Trending Sources

Social Business: Four Real-Life Truths about Collaboration

Conversionation

The 3 U’s apply to collaboration as well – source: Nicola Millard (Scribd) I haven’t been blogging a lot in recent months. Since nearly five months we started working with BT Global Services on an integrated global social business, training and content marketing program. and collaboration. Real-time collaboration 2. collaboration mindset.

5 Ways Marketing and Sales Can Collaborate for Better Content

Convince & Convert

highlight to tweet) Whether it’s blog posts, white papers, special reports, or internal content activation kits, the sales department is a wealth of ideas and content. Develop new content to answer those questions and put the most frequent objections to rest. ” This is a perfect source of content ideas. Can you replicate that in your written content?

Snapchat: An Emerging Platform for Teamwork and Collaboration

Waxing UnLyrical

While Snapchat has been used for brands and other public relations campaigns, it can be used for collaborative and teamwork efforts as well. In fact, I used Snapchat for the first time this semester to not only showcase what I am doing in my classes, but also to document, share, and collaborate with my students and fellow PR professors on projects and assignments. Visual Chat session.

Monday Roundup: Collaboration

Waxing UnLyrical

So this week’s roundup focuses on how collaboration can play a major role in successful campaigns and projects. 1.  Collaboration Tools for Social Media Teams: You Don’t Have to Do It All Alone. Why: Slack is just one of the tools I personally use for collaboration. Collaboration Tools to Improve Your Content. Around the Web Community collaboration

Defining Social Business: a Call for Clarity and Collaboration

Conversionation

It’s also a call for collaboration. Collaboration is one of the ideas we encounter a lot in a social business context. However, in this case, I call upon YOUR collaboration. This morning I launched the idea of c reating a collaborative (e)Book on social business on Twitter, it seemed to interest people, despite the day and time. Please do collaborate on this one.

Facing Information Overload? Cronycle Can Help You Filter Through the Web’s Flood of Content

Socialmedia.biz

With the noise of information out there on the web, readers need help to find the topics that interest them most and collaborate with their teams. I n this digital age, we’re expected to keep up on never-ending news and trending topics. So it can be time consuming to try and find fresh, relevant content when scouring social networks for important information. client).

Put Content Marketing at the Heart of Your Brand Strategy

Mindjumpers

With the enormous amount of time spent online on searching for information and connecting to social networks, content marketing is something marketers around the world have become increasingly interested in. Content is the voice of your brand                     . This has put an emphasis on the importance of quality content within digital marketing.

Four Content Discovery Tools to Engage

Spin Sucks

Content discovery is a crucial, and often overlooked, component to successful digital campaigns. Whether for social sharing or to fuel ideas for your content marketing plan, searching quality, targeted content is key. Here’s a look at four content discovery tools that can add meaningful value to your audience engagement efforts. Swayy for Personalized Content.

Tools 99

How I’m Using Google+ to Create Content and Collaborative Opportunities on my Blogs

ProBlogger

Google Plus has been a medium I’ve had a fascination with since Day 1, but it’s taken me a while to work out how to actually use it effectively in my blogging. I’ve tried a variety of things, including using it as a blog of sorts (making longer posts), for status updates (what I’m doing), as a pseudo-RSS feed (sharing links to posts I’ve written on my blog), looking for great content that others are sharing to reshare, and much more. Yet another is talking to us about a potential ebook collaboration. Social Media blog content collaboration Networkin

How I Got My Job As Director Of Social Media – Step 1: Build Experience Then Blog, Tweet, Collaborate!

SocMed Sean

It’s about finding ways to get people to share information with you and leverage the information that you share with them. Tools like knowledge bases, content management systems, enterprise search, blogs and wikis all played critical roles in the development of these systems. While the answer to the first question is simple and a resounding “No!” Cool, eh?

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity SMM

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing.

88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. So what are the secrets to developing content that gets read, shared, and compels action? Is your Content Boring?

B2B 71

How This Agency Onboards New Teammates, Collaborates on Content, and Gets Results for Its Clients

Buffer Social

Torchbox is responsible for ensuring that the content produced performs as well as possible on every client’s social media channels. How the Torchbox team saves time approving new content in Buffer. Not so long ago, Pete and the Torchbox team added all of their planned social content into a spreadsheet. Buffer presents information in an easy-to-digest format which is great, as it doesn’t overload users. When posting as much as we do, the turnaround from content discovery to scheduling needs to be quick. The good news is, yes, it’s possible. Simple.

Five Qualities Your Next Content Strategist Should Have

Spin Sucks

In the information age it’s no surprise content creation and management is a crucial consideration for businesses. But all the snappy content in the world won’t do you any good if you don’t get it to the right people in a timely and effective manner. That’s where the content strategist comes in. Content Strategist in Your Organization. By Elli Bishop.

The New Model: How Google+ “Gets” Content

Techipedia: Tamar Weinberg

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. This post will talk about the old model (links), the new model (Authored PageRank), authorship markup, rich snippets and their benefits, a possible Google+ commenting system, vanity URLs, and how Google+ all effects content marketing.

Google 153

Why We Still Fight Over Social Media and Content Marketing

Conversionation

A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. Last year I took it a step further with what you could call a rant about the ‘ big content marketing fail ’. I was pleasantly surprised to see that many people using content marketing (as I do) wrote similar posts taking a critical look at the evolutions in content marketing.

Transmedia Storytelling for Content Creators

Spin Sucks

single story may present some elements through a television series or a motion picture with additional narrative threads explored in other media: Comic books, video games, or a collection of micro-sites, Twitter feeds, and online content. Web 2.0 is a concept (and eventual business model) built around information sharing, user-generated content, and implied collaboration and connectivity.

105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

From our  research at CoSchedule , we found that planning awesome content is a major challenge for most content marketers. That’s why we recently launched a new feature for our content marketing editorial calendar tool that helps marketers plan any type of content they could possibly want to publish. What Types Of Content Will Help You Tell Your Story?

Types 60

How to Strategize Your Annual Content Calendar Without Going Crazy

Convince & Convert

Remember that time when you wrote content to promote a new product the day before it launched? What if you could seriously get ahead with your content strategy to actually plan your work, then work your plan?  highlight to tweet) And what if you didn’t have to compete for attention because you’re creating content that your audience will love ? And it sucks.

How to Create the Ultimate Social Media Content Strategy

Sprout Social

What you need is a strategy to increase the effectiveness and engagement of your content. The purpose of a social media content strategy, aside from maintaining your sanity, is results. Without strategy, content is just stuff, and the world has enough stuff. The first step to a winning social media content strategy is to assess where your current status. Metrics.

6 Scientific Strategies to Improve Your Content With Visuals

Convince & Convert

“Why isn’t anyone reading or sharing my stuff?” If you’ve ever produced content for the web, you’ve probably asked yourself this question at one point or another. Your content’s “findability” is often a big part of this equation, but that’s not what I’m going to focus on today. That’s where visuals in your content come into play. Incorporating Visuals Into Content.

How to Give Your Content Marketing Strategy a Complete Makeover

Convince & Convert

Now that just about everybody and their brother has finally caught on to the content marketing trend, it’s about time you began doing something that sets your content apart from the others. Your consumers already love interacting with your content; in fact,  61% of consumers prefer companies with custom online content. Collaborate and Co-Create. Deliver Value.

Why Relationship Marketing Is the Key to Your Content

Convince & Convert

Content is king. If you’ve been in the content marketing industry for any amount of time, you’ve heard this statement. Content marketing is an abyss, a black hole that we fall into every day because we’re trying to build a congregation and a fellowship of readers. We already know that content is king. But Content isn’t alone. Are you ready?

Introduction To Real-Time Content Marketing

Visually SM

The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” ” In the new world of real-time information-sharing, there are many new concepts that businesses must embrace in order to be successful in their Internet marketing efforts. Instantaneous information-sharing, collaboration, and engagement. Content promotion.

The Best Video Content for Every Step of the Marketing Funnel

Convince & Convert

What has this got to do with video content marketing? How Video Content Energizes Your Funnel. Video content can help raise the heat on your marketing funnel. We all know that content marketing is about creating valuable content tailored to your audience. But have you tried using video as part of your content marketing to speed up that process? Brand Films.

Video 50

Three Ways To Drive Revenue With Content

Spin Sucks

Overhaul your web presence, especially where thought leadership, inbound marketing support, and content marketing are concerned. Forty percent of survey respondents say their biggest challenge is getting salespeople to collaborate more with customers. Content! Content helps to close the sale and drive revenue.   Today’s guest post is written by Rusty Speidel. .

From The Information Age To The Connected Age " GigaOM

Buzz Marketing for Technology

From The Information Age To The Connected Age. Today’s version of the web, whatever you want to call it, is notable because people and hardware and information and software and conversation are all mixed together into a hyperconnected network. Knowledge Worker (Information Age) vs. Web Worker (Connected Age). The Information Age is the age of the knowledge worker.

How to Create People-Powered Content That Works for Your Brand

Convince & Convert

Brands are spending millions of dollars and countless hours producing content in an effort to vie for their customer’s attention. According to a study by Content Marketing Institute and MarketingProfs , B2C companies currently spend about a quarter of their budget on content marketing and 60% have plans to increase those budgets next year. Sound hard? It’s not. Shane Co.

How to Improve Your Content Promotion in 10 Words (or Less)

Convince & Convert

Creating great content is indisputably the first and most crucial element of an effective content marketing strategy. BuzzStream and Fractl collaborated to survey more than 500 publishers for a two-part study to learn how to engage publishers more effectively, and the answer to improving your pitch open rates is this: 10 meaningful words. Here’s why—and how.

12 Easy-to-Use Content Creation Tools You Will Fall in Love With

Socialmouths

Providing informative content establishes you as an authority in the field, and instills trust into your reader’s minds, which are then more likely to make a purchase, because you went the extra mile to help them. That being said, inbound marketing does require a lot of work, and you need to have a skill set that is broad enough in order to produce versatile, high-quality content.

10 Online Tools to Make Content Like a Pro

Kikolani

What’s a blog without great content? There are plenty of examples all over the Internet: blog posts with luring titles, but boring content that makes you sorry you ever clicked the link. The content you create should contribute towards the general base of knowledge and information on the Internet. Otherwise, you would just write good content with no great effect.

Tools 54

Why content writers are becoming the most desirable people in marketing?

Kikolani

Content writing is becoming a necessity in marketing and SEO. It is usually and normally undertaken by content writers, whose main aim is to objectively and carefully write organized content that suits their client’s needs in marketing and SEO. They also know how to maintain the right balance, and create content that is pleasant to read for the human eye. Summary.

12 Filtering Tips for Better Information in Half the Time

Buzz Marketing for Technology

Table of Contents. 12 Filtering Tips for Better Information in Half the Time: RSS, Del.icio.us and StumbleUpon 51 Comments. Topics: Low-Information Diet. The NYT article was very well done, but the truth is that I get some of my information from many different sources, including friends, professors, and occasionally — yes — even the much maligned service staff.

5 Ways to Build Online Authority Using Content Marketing - A Guest Post By Paul Chaney

Diva Marketing Blog

Paul and I have collaborated on several projects including developing and facilitating training programs for the American Marketing Association. I am honored and touched that Paul offered to write an original post to celebrate Diva Marketing's anniversary. . Ways to Build Online Authority Using Content Marketing. Create Content in the Form of a Blog. About Paul Chaney.

Where does Content Marketing Belong in the Social Business?

Conversionation

I am often asked which department is responsible for social media marketing, content marketing and other forms of what people still call “new ways of doing marketing&#. So, let’s take a look at the responsibilities (not the ownership) in content marketing, a topic that is closely related to social media marketing. Content marketing is mostly used in a cross-channel B2B context, but certainly not only there. Do we need Content Marketing or Social Media Marketing Directors? Let’s look at the Chief Content Officer. The content marketing centipede.

Content Curation: Why Is The Content Curator The Key Emerging Online Editorial Role Of The Future?

www.masternewmedia.org

Print this article | Read this article in: | IT | Content Curation: Why Is The Content Curator The Key Emerging Online Editorial Role Of The Future? What is content curation and why is it so important for the future of web content publishers? The content curator is the next emerging disruptive role in the content creation and distribution chain.

Who Really Owns Social Selling?

Convince & Convert

But the reality is that in many organizations, marketing is driving the initiative in terms of social techniques, where to prospect, and creating content that drives the conversation and engagement with potential buyers. Empower Sales to Have Intelligent Conversations Social selling is much more about sharing quality content than driving a sales angle. They’re the ones selling.

How to Create Living Content to Boost Brand Reputation and Visibility

Convince & Convert

Over the last ten years, new content types have arisen and lots of great tools have sprung up for creating and marketing content. We have more ways than ever to create content with real Youtility , as Jay Baer calls it. The kind of win-win marketing content that provides real value to readers, and promotes you and your business at the same time. Content Marketing

Four Blogging Tools to Make your Content Go Further

ProBlogger

You put in countless hours to create the highest quality content possible week after week. But what good is a solid piece of content if it’s not being put in front of the right audience? These four blogger tools are must-haves for any publisher looking to increase the reach of their online content: 1. Use Use Visual.ly to increase your content distribution.

The Three C’s of Social Content: Consumption, Curation, Creation

www.briansolis.com

We are now the architects of our own experiences, forever changing the information super highway and the paths for connecting people, information, and events. The social landscape is populated by individual presences, but charted by its connections and how in turn, they move information between them. In my view Communicate -> Contribute -> Collaborate. startups.