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The case for better social media technology in 2024

Sprout Social

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. From emerging networks to well-established platforms, audiences have a nearly insatiable appetite for social media content across channels.

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Breaking Down The Impact Of Twitter’s API Charges On Marketing [Expert Edition]

Keyhole.co

Yes, we are talking about the pricey affair of Twitter API. Previously, Twitter used to provide free access to its basic API. Several third-party tools and individual developers could leverage these to build automated solutions and side projects. survived the blow as they had already paid a ransom to access enterprise-grade API.

API 52
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How To Master Brand Sentiment Analysis – Beginner’s Edition

Keyhole.co

But even if you’re just a small business or growing startup, you’re probably going to get hundreds of brand mentions monthly from review sites, blog posts, and social media. Enter brand sentiment analysis! What is brand sentiment analysis?

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Top 5 YouTube Monitoring Tools You Can’t Miss In 2024

Keyhole.co

Fortunately, there’s a whole bunch of YouTube analytics tools out there ready to give you the lowdown on your performance. So, we’ve rounded up the cream of the crop – the best YouTube monitoring tools that’ll give you the inside scoop on how your channel’s doing. Let’s dive right in! With over 3.7

YouTube 52
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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 110
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9 Chatbot builders to enhance your customer support

Sprout Social

6 features to look for in a chatbot builder 9 chatbot building tools to boost efficiency What is a chatbot builder? Advanced natural language processing (NLP) capabilities NLP capabilities like text analysis help the chatbot process and interpret human language and understand a comment contextually.

Hubspot 103
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How to use AI analytics for targeted business decisions

Sprout Social

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making.

Analytics 113