Jon Loomer

MARCH 14, 2021

As advertisers configure their Facebook web events in preparation for iOS 14, we’ve been hearing from many experiencing hidden Facebook events. And because they all fall under the same domain, they need to be included within the same group of eight configured events. This is done within their Business Manager.

Eventful 215

Eventful Facebook Conversation Issues 215

Jon Loomer

FEBRUARY 15, 2023

Quality traffic with Facebook ads is the Holy Grail. We’re going to use the Trigger Group trigger type. The way I do it so that it includes all pages where this event is fired looks like this… If you can, add it as one of your eight ranked events in Aggregated Event Measurement.

Eventful 177

Eventful Aggregator Google Conversation 177

Dave Fleet

MARCH 8, 2011

Facebook recently introduced a new version of its Facebook Comment Box Plugin , allowing website owners to integrate their commenting functionality with their Facebook presence. We’ve already looked at the pros and cons of the Facebook commenting plugin for businesses considering implementing the plugin on their sites.

Comments 370

Comments Sites Engagement Aggregator 370

agora pulse

MAY 31, 2018

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” Which Metrics Is Facebook Getting Rid of? Actions (as an aggregate metric). How will these changes affect us?

Metrics 87

Metrics Facebook Aggregator Report 87

agora pulse

MAY 31, 2018

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” Which Metrics Is Facebook Getting Rid of? Actions (as an aggregate metric). How will these changes affect us?

Metrics 87

Metrics Facebook Aggregator Report 87

Social Media Strategies Summit

JANUARY 12, 2023

One way Ohio State has overcome silos is by creating a social media community of practice group led by Dani’s team. We have a giant Teams group with our campus communicators, specifically those who run social media accounts for different schools and colleges. And we just bounce a lot of ideas around in that Teams group.

Collaboration 226

Collaboration How To Education Team 226

Mindjumpers

JULY 7, 2011

ET) at its Palo Alto headquaters Facebook unveiled its new video calling feature powered by Skype. The launch was also spiced up with the recent launch of Google+ and a lot of predictions were being made regarding Facebook’s counter attack. It was found that 50% of people love to use groups and at an average of 7 people in a group.

Video 182

Video Facebook Content Groups 182

Social Media Strategies Summit

JUNE 3, 2022

Specific to Harvey Mudd, I work with an amazing group of faculty and students. It would have to be one of the other colleges in The Claremont Colleges Consortium on Instagram and Facebook (of which HMC is a part). We use social media aggregation software to compose, schedule, and publish posts. Time management!

Newsletter 219

Newsletter Project Aggregator Team 219

Convince & Convert

JULY 24, 2019

For example, a study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. They don’t think of those channels in aggregate as “television programming.”

Social Media 155

Social Media Strategy Content Template 155

Jon Loomer

JULY 9, 2015

Last week, I told you everything to know about the new Facebook Ads Manager. If you have the new Facebook Power Editor, here’s what it looks like… Let’s dive in! The new Facebook Power Editor is rolling out globally! Account Groups. Now let’s take a closer look at Power Editor. Top Navigation.

Facebook 114

Facebook Real Estate Overview Campaign 114

Jon Loomer

MAY 10, 2016

If you advertise on Facebook, there were a series of announcements made today about features that could improve the effectiveness of your ads. Let’s take a closer look… Facebook has made big updates to Dynamic Ads and Website Custom Audiences. Dynamic Product Ads Are Now Dynamic Ads. Dynamic Ads for Instagram.

Hotels 113

Hotels Travel Facebook Advertising 113

Waxing UnLyrical

MAY 26, 2011

There were bloggers, tweeters, YouTube uploaders and Facebook aficionados long before our organization established a formal presence in these places. A few emails later, the University of Regina Social Media Users Group (URSMUG) was born. That initial group drew people from across faculties and departments.

Team 165

Team Social Media Aggregator Meeting 165

Mindjumpers

NOVEMBER 23, 2012

The rise of Pinterest and Instagram as well as the creative uses of the Facebook Timeline proves this. They need to know what value they can provide for their target group (above and beyond the value offered via their brand or products) and implement a robust editorial process into their workflow.”. What does this mean?

Social Media 269

Social Media Nielsen Aggregator Mobile 269

agora pulse

MARCH 25, 2020

The following initial crisis checklist should already be part of your crisis plan: Check and potentially pause all Facebook , Instagram , Twitter, and LinkedIn Ads. Check other social media automation systems like Triberr, Viral Content Bee, Quuu, and other reciprocal sharing systems or RSS Feed aggregators.

Social Media 199

Social Media Social Media Management Issues Team 199

Jon Loomer

MAY 10, 2016

But that hasn’t been the case with the freshly announced enhancements to Facebook Website Custom Audiences. Facebook advertisers can now create audiences of website visitors by frequency and time on site… Click To Tweet. Wouldn’t it be great if we could separate these groups? Rules by Event: PageView.

Facebook 125

Facebook API Eventful Overview 125

Convince & Convert

MARCH 8, 2017

For example, a recent study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. They don’t think of those channels in aggregate as “television programming.”

Social Media 165

Social Media Strategy Template Templates 165

SocMed Sean

FEBRUARY 26, 2012

The results are uniquely crowd-sourced aggregations and classifications of content from across the Web. With a limited number of hours in the day , could Pinterest actually draw users away from other social networks like Facebook and Twitter? So Why Now? What Makes Pinterest Different? And what about Google+?

Google 252

Google Ensembli Aggregator Social Networking 252

Sprout Social

DECEMBER 18, 2018

The Facebook ads platform may have dominated the social advertising space at the onset, but marketers’ paid social strategies are continually diversifying across social networks—and with good reason. You might find, for example, that your CPV is twice as high for Facebook as LinkedIn. There’s good news though!

Strategy 98

Strategy Aggregator Overview ROI 98

Mindjumpers

JUNE 8, 2011

E.g. it’s almost a safe bet that events like the #Oscars or #SXSW will have a large group of people following the hashtag before, during and after the given event. Get acquainted with news aggregation services.

Netvibes 218

Netvibes Social Media Tips Delicious 218

Ignite Social Media

APRIL 30, 2018

A lot happened this month in social media with most of the news centered around the Facebook privacy scandal. Facebook Faced Congress. What we learned from that experience is that many people in Congress do not understand how social networks work and that Facebook has a lot of action items to follow up on.

Social Media 97

Social Media Privacy YouTube Aggregator 97

Sprout Social

APRIL 25, 2024

Facebook marketing strategy template Facebook is synonymous with social media. This spreadsheet template provides a framework for revamping and revitalizing your Facebook marketing strategy. Download the template 4. Get the template 23.

Template 53

Template Templates Social Media RFP 53

Harp Interactive

MARCH 31, 2010

There is no magic pill with one-tool-measure-all functionality yet and measurement is not esoteric like it would be, for say a PPC campaign, but social media experts can assemble a more or less effective group of measurement tools that best fits the business goals. Facebook Page Fan Numbers. Facebook Wall Interaction.

Analytics 350

Analytics Social Media Trendrr Digg 350

Hootsuite

APRIL 15, 2020

Because of the platform’s brevity, he suggested the company start using the pound symbol to group related Tweets together. This was the first-ever use of the hashtag: how do you feel about using # (pound) for groups. Same with Facebook, Pinterest, LinkedIn or any other platform—sometimes less is more. As in #barcamp [msg]?

Hashtag 145

Hashtag How To HootSuite LinkedIn 145

Likeable

NOVEMBER 30, 2021

Aggregated together, content pillars should encompass all the core messages you want to get across on social, and already have the strategy baked in. That means looking at your target audience’s gender, age group, ethnic breakdown, geographical distribution, education level, and socioeconomic status. Step 1: Define Audiences.

Social Media 83

Social Media Content How To Module 83

Buffer Social

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. For example, in the first half of 2018 alone, Facebook reported five major changes to the News Feed (and there are probably many more small tweaks that were not reported). Facebook algorithm. You can read more about these tactics here.).

Organization 108

Organization Flipboard Social Media Company 108

Small Business Mavericks

JULY 8, 2011

Your RSS aggregator – Do you subscribe to the most popular blogs in your niche? Your Facebook wall. Check out their links. There’s probably gold in those tweets. Google Alerts. You should. Blog Catalog. Google Wonder Wheel. Google Trends. Twitter Trends. Article directories – Which articles are most popular?

Yahoo 177

Yahoo Directory Aggregator Forums 177

The Social Media Hat

AUGUST 29, 2016

The Consumer Insights Group at The New York Times says that people share for a number of reasons: So, you need to find content for social media that fall into one of those categories, that is well-written and visually stimulating, and you need to post it to the right audience, at the right time, where they want to see it. The downside?

Social Media 166

Social Media Content How To Aggregator 166

Convince & Convert

APRIL 10, 2018

At a minimum, you should create event pages on: Facebook Events. This information can help pair them in a meetup group that is beneficial to them. Use Facebook Live and Periscope to capture key moments during the event to engage people who couldn’t make it and create content you can repurpose later to promote future events.

Eventful 156

Eventful Social Media Conference Hashtag 156

Convince & Convert

JUNE 24, 2014

Twitter, Facebook, Instagram, YouTube, Google+… the list goes on. I’m using two groups I’ve set up: A landscape of soda brands, and A landscape of top cloud computing providers. Facebook and Instagram are more personal and consumer focused. It’s About Engagement, Not Just Showing Up Let’s start with Facebook.

How To 168

How To B2B Social Networking Apple 168

Convince & Convert

AUGUST 8, 2013

Spanning Facebook, Twitter, Instagram and Tumblr, the “Hello, Cereal Lovers” communities focus on General Mills’ cereal varieties, but aren’t opposed to (gasp) occasionally mix in a competitor for the sake of a sweet recipe. About the Jessica Gioglio: Follow @savvybostonian.

Collaboration 141

Collaboration Communities Social Media Tumblr 141

Buffer Social

NOVEMBER 24, 2020

Together with our Facebook, Instagram, and Twitter integrations, this makes Buffer’s analytics an all-in-one solution for these four popular social networks for businesses. Ting Ba, Group Product Marketing Manager, LinkedIn Pages 1. That’s why analytics are so important. If you prefer a more in-depth explanation, feel free to read on.

Analytics 98

Analytics LinkedIn Data Metrics 98

Direct Marketing Observations

OCTOBER 5, 2011

I’m the biggest proponent of social media that you could possibly find but I am also the one that told my daughter that she doesn’t need Facebook. I also told a group of 400 parents and educators that anyone under the age of 16 doesn’t need to be on a social network. She’s 14.

Social Media 152

Social Media Aggregator Loyalty Social Networking 152

Sprout Social

JANUARY 3, 2022

The first step you should take is to get a handle on your existing audience by aggregating social media data across your active social networks (Facebook, Instagram, Twitter, etc.) This often overlooked group can provide key insights to help you speak with authority on your customers’ pain points. Looking for a place to start?

Data 141

Data Social Media Sentiment Team 141

Keyhole.co

FEBRUARY 23, 2024

Tracking social media performance across Facebook, Instagram, X (formerly Twitter), TikTok, YouTube, etc., Many social media analytics tools offer dashboards that aggregate data from multiple platforms, allowing you to compare metrics side-by-side and identify platform-specific strengths and weaknesses. What’s their purchase intent?

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Jon Loomer

JANUARY 28, 2021

Facebook advertisers are scrambling as a result of Apple’s iOS 14 update. But one of the most important: Negatively impacting Facebook advertising audiences. If you want to learn more about this topic, I will go into significant additional detail in my new training, Facebook Ads and iOS 14. Details are limited.

Advertising 213

Advertising Aggregator Facebook Eventful 213

Hootsuite

APRIL 12, 2021

We’re reimagining that customer care experience with our acquisition of Sparkcentral , a platform that helps the world’s most customer-focused brands deliver exceptional service via social and messaging channels including SMS, WhatsApp, live chat, Twitter, Facebook, Instagram, and others. Boost customer connections with messaging.

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Keyhole.co

FEBRUARY 29, 2024

Tracking social media performance across Facebook, Instagram, X (formerly Twitter), TikTok, YouTube, etc., Many social media analytics tools offer dashboards that aggregate data from multiple platforms, allowing you to compare metrics side-by-side and identify platform-specific strengths and weaknesses. What’s their purchase intent?

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52