Sprout Social

JANUARY 24, 2024

What was it about the person and content that convinced you to pause or even inspired you to try a new product or service? From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. What is an influencer-brand partnership?

Influencer 103

Influencer Brands Collaboration Authentication 103

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. Calendars can also help streamline collaboration and track marketing performance. What is a content calendar?

Content 82

Content Collaboration Project Template 82

Social Media Strategies Summit

JANUARY 5, 2022

The basics involve nailing down your goals, optimizing your profile, and creating content pillars. Many marketers make the mistake of jumping straight to the content creation process. It’s the perfect balance between informative, quirky, and catchy: Image via Instagram. Create Content Pillars. How can you do that?

Small Business 202

Small Business Instagram Platform How To 202

The Realtime Report

FEBRUARY 15, 2024

A highlight was the exploration of the next stage in storytelling; the pivotal role of ‘edutainment’ in crafting content that captivates and engages, combating a marketer’s most formidable challenge – dwindling attention spans. But how does this translate into social media?

SEO 103

SEO Trends Education Embedding 103

Later

JUNE 19, 2020

Brand collaborations on Instagram are quickly becoming one of the most popular ways to grow your following and promote your brand online. Not to be confused with influencer partnerships, brand collaborations see two (or more!) But the new way to promote your brand online is with brand x brand collaborations. The result?

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Collaboration Brands Instagram How To 63

Keyhole.co

NOVEMBER 13, 2023

In this ever-scrolling world, optimizing content on this platform is more important than ever for maximum reach. But how do you ensure your content stands out in viral videos? Unlike paid promotion using TikTok, TikTok SEO ( Search Engine Optimization ) is optimizing your TikTok account, videos, and content.

SEO 52

SEO Content Hashtag Trends 52

Social Media Network Marketing

MARCH 11, 2024

Consistent Content is King: No more crickets chirping on your page! Develop a Content Calendar to schedule regular posts and stay fresh in your audience's mind. Research popular hashtags relevant to your niche and use them strategically in your posts. EnjoyTheProcess #BeCreative) ?

Engagement 56

Engagement Social Media Hashtag Authentication 56

Keyhole.co

NOVEMBER 6, 2022

Keyhole is a social media analytics solution allowing you to track hashtags and keywords to monitor relevant conversations online. Cons: Users reportedly find it difficult to backtrack and find previous stats and information. Also, it can become time-consuming to go through all the posts to find relevant information.

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

SEPTEMBER 13, 2022

The days of using fancy filming equipment to create video content for your brand are gone. Advanced scheduling that enables you to post content across platforms on your time. Once you record a video, editing is a crucial step to make sure your content represents your brand and meets your goals. TikTok editing tools.

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Tools Strategy Video Library 123

Buffer Social

JANUARY 3, 2023

What kinds of content should you be posting to LinkedIn? How many hashtags should you be using? Hien focuses on growing creators and conversations on LinkedIn by helping make content creation approachable, nudging & nurturing creators along their journey towards being a consistent creator. What should I post on LinkedIn?

LinkedIn 113

LinkedIn Team Hashtag Authentication 113

BeingOptimist

FEBRUARY 14, 2024

In today’s digital age, TikTok has emerged as a powerhouse of social media , captivating a global audience with its dynamic and engaging content. Crafting Engaging Content At the heart of TikTok’s allure is content that strikes a chord with its audience. But what makes content not just good but great?

How To 52

How To Hashtag FAQ Collaboration 52

The Realtime Report

APRIL 27, 2016

Hashtag Inventor Chris Messina, Partners with Bourn To Bring Hashtags-Inspired Art Exhibition to NY. 25 Artists Will Explore 10 Memorable Hashtags. Today, Bourn announced a partnership with the original inventor of hashtags, Chris Messina , to help make this an unforgettable exhibition. Click To Tweet.

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Hashtag Upcoming Curation Collaboration 70

Sprout Social

AUGUST 8, 2023

Learn more about what TikTok SEO means, ranking factors to keep in mind for your videos and how to create content that will rank well on TikTok. For example, this article is an example of a piece of content optimized for traditional SEO. TikTok SEO ranking factors Every search engine has its own factors that help content rank.

SEO 93

SEO How To Hashtag Engineering 93

Buffer Social

DECEMBER 14, 2022

Here’s how to get started with optimizing your TikTok content for search. Just as you would use keywords and analytics to optimize the content on your website, you can also use these tactics to help your TikTok videos show up in more search results – this includes results on TikTok, as well as Google. What is TikTok SEO?

SEO 97

SEO Hashtag Engineering Guidelines 97

Social Media Strategies Summit

SEPTEMBER 18, 2023

Given we’re a government agency , we couldn’t pay to bring these influencers in and have collaborations like you see on social media — we don’t have that kind of budget,” Abbey explains. “So And as an airport, SEA also had an obvious opportunity to collaborate with travel influencers.

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Influencer Travel Retail UGC 130

Sprout Social

JANUARY 24, 2024

Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. They also enable you to effectively showcase the impact of influencer collaborations on the bottom line and secure buy-in for future campaigns. Reach refers to the number of people who saw your content.

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Metrics Influencer Marketing Survey 100

Sprout Social

JUNE 1, 2022

But, behind the scenes, there is a lot that marketing teams can learn from their company’s social strategy and the number of eyes their external content can reach. One great example of a function closer to the bottom of the funnel that could be a force for great collaboration with social teams? Repurposing content.

Team 119

Team Marketing Collaboration Hubspot 119

Keyhole.co

OCTOBER 4, 2023

Like many developing relationships, content creators and brands embark on a journey that begins when they “fit” each other. There’s no doubt that the rise of content creators is disrupting classic marketing. For content creators, this means monetizing their subscribers is key. So how can these two be together?

Content 59

Content How To Influencer Reputation 59

Sprout Social

SEPTEMBER 21, 2023

Doing so is key to earning top-tier content and engaging your unique audience. Finding the right fit means auditing influencer content, profiles and engagement with care. An influencer media kit is a presentation that showcases an influencer’s past partnerships, content creation experience and performance metrics.

Influencer 94

Influencer UGC Metrics Case Study 94

Keyhole.co

MARCH 7, 2024

The more passionate and knowledgeable you are on the topic, the more people will see you as a trustworthy source of information on said topic. So you can decide on a content strategy and a personal brand voice that resonates best with them. This is crucial if you want to eventually become an authority figure on a certain topic.

Influencer 52

Influencer Instagram Tips How To 52

Buffer Social

OCTOBER 23, 2023

Or simply type in search terms you think would be used to discover your videos and incorporate what you see in the search bar in your caption, title, and hashtags. Speaking of hashtags , remember to use at least three per video. It helps the YouTube search engine effectively to categorize your content and make it more discoverable.

YouTube 113

YouTube Tips Collaboration Trends 113

Hootsuite

SEPTEMBER 7, 2022

And although followers shouldn’t be the only metric you care about, more followers can lead to more reach and collaboration opportunities. Even if you only run dark social media posts (ads) and don’t publish any organic content, you should still fill out your social media bios. Your interests/content themes]. Branded hashtags.

Template 145

Template Templates Social Media UGC 145

Hootsuite

AUGUST 16, 2023

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Social media planning tools are software that helps you schedule, organize, and publish content on social media. Aside from actual content creation, nothing will take you as long as post-scheduling.

Social Media 88

Social Media Tools HootSuite Tweetdeck 88

Sprout Social

FEBRUARY 12, 2024

But you don’t realize the benefits of influencer marketing by simply collaborating with someone with a high follower count. They collaborate with Productivity Consultant Paul Minors, whose expertise mirrors the needs and interests of Pipedrive’s core audience. It has to be strategic. Take Pipedrive, for example.

Influencer 107

Influencer Marketing Collaboration ROI 107

Buffer Social

OCTOBER 17, 2023

Whether it’s writing content, designing images, responding to comments, or sending DMs. See, AI can help you repurpose great content you’ve already written, shorten the length of a post, or even rewrite a post for a new audience. Doing so will prime the AI to write content that's designed for your audience.

Social Media 84

Social Media Hashtag Training Curation 84

Keyhole.co

APRIL 25, 2023

Create high-quality content: Your content should be visually appealing, informative, and engaging. When you post quality content, people are more likely to follow you and share your content with others. This will help your content reach a wider audience and increase your chances of gaining new followers.

Instagram 52

Instagram How To Collaboration Hashtag 52

Sprout Social

MAY 26, 2022

Understanding your target audience and using that information to create content that you think will work is still a good place to start.”. This is a great forum to attract new followers, but creating relevant and compelling content is the first step. Consider trending and branded hashtags. Research trends.

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Examples Campaign Tips UGC 142

Sprout Social

NOVEMBER 21, 2022

The branded hashtag challenge #AySauce encouraged users to show off their outfits in the United States and the United Kingdom. Fantastic Furniture worked with Incubeta to create TikTok influencer content. The agency collaborated with content creators @brookestyless and @georgieandzac to create DIY room transformation videos.

Case Study 114

Case Study Marketing Directory Retail 114

Social Media Strategies Summit

MARCH 9, 2023

Many government social media managers have small teams responsible for managing content and strategy across multiple platforms; others might be the only people focusing on social media at their agencies. Keeping Abreast of New Updates, Platforms & Content Ideas As we all know, social media moves fast. But our team loves it so much.

Team 187

Team How To Social Media Management Trends 187

Convince & Convert

JULY 30, 2015

Hashtags are a great tool to track conversations about brands, companies, or events. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience. Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible.

Hashtag 60

Hashtag Analytics Campaign Social Media 60

Sprout Social

OCTOBER 16, 2023

Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. However, promotional and entertaining content don’t have to be mutually exclusive. The nonprofit engages with 20-50+ year olds.

Brands 115

Brands How To Authentication Collaboration 115

The Realtime Report

FEBRUARY 17, 2022

It would help if you strategized well before launching any campaign on TikTok or posting any content on the platform. To accomplish so, you’ll need to cultivate and build a community of followers and lovers that goes beyond simply seeing and commenting on your content, as well as connecting with it in various ways.

Brands 91

Brands How To Hashtag Influencer 91

Buffer Social

JULY 24, 2023

The uncannily accurate recommendations are powered by an algorithm that delivers hyper-relevant content that’ll make you wonder if they’re tracking you. Decoding the TikTok algorithm TikTok's 'For You' page, often abbreviated as FYP, has undeniably transformed how we consume content. Why is it so accurate?

How To 75

How To Film Collaboration Hashtag 75

Sprout Social

FEBRUARY 3, 2022

Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Similarly, posts and hashtags are not campaigns alone but can be part of a social media campaign. Assemble your campaign collaborators. See how that works?

Campaign 138

Campaign Engagement Marketing Hashtag 138

Keyhole.co

MARCH 7, 2023

The content is exceptional, the witty captions, and the engagement is through the roof! But with so much content floating around, standing out can take time and effort. However, in a sea of endless content, standing out can be a challenging task. You immediately hit the follow button and eagerly wait for their next post.

Instagram 52

Instagram UGC Hashtag Collaboration 52

Keyhole.co

OCTOBER 20, 2023

It prevents impersonation and lets other users make informed decisions. So, your focus should be creating relatable, informational, and engaging posts instead of just increasing your post numbers. Authentic and consistent Instagram content that resonates with your brand identity seems more credible in the verification process.

Instagram 59

Instagram Badge Authentication How To 59

Keyhole.co

MARCH 11, 2024

Regular analysis of your LinkedIn activities is crucial for understanding your audience’s behavior, optimizing your content strategy, and enhancing your overall presence on the platform. LinkedIn analytics is like your personal dashboard for tracking how well your page and content are performing on the platform. Who are they?

Template 52

Template Templates Analytics LinkedIn 52