Sprout Social

JUNE 28, 2023

But with the right tools and processes, automation also breaks down silos and makes your whole business a well-oiled, data-driven machine. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools. Feel free to jump ahead: What is marketing automation? Why use marketing automation?

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Sprout Social

OCTOBER 19, 2023

Although we might think of “monitoring” as a passive process, it’s honestly anything but. For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. This is where something like social media sentiment analysis can really save the day. The reality? The good, the bad and everything in between.

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Reputation Sentiment Analysis Notification 96

Waxing UnLyrical

DECEMBER 21, 2018

Vision, Statement, Mission, Goals, Organization, Strategic, Planning, Analysis. For example, you may decide to circle all the barriers that received four or more votes. For example, this fictitious small business focuses on exit strategies for other small businesses which are selling or passing the business on to future generations.

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Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

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Keyhole.co

MARCH 26, 2024

Analysis of LEGO’s social media accounts LEGO has its roots in 1932 when founder Ole Kirk Kristiansen made the first set of wooden toys. But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. DC movies and LEGO? These building sets soared in popularity from the get-go.

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Construction Social Media Strategy Collaboration 52

Convince & Convert

SEPTEMBER 18, 2015

When you’re developing a strategy–whether it’s a business strategy, marketing strategy, or communications strategy–the tried and true SWOT analysis is still a valuable tool. Defining your own weaknesses is a humbling process, for individuals as well as for businesses. Facebook is a great example of that.

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Sprout Social

NOVEMBER 21, 2023

It’s the first step of competitive analysis that involves gathering the intelligence you need to make informed business decisions. Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. What is competitive monitoring? Maybe you need to share more engaging content.

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Sprout Social

MAY 5, 2021

That’s because the average sales process is more complex than ever. Here are some examples of how sales enablement and marketing can collaborate so you can better translate support into action. Some examples of sales enablement content that’s prime for social media include: Blog posts. How-to videos.

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Sprout Social

JANUARY 11, 2024

This includes sentiment analysis, unsatisfactory responses and your top reps. Collaborative features coupled with powerful team analytics can likewise help your reps stay on target and keep a pulse on what’s working (and what’s not). The platform also offers sentiment analysis, ticket tagging and automated prioritization.

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Software Tools Knowledge Base Hubspot 85

Keyhole.co

SEPTEMBER 12, 2023

You must keep up with trends, optimize posting time, collaborate with different teams, and engage with your audience. For handling these multidimensional elements, manual processes aren’t feasible. Besides analytics, social listening, and collaboration, the platform’s intuitive scheduling and publishing feature is a user favorite.

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Social Media Management Social Media Tools Collaboration 52

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. Thus, enabling your teams to concentrate on strategy and business impact rather than manual data analysis.

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Sprout Social

MAY 31, 2023

For example, I’m working on the city’s annual Pride Month campaign. With AI, communications teams can gain a deeper understanding of the customer’s mind through social media sentiment analysis. Sentiment analysis tools use machine learning to gather information about consumer attitudes and assess their emotional state.

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Sprout Social

FEBRUARY 1, 2024

Sentiment analysis and trend forecasting from social listening unlocks the potential to not only meet these needs but to anticipate them by helping you: Understand consumer preferences : Granular insights into customer behavior patterns and psychographics reveal customer preferences.

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Social Media Sentiment Loyalty Microsoft 109

Sprout Social

AUGUST 17, 2022

Social media monitoring is the process of tracking and reacting to social engagements. For example, a competitor call-out presents an opportunity for your brand to intervene. From competitive analysis to figuring out how to better serve your customers, monitoring serves as a treasure trove of insight. The problem?

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Sprout Social

AUGUST 21, 2023

For example, the United Nations Educational, Scientific and Cultural Organization (UNESCO) published the first global standard on AI ethics in November 2021: The Recommendation on the Ethics of Artificial Intelligence. These are examples of how many are using AI to use people’s image and likeness or intellectual property.

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Buffer Social

OCTOBER 23, 2023

Use it to tease upcoming content or collaborations. Show your creative process, the challenges you face, and how you overcome them. Interviews : Host industry experts or collaborate with other creators to bring fresh perspectives to your channel. Explore collaborations with brands for sponsored content or product placements.

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YouTube Tips Collaboration Trends 113

Keyhole.co

MARCH 11, 2024

Regular analysis of your LinkedIn activities is crucial for understanding your audience’s behavior, optimizing your content strategy, and enhancing your overall presence on the platform. Keyhole offers advanced features such as sentiment analysis, hashtag tracking, and competitive benchmarking.

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Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. For example, your SEO team may aim to increase domain authority through backlinks. For example, an advertiser may think that a 1:3 ROAS ratio is fantastic.

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Keyhole.co

JANUARY 17, 2024

Sentiment analysis Analyze the tone of online conversations to determine whether sentiments are positive, negative, or neutral. This type of analysis will make it easier to assess public perception, gauge customer satisfaction, and identify areas that may require attention or improvement.

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Keyhole.co

SEPTEMBER 20, 2023

For example, a report by Brightlocal notes that 98% of shoppers read online reviews before opting for a local brand. You must also run a competitor analysis to see where your reputation stands in your niche. Want to run competitor analysis using Keyhole? Glossier’s Instagram is one of the best brand reputation examples.

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Koka Sexton

AUGUST 10, 2023

For example, teams can use analytics to understand customer preferences and behaviors, enabling them to create more targeted sales strategies that resonate with customers. For example, teams can use sentiment analysis to gauge customer sentiment and determine how customers feel about the product or service.

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Buzz Marketing for Technology

JUNE 27, 2008

Social Network Analysis. 1 Social Network Analysis. 8 Examples in Application. 1 Social Network Analysis. 8 Examples in Application. Social Network Analysis. Combines the survey and data analysis tools into one package. From KM4DevWiki. Jump to: navigation , search Contents. 2 Introduction.

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Sprout Social

OCTOBER 24, 2022

Communication and collaboration. Look for concrete examples of situations where the candidate has actually had to learn something new and avoided letting any major balls drop. Data analysis ? How did you organize and collaborate with your colleagues to complete that project? Organization and time management. Goal setting.

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Social Media Management Questions Social Media Skills 88

Sprout Social

JANUARY 11, 2024

Why you should measure brand awareness Brand awareness is a make-or-break factor in a customer’s decision-making process. For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. If you’ve heard of a brand, you’re more likely to try it.

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Brands How To Sentiment Metrics 110

Buffer Social

DECEMBER 12, 2023

They are the invisible threads that weave together the various elements of content creation, from idea generation to production, distribution, and analysis. Efficiency ⚒️ Firstly, systems bring efficiency to the content creation process. Why are systems so crucial in content creation?

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Oktopost

JANUARY 11, 2024

These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns. Email marketing tools offer list nurturing with segmentation and automation.

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Tools B2B Hubspot Analytics 62

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Bonus: Download our bundle of free customizable social media workflow templates and set up a clear approval process for your team in minutes. What is a social media workflow?

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Template Templates Social Media Tips 134

Keyhole.co

OCTOBER 20, 2023

You must follow a proper process and be mindful of various requirements. Instagram verification is a process through which the social networking platform confirms an account is original and authentic. For example, Peter Yeung — a photographer and journalist, has the Instagram blue tick even though his follower count is just 1661.

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Sprout Social

JULY 7, 2021

Listen: a strong martech stack empowers your team to work smarter while also speeding up the process of acquiring, nurturing and converting customers. Internal communication and collaboration tools (think: project management tools , Slack). Is the outreach process consistent or something you’re forced to freestyle?

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Keyhole.co

NOVEMBER 21, 2023

Analysis of Apple’s social media accounts As a top player in computers, laptops, and mobile devices, Apple has millions of followers across its social media accounts. Take this fascinating video on Apple’s YouTube channel, for example. The main Apple account on Twitter, for example, is pretty inactive.

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Social Media Strategy Apple iPhone 59

Keyhole.co

FEBRUARY 8, 2024

A consistent increase in followers suggests that your brand message aligns with the influencer’s audience’s interests, leading to sustained engagement and potentially fruitful future collaborations. The higher the ROI, the more successful your collaboration. one month). What are KPIs for influencer marketing?

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Metrics Influencer Sentiment ROI 52

Koka Sexton

DECEMBER 31, 2022

By collaborating with experts in the field and leveraging the digital marketing tools and tactics outlined in this post, you will have the tools, knowledge and strategies needed to reach new audiences, drive engagement and expand your brand’s presence. Collaboration. Data Analysis. Communication. Creativity.

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Strategy Marketing B2B ROI 92

BeingOptimist

DECEMBER 6, 2023

Let’s take storage pricing as an example. Analysis, processing, and interaction also require new approaches. Azure DevOps Azure DevOps services are a powerful solution for advanced collaboration and smart planning. You have different options based on redundancy and distribution.

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Sprout Social

NOVEMBER 21, 2022

Some examples of Byte’s services include chatbot creation and augmented reality. The agency collaborated with content creators @brookestyless and @georgieandzac to create DIY room transformation videos. They then used this information to inform their content creation process. Byte was acquired by Dept in February 2021.

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Case Study Marketing Directory Retail 114

Hootsuite

SEPTEMBER 6, 2023

If you can throw in a concrete, numerical achievement (for example, “I increased this brand’s Instagram follower count by 5%,” or “I doubled engagement rate on TikTok for this brand in three months”), even better. Educating yourself about content on newer or growing platforms (for example, Threads ) is an asset here.

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Social Media Management Questions Social Media HootSuite 102

Keyhole.co

MAY 3, 2023

For example, you can track your branded hashtag to learn if it’s getting the reach in the countries you want to target. For example, say your brand uses both #HashtagA and #HashtagB, and each is getting equal reach. For example, you may learn that men prefer #HashtagA, but women prefer #HashtagB.

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Sprout Social

MAY 24, 2022

Paid media examples. Owned media examples. Earned media examples. When used creatively, it can transform your entire process. Collaborating with someone who shares your brand values can get your business in front of new eyes through a friendly face. Take Bissell’s Little Green Machine for example.

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