Convince & Convert

AUGUST 2, 2010

link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer. How can I help you?

Facebook 121

Facebook Social CRM Consultant MySpace 121

Convince & Convert

SEPTEMBER 14, 2010

You can’t sell ideas, and unless companies of all sizes can figure out how to assign real or at least believable revenue or cost reductions to social media, this entire movement is going to flame out in 18 months. link] Mark Tamis Not at all Jay – I fully support the use of CRM platforms & datamining and analysis.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

FEBRUARY 10, 2010

. “We want to give SMB a complete tool to allow them to move the needle on the 20% of social media that matters.&# Here's why: [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Not Perfect, But Useful As with any data-harvesting service, Flowtown results aren’t bullet-proof.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

JUNE 3, 2010

This is especially true of other social networks, especially ones where you were originally untrusted. Cutright June 3, 2010 at 1:34 pm I love the parallel you’ve outlined between parenthood and social media. I’ve been doing both for 12 years and I agree with you analysis. He is going online today.

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Social Media Marketing Digg Consultant 221

Convince & Convert

MARCH 25, 2010

Social media statistics and reporting, without the hassle. link] [link] Chris Book RT @jaybaer: A Social Media Scoreboard That Works [link] [link] Lynn Sheka RT @arikhanson Interesting… RT @jaybaer: Yea! Social media statistics and reporting, without the hassle. Im Jay Baer. How can I help you?

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

APRIL 20, 2010

I need to do some serious analysis to see how those 3,126 terms fit together, and dramatically expand my keyword usage. More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? That would be a interesting exercise, wouldn’t it?

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Hitwise Content Blogger Consultant 117

Convince & Convert

SEPTEMBER 21, 2010

Competitive analysis: How does your brand stack up to the competition? • Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. First – What are the objectives?

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Social Media Radian6 Strategy SM2 155

Convince & Convert

MAY 25, 2010

They feel, understandably, that it's a shorter leap than figuring out something like “search taxonomy analysis.&# [link] Nate Riggs ALL marketing agencies. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Im Jay Baer.

Marketing 123

Marketing Social CRM Conference Social Media 123

Convince & Convert

SEPTEMBER 21, 2010

I may run a similar analysis and rank my top posts by page views coming from search engines. I love the analysis. Years ago I did a similar analysis of the most clicked articles from my then employer’s email newsletter and found almost identical results. I’ve been having some challenges with Disqus lately.

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Social Media Strategy Social CRM Consultant 141

Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level.

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Social Media Strategy Analysis Reputation 119

Convince & Convert

JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants.

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

AUGUST 10, 2010

Hope the book writing is going well! We're in the final edits of the book now, so I can't complain about that at all. We're in the final edits of the book now, so I can't complain about that at all. McCann , Viral Heat Did you enjoy this blog post? Thanks for sharing this Jay. link] jaybaer Thanks David.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Techipedia: Tamar Weinberg

JULY 29, 2010

Books Take Time to Write Last week, a Twitter user asked a really blunt but surprising question about how to download my book (legally) for free. My book is less than $20 on Amazon, which makes for a great deal and covers years of practice and training. All of this doesn’t come for free for me either.

Products 267

Products Consultant Price Social Media 267

Convince & Convert

MARCH 3, 2010

Help clients tie search success to social media through wise keyword analysis, multi-media optimization and ongoing link acquisition. Learn the Science of Social Like any other online marketing program, social media is widely measurable – and testable. But what I do know is a methodology to find out.&# And it works.

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Social Media Strategy CoTweet CoTweet 121

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

APRIL 28, 2010

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. link] #socialmedia blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Good stuff. Im Jay Baer.

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Social Media Strategy Influencer Social CRM 147

Convince & Convert

APRIL 7, 2010

link] Niek Vugteveen Ignore Foursquare at Your Peril – An Analysis of Potential [link] #mobile #socialcrm [link] dM Coles Johnson Ignoring #FourSquare means ignoring who's been at your store, what they said, etc. link] (from @jaybaer) dannyflamberg FourSquare might have big potential but it has two immediate problems.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Techipedia: Tamar Weinberg

JULY 8, 2008

A marketer also reaches out to the target audience through various methods of social networking, and constantly monitors the buzz surrounding the client’s products and services. social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it).

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Social Media Marketing Consultant Communities 163

Convince & Convert

SEPTEMBER 21, 2010

Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert. There are some elements of Disqus I don’t like, especially that it doesn’t always play nice with other plug-ins, but it does make commenting easier and faster for most of you who already have a Disqus account.

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Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

SEPTEMBER 20, 2010

Twitter Comment SocialMedia News: Crushing the Myth of B2B Social Media | | Social Media Consulting … [link to post] – Posted using Chat Catcher [link] _socialtivity (Socialtivity.ne Jay Baer offers an interesting analysis at Convince and Convert. PUB There is a third focus beyond media and social: Value.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

APRIL 8, 2010

It’s an almost magical device that can show incredibly crisp HD video, all the audio you can handle, Web pages, books, online magazines ( Zinio is great on the iPad), newspapers, tweets, Facebook, Linkedin, and just about anything else you’d want to digest. I find Kindle to be easier and better as a book device.

iPad 136

iPad Content iPhone Wireless 136

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg. What are the most popular sites in these age groups?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

MARCH 10, 2010

Perhaps this is a fact that her agency overlooked, so as a good friend, I told her that it would be in her best interest to learn about approved tactics through the many free blogs , to engage in acceptable and informative (though not free) SEO training , and to read the best SEO book/training program (aff).

Marketing 240

Marketing How To SEO Training 240

Convince & Convert

FEBRUARY 25, 2010

It’s so important for to know you’re facts and your customer while using social networking. If you don’t know what you’re talking about or who you’re talking to, there is no point is networking. The opportunity social networking provides in incredible. Are people serious? Im Jay Baer.

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Social Media Case Study Strategy Study 117

Convince & Convert

MAY 20, 2010

USA Today proclaimed recently that the Twilight series of books and movies has increased the popularity of characters’ names among American babies. Harv Ecker's killer book “Secrets of The Millionaire Mind&#. Awesome book that I recommend anyone read. link] re social media. link] Social media metric humor.

Metrics 116

Metrics Social Media eBook Social CRM 116

Techipedia: Tamar Weinberg

FEBRUARY 23, 2010

The premise of the book is about quitting your current job to go after your passion, but it’s got a ton of great ideas to take that topical blog — which could be your business (or not) — to great heights. If something is newsworthy, the blogger turns that into an opportunity to give a detailed analysis into the story.

Blogosphere 278

Blogosphere Blogger Comments Tips 278

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

APRIL 22, 2010

link] [link] Carrie Bond RT @markwschaefer: RT @jaybaer: Is Social Media Too Big For Its Britches? link] [link] Michael Feldkamp Jay, I agree with you and love your visual representation of the levels of discourse and marketing on social networks. Someone should write a book about that (oh wait, I am).

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

AUGUST 3, 2010

Good humor mixed in with a solid analysis, Jay. check it out – [link] [link] Vernon Towne Cinema RT @vernongirl: 3 Ways Facebook is Killing Your Website | Social Media Marketing | Social Media Consulting – Convince & Convert [link] [link] 5 Rockets, Inc. [link] robbunting Great post: Reading "R.I.P.

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Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

Good humor mixed in with a solid analysis, Jay. check it out – [link] [link] Vernon Towne Cinema RT @vernongirl: 3 Ways Facebook is Killing Your Website | Social Media Marketing | Social Media Consulting – Convince & Convert [link] [link] 5 Rockets, Inc. [link] robbunting Great post: Reading "R.I.P.

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

MARCH 16, 2010

The point is to understand social media as part of an overall marketing strategy, understand individual apps, and be nimble and adaptable. link] @Brett2point0 Excellent analysis, Jay. I think point 5 is a great one, and applies to many social networks – the more 'friends' you have, the more unmanageable it becomes.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Convince & Convert

JUNE 8, 2010

And while Carroll’s demonstration of the power of a single, scorned customer will populate business text books for decades, there’s another, better angle to the story. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. link] Brian Interesting point. Im Jay Baer. How can I help you?

Social Media 128

Social Media Foursquare Consultant Airlines 128

Social Media Strategery

FEBRUARY 15, 2009

thanks to Rick Levine, Christopher Locke, Doc Searls, and David Weinberger for inspiring this post with their book, the Cluetrain Manifesto. cluetrain , government , government 2.0 , social media This post was written by: sradick - who has written 82 posts on Social Media Strategery. Cluetrain Style | Social Media Strategery [.]

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Gov 2.0 Social Media Web 2.0 Policies 134

Convince & Convert

MARCH 2, 2010

@ExactTarget bought @cotweet "Why the social business evolution starts today" (my analysis) [link] [link] Lauren Fernandez RT @jaybaer: Wow! ExactTarget bought @cotweet "Why the social business evolution starts today" (my analysis) [link] [link] Lauren Fernandez RT @jaybaer: Wow!

CoTweet 116

CoTweet CoTweet Analysis Consultant 116

Convince & Convert

SEPTEMBER 2, 2010

The tracking online (including social media) far outpaces what I had at my disposal when I was doing traditional marketing. I like math and analysis and reality. Transitory There’s literally never a dull moment in social media. But have businesses truly responded to the rise of social media? Largely, they have not.

Social Media 153

Social Media Strategy Consultant Social CRM 153

Techipedia: Tamar Weinberg

JANUARY 14, 2009

Online SEO Tools: The Ultimate Collection : At Search Engine Journal, Ann Smarty has compiled a list of the most valuable tools to perform SEO analysis. The ABCs of Social Media : For every letter of the alphabet, you have a way to relate a word to social media. But you can apply these tactics to social media relationships too.

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SEO Social Media Marketing Reputation 162