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How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? And because data analysis is automated, it removes dependencies on manual tasks, increasing the accuracy of results and timeliness of reports.

Analytics 115
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What every consultant should know about social media analytics

Sherrilynne Starkie

That’s why they are great at relationships, writing and coming up with inventive campaign ideas. It takes being logical, objective and analytical too. Effective social media analysis takes the right combination of hard skills and softer aptitudes. Native platform analytics including Facebook, Twitter, LinkedIn and Snap.

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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

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How to use Google Analytics for stronger social media reporting

Sprout Social

And 56% claimed they soon planned to invest more resources in social media data analysis. Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting.

Analytics 140
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13 Best Hashtag Tools for Analytics, Tracking, and More

Hootsuite

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. So where exactly can you find the hashtag analytics you need to do all of that? What are hashtag analytics? 1 Analytics Tool for Growth Beautiful reports.

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately. What Are The Key Components of Social Data Analysis? If your strategy includes paid ads , analyze campaign metrics to optimize performance and budget allocation.

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5 Ways To Use Social Listening For Competitive Analysis

Keyhole.co

Social listening is a simple-to-use and highly effective technique for competitor analysis. It can help answer questions such as: Who is making waves in my industry? These nuggets can be collected as data to inform future campaigns of your own. With the aid of social media analytics tools , collecting this data is now a breeze.