Sprout Social

NOVEMBER 29, 2022

Alaska Airlines’ path to net zero emissions . One of Alaska Airlines ’ five core values is to “do the right thing”. Alaska Airlines actually expanded its business model in new ways with the formation of Alaska Star Ventures , an investment arm that supports emerging aviation sustainability technologies. Let’s dive in.

Examples 93

Examples CSR Airlines Collaboration 93

Webbiquity SMM

JANUARY 30, 2020

For example, Southwest Airlines rebranded themselves by implementing a yellow, red, and blue tri-color scheme. Here’s a snapshot from their website that showcases their new color scheme: Images via Southwest Airlines. Connect with Shane on Twitter or LinkedIn.

Brands 159

Brands Airlines Hashtag Influencer 159

Keyhole.co

OCTOBER 21, 2023

Management of brand reputation Your brand’s most valuable asset is its reputation. Brand custodians: Protect your brand’s reputation and foster enduring brand loyalty. You can save your reputation by acting quickly. Limited Platforms: As of 2022, Keyhole mainly focused on Twitter, Instagram, and Facebook.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Techipedia: Tamar Weinberg

MAY 19, 2008

Case #2: Continental Airlines Kicks Toddler Off Plane for Talking Too Much Now this just disappoints me. An eighteen-month-old boy and his mother were thrown off a Continental Airlines flight because a flight attendant couldn’t stand the little boy saying “bye plane&# throughout her safety instruction speech.

Reputation 100

Reputation Airlines Digg MySpace 100

Socialized

JULY 15, 2009

A YouTube video by a musician upset at United Airlines for breaking one of its instruments has reached nearly 3 million views in just a few days, and is creating a lot of buzz in social media circles. United Airlines led the musician on a year-long goose chase for reimbursement, and finally told him “no.&#

Case Study 182

Case Study Airlines Study Blogosphere 182

The Realtime Report

OCTOBER 5, 2021

The event’s size, scale and purpose has attracted an array of industry-leading Latin American tourism purveyors and strategic partnerships with world-leading multinational brands like Latam Airlines, the largest airline in Latin America; Universal Music Group, the world’s largest record label; and Diageo, the world’s third largest spirits company.

Travel 91

Travel Tourism Airlines Film 91

Keyhole.co

MAY 19, 2023

Public relations crisis management is a set of procedures aimed to prevent or lessen the damage from unexpected events that may threaten the company’s operations or reputation. There may be tons of other accidents that disrupt business processes and undermine the brand’s reputation. But first things first: What’s PR crisis management?

Reputation 52

Reputation Brand Monitoring Exercises Team 52

Hootsuite

JUNE 2, 2022

Luckily, a social media crisis doesn’t have to mean the end of your brand’s reputation. That way, when worse comes to worst, you’ll be well-positioned to turn your brand’s reputation back around. A social media crisis is any activity on social platforms that may impact your brand’s reputation in a negative way.

Social Media 145

Social Media Tips HootSuite How To 145

Mindjumpers

MAY 24, 2012

We are happy to list the winners of Bees Awards 2012: Best Use of Micro-Blogging Platform – Twitter Army by Joe Public. Best Reputation Management – Ideas for Good Campaign by Saatchi & Saatchi LA. Best Crisis Management – “Like This”: American Airlines Responds Socially by Weber Shandwick.

Social Media 213

Social Media Social CRM Airlines Guidelines 213

Hootsuite

AUGUST 29, 2023

It also ensures you never miss a message and, as a result, can improve response time, customer service, and brand reputation. The airline has a virtual chat set up to answer common customer service questions and comments. Having instant replies set up saves your team the time it takes to manually answer every inquiry.

Issues 88

Issues Facebook HootSuite How To 88

Webbiquity SMM

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! Serious disconnect there.). Anyway, on to the list! List of Corporate Social Strategists for 2011.

List 155

List Twitter Brands Microsoft 155

Ignite Social Media

DECEMBER 5, 2017

Hotel stays, airline tickets, a box of the newest marshmallow filled cereal, the use of a vehicle for a week, all these are considered forms of compensation. In social shares on sites such as Facebook, Instagram, Twitter, Pinterest, etc. While they are getting compensated, reputable influencers are still honest with their audiences.

Influencer 111

Influencer Guidelines Review Airlines 111

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Recently I needed to change a flight with United Airlines. So I grabbed my iPhone , dialed United, and heard this recorded message: Thanks for calling United Airlines.

CSR 128

CSR Airlines Loyalty Hashtag 128

Convince & Convert

MARCH 28, 2012

She is also founder and principal of Genuine Media, a marketing agency that helps clients build their individual and brand reputation through social media. Recently I needed to change a flight with United Airlines. So I grabbed my iPhone , dialed United, and heard this recorded message: Thanks for calling United Airlines.

CSR 127

CSR Airlines Loyalty Hashtag 127

Sprout Social

DECEMBER 5, 2023

What customers say and how they relate with your business can greatly affect your online reputation. Several brands, including United Airlines, have reportedly lost patrons and billions in value due to their poor management of the Flight 3411 incident involving a forcefully removed passenger that went viral online.

Reputation 94

Reputation Software Tools Sentiment 94

Social Media Network Marketing

FEBRUARY 15, 2010

Monday, February 15, 2010 How Businesses Use Twitter Today How Businesses Use Twitter Today Southwest Airlines is using it to let people know about flight changes, conditions and more. If a delay or disruption occurs on a given flight, Southwest knows about it as they have dedicated people monitoring Twitter regularly.

Twitter 50

Twitter Tweetdeck Reputation Airlines 50

Ari Herzog

SEPTEMBER 27, 2010

I could have googled the information or called the company’s hotline but I turned to Twitter and received an answer quickly. With a computer handy, he tweeted a message about the airline and received a response from @JetBlue’s new media director within minutes that his flight would take-off as scheduled.

Wireless 112

Wireless Airlines Review Banking 112

Pixlee

JUNE 8, 2021

Users on Twitter, Facebook, and Instagram frequently express their concerns about the environment, urging companies take Corporate Social Responsibility (CSR) more seriously. Delta shared an Instagram post this year about its switch to more fuel-efficient planes, one of the ways the airline aims to reduce its carbon footprint.

Instagram 52

Instagram Engagement CSR How To 52

Convince & Convert

AUGUST 8, 2012

We also do a fair amount of work in the travel industry and so when we saw a series of recent blog posts from Dutch airline KLM detailing its social media strategy we could not pass up the opportunity to review it here. Strategically they’ve aligned their efforts under three pillars: Service, Reputation and Commerce.

Travel 120

Travel Case Study Airlines Consultant 120

Social Media Strategery

NOVEMBER 22, 2019

” Or “the Southwest Airlines locker room at the University of Texas.” As a brand, are you comfortable entrusting your reputation to an 18-year-old college kid? Hit me up on Twitter at @sradick or Travis ( @travisknobbe ) and let’s talk. But what about smaller-scale partnerships?

Brands 81

Brands Sports Marketing Airlines 81

Socialized

OCTOBER 1, 2009

David Ogilvy, generally regarded as the father of modern advertising, defined a brand as “the intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised,&# which is much closer to how we think of a brand today. So what does this mean in the social media world?

Social Media 145

Social Media Brands Radian6 Banking 145

Hootsuite

OCTOBER 21, 2020

According to Hootsuite polls run on LinkedIn and Twitter , the best platforms are LinkedIn, Facebook, Instagram and Twitter. And for Charles Schwab’s @Schwab4RIAs Twitter account, that’s what matters. — Twitter Business (@TwitterBusiness) October 11, 2017. Salesforce has no less than 10 official Twitter accounts.

B2B 98

B2B Social Media Tools Tips 98

Hootsuite

MARCH 27, 2020

For example, the usually mouthy Pop-Tarts Twitter account (along with many of our favourite snarky foods ) went silent for 10 days as the COVID-19 pandemic started its spread across North America. – An excerpt from @alexshibutani’s Twitter thread. If you’re using a social media scheduler, you’ll want to unschedule upcoming posts.

Social Media 145

Social Media How To Policies Team 145

Pixlee

APRIL 11, 2017

Establishing a quality reputation is one basic aspect of digital brand management. One of the best examples of constant availability is the Royal Dutch Airlines’ Twitter feed. They update their Twitter cover photo every five minutes with their current estimated customer service wait times. What Makes Your Brand Stand Out?

Brands 42

Brands Hotels Travel Airlines 42

Pixlee

APRIL 11, 2017

Establishing a quality reputation is one basic aspect of digital brand management. One of the best examples of constant availability is the Royal Dutch Airlines’ Twitter feed. They update their Twitter cover photo every five minutes with their current estimated customer service wait times. What Makes Your Brand Stand Out?

Brands 40

Brands Hotels Travel Airlines 40

Sprout Social

MARCH 8, 2017

An United airlines 757-224 (#N14115) lined up and ready to roll at LAX. Reputation plays such a key role in buyer decisions. As we’ve mentioned before, Twitter is a great space to find, interact and converse with your social media influencers. A post shared by Ryan Patterson (@diecastryan) on Feb 27, 2017 at 4:11pm PST.

Influencer 111

Influencer Social Media How To SEO 111

Kikolani

NOVEMBER 25, 2010

TSA Gone Wild – the history of airline security. The redeeming qualities of links with a bad reputation – the good side to link building via blog comments, directories, and non-keyword anchor text. 100 marketers you must follow on Twitter – huge list of great marketing experts to follow on Twitter!

Mashup 148

Mashup Resources Discount WordPress 148

Keyhole.co

JUNE 30, 2021

However, if you include other media into your campaign, say, Google context ads, Instagram, and Twitter, you can reach customers and generate more chances to produce the effect of being “all over the internet” and also increasing brand recall. . For example, KLM airlines ran a campaign called KLM Surprise.

Data 108

Data Social Media Strategy CPC 108

Pixlee

DECEMBER 29, 2017

Notable brands from the 2017 conference included: United Airlines, Airbnb, Trip Advisor, and Intercontinental Hotel Group. Let us know on Twitter, @pixlee. The 2018 lineup is no less impressive, boasting speakers from HotelTonight, Expedia, and Hilton Worldwide. Digital Travel Summit : Henderson, NV (April 30 – May 2 2018).

Travel 40

Travel Conference Tourism Forums 40

Pixlee

DECEMBER 29, 2016

Notable brands from the 2016 conference included: United Airlines, Trip Advisor, Twitter, and Intercontinental Hotel Group. With the goal of helping companies to compete for bookings like digitally native brands, they’ll bring together key stakeholders across different verticals and discuss marketing and social media strategies.

Travel 47

Travel Conference Tourism Hotels 47

Keyhole.co

MARCH 1, 2023

However, if you include other media in your campaign, say, Google context ads, Instagram, and Twitter, you can reach more potential customers and thus produce the effect of being “all over the internet” thereby increasing brand recall. For example, KLM airlines ran a campaign called KLM Surprise.

Data 52

Data Social Media Strategy CPC 52

Laurel Papworth

SEPTEMBER 24, 2012

Airline staff greet me by name and not just because I’ve left my conference name tag on my jacket. So, I’m thinking of following up with either a five step “how to” series on monitoring business reputation online or eight steps for dealing with negative criticism from customers. Which one do you need most?

Retail 80

Retail Social Media Foursquare Badge 80

Bill Hartzer

DECEMBER 14, 2009

Musician Dave Carroll was frustrated by United Airlines’ nine-month refusal to compensate him for $1,200 in repairs after he witnessed United baggage handlers literally tossing guitars, including his own $3,500 Taylor, during a transfer at O’Hare International Airport. My God, they’re throwing guitars out there.”.

comScore 151

comScore Real Estate Banking Handbook 151

Sprout Social

JULY 18, 2023

New protocol challenged restaurants, bars, hotels, resorts, airlines, event spaces and tourism agencies to rethink how they connect with their audiences. They told us about a time they helped a Twitter user plan her vacation. Managing brand reputation with Sprout goes beyond social media.

Social Media 98

Social Media Brands Hotels Loyalty 98

Convince & Convert

FEBRUARY 24, 2010

Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. It only took Domino’s two employees to put some cheese in their nose , and global reputation suffered. And is that appropriate?

Compete 116

Compete Conference Organization Social CRM 116

Hootsuite

AUGUST 11, 2020

Consider boosting these posts with paid advertising to ensure that more of your Facebook, Twitter, and other social followers find and follow you on Instagram. This is not good for your Instagram reputation, as it’s really a jerk move. Porter Airlines does a great job with custom icons featuring their cute mascot.

Instagram 145

Instagram Tips How To Hashtag 145

Convince & Convert

APRIL 28, 2010

Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 million followers on Twitter? Fly more miles, get priority seating on an airline. The reality is, there’s never been a level playing field.

Social Media 149

Social Media Strategy Influencer Social CRM 149