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B2B Social Media Strategy for a Post-COVID World

Oktopost

B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. It’s a lot easier to make inroads with fun, uplifting, community-building content.

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

75% of B2B buyers use social media to make buying decisions. Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately. What Are The Key Components of Social Data Analysis? What Are The Key Components of Social Data Analysis?

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Social media SWOT analysis: what it is and how to do it

Sprout Social

A SWOT analysis can point you toward the answers ASAP. In this guide, we’ll break down the principles of social media SWOT analysis and how performing one can result in a more actionable social strategy. What advantages or strengths does your brand boast? (“We have a definitive brand voice and active community”).

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How to Use Social Media to Generate More Leads for Your Business

Oktopost

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

A competitor analysis is often done too. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. This could be customers, employees, surrounding communities, shareholders, policymakers and so on. Listening to stakeholder communities is an important piece too.

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How to Hire and Partner with a Social Media Marketing Agency for Maximum Success and ROI

Pam Moore

Or maybe you have already hired a social media marketing agency, yet you are not seeing the ROI you had anticipated? Take a listen to episode 240 of the Social Zoom Factor podcast for 10 strategies and tips to partner with your social media agency for maximum success and ROI! Why you must be patient in achieving results and ROI.

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Unlock the Potential of Multi-Channel Strategies to Improve Marketing

Koka Sexton

You can also use influencers and social media to build a presence, as well as participate in relevant communities and forums. A comprehensive understanding of the role of each channel and the best practices for leveraging a brand presence across them is necessary to effectively reach target audiences and maximize return on investment (ROI).