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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

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Social Mention Sentiment Analysis: A Comprehensive Guide For Marketers

Keyhole.co

This is where social media sentiment analysis comes in to save the day. To help you out, today, we will explore the many benefits of social mention sentiment analysis and how to get started. What is social media sentiment analysis and why does it matter? Look, all those spreadsheets full of data in Excel are fantastic.

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10 social media monitoring tools to inform your campaigns

Sprout Social

From competitive analysis to figuring out how to better serve your customers, monitoring serves as a treasure trove of insight. With a collaborative inbox, you and your team can reply to mentions and call-outs without leaving the platform. The platform tracks interactions, engagements and content performance.

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[Research] The Influence of AI on GTM Strategies

Convince & Convert

Here are three tips to strengthen marketing, sales, and customer success alignment: Foster Open Communication Channels : Establish regular meetings or check-ins between marketing, sales, and customer success teams to encourage collaboration and information sharing. Tip on using AI for market research and analysis.

Research 143
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How to use AI analytics for targeted business decisions

Sprout Social

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. AI analytics is the process of extracting useful information from big data using advanced machine learning (ML) and AI tasks like natural language processing (NLP). What is AI analytics?

Analytics 114
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Top 22 Social Media Monitoring Tools To Stay Informed In 2023

Keyhole.co

Looking for a tool that allows you to tap into your customers’ minds, gives key information on your brand, and turns raw data into actionable insights that inform your strategy and accelerate critical decision-making? This tool also allows you to monitor your own social media posts and run competitive analysis. Best of all?

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Samsung’s Social Media Strategy: Widespread Reach With Curated Content

Keyhole.co

Analysis of Samsung’s social media accounts With over a billion people worldwide using Samsung phones, the brand’s market penetration is quite high, even with fierce competition from other leading Android brands. Samsung’s content strategy charms its loyal consumers while also drawing in potential new audiences. LinkedIn: 4.2