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45 of the Best Social Media Analytics Tools

agora pulse

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. What Are the Most Important Social Media Metrics?

Analytics 179
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How to use Facebook audience insights for more effective targeting

Sprout Social

By digging into Facebook audience insights and analytics tools , you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app. Keep reading for an overview of how to use Facebook’s audience insights tool and actionable steps you can take to maximize your paid and organic strategy.

Facebook 115
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The Best Free Tools for Twitter Analytics

Adam Sherk

What are the best free tools for analyzing a Twitter profile? During a social media audit I like to run a company’s Twitter profiles through some basic analysis tools to set benchmarks and compare them to competitors. I got good response to my post on Facebook analytics tools so I thought I’d do something similar for Twitter.

Analytics 241
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How to analyze customer reviews for brand insights

Sprout Social

To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. Profiles tab: View metrics at the individual profile level.

Review 127
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31 free social media templates that will elevate your workflows

Sprout Social

It will help you identify goals, audit competitors and build out an ad strategy, wrapping up with a final, presentable strategic overview and rollout plan. Get the template Social media reporting templates Data aggregation takes enough time as it is, without having to build an entirely new performance dashboard to go along with it.

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I Used AI to Publish on LinkedIn for 7 Days – Here's What Happened

Buffer Social

To generate the posts, I used three leading AI tools to not seem biased – Buffer's AI Assistant , Claude AI , and ChatGPT. Also, these tools specifically gave me the best chance of creating content to a certain level of quality I hoped for. But for the week I focused on, the posts achieved solid metrics.

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Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

agora pulse

Some include goal-oriented overviews; others feature tons of data or lengthy explanations. Select the Right Metrics. Along with identifying goals, you must identify the corresponding metrics that allow you to measure progress. Some metrics that align with common social media goals are to: Build brand awareness.

Report 147