Ignite Social Media

FEBRUARY 13, 2024

In our analysis of over 60 commercials that aired during the 2024 Super Bowl, we found that only a handful utilized hashtags or prompted viewers to connect on social. Our experts point to several factors: The Decline of Twitter for Real-Time Conversations Twitter used to be the go-to platform for reacting to live events like the Super Bowl.

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Analysis Hashtag Sports eBook 157

Pam Moore

APRIL 2, 2024

By leveraging AI, marketers can unlock new levels of efficiency, personalization and ROI in their campaigns. Improved Data Analysis and Decision Making AI empowers marketers to analyze vast amounts of data, uncover actionable insights, and make informed decisions with confidence. Don't wait!

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Strategy Marketing Analysis ROI 78

Social Media Strategies Summit

MARCH 6, 2024

That way, you know how many people you can reach who are actively interested in your product or service, which helps you gauge the success of your campaigns. If your demographic analysis revealed that your target audience skews female and Millennial, there’s a decent chance they use Pinterest — and they probably love Instagram Reels.

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Social Media How To Survey Analytics 215

Ignite Social Media

AUGUST 17, 2020

Ads exit this phase as soon as their performance stabilizes, typically 50 optimization events since its last significant edit. Significant edits can be made at the campaign, ad set, or ad level. To test the cost-efficiencies gained when leaving this phase, we ran an analysis for three brands. presidential election.

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Cost Facebook Upcoming How To 205

Sprout Social

JULY 25, 2023

And 56% claimed they soon planned to invest more resources in social media data analysis. It’s critical to track how well your brand awareness campaigns are running. Create social media conversion events in GA Goals in Google Analytics 4 are now called conversion events.

Analytics 140

Analytics Report Social Media Google 140

Sprout Social

APRIL 16, 2024

These insights build stronger messaging, campaigns, product lines—the opportunities are endless. It’s only natural that it might cause some analysis paralysis. Social listening has always been a powerful tool for brands that know how to wield it effectively. Millions of conversations happen on social media every day.

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How To Sentiment Template Templates 99

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. Predictive analysis can also be used to stem customer churn by identifying contributing factors based on voice of customer data.

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Sentiment Analysis Patterns Price 105

Unmetric

AUGUST 2, 2016

While scrolling through the countless articles and social media campaigns that are published every minute, it hits you that you should probably be delivering at that pace too. If you were to search for Whitespace Analysis on Google, you will find various websites that give you at least three different explanations.

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Analysis Content Airlines How To 60

Keyhole.co

JANUARY 17, 2024

It’s about understanding the “why,” gaining a deep understanding of your audience, and refining your campaign strategy. You’ll be able to come up with campaigns that get results and even use website feedback tools more effectively because you’ll better understand what your audience wants from you wherever you interact with them.

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Sentiment Analysis Brand Monitoring Trends 52

agora pulse

JUNE 13, 2020

The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis. This is great for Twitter event management when you want to keep an eye on your most active and influential participants. Which are the best Twitter analytics tools with which to get started? Here’s a handy list!

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Analytics Tools Twitter Hashtag 204

Convince & Convert

JUNE 11, 2014

Over the past couple of years, I’ve been working on the best practices for running campaigns on Google+ and how, as Chris Brogan would say, we can make our buyers the hero of the story. Google+ campaigns are a great way of building trust and relationships with the people who may well become your brand advocates. Well, three reasons: 1.

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Campaign Google Case Study Badge 163

Oktopost

JANUARY 11, 2024

Generating demand for your product takes more than a one-off campaign. These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns.

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Tools B2B Hubspot Analytics 62

Jon Loomer

DECEMBER 20, 2021

I like to pull in information like the campaign name, placement, and ad name. I set up URL parameters to automatically pull the name of the campaign and ad (among other info) into URL parameters. To access this information in Google Analytics using Universal Analytics, go to Acquisition > Campaigns > All Campaigns.

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URL Examples Facebook Analytics 204

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. pre-test campaign themes before launch to best optimize for success?

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Campaign Social Media Content How To 60

Convince & Convert

JULY 30, 2015

Hashtags are a great tool to track conversations about brands, companies, or events. They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event. highlight to tweet). Analyzing #FIFAWWC Mentions.

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Hashtag Analytics Campaign Social Media 60

Ignite Social Media

JANUARY 3, 2019

Our in-house media buyers have gone through the certification program that Snapchat offers to be able to provide our clients the expertise of managing campaigns on the platform. The goal of the program is to provide more effective execution, optimization, and analysis of advertising campaigns on Snapchat.

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Social Media Case Study Training Guidelines 136

Ignite Social Media

JULY 19, 2023

Instead, if you ask them to reply to your story with your campaign hashtag, Stampede Social will automatically send them the link and then they’ll have it in their DMs to easily revisit later. In the future, they will also release a feature that provides AI analysis of comments to discover themes and other insights from that data.

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Hashtag Software Instagram UGC 78

The Realtime Report

FEBRUARY 24, 2020

To create a successful marketing campaign, here are a few things you should take into consideration. Data Analysis. Understanding what your customers are engaging with on the market and how they view the business’s brand within that is essential for creating a strong marketing campaign. Original Campaigns.

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How To Marketing Resources Campaign 135

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? How are people responding to a campaign? In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. How does one topic perform on social compared to another? Let’s dive in.

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Strategy Brands UGC Marketing 123

Sprout Social

MAY 31, 2023

Streamline content ideation and creation Coommunications professionals not only have to come up with creative, compelling brand messaging , they also have to tailor that message for specific channels, audiences and events. For example, I’m working on the city’s annual Pride Month campaign. Luckily, AI is here to help.

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Sentiment Press Release Analysis Team 123

Unmetric

JULY 12, 2016

Working on a back-to-school campaign really pays off. Fret not, here’s the how-to on creating a kickass social media campaign. Head over to the ‘Important events in your social calendar’ tab and click on back-to-school. But you have to breathe life into your campaign by bringing in currency. Don’t have an account yet?

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Campaign How To Retail Template 60

Sprout Social

JUNE 7, 2023

This could be via your social media channels, website, in-store, during events or with your customer care team. Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. Semantic classification further ensures there are no duplicates.

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Brands Sentiment How To Analysis 114

agora pulse

SEPTEMBER 24, 2020

Perform a competitive analysis. It can automatically track events happening on your site–in other words, specific conversions that occur. Simply connect your Facebook account, go to your Events, select the ones you want to export, and from there, it’s a very quick and straightforward process that takes a few minutes.

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Conversation Tips Facebook Advertising 127

Keyhole.co

JANUARY 15, 2024

Imagine you’ve partnered with what appeared to be a solid influencer for your marketing campaign, but soon after you launch, some unsavory tweets from the past emerge that show your values really don’t align. Competitor analysis and strategic learning for future planning Social listening is a vital tool in competitor research.

Sentiment 52

Sentiment How To Reputation Analysis 52

Pam Moore

MAY 19, 2023

Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies. Improved data analysis and decision making. By leveraging AI, marketing teams can optimize their strategies and campaigns for maximum impact and ROI. Personalized and targeted marketing.

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Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

Companies that invest in AI will have a big advantage in areas like data analysis, customer experience, and operational efficiencies. Improved data analysis and decision making. By leveraging AI, marketing teams can optimize their strategies and campaigns for maximum impact and ROI. Personalized and targeted marketing.

Team 147

Team Marketing ROI Training 147

Keyhole.co

APRIL 12, 2023

They can be either brand names or campaign hashtags. Event hashtags: These hashtags are related to a specific event or occasion. Campaign hashtags: These hashtags are created for specific marketing campaigns or promotions. Let’s get started with the basics. What is Instagram hashtag analytics?

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Hashtag Analytics Instagram Sentiment 52

Convince & Convert

AUGUST 29, 2017

Run an easy analysis to understand how you stack up against each competitive set, and zero in on the specific posts and campaigns which are driving engagement and audience growth for your competitors. Own Relevant Events and Holidays in Your Field. from Simply Measured Social Analytics. Then, set a goal. Click To Tweet.

Compete 161

Compete Analytics Analysis Sentiment 161

Webbiquity SMM

DECEMBER 22, 2020

While campaign design is the flashy front end of the process, it has be supported by strong back-end measurement of the impact in order to be optimized. While hashtags let you group similar content under a single roof, you can also leverage them for tracking and detailed analysis. That’s where using the right hashtags can help.

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Hashtag Analysis Campaign Social Media 215

Keyhole.co

MAY 3, 2023

Using a hashtag tool, you’ll be able to track how your campaign performed but also uncover key findings about your audience and your competitors. You should always aim to prove the effectiveness of your marketing campaigns. Lebron James is a huge advocate for Taco Tuesday, making him a fitting choice for a #tacotuesday campaign.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Sprout Social

OCTOBER 18, 2023

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. This is especially important for brands with multiple events or locations. You can even compare themes against each other.

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Examples Social Media Sentiment Influencer 123

Waxing UnLyrical

SEPTEMBER 5, 2017

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. On what one thing you can do today for better PR measurement: A 7 Do proper analysis prior to acting – for better results. Set objectives. Let go of vanity metrics! saynotoAVEs Just do it!

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Strategy Banking Metrics Travel 209

Likeable

MARCH 31, 2021

However, only 8 percent of brands that leveraged a listening solution used it for competitive research and analysis. Social listening can help brands improve content strategy and messaging, brainstorm creative campaigns , and create more impactful partnerships. Competitive Analysis. Campaign Analysis.

Strategy 106

Strategy Brands Influencer Analysis 106

agora pulse

MAY 4, 2016

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial. This is perfect for events!

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Hashtag Tools Tourism Hotels 156

agora pulse

MAY 30, 2017

The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis. If you’re running a hashtag-based campaign on Twitter, Keyhole is a great Twitter analytics tool for assessing hashtag data. Which are the best Twitter analytics tools with which to get started? Here’s a handy list!

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Analytics Tools Twitter Hashtag 130

Unmetric

MARCH 18, 2019

The festival of colors, an event of pure joy and celebration is one of the most popular festivals in India. To connect with their audience and improve brand visibility, brands have come up with some inspirational colorful Holi-related campaigns. Data analysis methodology. See the latest Holi posts by brands. Hyundai India.

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Social Media Brands Analysis Eventful 72

Sprout Social

SEPTEMBER 13, 2022

But the platform may not have all the tools you need to manage a scalable video campaign or strategy. This tool helps you customize reports about your social media campaigns by analyzing TikTok profiles and hashtags. Provides you with key hashtag metrics of your social media campaigns and influencers’ accounts. Analisa.io.

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Tools Strategy Video Library 123