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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

URL 102
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The Wrap, Newser and Content Aggregation: How Much Attribution is.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? To me the real question is: when one site aggregates another’s content, how much attribution is enough? Personally I think aggregated stories should always include an inline attribution link.

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[Tech Tip] 10 Steps To Improve The Speed, Security, and Functionality Of Your WordPress Blog

SocMed Sean

–Sean As more and more new sites hit the Web on a daily basis, the adoption of WordPress as a content management system seems to keep on growing. If you are setting up a new instance of WordPress, take a moment to think through what you want your URL structure to look like. Do you want to include the month and year in your URL?

WordPress 208
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Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

Polish your posts with vanity URLs. Hootsuite’s free link shortener, Owly , makes any URL you post look sweet, short, and a lot more trustworthy. Ok, I’ll bite: what are URL shorteners? ). That said, if you want to put in the elbow grease and level up your branding, Hootsuite also supports vanity URLs.

HootSuite 140
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How the University of Newcastle uses Sprout to power their full funnel marketing strategy

Sprout Social

" Alum @RennyChivunga saw first-hand how the deterioration of water systems in Zimbabwe impacted lives. With Sprout Social’s analytics offerings , social teams are empowered to quickly aggregate social data and create reports filled with insights like historical performance data and campaign analysis. WES1919 #INWED20 [link].

Strategy 128
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Content is under scrutiny? It’s about time.

Direct Marketing Observations

. . . . . . . . Creation, curation and aggregation. I look at the URL under each search result. Thus the incentive to learn or understand SEO and Google’s Algorithm i.e. game the system, is huge. We all probably fall into one of those categories. We do one of those. I get that. It’s falling into two camps.

Content 162
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How to use YouTube Analytics to optimize your video performance

Sprout Social

This report aggregates data from all view sources to create a comprehensive breakdown of viewer retention. It’s the exact URL where you can watch the video on YouTube. To clarify, the YouTube Watch Page just refers to the URL where a video was viewed (on YouTube versus embedded on a website, for example). The Watch Time Report.

Analytics 139