Social Media Strategies Summit

APRIL 21, 2023

Dylan Doyle echoes these comments, saying EY thinks of trends in squares, circles, and triangles. “If So it could be viewed as a bit of a reputational risk if they see me, as the social media manager, doing the Cuff It dance on TikTok.” Eric Aaberg explains that TGR starts by asking whether a trend is genuinely relevant.

Conversation 130

Conversation Brands Authentication Trends 130

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. You’re probably going to get a parody version of Joan Jett’s “Bad Reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault. And if you have no reputation? Are you snobby?

Reputation 106

Reputation Strategy Brands HootSuite 106

Hootsuite

MAY 16, 2023

And that’s why social media reputation management is so important. Reputation management isn’t about controlling the narrative. Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. And you’ll create an online reputation that endears your company to your customers.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Sprout Social

DECEMBER 5, 2023

What customers say and how they relate with your business can greatly affect your online reputation. Several brands, including United Airlines, have reportedly lost patrons and billions in value due to their poor management of the Flight 3411 incident involving a forcefully removed passenger that went viral online.

Reputation 99

Reputation Software Tools Sentiment 99

Pixlee

JUNE 8, 2021

Current-day customers are savvy enough to spot greenwashing , and if they do, chances are any reputation as a business that’s committed to sustainability is going to be ruined for your brand. . The comment section under this post is filled with both praise and suggestions on how else it can improve to serve the planet better.

Instagram 52

Instagram Engagement CSR How To 52

Ari Herzog

SEPTEMBER 27, 2010

With a computer handy, he tweeted a message about the airline and received a response from @JetBlue’s new media director within minutes that his flight would take-off as scheduled. Organizations ranging from Comcast and Dell to the Los Angeles Times frequently do this under the buzzword of reputation management.

Wireless 112

Wireless Airlines Review Banking 112

Sprout Social

JANUARY 22, 2024

When brands make frontline employees the stars of their posts and campaigns, it spurs greater audience engagement and strengthens your brand reputation. Yet, it received over 5 million views, nearly 750,000 likes and over 5,300 comments. Fill this gap by tapping into frontline employee engagement on social media.

Engagement 117

Engagement Social Media Airlines Authentication 117

Laurel Papworth

SEPTEMBER 24, 2012

Airline staff greet me by name and not just because I’ve left my conference name tag on my jacket. ” Within seconds she had another nine comments from other friends who had shared similar bad experiences: “Even the wine list was bad. ” My first thought was, “Wow! Which one do you need most?

Retail 80

Retail Social Media Foursquare Badge 80

Social Media Network Marketing

FEBRUARY 15, 2010

Monday, February 15, 2010 How Businesses Use Twitter Today How Businesses Use Twitter Today Southwest Airlines is using it to let people know about flight changes, conditions and more. Online Reputation Management comprises of various elements. How To Tackle Negative Comments While Managing Com. Unported License.

Twitter 50

Twitter Tweetdeck Reputation Airlines 50

Webbiquity SMM

FEBRUARY 28, 2011

It’s also possible there may be errors in my list; please let me know in the comments or through my Twitter if you find any, and I will correct them. Subscribe to the comments for this post? Not that number of followers means everything , of course, and those few hundred followers may be really highly engaged. Share this on Bebo.

List 155

List Twitter Brands Microsoft 155

Sprout Social

MARCH 8, 2017

An United airlines 757-224 (#N14115) lined up and ready to roll at LAX. Reputation plays such a key role in buyer decisions. Also, social media influencers can impact your SEO through: More brand mentions: The more people are talking about your brand, the likelier they are to share, post, comment or cite in a blog.

Influencer 111

Influencer Social Media How To SEO 111

Keyhole.co

OCTOBER 21, 2023

Management of brand reputation Your brand’s most valuable asset is its reputation. Brand custodians: Protect your brand’s reputation and foster enduring brand loyalty. You can save your reputation by acting quickly. Is it competitor analysis, consumer insights, or brand reputation management?

Social Media 52

Social Media Sentiment Reputation Analysis 52

Sprout Social

AUGUST 22, 2023

The good news is plenty of executives recognize the real impact brand building can have on their company’s bottomline, with 66% of business leaders saying increasing brand reputation and loyalty is a top priority according to The 2023 State of Social Media report.

Brands 83

Brands Loyalty Airlines Marketing 83

Sprout Social

JULY 18, 2023

New protocol challenged restaurants, bars, hotels, resorts, airlines, event spaces and tourism agencies to rethink how they connect with their audiences. Allegiant Air achieves real-time reputation management Las Vegas-based airline Allegiant Air uses social media to keep their reputation flying high.

Social Media 98

Social Media Brands Hotels Loyalty 98

Keyhole.co

MAY 19, 2023

Public relations crisis management is a set of procedures aimed to prevent or lessen the damage from unexpected events that may threaten the company’s operations or reputation. There may be tons of other accidents that disrupt business processes and undermine the brand’s reputation. But first things first: What’s PR crisis management?

Reputation 52

Reputation Brand Monitoring Exercises Team 52

Hootsuite

JUNE 2, 2022

Luckily, a social media crisis doesn’t have to mean the end of your brand’s reputation. That way, when worse comes to worst, you’ll be well-positioned to turn your brand’s reputation back around. A social media crisis is any activity on social platforms that may impact your brand’s reputation in a negative way.

Social Media 145

Social Media Tips HootSuite How To 145

Hootsuite

AUGUST 29, 2023

It also ensures you never miss a message and, as a result, can improve response time, customer service, and brand reputation. The airline has a virtual chat set up to answer common customer service questions and comments. With Hootsuite Inbox , you can stay on top of all of your social media messages and comments in one place.

Issues 87

Issues HootSuite Facebook How To 87

Sprout Social

MARCH 16, 2023

For example, maybe you’re completely loyal to the airline whose customer service rep magically found you the perfect flight. Even in the face of price increases and flight cancellations, you’ll never book with another airline again. Social media response rates vary by industry, with an average overall response rate of 34%.

Metrics 101

Metrics Social Media Sentiment Airlines 101

Convince & Convert

FEBRUARY 24, 2010

Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. It only took Domino’s two employees to put some cheese in their nose , and global reputation suffered. Now, he tweeted it to his 1.6

Compete 115

Compete Conference Organization Social CRM 115

Mindjumpers

AUGUST 9, 2012

Submitted by social media super users, these comments hit the head on the nail: Brand ambassadors will guard your social reputation. Airline companies and telephone companies are especially targets of a constant, daily stream of negative comments: In the two examples above, the brands found support in brand ambassadors.

Social Media 235

Social Media Loyalty Airlines Marketing 235

Sprout Social

MARCH 31, 2020

In short, a crisis represents any social media activity that potentially hurts your brand’s reputation or ability to do business. Bear in mind that a “crisis” is much more than just a single negative comment or customer complaint. Insensitive, out-of-touch or tone-deaf comments. pic.twitter.com/Mjw6qJ5bET.

Social Media 135

Social Media Sentiment Examples Issues 135

Bare Feet Studios

JUNE 7, 2009

I started this writing as a comment on PBN, but I have a rule that when my comments exceed two paragraphs, I move the conversation over to my blog for clarity and for support. Plus, the Star Bulletin did not allow comments on Ms. This month’s topic is “Online Reputation Management.&#

Social Media 40

Social Media Tourism Blogger Upcoming 40

Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. Personally, I had a problem with an airline recently. Knowing whether to respond to or ignore negative comments on a blog?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Ignite Social Media

DECEMBER 5, 2017

Hotel stays, airline tickets, a box of the newest marshmallow filled cereal, the use of a vehicle for a week, all these are considered forms of compensation. While they are getting compensated, reputable influencers are still honest with their audiences. Ask questions in the comments if it wasn’t addressed in the post.

Influencer 111

Influencer Guidelines Review Airlines 111

ProBlogger

APRIL 23, 2018

Today I’m tackling questions from listener, Julianna Barnaby about whether it’s important to spend time offline building your blog’s personal brand and reputation. People are more likely to comment on, share, and buy your products and services. Virgin Australia Airline features blog content for in-flight entertainment.

How To 49

How To Eventful Collaboration Blogger 49

Hootsuite

FEBRUARY 14, 2023

We looked at likes, comments, and shares. Intangible factors The numbers are important, but reputation and authenticity are a little harder to measure. On Instagram, this influencer creates magical content for brands like Dick’s Sporting Goods, Kinetic Sand, and Turkish Airlines. Total number of followers. Engagement metrics.

Influencer 110

Influencer Instagram Collaboration YouTube 110

Keyhole.co

JUNE 30, 2021

So, the sentiment of the mentions or comments to the posts should be measured to ensure the brand image is on track: Brand mentions: keep track of what’s being said about your brand on social media and manage the brand reputation. For example, KLM airlines ran a campaign called KLM Surprise.

Data 108

Data Social Media Strategy CPC 108

Convince & Convert

APRIL 28, 2010

Would the VP of Customer Satisfaction of Southwest Airlines have called Kevin Smith at home (after he was kicked off a plane for being too portly), if Kevin Smith did NOT have 1.6 Fly more miles, get priority seating on an airline. What do you think that number is now with tweets and comments for all of the world to see?

Social Media 147

Social Media Strategy Influencer Social CRM 147

Keyhole.co

MARCH 1, 2023

Therefore, the sentiment of mentions or comments should also be measured (as detailed below) to ensure you’re building a positive brand image: Brand mentions: keep track of what’s being said about your brand on social media and manage the brand reputation. For example, KLM airlines ran a campaign called KLM Surprise.

Data 52

Data Social Media Strategy CPC 52

Hootsuite

MARCH 27, 2020

Naturally, people noticed the hypocrisy and left many negative comments on the post (which has since been deleted, but still exists as a retweet by @shibsibs ). But in a crisis, bad information doesn’t merely damage reputations, it can be outright dangerous. View this post on Instagram. And keeping your shirt on.

Social Media 145

Social Media How To Policies Team 145

Hootsuite

OCTOBER 21, 2020

Read customer reviews and comments, and use these insights to inform strategic business decisions. But content about jet-lag reducing seat lighting may speak to airlines. The return on these investments may not seem obvious at first, but building trust, reputation, and authority has long-term benefits.

B2B 98

B2B Social Media Tools Tips 98

Convince & Convert

JULY 27, 2012

” I got like 22 replies and sent my wife to the pharmacy with the printed out Facebook comments. We were on a multitude of airlines during that trip. One of the airlines we were on, I won’t name them, but they are the official airline of a country that borders ours to the north. Eric: That’s interesting.

Airlines 115

Airlines Sentiment Hotels ROI 115

Bill Hartzer

DECEMBER 14, 2009

Musician Dave Carroll was frustrated by United Airlines’ nine-month refusal to compensate him for $1,200 in repairs after he witnessed United baggage handlers literally tossing guitars, including his own $3,500 Taylor, during a transfer at O’Hare International Airport. Subscribe to the comments for this post? Disconnect.

comScore 151

comScore Real Estate Banking Handbook 151

Kikolani

NOVEMBER 25, 2010

TSA Gone Wild – the history of airline security. The redeeming qualities of links with a bad reputation – the good side to link building via blog comments, directories, and non-keyword anchor text. Twitter’s plans – location based advertising, Ping integration, reputation scores, analytics, and filtering.

Mashup 148

Mashup Resources Discount WordPress 148

Convince & Convert

JUNE 8, 2010

June 8th, 2010 |Written By: Jay Baer | View Comments Tweet Sure, the speed and always-on nature of the real-time Web makes it a daunting and challenging environment. million times, and takes United Airlines out behind the woodshed for a musical ass-kicking. Useful and appropriate. As always Jay, many thanks for the insight.

Social Media 128

Social Media Foursquare Consultant Airlines 128

Hootsuite

AUGUST 11, 2020

Great content also encourages people to like, comment on, and share your posts. This makes it easy for your audience to leave a comment. Pin your best comments. One of the newest Instagram features is the ability to pin up to three comments for each post. Today we’re rolling out pinned comments everywhere.

Instagram 145

Instagram Tips How To Hashtag 145

Convince & Convert

APRIL 27, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why Are Companies Not Valuing Judgment As A Critical Element The More Things Change, The More Things Change Is Starbucks the Most Dangerous Competitor to Facebook?

Social Media 131

Social Media Strategy Airlines Types 131