates, engaging with your community, updating and enhancing your digital and web properties. You know a conversation is of most importance in social media. Download this Audience Analysis Worksheet to help you prioritize and analyze your audience.

Social Media 167

Social Media Diagrams Training Communities 167

agora pulse

SEPTEMBER 30, 2020

Has your social media agency avoided Twitter? Twitter marketing is one of the most popular forms of digital marketing. Do you love Twitter for marketing? Do you know how to generate high-converting traffic from Twitter? Do you know how to generate high-converting traffic from Twitter? (I Twitter threads.

Social Media Management 187

Social Media Management Social Media Tips Content 187

Keyhole.co

DECEMBER 22, 2022

Let’s start with an analysis of their social media accounts. Analysis of Nike’s social media accounts. They have a powerful presence on Instagram, Facebook, and Twitter, amongst other platforms, with highly engaging content that appeals to their followers’ interests. Source: Nike (Twitter). million YouTube: 1.71

Social Media 59

Social Media Strategy Collaboration Analysis 59

The Marketing Blog

MARCH 8, 2010

Home About In the Media Facebook vs Twitter (A Comparison) How People Respond to Your Online Content March 8, 2010.1:39 39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. of tweets, tweet type, conversation type.

Study 180

Study Company Web 2.0 Twitter 180

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Word of mouth , including podcast mentions, in-person conversations, or you and your bestie on the phone. Plus, social listening mines the web for conversations you wouldn’t otherwise know about. What is dark social?

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

AUGUST 26, 2021

billion social users in 2020 , there’s no shortage of data on social media and tools like social listening make it easy to analyze conversations and trends around your entire industry, not just your brand. Reddit is another treasure trove filled with conversations and communities relevant to your brand or products. With over 3.6

Research 144

Research Social Media Airlines Marketing 144

Keyhole.co

NOVEMBER 19, 2023

Competitor analysis By examining content and activities that do and don’t work for competitors, you should have a better understanding of which tactics resonate with your target audiences. Ongoing performance analysis The Ongoing Performance Analysis is a simple set of questions to help improve your social media strategy.

Template 52

Template Templates Examples Social Media 52

Sprout Social

MARCH 30, 2021

Sprout Social’s Listening solution lets you create highly customized Topics that surface conversations that matter most to your brand and answers to your burning questions. In order to vote on Twitter and Instagram, fans had to include the radio station’s handle, an artist’s name and #ArtistOfTheSummer. In 2020, 96.5

Questions 124

Questions Data Focus Group Analysis 124

Pam Moore

JULY 5, 2017

Do you know… What value Facebook, Twitter, LinkedIn, Instagram and other social networks are providing to your bottom line? Why you should setup the goals and conversions feature within Google Analytics? How to know the value of traffic from social networks such as Twitter, LinkedIn and Facebook. SoundCloud.

Analytics 167

Analytics Google Metrics ROI 167